The Designer's Corner

Designs By Don W
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We’re breaking down the hottest trends in digital marketing, web design, SEO, AI, and everything you need to build a brand that stands out and scales up. 

  1. 6d ago

    Episode 21: How to Find Good Blog Topics

    How to Find Blog Topics: Seven Great Blog Topic Ideas Struggling to come up with fresh ideas for your blog? In this episode of Designs By Don W Podcast — The Designer’s Corner, we break down practical ways to find blog topics that are relevant, useful, and interesting to your audience. Creating consistent blog content can help support SEO, build authority, answer customer questions, strengthen your brand, and give your business more content to share across social media, email, podcasts, and other marketing channels. The challenge is knowing what to write about. In this episode, we discuss how to research what your audience wants to read, build audience personas, study successful blogs for inspiration, and create a repeatable system for generating new content ideas. We also explore seven blog topic approaches, including:  Myth-busting articles  Reviews and comparison posts  Gaming and niche content  News and current events  Personal stories and experiences  Fashion and trend-based topics  Automotive and deep-niche content You’ll also learn how customer questions, industry trends, common misconceptions, purchasing decisions, and your own business experiences can become valuable blog topics. Whether you are a small business owner, entrepreneur, blogger, content creator, marketer, or someone trying to improve your website’s content strategy, this episode will help you stop staring at a blank page and start building a consistent list of ideas. The goal is not simply to publish more content. It is to create content that educates your audience, answers real questions, supports your SEO strategy, and gives people a reason to return to your website. Visit DesignsByDonW.com for more information about web design, SEO, branding, digital marketing, content creation, website maintenance, and social media management.

    Episode 21: How to Find Good Blog Topics

  2. Aug 25

    Episode 20: The Rhetorical Appeals of Branding: Ethos, Pathos, Logos, Kairos & Telos

    🎙️ The Rhetorical Appeals of Branding: Ethos, Pathos, Logos, Kairos & Telos In this episode of Designs By Don W Podcast — The Designer’s Corner, we explore how rhetorical appeals influence branding, marketing, advertising, and the way customers connect with a business. Branding is more than a logo, color palette, or website design. Every visual, message, social media post, advertisement, and customer interaction communicates something about your brand. In this episode, we break down: Ethos — how brands build trust and credibilityPathos — how emotion influences customer decisionsLogos — how logic, evidence, and clear reasoning strengthen your messageKairos — why timing matters in marketing and advertisingTelos — how purpose and the desired outcome shape your strategyWe also discuss how visual branding, typography, imagery, storytelling, testimonials, data, seasonal marketing, and calls to action can work together to create stronger, more persuasive brand communication. Whether you are a small business owner, entrepreneur, marketer, designer, or content creator, this episode will help you understand how persuasive communication can strengthen your brand identity, improve customer trust, and create more effective marketing. Learn how to build a brand that does more than look professional — build one that communicates with purpose. Visit DesignsByDonW.com for more information about branding, web design, SEO, digital marketing, graphic design, website maintenance, and social media management. #DesignsByDonW #Branding #MarketingStrategy #DigitalMarketing #BrandStrategy

    Episode 20: The Rhetorical Appeals of Branding: Ethos, Pathos, Logos, Kairos & Telos

  3. Aug 18

    Episode 19: PPC vs. Fixed-Price Advertising — Which Is Better for Your Business?

