378 episodes

Founder and go-to-market stories from the lens of a world-class marketer.

The Edward Show Edward Sturm

    • Business
    • 4.7 • 3 Ratings

Founder and go-to-market stories from the lens of a world-class marketer.

    Recording in Your Car to Get the Number One Podcast in the World

    Recording in Your Car to Get the Number One Podcast in the World

    E379: How Jefferson Fisher recorded easy self-improvement videos in his car for the last 2.5 years, launched a low-produced podcast, and immediately became the #1 podcast in the world.
    The Jefferson Fisher Podcast ranks #1 on Apple Podcasts above: Joe Rogan, Andrew Huberman, The New York Times, Jon Stewart, and more.
    And how you can steal Jefferson’s strategy to do this too!
    Jefferson Fisher on Instagram: https://www.instagram.com/jefferson_fisher/
    Jefferson Fisher on TikTok: https://www.tiktok.com/@justaskjefferson
    The Jefferson Fisher Podcast: https://podcasts.apple.com/ie/podcast/the-jefferson-fisher-podcast/id1754592060
    00:00 Introducing Jefferson Fisher
    00:21 The Content of Jefferson's Videos
    01:03 Jefferson's Rise
    01:26 Launch of the Podcast
    02:13 Simplicity of Jefferson's Content
    03:25 Video Clip
    04:53 Jefferson's Social Media Presence
    05:10 Global Appeal
    07:52 How You Can Copy Jefferson
    11:38 Final Thoughts
    #contentmarketing #podcastmarketing #socialmediamarketing #digitalmarketing
    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    • 12 min
    Do This to Show up in Google’s AI Overviews

    Do This to Show up in Google’s AI Overviews

    E378: How to show up in Google’s new AI Overviews.
    In this episode you’ll get:
    - All the forms and features of Google’s AI Overviews.
    - Straightforward methods to be included in AI Overviews.
    - Crazy out-of-the-box methods people are using.
    00:00 Introduction to Google's AI Overviews
    00:33 AI Overviews’ Controversial Rollout
    01:07 Optimizing for AI Overviews
    03:08 The Role of Social Media in AI Training
    03:42 Social Media Brand Ambassadors
    05:37 Recap
    06:18 Personal Insights
    #seo #aioverviews #digitalmarketing #contentmarketing
    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    • 7 min
    Google’s Rich Answers Gives More Traffic Than You Think

    Google’s Rich Answers Gives More Traffic Than You Think

    E377: Google’s rich answers give a dramatic boost in daily organic clicks from search. Many assume rich answers are near worthless for traffic; they’re not.
    This episode gives examples of rich answers, shares how much they decrease clicks, but also demonstrates they are not completely worthless.
    Having a rich answer still gives substantial traffic, though not as much as ranking #1 on Google without a rich answer.
    Then the episode shares how to get rich answers with copywriting, and something more creative: how to get rich answers with video.
    By using video you grow a brand on Instagram, TikTok, and YouTube simultaneously while also ranking on Google!
    The episode also stresses bottom-of-funnel organic search traffic vs. top-of-funnel.
    Experiments from https://seosherpa.com/seo-experiments/
    00:00 SEO Experiments
    00:19 The Article
    01:59 Understanding Rich Answers
    03:22 Impact of Rich Answers on Click-Through Rates
    04:49 Using Rich Answers for Traffic
    06:12 Writing for Rich Answers
    07:45 Bottom of Funnel Keywords
    11:54 Using Social Media for SEO
    15:41 Conclusion
    #seo #searchengineoptimization #digitalmarketing
    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    • 16 min
    News Daddy’s Incredible Success and How to Make Your First TikTok

