115 episodes
The Drip Brian Landau
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- Business
This isn't another C-Suite, "future of the industry" pontification podcast. The Drip talks with the people doing the work. These are strategic and tactical conversations about marketing and communications from professionals with the titles of Manager, Director, and Vice President. We get into how to best pitch the media, create content, and distribute across internal and external channels. You'll hear from the individuals driving brand and employee engagement at the hottest startups and the world's biggest companies.
The Drip: Caffeinate Your Campaigns.
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Email is the Homepage of Today
This episode is a deep dive into the world of business newsletters. What works? Where to start? How to identify success beyond list size and open rate.
Jason Schulweis is the President & CEO of JBS Growth, an advisory firm that helps companies grow revenue through partnership, go-to-market, and marketing strategy. He was most recently the EVP, Brand Partnerships & Creative Studio at Morning Brew, a leading business media and content brand, overseeing two departments: Brand Partnerships and the Creative Studio. -
Tactics are Where Action and Value Exist
James O'Brien is the President of Custom, which is Digiday's in-house content agency. In this episode, James talks about how brands can glean value through custom content and the role that audio plays in their brand mix.
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What Does Lucy in Liverpool Think?
Today I'm joined by Kim Infanti. Kim is the Executive Director of Digital Engagement within the Office of Alumni Engagement at Syracuse University. In this episode, we talk about lessons learned as a journalist using Twitter to source story ideas; what channels and strategies are working best in alumni development, and how to measure ROI beyond fundraising.
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Experiment to Fail
Today I'm joined by Melissa Lawton. Melissa is the Chief Content Officer at SailGP. In this episode, we talk about creating content for an emerging sports league; navigating digital and broadcast audiences, and the importance of experimenting to fail.
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Don't Just Make an Appearance
Today I'm joined by Jared Merrell. Jared is a Managing Director at Optimum Sports, which is a sports marketing agency that's part of the Omnicom Media Group. In this episode, we talk about how brands can be a part of the sports conversation; what integrated sports content feels like, and how brands outside of the fortune 100 can meaningfully participate with sports sponsorships.
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Student Athletes are Next Gen Sports Creators
Today I'm joined by Dev Sethi. Dev is Director of Student Athletes and Sports Creators at Meta and former Head of Sports at Instagram. In this episode, we talk about what sports content is performing best across the Meta platform; how Name Image and Likeness legislation in the NCAA has changed the social media landscape, and what college athletes are asking Dev when he visits them on campus.