The Digital Foundry | Podcast

The Digital Foundry
  • 3.0 (1)
  • MARKETING

Welcome to The Digital Foundry Podcast, hosted by Jared Chandler, co-owner and entrepreneur. Inside our audio experience, you’ll get a variety of guests picked from all over the world, each representing different industries. Every episode is packed with information on marketing, business, as well as upcoming trends. This is the perfect podcast for business owners and managers to learn about marketing from top talent in global companies.

Episodes

  1. 06/20/2022

    Diversity + Inclusion | The Digital Foundry Podcast

    In this Diversity + Inclusion episode of The Digital Foundry Podcast, we explore why creating a diverse and inclusive workplace is so important. Co-owners, Robert Spurlock and Jared Chandler interview some of the top brands' representatives in the diversity and inclusion realm, as well as representatives from some of the top global advocacy groups in the LGBTQ+ community. Join us as our hosts and guests discuss the benefits of having a diverse and inclusive environment and share some tips on how you can create one in your own workplace. We also talk about the importance of being an equitable employer and share some ways you can become one. Finally, our hosts and guests provide their insights on the future of diversity and inclusion in the workplace.

    1h 16m

  2. 03/09/2022

    Nerf | The Digital Foundry Podcast

    If you're looking to start marketing your brand on TikTok, then this episode is for you. Nerf's Sophie Jamison, first-ever Chief TikTok Officer, shares her tips and advice on how to get started on the platform, what realistic expectations brands should have, and why authenticity is so important on TikTok. So whether you're just starting out or you're looking for ways to improve your TikTok strategy, this episode is for you.If you're just starting out or you're looking for ways to improve your TikTok strategy, this episode has you covered. • Understand the realistic expectations brands should have for TikTok • Discover why authenticity is so important on TikTok • Get advice on how to get started and what to expect from the popular platform • Leverage the knowledge and advice of an experienced TikTok creator Listen to the full episode now! Find it on your favorite platforms such as iTunes, Spotify, Google Podcasts, YouTube, and more at www.tdfoundry.io/podcasts

    11 min

  3. 01/03/2022

    Mindset 2022 | The Digital Foundry Podcast

    On this episode of The Digital Foundry Podcast, we are bringing you a special New Year’s edition with thought-leaders in our local community at Cape Girardeau, Missouri, talking about the importance of mindset. It’s a simple concept, but it’s true: thoughts affect results. Mindset is the one thing that influences your levels of success,` and how you live your life more than anything else because your thoughts impact behavior. Develop the “right” mindset and you can enjoy a much better reality. Our tips to you are the following: 1. Surround yourself with positive people. 2. It could be a friend, work colleague, or mentor. 3. But surround yourself with positive people. In today’s episode you’ll hear positive stories and statements from thought-leaders in our local community. Austin Bollinger, owner of B&B Media, talks about how his mindset has changed in the last few years, what sparked the change, and what practices he has tried and recommends for you to try. Brian Gerau, Director at Jackson Area Chamber of Commerce, discusses how he effectively handles conflict with empathy and facts instead of emotional responses. Dive into his thinking when having to deal with conflict and how to stay positive, as well as the social benefits when focusing on the positive. Cesar Torres, owner of Torres Legacy Brand, talks about whether mindset is something you find, how to elevate it, and shares the moment in his life he felt his mindset separated him from the rest. Wyky Jean, Director of Diversity & Development Coordinator at Saint Francis Healthcare, explores how mindset can help or hurt you and gives us suggestions on how to improve your mindset. Nate Gautier, Account Manager at Rustmedia, shares the benefits he has learned from meditation, tips for overcoming ruminating over obsessive thoughts, and talks about the toxicity of false positivity. Jaimee Holland, Insight Strategist at Red Letter Communications, gets into how mindset affects your actions and behaviors, and how you can improve your mental positivity. Lindsey Radcliffe, CEO at Morning Star Behavioral Associates, discusses why mindset is better replaced by intention, understanding why it holds you back, necessary mental changes needed to overcome it, as well as recommendations and action steps to help get yourself into a “good” mindset. Dr. Greg “Dr. G” Pursley, owner of PC Medical Centers, shares why mentorship is his #1 tip he recommends for changing your mindset, what got him into the topic, steps for you to improve and grow, and what keeps him pushing forward and growing. Koreena Woodson, Director of Resource Development at Community Partnership of Southeast Missouri, explores the qualities an individual needs to fall into a “growth mindset” in 2022, shares her experience of shifting her mindset to improve her life, and shares advice to those wanting to rebuild themselves. Leave a comment below with your favorite tip to better improve your mindset! Subscribe to this podcast on your favorite platform today by clicking on the link below: https://tdfoundry.io/podcasts/

