The Edward Show

Edward Sturm
  • 4.8 (6)
  • MARKETING
  • UPDATED DAILY

Founder and go-to-market stories from the lens of a world-class marketer.

  1. 11H AGO

    EU vs Google: The Parasite SEO War Explodes

    E864: I break down the European Commission's new antitrust investigation into Google's enforcement of its site reputation abuse and anti-parasite SEO policies. The investigation focuses on whether Google is demoting news publishers and media companies that host third-party commercial content. I walk through what parasite SEO is, why publishers like Forbes were hit by Google's policy changes, how Google is justifying its anti-spam actions, and why many SEOs believe the EU's investigation is misguided. I also look at organic traffic data, examples of parasite SEO still getting through, and the difference between obvious and less obvious parasite SEO tactics. I explain how "accidental" parasite SEO happens when brands improve their product, earn word of mouth, and build a strong presence across social platforms and communities. I also outline the fundamentals of long-term SEO strategy and how intent-driven keywords reliably bring in customers who are already looking for exactly what a business offers. This episode covers the perspectives shared by Lars Lofgren, Jacky Chou, and Charles Floate, Google's official response from Pandu Nayak, and what this conflict means for publishers, SEOs, and search quality going forward. This episode covers: - What parasite SEO is and why it became widespread - How publishers like Forbes were affected by Google's enforcement - Why Google says its anti-spam actions are necessary - Why many SEOs believe the EU's investigation is misguided - Examples of parasite SEO that still get through - The difference between obvious and less obvious parasite SEO tactics - How "accidental" parasite SEO happens through genuine brand growth - The fundamentals of long-term SEO strategy - How intent-driven keywords bring in high-intent customers - Traffic data and trends showing how enforcement impacted major publishers - Reactions and perspectives from Lars Lofgren, Jacky Chou, and Charles Floate - What this conflict means for publishers, SEOs, and the future of search quality ⭐️ Lars Lofgren's post - https://www.linkedin.com/feed/update/urn:li:activity:7394851152628137984/ ⭐️ Jacky Chou post - https://x.com/indexsy/status/1989140769161248880 ⭐️ Charles Floate post - https://x.com/Charles_SEO/status/1989188855459922202 ⭐️ Google's post from Pandu Nayak - https://blog.google/inside-google/company-announcements/defending-search-users-from-parasite-seo-spam/ ⭐️ "Forbes, CNN, and More Lose Millions as New Google Policy Tanks Affiliate Businesseses" - https://www.adweek.com/media/cnn-forbes-lose-millions-google-seo-policy/ ⭐️ Pareto SEO: The 20% of SEO That Matters - https://edwardsturm.com/articles/pareto-seo 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Context 00:47 Understanding Parasite SEO 01:28 Google's Stance and EU Investigation 02:47 Examples and Evidence of Parasite SEO 06:45 Discussion on SEO Practices 09:02 Takeaways 14:56 Conclusion and Sign Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #parasiteseo #googleupdate #digitalmarketingnews

    16 min

  2. 1D AGO

    LinkedIn Is the Biggest Opportunity on the Internet Right Now

    E683: LinkedIn is exploding - and few people are talking about it. I break down why LinkedIn is quietly becoming the biggest growth opportunity on the internet, how creators with "dead" accounts are getting tens of thousands of impressions in days, and the posting strategy that took my own LinkedIn reach from 250K to 300K impressions in a day. We get into: - Why daily posting on LinkedIn is being massively rewarded - How to repurpose content from 𝕏, TikTok, and Instagram for fast results - The power of top-of-mind awareness (and why LinkedIn is perfect for it) - How LinkedIn boosts linkable assets, studies, and announcements - How automation kills your reach - and what to do instead - The easiest way to stand out: stop writing like a corporate robot - How LinkedIn gets a massive amount of clicks from Google search If you're in SEO, marketing, or you run any kind of business, you cannot ignore what's happening on LinkedIn right now. This breaks down exactly how to take advantage of organic LinkedIn before the window closes. ⭐️ My LinkedIn posts - https://www.linkedin.com/in/edward-sturm/recent-activity/all/ ⭐️ My exact social media posting strategy -  https://edwardsturm.com/articles/my-exact-social-media-posting-strategy/ ⭐️ State of Search Q3 2025: Behaviors, Trends, and Clicks Across the US & Europe - https://datos.live/report/state-of-search-q3-2025/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Biggest Opportunity on the Internet Right Now 00:26 Tomek's LinkedIn Experiment 01:04 My LinkedIn Posting Strategy 04:16 Achieving Top of Mind Awareness Like a Friggin Champion 05:39 Launching Linkable Assets on LinkedIn 07:35 Manual Posting vs. Automation 10:12 Why LinkedIn is Popping Right Now 10:53 Conclusion and Final Thoughts The Edward Show. Your daily digital marketing podcast: https://edwardsturm.com/the-edward-show/ #linkedinmarketing #socialmediamarketing #digitalmarketing #searchengineoptimization

    12 min

  3. 2D AGO

    Why Brand Is the Future of SEO (and AI Won't Replace It)

