The Disruptive Voice explores the theories of disruptive innovation across a broad set of industries and circumstances with academics, researchers, and practitioners who have been inspired and taught by Harvard Business School Professor Clayton M. Christensen, the Kim B. Clark Professor of Business Administration and one of the world’s top experts on growth and innovation.
For more information, email email@example.com.
BSSE = Building and Sustaining a Successful Enterprise, Professor Clayton M. Christensen's signature course at the Harvard Business School and a breeding ground for many of the ideas shared in this podcast.
73. The Secret Lives of Customers: A Conversation With David Duncan
Along with his work as a Managing Director at Innosight, the consulting firm co-founded by Clayton Christensen and Mark Johnson over two decades ago, David Duncan is also a co-author with Clay on Competing Against Luck and co-author with Scott Anthony, host of this episode, on Building A Growth Factory. Most recently, David - a leading authority on the Jobs To Be Done framework, and drawing on his wealth of experience conducting market investigations – has published The Secret Lives of Customers: A Detective Story About Solving the Mystery of Customer Behavior. David and Scott touch on a myriad of topics in this insightful and witty conversation. In one instance, David, reflecting on the experience of writing his page-turning mystery, tells listeners, "I've always thought that doing research on customers is kind of like detective work. You go out in the world, you do interviews, you try to gather clues and piece together patterns and make observations, and you draw out insights to crack the case - I took that metaphor to an extreme in this story and used that as a premise for the plot." The Secret Lives of Customers addresses the conundrum that though more data than ever before is widely available, most still find it challenging to understand who their customers really are, why they act as they do, and what they really want. Learning to think like a market detective can help to answer these questions!
72. Making Your Own Luck in Emerging Economies: Innovative Strategies for Creating New Markets
In this episode, Efosa Ojomo returns to The Disruptive Voice to discuss his latest research at The Christensen Institute’s Global Prosperity group. He and his colleague, Lincoln Wilcox, recently published a report highlighting six innovative strategies for creating new markets in emerging economies. This conversation, hosted by Katie Zandbergen, focuses on the findings from their research, along with the implications for those looking to create prosperity around the globe. Efosa speaks not only about the tremendous opportunities surrounding market-creating innovations, helping would-be entrepreneurs to see prospects for building and sustaining successful enterprises where they might least expect them, but also about demystifying the process, debunking false narratives and empowering entrepreneurs to launch innovative and market-creating ventures in emerging markets.
71. Leading The Artling Through the Covid-19 Crisis: A Conversation with Talenia Phua Gajardo
Talenia Phua Gajardo, an alumna of HBS Executive Education’s Disruptive Innovation course, is Founder & CEO of The Artling, an online gallery and arts consultancy featuring a curated collection of art and design pieces from a myriad of artists, galleries, and designers. Founded in 2013, the organization aims to both showcase stunning works of art and to make them more accessible to a broader, international audience. As you’ll hear more about in this episode, the pandemic has presented The Artling with both challenges and opportunities, but of particular note is how Covid-19 has forced the rapid digitization of art galleries. Hosted by Chris Diak, Talenia discusses steps she’s taken to steer The Artling through choppy coronavirus waters; her thoughts on why people hire art and design; the importance of trust in this age of increasing e-commerce; how she’s thinking about pursuing growth and scaling her organization; the experience of art in-person versus through online platforms; and the future of the arts industry. We hope you enjoy this artful conversation!
70. Applying the Minimill Playbook: A Conversation with CEO of Norsk Titanium, Mike Canario
Many students of Clayton Christensen’s will be familiar with the US Steel case that he wrote as a graduate student in the 1990s, one that is still used today in the BSSE curriculum at Harvard Business School. The case tells the story of the minimills’ low-end disruption of US Steel, entering the market with rebar and then steadily moving up-market to bars & rods, then on to structural steel, and finally to sheet steel at the high end of the market. The incumbent, US Steel, was caught in a classic example of what Clay called “the innovator’s dilemma”, losing its position of leadership precisely because management made logical and competent decisions along the way. In this episode, we highlight another great example of a low-end disruptor, Norsk Titanium. The company successfully entered the low end of the metal manufacturing market and now, like the minimills before it, is planning its disruptive march up-market. Hosted by Katie Zandbergen, Mike Canario, CEO of Norsk Titanium, tells the story of Norsk’s humble beginnings in Norway; how it came to build the largest 3D printing factory in the world; the many benefits of its innovative and enabling technology, Rapid Plasma Deposition; and how management is looking to the minimill playbook as it charts its course to higher levels of the market. Mike offers lessons in management, innovation, and low-end disruption that we hope you’ll find inspiring and useful!
69. Bioengineering at Scale, A Conversation with Anna Marie Wagner of Ginkgo Bioworks
We're delighted to begin Season 4 of The Disruptive Voice with Anna Marie Wagner, Senior Vice President of Corporate Development at Ginkgo Bioworks. Hosted by Derek van Bever, Anna Marie discusses the transformative potential of bioengineering and the work her company is doing to help facilitate it. A graduate of Harvard College and Harvard Business School, where she was a Baker Scholar, Anna Marie worked as an investor with Bain Capital Private Equity for several years before diving into the world of biotechnology. In this rich discussion, she teaches Derek (and all of us!) about synthetic biology, and the barriers to more nimble forms of biotech development, as well as the platform solution that Ginkgo has devised to facilitate biological innovation.
68. Remodeling Venture Capital, with Elliott Parker
In the early days of venture capital, investors played a dual role as financiers and innovators, partnering with their portfolio companies to design and develop their operations from the ground up. Nowadays most VC firms don't generate and pursue innovations but rather source and grow start-ups that already exist. For established businesses seeking to self-disrupt with autonomous units, these circumstances pose a distinctive challenge that contemporary venture capitalists are generally ill-equipped to solve. Elliott Parker, CEO of High Alpha Innovation, is using theory to guide him in rekindling an earlier, partnership model of venture capital in a new form: the venture studio. A former Innosight consultant whose work has spanned growth, strategy, and operations, Elliott is hosted by Anibha Singh, herself an Innosight alum and a current Research Associate at Harvard Business School. We hope you enjoy this fascinating conversation on the future of innovation and venture capital!
Powerful theories and lessons for life!
Can’t recommend this podcast and these theories enough! They have been foundational to my personal and professional life. I was extremely fortunate to take BSSE with Professor Rory McDonald. The lessons he taught, that are shared in this podcast, continue to guide my career and relationships.
almost 19 years after having clay as a professor and I still use his frameworks every single day. Thank you, Prof Christensen and the BSSE team!
Exceptional content, extraordinary people
Can’t get enough of the material from Clay Christensen and the team at HBS Forum for Growth and Innovation. This podcast is a great way to stay up to date on the latest thinking and hear inspiring use cases across many industries about how to successfully apply the theories and tools of disruptive innovation. A must listen for leaders, entrepreneurs, and innovators everywhere.