    In Episode 19 of Designs By Don W Podcast — The Designer’s Corner, we break down the differences between PPC advertising and fixed-price advertising and explain how each approach can affect your marketing budget, targeting, lead generation, and overall return on investment. Pay-per-click advertising allows businesses to pay when someone clicks on an ad, making it possible to target specific searches, audiences, locations, interests, and customer behaviors. Fixed-price advertising, on the other hand, gives businesses a more predictable cost for a set placement, sponsorship, campaign, or advertising period. In this episode, we discuss: What PPC advertising is and how it worksThe difference between clicks, leads, and actual customersWhy search intent mattersHow retargeting can help reconnect with interested visitorsThe benefits of predictable fixed-price advertisingHow to set a realistic advertising budgetCost per click versus cost per acquisitionWhy customer lifetime value mattersHow to measure return on ad spendThe importance of conversion trackingWhen PPC may make more senseWhen fixed-price advertising may be the better optionWhy some businesses may benefit from using bothWe also talk about one of the biggest advertising mistakes businesses make: focusing too much on impressions, clicks, and views without looking at what those numbers are actually producing. A successful advertising strategy should go beyond traffic. Your ads, website, landing pages, messaging, offer, and calls to action all need to work together to turn attention into real business results. Whether you are a small business owner, entrepreneur, marketer, or someone considering paid advertising for the first time, this episode will help you better understand where your advertising dollars are going and how to make more informed marketing decisions. Visit DesignsByDonW.com for more information about web design, SEO, digital marketing, branding, social media management, and strategies for growing your business online.

    Episode 19: PPC vs. Fixed-Price Advertising — Which Is Better for Your Business?

  4. Aug 11

    Episode 18: Does Web Design Affect SEO?

    In this episode of Designs By Don W Podcast — The Designer’s Corner, we break down the connection between web design and SEO and explain why the way your website is designed can influence user experience, search visibility, website performance, and conversions. SEO is about more than keywords. Your website’s speed, mobile usability, navigation, page structure, readability, image optimization, internal linking, and overall user experience can all play a role in how effectively your site performs online. In this episode, we discuss:  How website speed can affect user experience  Why mobile-friendly design is important  How navigation and site structure support SEO  Why readable content matters  The importance of image optimization and alt text  How broken links and 404 pages affect the visitor experience  Why XML sitemaps and crawlability matter  How calls to action help turn website traffic into leads  Common web design mistakes that can work against your SEO efforts  Why web design and SEO should be planned together from the beginning A website can look great and still struggle if it is slow, confusing, difficult to navigate, or poorly organized. At the same time, a strong SEO strategy can bring visitors to your website, but effective web design helps guide those visitors toward taking action. Whether you are a small business owner, entrepreneur, web designer, marketer, or someone planning a website redesign, this episode will help you understand how SEO-friendly web design can support a stronger online presence. Visit DesignsByDonW.com for more information about web design, SEO, digital marketing, branding, website maintenance, and social media management.

    Episode 18: Does Web Design Affect SEO?

  5. Aug 4

    Episode 17: WordPress vs. Wix — Which Website Platform Is Right for You?

    Choosing the right website platform can affect your design, SEO, maintenance, online sales, content strategy, and ability to grow. In Episode 17 of Designs By Don W Podcast — The Designer’s Corner, we compare WordPress and Wix to help business owners decide which platform best fits their needs. This episode breaks down the differences between WordPress and Wix, including ease of use, design flexibility, blogging, SEO, e-commerce, pricing, security, maintenance, website speed, ownership, portability, and scalability. Wix may be a strong choice for business owners who want a visual editor, built-in tools, predictable maintenance, and fewer technical responsibilities. WordPress may be better for businesses that need advanced customization, deeper content management, complex e-commerce, greater control, or more room for long-term growth. We also discuss the true cost of running a website, the importance of planning for future features, and why the most popular platform is not always the right one for every business. Whether you are building your first website, redesigning an existing site, launching an online store, or preparing your business for future growth, this episode will help you make a more informed decision. Visit DesignsByDonW.com for more information about web design, SEO, branding, digital marketing, website maintenance, and social media management.

    Episode 17: WordPress vs. Wix — Which Website Platform Is Right for You?

  6. Jul 28

    Episode 16: WordPress vs. Squarespace: Which Website Platform Should You Choose?

