The Edge Lab

Response Media
  • 5.0(2개의 평가)
  • 마케팅

Discover the Science Behind Bold Marketing The Edge Lab is where data science meets marketing innovation. Born from a passion for uncovering critical ”edge moments”—the pivotal decision points where brands truly connect with audiences, this podcast brings Response Media’s scientific approach to brand growth. Through candid conversations with world-class marketing trailblazers, we explore how data, empathy, and creativity intersect to solve real-world business challenges. If you are a change agent, a bold decision-maker, or a marketer pushing the boundaries of innovation, you are in the right place.

에피소드

  1. 2025. 10. 15. · 비디오

    How We Turned Human Behavior Into Award-Winning Healthcare Marketing

    In this episode of The Edge Lab, hosts Ami Sirlin and Dr. Alvin Glay reveal the behavioral science and strategy behind Response Media’s award-winning work for Xiidra. This prescription brand achieved double-digit prescription lifts and 2x patient persistence through data-driven empathy. Discover how the team’s Necessity–Concern Framework (NCF) helps decode patient emotions, overcome adherence barriers, and design experiences that make marketing not just personalized but truly personal. Tune in to learn how data, human behavior, and strategy collide to create transformational results.

    17분

  2. 2025. 06. 25. · 비디오

    The Power of Empathy in Grocery Data Storytelling

    Host Ami Sirlin, Chief Client Officer at Response Media, is joined by guest Scott Hanbury, Analytics Team Leader for Grocery at The Clorox Company, and co-host Dr. Alvin Glay, Response Media’s Chief Strategy Officer.   In a world driven by automation and algorithms, this conversation explores why empathy is becoming one of the most essential tools in a data leader’s toolkit. Data alone doesn’t drive change, stories do. And when we tell them with empathy, we can influence shopper behavior, foster loyalty, and fuel growth. Let's dive in.

    30분

  3. 2025. 05. 21. · 비디오

    Welcome to The Edge Lab

    In our debut episode, host Ami Sirlin and co-host Dr. Alvin Glay introduce The Edge Lab, a Response Media podcast focused on bold marketing strategies powered by data and behavioral science. Learn what “the edge” means, those key decision moments that drive brand growth, and how this podcast will explore the science, strategy, and human insight behind effective marketing. Ami and Alvin share how the podcast was born, what makes it different, and who it’s for: marketers ready to push boundaries and spark innovation.

    4분
  • 3개의 에피소드

평가 및 리뷰

5
최고 5점
2개의 평가

소개

Discover the Science Behind Bold Marketing The Edge Lab is where data science meets marketing innovation. Born from a passion for uncovering critical ”edge moments”—the pivotal decision points where brands truly connect with audiences, this podcast brings Response Media’s scientific approach to brand growth. Through candid conversations with world-class marketing trailblazers, we explore how data, empathy, and creativity intersect to solve real-world business challenges. If you are a change agent, a bold decision-maker, or a marketer pushing the boundaries of innovation, you are in the right place.

정보

  • 제작진
    Response Media
  • 방송 연도
    2025년
  • 에피소드
    3
  • 등급
    전체 연령 사용가
  • 저작권
    © Copyright 2025 All rights reserved.
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    The Edge Lab