    1h 32m

  4. 12/10/2021

    Microsoft - Geoffrey Colon | The Digital Foundry

    Most marketers are still using outdated targeting methods that don't work as well anymore because cookies are being phased out, user habits and behaviors have changed, and people have become savvier to targeted ads. We need to start exploring new strategies for targeting our audience if we want to stay ahead of the curve in today's world. This episode discusses how Microsoft has been adjusting to shifts in user behavior, adapting to the accelerated changes in the digital space, and how you can prepare for oncoming changes in the digital marketing landscape. The Digital Foundry podcast is hosted by Jared Chandler, co-owner of the digital marketing agency The Digital Foundry. In this episode, he interviews Geoffrey Colon, Head of Brand Studio at Microsoft Advertising. The duo discusses what has changed since cookies are being phased out and how targeting has shifted as a result of the changes in the last few years. They talk about Microsoft's exploration into mixed reality, adapting to user behaviors, as well as strategy around scaling word-of-mouth for businesses - a long-used but sometimes overlooked tactic that is reemerging in digital marketing campaigns. You won't want to miss this insightful interview with Geoffrey Colon! • Learn how the market is changing, and what this means for your business • Gain actionable strategies that will help you reach more customers • Learn about Microsoft's plans in the digital space • Get insights from a top digital marketing professional • Learn the latest trends in digital marketing • Grow your business with cutting-edge strategies Subscribe to this podcast on your favorite platform today by clicking on the link below: https://tdfoundry.io/podcasts/

    29 min

  5. 08/25/2021

    Cardone Ventures - Buck Wise | The Digital Foundry

    Marketing Strategy, Brand Strategy, and Content Strategy are all important aspects of marketing. Buck Wise is a CMO for Cardone Ventures and in this episode, he discusses the importance of these three areas. In this podcast episode, Jared Chandler, co-owner of The Digital Foundry talks with Buck Wise about how to best approach these three different areas of marketing. He shares his experience working in broadcast media, at Wonderman Thompson as well as his time running his own agency before coming to work for Cardone Ventures. The two discuss the importance of content strategy, brand strategy, and marketing strategy in order to be successful in today's marketplace. You’ll learn the importance of listening to the needs of your customer so that your brand resonates with your customers and they know exactly what you stand for. You’ll also get tips on how to promote your business that will help you reach more people online. Plus you'll hear some great stories from Buck's career in broadcast and marketing! • Learn more about Buck Wise's time in radio and tv, running his own agency, working at Wonderman Thompson, and now his tenure at Cardone Ventures. • Gain valuable insights to improve your current approach to branding/marketing • Gain a deep insight into marketing strategy, brand strategy, and content strategy • Learn how promoting can help build your business Subscribe to this podcast on your favorite platform today by clicking on the link below: https://tdfoundry.io/podcasts/

    48 min

  6. 07/23/2021

    White Castle - Lynn Blashford | The Digital Foundry Podcast

    Lynn Blashford, Chief Marketing Officer at Whitecastle talks with us on this episode of The Digital Foundry Podcast.  Join in as we listen to some of the unique opportunities afforded to the 100-year-old company as a nimble family-owned company, such as the "Harold & Kumar Go to White Castle" movie, and the collaboration with Wu-Tang Clan and Impossible Foods to promote The Impossible Slider. Hear some of the strategies used in the early days of the company that are still relevant today, such as their use of a spokesperson who would outreach to homemakers to create awareness and educate about their restaurant (today this could be compared to influencer marketing in today's terminology). What does White Castle have planned to innovate into their next 100 years?  Listen as Lynn goes into details about how they are working on AI-assisted drive-thru orders to make it even easier and convenient, using robotics on the fryer, why they focus on nostalgia, and what exactly is the 1921 Slider. If you enjoy the episode, show your support with a like and subscribe/follow if you'd like more! Enjoy!  Let us know what you thought. marketing@tdfoundry.io Take a look at tdfoundry.io

    28 min

  7. 05/15/2021

    IPSY - Jenna Habayeb | Marketing, Disrupted.

