The Digital Slice

Brad Friedman
  • 5.0 (16)
  • MANAGEMENT
  • UPDATED WEEKLY

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

  1. Episode 232 Your Ad Dashboard Is Lying To You! Here's Why

    5H AGO

    Episode 232 Your Ad Dashboard Is Lying To You! Here's Why

    What if the numbers you trust most are sending you in the wrong direction? If you trust platform-reported results without testing them, you may optimize spend around the wrong metrics and miss what actually drives customers. Join Brad Friedman and Justin Rashidi as they explore data-driven marketing, digital ads, and Justin's uniquely scientific approach to marketing so you can make better measurement decisions, allocate budget more intelligently, and improve results. If you have ever made marketing decisions based on surface-level metrics, this conversation will challenge how you measure success and help you focus on what really matters. Justin Rashidi is the founder of SeedX, a consultancy that helps medium to mid-market companies improve performance across data, sales, and marketing. In this episode, he explains how scientific thinking and hypothesis-driven testing can help marketers validate what is really happening inside the business. With a background rooted in science and engineering, Justin brings a rigorous, data-first mindset to modern marketing. He focuses on helping companies separate platform claims from actual business impact so teams can make smarter decisions about attribution, budget allocation, and growth. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai. And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    25 min
  2. You Might Also Like: On Purpose with Jay Shetty

    5H AGO ·  BONUS

    You Might Also Like: On Purpose with Jay Shetty

    Introducing Tim Ferriss: Feeling Stuck Right Now? (Use THIS 10-Minute Exercise to Stop Overthinking and Take Action) from On Purpose with Jay Shetty. Follow the show: On Purpose with Jay Shetty Sometimes we become so fixated on improving our lives that we stop asking a more important question: what actually matters? Jay sits down with Tim Ferriss for something deeper than a discussion on productivity, it’s an exploration of how to live with real intention. Instead of chasing shortcuts or stacking habits, Jay turns the focus inward, examining how our thoughts, emotions, and daily choices quietly shape the life we end up living. Drawing from years of personal experimentation, Tim draws from years of experimentation to reveal a powerful truth: most of what holds us back isn’t a lack of discipline, it’s a lack of alignment, between what we say matters, what we focus on, and how we actually live. Throughout the conversation, Jay returns to a theme he often explores, the tension between achievement and acceptance. In a world that rewards constant hustle and endless optimization, it’s easy to believe we always need to do more, fix more, and become more. Tim opens up about his own struggles with anxiety and obsessive thinking, offering a more grounded view of growth, one that isn’t just about pushing forward, it’s also about knowing when to pause, simplify, and let go of what no longer serves you. In this episode you'll learn: How to Focus on What Truly Matters How to Stop Chasing the Wrong Goals How to Improve Your Life by Subtracting How to Build Better Daily Habits How to Ask Better Questions for Clarity How to Avoid Burnout While Staying Productive How to Break Free from Distractions How to Create Meaningful Progress in Life How to Align Your Actions with Your Purpose Real change often begins with a single shift, paying attention to where your energy goes, questioning what truly matters, and giving yourself permission to slow down when needed. Growth isn’t just about doing more; it’s about doing what’s right for you, with intention. Check out Tim’s 17 Questions That Changed My Life, the free ebook with 17 questions he returns to when he feels stuck. Visit: https://timferriss.kit.com/78e83e43a5  With Love and Gratitude, Jay Shetty JAY’S DAILY WISDOM DELIVERED STRAIGHT TO YOUR INBOX Join 900,000+ readers discovering how small daily shifts create big life change with my free newsletter. Subscribe here: https://news.jayshetty.me/subscribe  Check out our Apple subscription to unlock bonus content of On Purpose! https://lnk.to/JayShettyPodcast  What We Discuss: 00:00 Intro 01:05 A Life Designed with Intention 07:58 Rethinking How We Use Our Energy 13:48 Reimagining How We Fuel Ourselves  18:30 The Mind-Body Connection 28:57 How Do You Actually Build a New Habit? 34:24 How to Create Momentum Without Burning Out 37:39 The Cost of Overthinking Everything 41:45 Exploring New Frontiers of Healing 44:30 Hustle vs. Balance: Finding the Middle Ground 52:30 The Danger of Living in “The Simmering Six” 56:26 Why Relationships Matter More Than Success 01:00:01 Learning to Be Fully Present 01:05:21 The Practice of Acceptance 01:11:39 Navigating Conflict and Emotions 01:15:20 Communicating Without Creating Distance 01:16:56 The Questions That Change Your Life 01:19:04 Are You Chasing Field Mice or Antelope? 01:31:06 Breaking Free from the Noise 01:34:35 The Power of Subtraction Over Addition 01:36:02 Thinking Differently to Win 01:38:54 Questions from the Audience 01:44:52 What Sets the Top 1% Apart 01:47:05 The Balance Between Growth and Acceptance  01:54:17 Tim on Final Five Episode Resources: Website | https://tim.blog/  YouTube | https://www.youtube.com/timferriss  Facebook | https://www.facebook.com/TimFerriss/  Instagram | https://www.instagram.com/timferriss/  LinkedIn | https://www.linkedin.com/in/timferriss/  TikTok | https://www.tiktok.com/@timferriss  X | https://x.com/tferriss See omnystudio.com/listener for privacy information. DISCLAIMER: Please note, this is an independent podcast episode not affiliated with, endorsed by, or produced in conjunction with the host podcast feed or any of its media entities. The views and opinions expressed in this episode are solely those of the creators and guests. For any concerns, please reach out to team@podroll.fm.

