The Digital Shift™

SELF-MADE
  • 4.0 (4)
  • MARKETING
  • UPDATED WEEKLY

Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.

  1. Episode 50: Don’t Launch Anything New Until You Do This First

    4D AGO

    Episode 50: Don’t Launch Anything New Until You Do This First

    Before you build another funnel, run another promo, or launch a new offer—there’s one thing that could make every launch more profitable, every post more impactful, and every lead more likely to buy… In this powerful episode, Natasha Roberson breaks down the one foundational system most entrepreneurs skip—and how skipping it silently costs you time, money, and momentum. If you’ve been stuck in the launch-and-chase cycle, showing up online but not seeing consistent conversions, this episode will flip your strategy upside down—in the best way. 💡 What You’ll Learn: Why visibility without a nurture system is just noise The #1 mistake keeping your funnels from converting The 14-point automation system that works behind the scenes (even while you sleep) How to stop duct-taping your marketing and finally build a back-end that sells What to do before you hit “publish” on any new launch, freebie, or funnel 🧠 Favorite Takeaway: “More content won’t fix a broken nurture system. More leads won’t solve poor follow-up. More hustle won’t heal a leaky back-end.” 🎁 Ready to build your back-end before your next big launch? Unlock your 14-day free trial and start using the exact systems Natasha teaches in this episode at: 👉 www.self-made.biz/thehub Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio Follow us for more! Jessica Green @iamjessgreen Natasha Roberson @yourautomationmentor

    10 min
  2. Episode 49 - Don’t Do These 4 Things If You Want Consistent Sales on Autopilot

    NOV 6

    Episode 49 - Don’t Do These 4 Things If You Want Consistent Sales on Autopilot

    If your sales feel inconsistent, unpredictable, or exhausting — this episode is your wake-up call. Natasha breaks down the four most common mistakes that keep entrepreneurs stuck in hustle mode and shows you exactly what to shift to unlock consistent sales on autopilot. These are the silent sales killers — and if you're doing even one of them, you're likely blocking the flow of clients, cash, and confidence. Expect mindset shifts, tactical advice, and real talk from a mentor who’s helped thousands build systems that work even when they’re offline. 🧠 What You’ll Learn: -The #1 reason your sales feel like a rollercoaster (and what to do instead) -Why hiding your offer is costing you cash -How to stop relying solely on email (and what’s working now) -The truth about “waiting until you're ready” — and how it sabotages your momentum -How Natasha helps her students build plug-and-play systems that scale without burnout Episode Breakdown: [0:00] Welcome & intro: Natasha sets the stage and shares who this episode is for [1:30] Mistake #1: Winging it without a system [5:00] Mistake #2: Hiding your offer (and losing leads daily) [8:00] Mistake #3: Over-relying on email while ignoring higher-converting channels [12:00] Mistake #4: Delaying systems until you feel "ready" [16:00] Recap + Your next move to scale smarter, not harder Ready to automate your lead capture, nurture, and sales system so you can scale without the stress? 👉 Start your 14-day free trial of The Hub today at  🔗 www.self-made.biz/thehub Inside, you’ll get plug-and-play templates, mentorship, and the systems to build a business that sells even when you're not online. Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio Follow us for more! Jessica Green @iamjessgreen Natasha Roberson @yourautomationmentor

    11 min
  3. Episode 48 - Before Ya Die: Building a Business (and Life) That Matters with Katrina Parrish

    OCT 30

    Episode 48 - Before Ya Die: Building a Business (and Life) That Matters with Katrina Parrish

    What would you do differently if you lived like your time mattered? That’s the heart of Before Ya Die, the unforgettable brand built by Self Made Hub member and Accelerator graduate Katrina Parrish. In this episode of The Digital Shift™, Jessica Green interviews Katrina about the story behind Before Ya Die, her experience inside Accelerator 1.0, and how building funnels, nurture systems, and a content strategy gave her the freedom to focus on impact. Katrina’s message will challenge you to stop waiting, start building, and live like it counts—before it’s too late. 🧠 Key Topics Covered  The story and inspiration behind Before Ya Die  Katrina’s decision to join Self Made Hub + Accelerator 1.0  What she built inside Accelerator (funnels, nurture, content, clarity)  How she’s growing her business and community with these systems  Where to connect with her at www.beforeyadie.com  Katrina’s story proves you don’t have to keep spinning your wheels. The Self Made Accelerator gives you the roadmap and support to turn your vision into reality.  ✨ Learn more and join us at www.self-made.biz  💬 Quote of the Episode  “Don’t wait until it’s too late to live—and build—like it matters.” Next week: Don’t Do These 4 Things If You Want Consistent Sales on Autopilot. Most entrepreneurs are sabotaging their own sales without even realizing it—and in the next episode, I’ll break down the 4 biggest mistakes keeping your revenue stuck and show you what to do instead to create steady, predictable sales that run on autopilot. Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio Follow us for more! Jessica Green @iamjessgreen Natasha Roberson @yourautomationmentor