    In this episode of The Digital Foundry Podcast, we speak with Jenna Habayeb, Chief Brand Officer for BFA Industries (Beauty For All Industries) which encompasses the Ipsy, Boxy Charm, Madeby Collective, and Refreshments brands. Listen in as we discuss the importance of social listening to your customers to understand their wants and needs, the content that resonates with them, and creating compelling experiences for them. Later in the episode, we talk about the importance of creating content for the individual social media platform, why it's important, and the need to test, analyze, and then scale. Jenna describes her process simply as "...test, test, test, see what sticks, and then figure out how to scale and roll out." If you missed the Make-Off battle on Instagram, Jenna describes the fun entertaining side of brand placement, brand awareness, and how to create fun entertaining social media content with your social media influencers.  If you enjoy the episode, show your support with a like and subscribe/follow if you'd like more! Enjoy!  Let us know what you thought. marketing@tdfoundry.io Take a look at tdfoundry.io

    19 min

  8. 05/14/2021

    Christie's - Neda Whitney | Marketing, Disrupted.

    World renown Christie's talks with The Digital Foundry, Inc. about the explosion of NFT's in the digital art world. Neda Whitney talks with me about Christie's recent 69 million dollar sale of Beeple's Everydays collection, authenticity and scarcity of NFT art, and Christie's marketing strategies during the global pandemic. Enjoy!  Let us know what you thought. marketing@tdfoundry.io Take a look at tdfoundry.io

    15 min

  9. 05/13/2021

    Cirque du Soleil - Lou D'Angeli | Marketing, Disrupted.

    In this episode Lou D'Angeli, Vice-President of Marketing and Relations for Cirque du Soleil takes the time to speak with The Digital Foundry Podcast (Marketing, Disrupted.) about the importance of taking risks and attempting new ideas to stand out from your competition. Hear what Lou has to say about using storytelling in advertising with a variety of content to better connect with a wider audience rather than relying on a single asset or campaign. Even giving his insight based on his own early experiences with the brand. We also delve into the amazing potential of the two world-renown brands, Cirque du Soleil and Disney, collaborating together to create Drawn to Life and how it benefits both, the targeted marketing opportunities to advertise it, and how it will benefit the Cirque du Soleil brand with generational and family marketing. Lastly, we talk with Lou about the challenges of the pandemic for the brand, and what it means for the performances and marketing for the brand, and the messaging to consumers as they reopen and welcome guests back. If you enjoy the episode, show your support with a like and subscribe/follow if you'd like more! Enjoy!  Let us know what you thought. marketing@tdfoundry.io Take a look at tdfoundry.io

    15 min

  10. 05/12/2021

    Hello Fresh - Hayley Raymond | Marketing, Disrupted.

    Today’s episode we hop on a chat with Haley Raymond, the Associate Director of Brand and Creative over at Hello Fresh (the biggest food subscription box company in the United States).  Haley came on to answer questions about how Hello Fresh manages its brand marketing, and how important it’s becoming to produce content.  During the chat, Jared also dives into how Hello Fresh will navigate the industry in a post-pandemic world.  Not only that, but she discusses a new initiative called Beyond The Box that donated 4.4 million meals in 2020.  By the end, Hayley gives advise to small business owners on how to develop a brand marketing strategy. Enjoy!  Let us know what you thought. marketing@tdfoundry.io Take a look at tdfoundry.io

    14 min
  • 10 Episodes

About

Welcome to The Digital Foundry Podcast, hosted by Jared Chandler, co-owner and entrepreneur. Inside our audio experience, you’ll get a variety of guests picked from all over the world, each representing different industries. Every episode is packed with information on marketing, business, as well as upcoming trends. This is the perfect podcast for business owners and managers to learn about marketing from top talent in global companies.

Information

  • Creator
    The Digital Foundry
  • Years Active
    2021 - 2022
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © The Digital Foundry
  • Show Website
    The Digital Foundry | Podcast