  3. Is Your Website Shutting Out Customers With Disabilities?

    APR 14

    Is Your Website Shutting Out Customers With Disabilities?

    What if accessibility is the growth lever your business has been ignoring? One in four people in the U.S. has a disability. Is your website ready? If your website or app is not accessible, potential customers may be standing at your digital door, unable to engage with your business. Join Brad Friedman and Mike Barton as they explore why digital accessibility matters, where most businesses fall short, and how to build more inclusive digital experiences from the start so you can improve usability, reduce friction, and better serve people with disabilities. Mike Barton is a marketing and communications leader at AudioEye dedicated to making the internet more accessible for all. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    33 min
  4. Why Most B2B Content Fails (And Storytelling Fixes It)

    APR 7

    Why Most B2B Content Fails (And Storytelling Fixes It)

    If your marketing feels polished but forgettable, brand storytelling may be the difference between blending in and building trust that converts. Join Brad Friedman and David J. Ebner as they explore story-first content, authenticity, video, AI, sales messaging, and SEO so you can create marketing that resonates with the right audience and supports real business growth. David is the President and Founder of Content Workshop, a story-first content marketing agency. While in graduate school, he assembled a collective of storytellers whose sole purpose was to use their storytelling skills to help brands create and convert an audience. That idea became Content Workshop in 2013. After graduating from the  University of Tampa with an MFA in Creative Writing, he authored the Amazon Best Seller: "Kingmakers: A Content Marketing Story." The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    27 min
  5. Replacing Your Team With AI? Here's Why That Will Backfire

    APR 2

    Replacing Your Team With AI? Here's Why That Will Backfire

    Are you thinking about replacing your team with AI? Join Brad Friedman and Sam Malikarjunan to see why this could be the worst move ever. Sam Mallikarjunan [mall eh CAR jew non], is the Growth Lead at agent.ai, where he helps drive the development and adoption of AI-driven solutions to enhance customer service and sales. With a deep background in growth strategy, Sam previously led innovative initiatives at companies like HubSpot Labs and Flock.com. He's also a former professor at Harvard University and co-author of Inbound Commerce - How to Sell Better than Amazon. Sam shares his insights on how AI is shaping the future of business. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    31 min
  6. The Trust Recession: Why Prospects Don't Buy Even When They Need You

