The Digital Sauce

Visualsoft

Conversations on commerce by Visualsoft.

Episodes

  1. 1d ago

    11 | Unified Retail 2.0: Preparing for the Age of Agentic Commerce

    Retail has entered a new era. For years, brands have focused on connecting channels and creating seamless experiences between stores, websites, mobile apps and marketing platforms. But as customer expectations continue to rise and AI transforms how people discover, evaluate and purchase products, simply being omnichannel is no longer enough. Today's leading retailers are moving towards a new model of unified commerce - one built around a single customer view, real-time data and personalised experiences that follow shoppers wherever they engage. Whether a customer browses online, visits a physical store, engages with a brand across digital channels or returns to purchase through a new touchpoint, the expectation is the same: a frictionless and consistent brand experience. At the same time, the emergence of agentic commerce is set to reshape the path to purchase once again. As AI-powered assistants and shopping agents become increasingly capable of influencing product discovery, recommendations and purchasing decisions, retailers must consider how their customer experience, data strategy and technology stack will adapt. Join experts from Shopify, luxury fashion brand Nadine Merabi and Visualsoft as they explore how retailers can bridge physical and digital experiences, unlock greater value from first-party customer data and prepare for the next evolution of commerce. From unified customer experiences and personalisation to AI-driven shopping journeys, discover how forward-thinking brands are building the foundations for growth in an increasingly connected retail landscape.

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Conversations on commerce by Visualsoft.