    Choosing the right website platform can affect your business’s design flexibility, SEO, online sales, maintenance, security, performance, and future growth. In this episode of Designs By Don W Podcast — The Designer’s Corner, we compare WordPress and Squarespace to help business owners decide which platform best fits their goals. We explain how each website builder works and compare their ease of use, customization options, templates, blogging tools, e-commerce capabilities, website ownership, hosting, security, maintenance requirements, page speed, scalability, and overall cost. Squarespace offers an all-in-one website-building experience with hosting, templates, updates, and essential tools managed within one platform. It may be a strong choice for consultants, photographers, restaurants, personal brands, service providers, and small businesses that want a professional website with fewer technical responsibilities. WordPress provides greater control, flexibility, and customization. It may be better suited for businesses that need advanced SEO tools, large blogs, memberships, online courses, custom integrations, complex e-commerce stores, customer portals, or room for long-term expansion. This episode also discusses WordPress plugins, themes, WooCommerce, Squarespace Commerce, website maintenance, hosting expenses, technical responsibility, content marketing, portability, and the true cost of managing a business website. Whether you are building your first website, redesigning an existing site, launching an online store, or planning for future business growth, this episode will help you understand the strengths and limitations of both platforms. The best platform is not simply the most popular option. It is the one that supports your business strategy, audience, budget, content needs, technical comfort level, and long-term goals. Visit DesignsByDonW.com for more information about web design, SEO, branding, digital marketing, website maintenance, and social media management.

    Episode 16: WordPress vs. Squarespace: Which Website Platform Should You Choose?

  7. Jul 21

    Episode 15: Why Your Site Should Be ADA Compliant and Why Accessibility Matters

    In this episode of Designs By Don W Podcast — The Designer’s Corner, I break down why ADA compliance and website accessibility are important for every business website. I explain what ADA compliance means, how website accessibility helps people with vision, hearing, mobility, cognitive, and other disabilities, and why your website should be easy for everyone to use. This episode covers common accessibility issues such as missing alt text, poor color contrast, hard-to-use forms, unclear buttons, missing captions, improper heading structure, keyboard navigation problems, popups, and auto-playing media. I also discuss how ADA compliance can improve user experience, build customer trust, support SEO, strengthen your brand reputation, and help reduce business risk. Whether you are a small business owner, entrepreneur, web designer, digital marketer, or eCommerce store owner, this episode provides practical insight into making your website more inclusive, professional, and accessible. Topics Covered: ADA Compliance, Website Accessibility, Web Design, SEO, User Experience, WCAG, Alt Text, Color Contrast, Captions, Website Forms, Keyboard Navigation, Digital Marketing, Small Business Websites, Website Maintenance, Inclusive Design, Business Growth.

    Episode 15: Why Your Site Should Be ADA Compliant and Why Accessibility Matters

  8. Jul 14

    Episode 14: Why Is Page Speed Important? | Website Speed, SEO & User Experience

    In Episode 14 of Designs By Don W Podcast — The Designer’s Corner, I explain why page speed is essential for creating a successful business website. A slow website can frustrate visitors, weaken trust, reduce online sales and leads, and negatively affect the overall user experience. I break down what page speed means, how websites load, and why performance can differ between desktop and mobile devices. You’ll also learn how website speed relates to search engine optimization, Google rankings, and Core Web Vitals, including Largest Contentful Paint, Interaction to Next Paint, and Cumulative Layout Shift. This episode explores common causes of slow websites, such as oversized images, unnecessary redirects, excessive plugins, third-party scripts, inefficient code, poor hosting, slow server response times, and improper caching. I also discuss practical ways to improve performance through image compression, modern image formats, lazy loading, code optimization, content delivery networks, and regular speed testing. Whether you’re a small business owner, entrepreneur, web designer, blogger, or eCommerce store owner, this episode will help you better understand how website speed affects customer trust, conversions, mobile accessibility, SEO performance, and long-term business growth. Topics covered: Page Speed, Website Speed Optimization, SEO, Core Web Vitals, Mobile Performance, User Experience, Website Conversions, Image Optimization, Web Hosting, Server Response Time, Caching, Content Delivery Networks, WordPress Performance, eCommerce Websites, Web Design, and Digital Marketing.

    Episode 14: Why Is Page Speed Important? | Website Speed, SEO & User Experience
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We’re breaking down the hottest trends in digital marketing, web design, SEO, AI, and everything you need to build a brand that stands out and scales up. 

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  • Creator
    Designs By Don W
  • Years Active
    2026
  • Episodes
    22
  • Rating
    Explicit
  • Copyright
    © 2026 The Designer's Corner
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    The Designer's Corner