    News Daddy’s Incredible Success and How to Make Your First TikTok

    E376: TikToker, News Daddy, got invited to the NATO Summit in Washington D.C. and got more access than top journalists.
    He shares footage from the event and what he learned.
    The #1 thing: we live in an era where short-form mobile video creators are more influential than the top journalists.
    Once I get you motivated with News Daddy’s videos, I give step-by-step directions on how to make your first TikTok and repost it to every platform, including Instagram Reels, in such a way that views are not suppressed.
    I learned this from posting over 1,200 videos myself.
    If you want to get motivated about making short-form vertical content and then actually make that content, this episode is for you.
    News Daddy TikTok: https://www.tiktok.com/@dylan.page
    News Daddy Instagram: https://www.instagram.com/dylanpage.ning/
    00:00 The Influence of Short Form Content Creators
    00:13 Case Study: News Daddy at the NATO Summit
    00:42 Motivation
    01:39 Dylan Page’s Videos
    04:55 Recap of Dylan Page
    06:26 How To Edit In The TikTok App
    12:07 Automating Your Content Distribution
    14:45 Conclusion: Maximizing Your Content's Reach
    #socialmediamarketing #contentmarketing #digitalmarketing #marketingstrategy
    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    • 16 min
    Instagram Stories That Will Blow Your Mind

    Instagram Stories That Will Blow Your Mind

    E375: Top posts this month from the Instagram Marketing subreddit.
    I had a lot of fun recording this one. If you want to grow on social media, especially Instagram, you will enjoy this episode. Pinky promise.
    “How I generated over 500 million views” - https://www.reddit.com/r/InstagramMarketing/comments/1e1nc0y/how_i_generated_over_500_million_views/
    “New hashtag strategy that actually works” - https://www.reddit.com/r/InstagramMarketing/comments/1e1ffw2/new_hashtag_strategy_that_actually_works/
    “Reminder to NEVER buy bot followers‼️” - https://www.reddit.com/r/InstagramMarketing/comments/1dps601/reminder_to_never_buy_bot_followers/
    “Remove all the “flagged for review followers” & engagement increases instantly” - https://www.reddit.com/r/InstagramMarketing/comments/1dzpnut/remove_all_the_flagged_for_review_followers/
    00:00 What You Will Get From This Episode
    00:10 Overview of Instagram Strategies
    00:48 New Hashtag Strategy That Actually Works
    04:18 Generating Over 500 Million Views
    12:52 Pitfalls of Buying Bot Followers
    14:52 Removing Flagged Followers
    15:36 Conclusion
    #socialmediamarketing #instagrammarketing #contentmarketing #digitalmarketing
    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    • 16 min
    How Bobbi Althoff Got Drake on Her 4 Month Old Podcast

    How Bobbi Althoff Got Drake on Her 4 Month Old Podcast

    E374: This is the crazy story of how Bobbi Althoff got Drake on her podcast.
    In only four months, TikToker, Bobbi Althoff, went from:
    - No podcast.
    - No industry connections.
    - Mid-level influencer to Moms.
    To:
    - #1 podcast in the world (now it’s down to #10, but was at #1).
    - Signed by the most prominent talent agency on the planet (WME).
    - Doing podcasts with A-listers.
    - Influencer to everybody, getting recognized everywhere.
    I love this story.
    Read from: https://edwardsturm.com/articles/how-bobbi-althoff-got-drake-on-her-podcast/
    Brett Cohen’s episode: https://www.youtube.com/watch?v=tGiR2NNpnNo
    Bobbi’s story originally told in: https://www.cosmopolitan.com/entertainment/celebs/a44762496/bobbi-althoff-tiktok-podcast/
    00:00 Introduction
    01:42 From Mid-Level Influencer to Podcaster
    02:24 Bobbi’s Strategy
    04:03 Securing Drake and Going Viral
    05:46 Lessons Learned: Playing to Win and Taking Risks
    06:47 Similar Success Stories
    09:31 Conclusion: Risk-Taking
    The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/

    • 10 min

Customer Reviews

4.7 out of 5
3 Ratings

3 Ratings

Top Podcasts In Business

REAL AF with Andy Frisella
Andy Frisella #100to0
The Ramsey Show
Ramsey Network
PBD Podcast
PBD Podcast
The Prof G Pod with Scott Galloway
Vox Media Podcast Network
People Magic: How to Build a $1M Community
Mighty Networks & Pod People
The Diary Of A CEO with Steven Bartlett
DOAC

You Might Also Like

a16z Podcast
Andreessen Horowitz
The Startup Ideas Podcast
Greg Isenberg
MoneyWise
Hampton
My First Million
Hubspot Media
Limited Supply
Nik Sharma & Moiz Ali
All-In with Chamath, Jason, Sacks & Friedberg
All-In Podcast, LLC