    25 min
  4. Episode 47 - From a 25-Foot Fall to Building an AI Business: Lisa Howell’s Journey Through The Self Made Accelerator

    OCT 23

    Episode 47 - From a 25-Foot Fall to Building an AI Business: Lisa Howell’s Journey Through The Self Made Accelerator

    Sometimes life cracks you open so you can rebuild stronger. For Lisa Howell, a 25-foot fall off a zip line changed everything—but instead of giving up, she anchored herself in hope, resilience, and faith. In this episode of The Digital Shift™, Jessica Green sits down with Lisa, a Self Made Hub member and Accelerator graduate, to talk about her journey from trauma to transformation. Lisa shares how she went from a wheelchair to running, how the Accelerator gave her the roadmap to launch her business, and why she’s now in Accelerator 2.0 building a powerful brand around AI-powered photo and video storytelling. Key Topics Covered   Lisa’s life-changing fall and the resilience it required  The role of hope, journaling, and faith in rebuilding her life  Why she joined Self-Made + Accelerator 1.0 (without even starting in the Hub!)  Her breakthrough AI projects—including cinematic imagery that captured her journey out of the wheelchair   How Accelerator 2.0 is helping her launch her full program, The Story You Never Filmed 💬 Quote of the Episode  “I chose hope. And I chose family. Those two anchors changed everything for me.” – Lisa Howell 🌟 Lisa’s 4 Daily Tips for Resilience and Growth Focus on hope – Write down blessings, uplifting words, and moments of clarity. Surround yourself with the right people – Pay attention when the right connections appear in your lane. Shift your paradigm – Reprogram beliefs daily (Lisa recommends Change Your Paradigm, Change Your Life). Take care of your body & joy – Balance nutrition (protein, fats, carbs) and dedicate an hour a day to something you love. 📚 Lisa’s Book Recommendation  Change Your Paradigm, Change Your Life – a book she listens to daily that reshaped her beliefs and mindset. 🌐 Where to Find Lisa  👉 Join her VIP list and follow along as she launches her program: The Story You Never Filmed  👉 www.Limitlisswithlis.com/VIP  Lisa’s story proves you don’t need to do this alone. The Self Made Accelerator gives you the clarity, systems, and mentorship to turn vision into reality.  ✨ Learn more and join us at www.self-made.biz  “Next week: Before Ya Die: Building a Business (and Life) That Matters with Katrina Parrish. Katrina shares how she used Accelerator 1.0 to build every asset and system for her unforgettable brand. This one will stop you in your tracks and inspire you to live—and build—boldly.” Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio Follow us for more! Jessica Green @iamjessgreen Natasha Roberson @yourautomationmentor

