The Disconnect

The Disconnect
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  • Business
  • Updated Semiweekly

Welcome to The Disconnect—the podcast where experienced technology and communications industry leaders challenge conventional thinking and examine the gaps between strategy, execution, and reality. Hosted by Ken Adams, Peter Radizeski, John Wigboldus, and Geoff Hultin, the show explores the issues shaping communications service providers (CSPs), managed service providers (MSPs), and the broader technology channel. We discuss operations, sales, marketing, mergers and acquisitions, go-to-market strategy, leadership, AI, automation, and the decisions that determine whether businesses grow—or ge

Episodes

  1. Sep 8

    The Disconnect Ep. 3: Talk to Your Customers—But Have a Plan

    Everyone says companies should listen to their customers. Far fewer actually do it—and even fewer know what they’re trying to learn. In Episode 3 of The Disconnect, Ken Adams, Peter Radizeski, John Wigboldus, and Geoff Hultin discuss why customer conversations are one of the most overlooked sources of business intelligence. The conversation covers: • Why companies avoid talking to dissatisfied customers• The danger of chasing new logos while ignoring existing accounts• How customer interviews can expose a flawed business strategy• Customer advisory groups versus one-on-one conversations• Why checkbox QBRs produce weak feedback• Whether every customer conversation needs a defined purpose• Turning customer insight into retention, growth, and better decisions The hosts don’t completely agree on how structured these conversations should be—but they agree on one thing: if you aren’t regularly talking to your customers, you’re probably missing problems and opportunities hiding in plain sight. The Disconnect is a candid conversation about MSPs, CSPs, telecom, technology, sales, marketing, AI, M&A, and the corporate decisions that leave operators asking, “How did that get approved?” Website: https://thedisconnect.netYouTube: https://www.youtube.com/@TheDisconnectPodContact: connect@thedisconnect.net

  2. Sep 3

    Why Most Companies Waste Money at Trade Shows

    Trade shows can generate real pipeline—or become very expensive networking trips. In Episode 2 of The Disconnect, ⁠Ken Adams⁠⁠, ⁠⁠Peter Radizeski⁠⁠, ⁠⁠John Wigboldus⁠⁠, and ⁠⁠Geoff Hultin ⁠⁠ discuss how CSPs, MSPs, technology vendors, and channel partners can get meaningful results from industry events. Topics include: • Why trade-show planning should begin months in advance • Booking customer and partner meetings before the event • Preparing booth staff with focused messaging • Measuring results beyond badge scans • Creating personalized follow-up that leads somewhere • Using panels, sessions, dinners, and vendor relationships effectively • Why standing behind a booth and staring at your phone doesn’t work The central lesson: showing up isn’t a strategy. Successful trade shows require clear goals, preparation, participation, and disciplined follow-through. Subscribe to The Disconnect for candid conversations about CSP and MSP operations, sales, marketing, M&A, channel strategy, and the business of technology.

  3. Aug 30

    Good Good Golf-Bad Bad Judgment

    In the first episode of The Disconnect, Ken Adams, Peter Radizeski, John Wigboldus, and Geoff Hultin examine the backlash surrounding Good Good Golf—and what it reveals about modern marketing. What happens when companies outsource their voice, content, and customer engagement without keeping an experienced human in the loop? The group discusses authenticity, audience trust, brand ownership, AI, outsourced marketing, and the operational disconnect that appears when efficiency replaces judgment. It’s a candid conversation about who should control a company’s message—and what can happen when nobody does.

  • 3 Episodes

About

Welcome to The Disconnect—the podcast where experienced technology and communications industry leaders challenge conventional thinking and examine the gaps between strategy, execution, and reality. Hosted by Ken Adams, Peter Radizeski, John Wigboldus, and Geoff Hultin, the show explores the issues shaping communications service providers (CSPs), managed service providers (MSPs), and the broader technology channel. We discuss operations, sales, marketing, mergers and acquisitions, go-to-market strategy, leadership, AI, automation, and the decisions that determine whether businesses grow—or ge

Information

  • Creator
    The Disconnect
  • Years Active
    2026
  • Episodes
    3
  • Rating
    Explicit
  • Copyright
    © The Disconnect
  • Show Website
    The Disconnect