    MAR 26

    The Trust Recession: Why Prospects Don't Buy Even When They Need You

    Your prospects don't care about your solution. They're asking themselves one question—and you're missing it. Join Brad Friedman and Ari Galper as they unpack trust-based selling, the idea of a "trust recession," and how business owners can replace pressure-based sales tactics with a more human, trust-building approach so you can improve conversions without chasing prospects. Ari Galper is a leading voice in trust-based selling and the founder of AriAI, a trust-based AI sales and business growth platform. In this conversation, he explains why traditional selling has become commoditized and why prospects often decide whether to trust you as a person before they ever evaluate your solution. He also shares his "doctor, not pharmacist" mindset, breaks down how to use trust-based language in sales conversations, and explains why many business owners should focus on fixing conversion problems before trying to generate more leads. Ari's work is especially relevant for low-volume, high-margin businesses with longer sales cycles, including advisors, attorneys, consultants, and software sales professionals who need stronger conversations, not just more activity. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And if it's your first purchase, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    27 min
  7. Marketing An Innovative Tech Product

    MAR 17

    Marketing An Innovative Tech Product

    Do you have an innovative idea you want to build a company around? Brad and Faizan Ahmed discuss the importance of understanding your customer's pain points first. Faizan Ahmed has a Bachelors in Electrical Engineering from San Jose State University and a Masters in Electrical Engineering/ Solid State Physics from Santa Clara University.  Straight out of undergrad, he was hired into a startup that made products for the defense industry. Within three years Faizan became Head of R&D there architecting a system that enabled precision torque control in intricate small-scale products such as night vision goggles leading to an acquisition by the USAF. Faizan co-founded Genxsys in 2016 - a company that made Rain deflector lenses for cameras. These lenses would be adjusted on DSLR cameras, spinning at 1800 RPM to get rid of any rain / snow from the circumference of a picture or movie being shot. The technology was acquired by a company that rents equipment to Hollywood production studios. In 2019, Faizan founded Invensify, after noticing his diabetic father struggling to travel with his insulin that he had to take daily multiple times. The ice packs would melt / were not precise and often were prohibitive when traveling on planes. He raised money to develop the worlds most power efficient cold chain shipper using solid-state quantum technology, disrupting a $6.5 billion pharma drug delivery packaging market. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    26 min
  8. Harvard Study: This 2-Minute Trick Increases Sales By 30%

    MAR 10

    Harvard Study: This 2-Minute Trick Increases Sales By 30%

    Do your sales calls start with a little chit chat? Or do you cut to the chase? Listen to learn the secret to increasing close rates by 30%. Todd Schuchart is a certified goofball and an expert in life insurance sales and lead generation. With a deep understanding of the industry, he focuses on developing innovative solutions for agents, including conversational sales training and AI-driven CRM tools to help life insurance professionals streamline their processes, improve client connections, and boost conversions. Todd is known for his commitment to simplifying the sales process, the levity he brings to everyday situations, and his agent-first approach. He is also known for creating high-quality resources that empower agents to succeed in a competitive market. The Digital Slice Podcast is brought to you by Magai. Up your AI game at https://friedmansocialmedia.com/magai And, if it's your first time purchasing, use BRAD30 at checkout to get 30% off your first 3 months. Visit thedigitalslicepodcast.com for complete show notes of every podcast episode.

    28 min
See All (233)

5
out of 5
16 Ratings

About

The Digital Slice Podcast is the podcast that brings you a slice of the digital marketing news, tools and tactics you need to succeed.

Information

  • Creator
    Brad Friedman
  • Years Active
    2018 - 2026
  • Episodes
    233
  • Rating
    Clean
  • Copyright
    © The Friedman Group, LLC
  • Show Website
    The Digital Slice