    31 min
  5. Episode 46 - 3 Automations That Replace 10 Hours of Hustle a Week

    OCT 16

    Episode 46 - 3 Automations That Replace 10 Hours of Hustle a Week

    In this episode, Natasha reveals the 3 most powerful automations every entrepreneur should implement to reclaim 10+ hours of their time each week. If you’re constantly stuck in follow-up fatigue, manually chasing leads, or getting ghosted in the DMs, this is your permission slip to shift from chaotic hustle to calm, consistent conversion. Key Takeaways 1. The Real Problem Isn’t Leads—It’s Follow-Up Most entrepreneurs don’t have a traffic issue—they have a system issue. The chaos of manual follow-up and trying to remember who asked for what costs you time and money. Automations don’t replace connection—they enhance it. 2. Automation #1: Comment-to-Customer™ Keyword Funnel Use social media comment keywords (like “INFO” or “RESET”) to trigger automated replies + DMs. Instantly send lead magnets, booking links, or product info the moment someone engages. Saves hours of manual outreach and keeps you top of mind. Why it matters: You stay present in the moment your audience is interested—that’s when they buy. 3. Automation #2: 14-Touch Follow-Up Sequence The Conversion Impact System™ maps out a 30-day nurture flow with 14 high-converting touchpoints. Covers welcome, education, objections, testimonials, and calls to action. Most people don’t say “yes” right away—it takes 7–14 touches. Why it matters: You don’t need to chase leads when you’ve already written the next 14 steps for them. 4. Automation #3: Booking + Reminder System Use an automated calendar that handles scheduling, time zones, confirmations, and reminders. Qualify your leads before the call with a pre-booking form. Automatically syncs with your CRM so your nurture continues after the call. Why it matters: Fewer no-shows. Less time wasted. More qualified conversations. ⏰ Time Saved Breakdown Automation | Estimated Weekly Time Saved Comment-to-Customer Funnel | 4–5 hours 14-Touch Follow-Up Sequence | 3–4 hours Calendar + Reminder System | 2–3 hours Total | 10–12 hours/week Natasha’s Favorite Quote “You don’t have a lead problem—you have a follo Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio Follow us for more! Jessica Green @iamjessgreen Natasha Roberson @yourautomationmentor

    15 min
  6. Episode 45 - The Shortcut to Explosive Business Growth: Why Live Events Are the Secret Weapon Entrepreneurs Can’t Afford to Miss

    OCT 9

    Episode 45 - The Shortcut to Explosive Business Growth: Why Live Events Are the Secret Weapon Entrepreneurs Can’t Afford to Miss

    Funnels, ads, and social posts all work—but nothing accelerates your growth like stepping into the room. In this episode of The Digital Shift™, Jessica Green reveals why live events are the ultimate shortcut to quantum growth and how running her own event company transformed her business. Jessica also pulls back the curtain on the first-ever in-person event from Self Made Hub—The Digital Shift LIVE: Mastering Go High Level (GHL)—happening this November in Alpharetta, GA. Designed for ambitious female entrepreneurs, this hands-on event will help you finally master your tech, build your systems, and scale with mentors who’ve got your back. Key Topics Covered  Why live events collapse time and give you months of momentum in one weekend  Behind the scenes of Jessica’s experience running a live event company  The #1 growth hack most entrepreneurs skip (and why it’s not ads or funnels)  Why hiding behind the screen keeps you stuck—and how face-to-face explodes trust  From attendee to authority: how live events build visibility and sales  Inside scoop on The Digital Shift LIVE and what you’ll walk away with  Seats for The Digital Shift LIVE in Alpharetta, GA are limited—and if you’re hearing this, there might still be tickets left. Don’t wait. This is your shortcut to clarity, systems, and sales with mentors by your side. ✨ Grab your ticket now at www.self-made.biz/atlanta before they’re gone.  💻 Event Details + Tickets: www.self-made.biz/atlanta 💬 Quote of the Episode  “Funnels build followers. Live events build empires.”  “Next week: 3 Automations That Replace 10 Hours of Hustle a Week. If you’ve ever wished you could clone yourself or buy back your time, don’t miss this one. I’ll show you three simple automations you can set up right now that save 10 hours a week—so you can finally stop hustling and start scaling.” Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio Follow us for more! Jessica Green @iamjessgreen Natasha Roberson @yourautomationmentor

    30 min
  7. Episode 44 - You Don’t Need More Leads—You Need More Conversions: Stop Chasing Leads and Fix Your Leaky Bucket

    OCT 2

    Episode 44 - You Don’t Need More Leads—You Need More Conversions: Stop Chasing Leads and Fix Your Leaky Bucket

    Most entrepreneurs think the answer to scaling is more leads. But the truth? You could have 100—or even 100,000—on your list right now and still not see growth, because leads don’t equal conversions. In this episode of The Digital Shift™, Jessica Green calls out the vanity metrics trap and reveals the 3 biggest reasons your audience isn’t buying. If you’ve been spinning your wheels creating more content, chasing new followers, or stressing about traffic while ignoring conversion—you’re leaving money on the table. Jessica also shares 5 practical things you can do today to plug the leaks in your sales bucket and finally turn your existing audience into buyers. Key Topics Covered  -Why nurture builds trust (and why ghosting your leads kills sales)  -The danger of unclear offers and weak calls-to-action  -Why systems—not vanity metrics—create real conversions  -Jessica’s story of entrepreneurs with massive lists but no sales  -5 things you can do right now to stop the leaks in your funnel  Ready to stop chasing more leads and start converting the ones you already have? The Digital Shift Studio gives you the frameworks, tools, and automation systems that turn your followers and subscribers into paying clients.  ✨ Start your 14-day free trial today at www.self-made.biz/thehub  💻 Join the Digital Shift Studio Today: www.self-made.biz/digital-shift-studio 💬 Quote of the Episode  “Vanity metrics won’t pay your bills. Systems will.”  “Next week: Why Live Events Are the Shortcut to Quantum Growth. I’ll share how running a live event company transformed my business, why being in the room accelerates success, and the inside scoop on our very first in-person event—The Digital Shift LIVE: Mastering Go High Level—happening this November in Atlanta. Trust me, this is going to be a game-changer Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio Follow us for more! Jessica Green @iamjessgreen Natasha Roberson @yourautomationmentor

