The Digital Executive

Coruzant Technologies

Best 10-minute, daily tech podcast on emerging technologies, hundreds of Silicon Valley CEOs, Influencers and Celebrities. Hosted by technology executive and creator of Coruzant Technologies.

  1. Jason Wood: The Future of Customer Acquisition | Ep 1271

    3d ago

    Jason Wood: The Future of Customer Acquisition | Ep 1271

    In this episode of The Digital Executive Podcast, host Brian Thomas speaks with Jason Wood, Founder and CEO of Specificity, about the growing challenges facing digital advertising and how AI is reshaping the future of customer acquisition. Drawing from his entrepreneurial journey in sales, marketing, and technology, Jason explains why he launched Specificity to combat bot traffic, fake leads, and the declining transparency created by major advertising platforms. Jason discusses how the rise of agentic AI is fundamentally changing how consumers discover brands, shifting attention away from traditional search engines and toward AI-powered assistants. He explores the importance of Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and adapting marketing strategies for a world where AI agents increasingly influence purchasing decisions. The conversation also highlights Specificity’s focus on verified human audiences, real-time intent data, and speed-to-lead systems that help businesses capture demand more effectively. Looking ahead, Jason shares his vision for a future where AI-driven execution, trusted data, and human judgment work together to create more accountable and effective advertising, giving businesses a competitive edge in an increasingly automated marketplace. If you liked what you heard today, please leave us a review - Apple or Spotify.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    19 min
  2. Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

    4d ago

    Nir Weingarten: The Future of Adaptive Marketing | Ep 1270

    In this episode of The Digital Executive Podcast, host Brian Thomas sits down with Nir Weingarten, Co-Founder and CEO of Eikona, to discuss how artificial intelligence is transforming one of marketing's most overlooked areas: lifecycle marketing. Drawing on his background as an AI researcher and machine learning expert, Nir explains why email, SMS, and push notifications represent one of the biggest untapped opportunities for AI-driven automation and personalization. Nir shares how Eikona uses reinforcement learning—the same foundational concept behind modern AI systems—to continuously optimize marketing content based on real customer behavior. He explains how adaptive marketing moves beyond traditional A/B testing, enabling brands to automatically generate, test, and refine messaging at scale to improve engagement, retention, and revenue. The conversation also explores why industries such as retail, banking, telecom, insurance, healthcare, and travel are increasingly turning to AI to strengthen customer relationships and drive long-term growth. Looking toward the future, Nir outlines his vision for a new category called adaptive marketing, where every customer interaction is dynamically personalized in real time. He discusses the technological, commercial, and cultural shifts required to make that vision a reality, drawing parallels to transformative innovations such as smartphones, cloud computing, and social media. The episode offers valuable insights into how AI is reshaping customer engagement and why adaptive marketing may become the next standard for modern brands. If you liked what you heard today, please leave us a review - Apple or Spotify.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    25 min
  3. Mark Stouse: Why Causal AI Beats Correlation | Ep 1269

    Jun 19

    Mark Stouse: Why Causal AI Beats Correlation | Ep 1269

    In this episode of The Digital Executive Podcast, host Brian Thomas sits down with Mark Stouse, Chairman and CEO of Proof Causal AI, to explore why traditional marketing and go-to-market analytics are failing in today’s volatile business environment. Drawing on more than 25 years of leadership experience at companies like HP, BMC Software, and Honeywell Aerospace, Stouse explains how reliance on correlation-based analytics has left organizations unable to accurately measure performance, optimize investments, or prove business value. Mark breaks down the difference between correlation and causal inference, revealing how Causal AI helps organizations uncover the true drivers of business outcomes. He discusses the growing importance of MASB certification and FASB compliance in bringing financial rigor to marketing and customer acquisition investments, enabling CFOs and boards to make more informed decisions. The conversation also explores the rising costs of customer acquisition, the limitations of traditional demand generation, and why many companies are struggling to justify their go-to-market spending. Looking ahead, Mark shares his perspective on how agentic AI is shifting power toward buyers, allowing them to filter, evaluate, and even initiate purchasing decisions with minimal human interaction. As AI reshapes customer behavior and business decision-making, he explains why organizations must embrace causal intelligence to stay competitive, reduce waste, and make smarter investments in an increasingly complex marketplace. If you liked what you heard today, please leave us a review - Apple or Spotify.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    26 min
  4. Dr. Ali Ashraf on Shaping Future-Ready Business Leaders in the AI Era | Ep 1268

    Jun 18

    Dr. Ali Ashraf on Shaping Future-Ready Business Leaders in the AI Era | Ep 1268

    In this episode of The Digital Executive Podcast, host Brian Thomas welcomes Dr. Ali Ashraf, Dean of the Hassan School of Business at Colorado State University Pueblo, to discuss his inspiring journey from Bangladesh to academic leadership in the United States. Dr. Ashraf shares how a deep appreciation for education, combined with a passion for finance, research, and student success, guided his path from central banking and doctoral studies to becoming a dean dedicated to expanding opportunities for diverse and first-generation students. Dr. Ashraf highlights the Hassan School of Business’s commitment to experiential learning, community engagement, and industry collaboration. He explains how faculty and students work together on real-world consulting projects, entrepreneurship initiatives, economic development studies, and cybersecurity programs that strengthen connections between the university and Southern Colorado’s business community. The conversation also explores the rapidly evolving role of AI in higher education and business. Dr. Ashraf discusses the importance of balancing AI innovation with ethics and academic integrity while preparing students for a future where business, technology, and AI increasingly intersect. By fostering interdisciplinary learning and integrating emerging technologies into the curriculum, he shares his vision for developing adaptable, future-ready graduates equipped to thrive in an AI-driven global economy. If you liked what you heard today, please leave us a review - Apple or Spotify.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    29 min
  5. Alexander Farr on Reinventing Hiring with AI Talent Agents | Ep 1267

    Jun 17

    Alexander Farr on Reinventing Hiring with AI Talent Agents | Ep 1267

    In this episode of The Digital Executive Podcast, host Brian Thomas sits down with Alexander Farr, co-founder and COO of Clera, to discuss how AI is transforming the way companies discover and engage talent. Inspired by Berlin’s vibrant startup ecosystem and shaped by experiences in venture capital, startup leadership, and recruiting, Farr shares the journey that led him to build a platform designed to connect top candidates with the right opportunities at scale. Alexander explains why traditional recruiting platforms often fail both candidates and employers, and how Clera takes a different approach by meeting professionals where they already communicate—through email, iMessage, and WhatsApp. By acting as an AI-powered talent agent, Clera helps candidates access opportunities without navigating endless job boards while enabling companies to identify highly relevant talent more efficiently. The conversation also explores the future of hiring in an AI-driven world, the importance of building trust in recruitment, and how Clera’s growing network of more than 100,000 tech professionals is helping reshape career mobility. Farr shares his vision for a future where AI-powered career agents provide personalized guidance, create meaningful introductions, and help professionals navigate an increasingly dynamic job market. If you liked what you heard today, please leave us a review - Apple or Spotify.  Learn more about your ad choices. Visit megaphone.fm/adchoices

    20 min
5
out of 5
38 Ratings

About

Best 10-minute, daily tech podcast on emerging technologies, hundreds of Silicon Valley CEOs, Influencers and Celebrities. Hosted by technology executive and creator of Coruzant Technologies.

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