The Drum Predicts The Drum

As marketers, we often find ourselves in a decision-making battle between brand and demand (gen). But what if we could do both, at the same time, in one campaign? 2022 will be the year when marketers have to realize that dream as e-commerce marketing needs to go hybrid. Find out how to create a successful strategy that meets both those essential soft brand measures and the hard data metrics. In collaboration with Juni, featuring, Mathias Eriksson, Brand & Marketing Director of Juni.
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With third-party cookies ending in 2023, marketers are starting to transition to first-party data. Even though this deprecation does not mean cookie banners are going away, it does mean that companies should begin to think outside the box. Now is the perfect time to experiment with maximizing personalization without relying on cookies! Learn how to pivot your marketing strategy to focus on first-party and marketing-consented data, and make privacy and trust your competitive advantage. In collaboration with OneTrust, featuring, Arshdeep Sood, Marketing Solutions Engineer of OneTrust PreferenceChoice.
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The demand for sustainable solutions to deliver digital media will accelerate as brands embark on their decarbonization journey throughout 2022. As a result, the media industry will shift focus from reducing direct emissions to indirect emissions. With data expected to grow by 44x – driven by video, mobile and consumer expectations – it’s on the industry to agree on a standardized approach to measuring the CO2 impact of delivering digital ads. In collaboration with SeenThis, featuring, Andrew Hayward-Wright, UK Partnerships Director of SeenThis.
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Business-to-business marketing is a whole other animal now. Top players in the field have openly embraced digital channels, consumer-esque tactics and an empathetic mindset. Old school tactics have been abandoned or altered to favor new ways of reaching more empowered decision-makers. This year will prove to be the most dynamic in the history of B2B marketing, so what are the brave new methods that marketers can embrace to really drive growth for their organizations? In collaboration with Omobono, featuring Anamika Gupta, Director & Head of Customer Marketing of Fujitsu America, Simon McEvoy, Head of Strategy of Omobono and Kenneth Hein, US Editor of The Drum.
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The online customer journey has never been more complex but agencies that can translate this for brands will thrive. An agency that understands the role that both search and social have in driving success for performance media are future-proofing their strategy. But what does a nimble, future-proofed agency look like? This session will profile dotMATTER's journey to success and get under the hood of how they are working alongside platforms, by being a Meta Business Partner, to scale up this opportunity. In collaboration with Meta Business Partners, featuring Taa Visudhipol, Chief Commercial Officer & Co-Founder of dotMATTER, Chaola Nachampassak, Regional Performance Specialist & Global Agency at META and Charlotte McEleny, APAC Publisher for The Drum.
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Today, businesses worldwide realize that 3D is extremely flexible, efficient, timely, cost-effective, scalable and sustainable. Entire industries are transforming as a result. From global industrial design to online games, 3D will be the foundation technology to create a long-term metaverse strategy. Discover the new dimension for design as businesses shift into this new world, and why content creation at scale with standardization is the key to populating real-time experiences. In collaboration with Adobe SEA featuring Meizi Yan, SEA Territory Manager & 3DI.
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