    22 min
  8. Episode 43 - From Tech-Phobic to Funnel Queen: How Nancy Garfinkel Launched Her Coaching Business with Automation

    SEP 25

    Episode 43 - From Tech-Phobic to Funnel Queen: How Nancy Garfinkel Launched Her Coaching Business with Automation

    In this episode of The Digital Shift™, Natasha Roberson sits down with one of the most inspiring success stories inside the Self Made Hub—Nancy Garfinkel, also known as The No B.S. Coach. Nancy shares how she went from being completely overwhelmed by tech to launching a fully automated coaching business in just four months. From her background in healthcare and real estate to building her signature course Execution Wins, Nancy gets real about the fears, mindset shifts, and learning curve she overcame to go all-in on her coaching dream. Today, she’s running webinars, managing multiple offers, building nurture sequences, and empowering women entrepreneurs to take radical self-responsibility—all with the help of automation, systems, and the mentorship inside Self Made Hub. Whether you’re still manually chasing leads or afraid of diving into tech, Nancy’s journey will prove that it’s never too late to learn, scale, and succeed. 💬 Quote of the Episode: “Execution wins. If I can build a fully automated coaching business at 63, anyone can.” ✅ Who This Episode Is For: Coaches and course creators who are overwhelmed by tech Entrepreneurs launching their first signature offer or membership Women in midlife looking to finally turn their passion into a digital business Anyone who wants to build a professional, scalable brand without duct-taping tools together 📌 Key Topics Covered: Nancy’s Backstory: From Healthcare to Coaching  • Why she left corporate life to serve women stuck in overwhelm  • The real stories behind Execution Wins, her signature productivity program From Tech-Phobic to Tech-Confident  • How she overcame her fear of automation and systems  • The moment she stopped saying “I’m not techy” and started learning with Self Made Hub  • Why mentorship and community were the keys to her progress How She Built Her Coaching Business Inside Self Made Hub  • Her first funnel, lead magnet, nurture sequence, and onboarding workflow  • Her favorite features: “Clone,” URL redirects, the custom Decision Debbie AI bot  • The aha moment when she realized she no longer needed Google Drive, Zoom links, or 6 different tools What She Offers Now  • Execution Wins 12-week program • New 6-month premium coaching container with private calls and full access • Upcoming community + accountability membership for post-course support Mentorship That Made the Difference  • Why she calls the platform “one login, with mentorship”  • The Try the Self Made Hub for free! Start aligning your business with your vision using our all-in-one platform. Get access today at www.self-made.biz/thehub Looking to accelerate your tech journey and start learning how to infuse tech into your business to scale in this next year? You can join our next 90 Day accelerator here: www.self-made.biz/accelerator Not ready to go all in yet, but would like to join our Digital Shift Studio- get in depth training from The Tech Savvy Mentors on creating your brand, offers, products, services, coaching programs, digital assets and more? Join here: www.self-made.biz/digital-shift-studio Follow us for more! Jessica Green @iamjessgreen Natasha Roberson @yourautomationmentor

    38 min
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Ratings & Reviews

4
out of 5
4 Ratings

About

Get to know the powerhouse duo behind The Digital Shift™! With decades of experience scaling businesses and a no-nonsense approach to strategy, Jessica and Natasha live to see entrepreneurs take control of their growth. From tech tips to confidence-building, these two bring the inspiration and insights you need to make things happen.

Information

  • Creator
    SELF-MADE
  • Years Active
    2024 - 2025
  • Episodes
    50
  • Rating
    Clean
  • Copyright
    © 2025 The Digital Shift™
  • Show Website
    The Digital Shift™