    E862: Mordy Oberstein - former Head of Communications at Semrush and Former SEO Brand Advisor at Wix - joins Edward to talk about why brand is becoming the most important SEO signal heading into 2026 and why AI won't replace great marketing anytime soon. Mordy and Edward go deep on: - Why branded searches, authority, and trust influence keywords, backlinks, and AI visibility - How AI overviews and LLMs are changing the search landscape - What Google's AI Mode really means for businesses and if it will stick - The future of affiliate and top-of-funnel SEO - The biggest SEO wins and losses of 2025 - How to build a brand that compounds over time - A trick for getting into sought-after SEO conferences Whether you're an SEO, marketer, or founder, this episode will help you understand what really matters for ranking, visibility, and brand growth in the AI era. ⭐️ Mordy Oberstein on X - https://x.com/MordyOberstein ⭐️ Mordy Oberstein on LinkedIn - https://www.linkedin.com/in/mordyoberstein/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Guest Introduction 00:37 Mordy's Career 03:30 Branding and Marketing Tactics 07:09 AI and SEO Predictions 12:51 Debate on AI Mode and Trustworthiness 17:20 Final Thoughts and Reflections 32:15 The Reality of Generative AI 32:55 Blockchain and AI: A Comparison 33:52 The AI Bubble and Investor Behavior 35:18 The Future of SEO in an AI-Driven World 39:00 Brand Building and Marketing Strategies 42:19 The Impact of AI on Affiliate Marketing 55:00 SEO Tools and Industry Changes 01:04:36 Identifying the Problem in SEO 01:04:48 Crazy Opportunities in SEO 01:05:30 The Importance of Brand Visibility 01:09:18 Starting a New Brand: Key Considerations 01:15:37 Building Links and Partnerships 01:19:09 Content Strategy and Social Media Presence 01:30:19 SEO Wins and AI in Finance 01:34:03 Conclusion and Final Thoughts The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #answerengineoptimization #generativeengineoptimization #digitalmarketing

    1h 37m

  4. 3D AGO

    Google Is Pushing a Literal AI Spam Machine..

    E861: Google just expanded Opal, its no-code automation tool, to 160+ countries, and the SEO world is not happy. Opal is being promoted as a tool to generate scalable content… despite Google having a highly-cited Scaled Content Abuse policy. We break down the contradiction, the backlash, and how real creators are being impacted. We also talk about Chrisy | Homemade Hooplah's story - a blogger who lost her traffic and livelihood to AI-generated copycat content - and why this moment feels like a turning point for the web. Topics in this episode: - What Google's Opal is and how Google recommends using it - Google's Scaled Content Abuse policy - Why the SEO community is frustrated - The real harm happening to human creators - How to approach SEO from first principles (and avoid getting penalized) If you create content, run a blog, or care about the future of the Internet, this one matters. ⭐️ Nate's post - https://x.com/natejhake/status/1986607211766833636 ⭐️ Nate's 2nd post - https://x.com/natejhake/status/1986840216166896032 ⭐️ Chrisy's story - https://x.com/homemadehooplah/status/1986180290944114878 ⭐️ Opal is now available in more than 160 countries - https://blog.google/technology/google-labs/opal-expansion-160/ ⭐️ Google response - https://www.linkedin.com/feed/update/urn:li:activity:7393744599950917632/ ⭐️ Google's Scaled Content Abuse Policy - https://developers.google.com/search/docs/essentials/spam-policies 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Google's AI Spam Machine 00:31 Overview of Google's Opal 00:46 Examples of Opal's Applications 01:29 Scaled Content Abuse Policy 03:19 Community Reactions and Concerns 05:13 Google's Response and Speculations 06:58 SEO Best Practices 10:39 Conclusion and Episode Wrap-Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #scaledcontentabuse #searchengineoptimization #helpfulcontentupdate #digitalmarketing

    11 min

  5. 4D AGO

    Scaling SEO, Getting Penalized, and Growing Anyway - with Julian Goldie

    E860: Julian Goldie joins the pod! This episode is the rise, setback, and rebound of one of the most talked-about SEO operators in the space. From rapid AI content experiments to the Google penalty that hit an entire group of creators on the same day, to rebuilding and growing bigger than before, this is a full breakdown of what happens when scale meets search engines. We get into practical strategy, experimentation, and mindset. If you're building websites, doing SEO, or growing a personal brand, this conversation will help you understand what matters and what doesn't. We cover: - How Julian scaled content using AI before most people noticed the opportunity - The exact moment Google penalized his sites and why multiple creators got hit at once - Why separating sites in Search Console matters - How to handle setbacks without losing momentum - Keyword research frameworks that are simple and repeatable - How to find low competition, high intent keywords that convert - A clear approach to backlinks, outreach, and negotiation - The role of volume in content growth across YouTube, X, and blogs - Why documenting experiments builds trust faster than teaching theory - How to build resilience when growth slows or stagnates If you want to grow in SEO, consider this discussion a field report. ⭐️ Julian's Free SEO Strategy Session - https://go.juliangoldie.com/strategy-session?utm=edwardshow ⭐️ Julian's AI Profit Boardroom - https://www.skool.com/ai-profit-lab-7462/about ⭐️ Julian Goldie on YouTube - https://www.youtube.com/@JulianGoldieSEO ⭐️ Julian Goldie on LinkedIn - https://www.linkedin.com/in/juliangoldieseo/?skipRedirect=true ⭐️ Julian Goldie on Instagram - https://www.instagram.com/jules_goldie/ ⭐️ Julian Goldie on X - https://x.com/JulianGoldieSEO 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction and Guest Welcome 00:08 The Google Penalty Story 04:23 Rebounding from Setbacks 07:24 SEO Strategies and Insights 13:33 Keyword Research Techniques 23:27 Link Building Methods 29:02 Agency Growth and Personal Journey 31:56 Reflecting on the Journey 32:29 Moving to Bangkok 32:38 Starting a Business in Asia 33:51 Early SEO Strategies 33:56 Creative Link Building Techniques 35:56 AI in Content Creation 37:57 Documenting SEO Experiments 46:48 The Importance of Hooks in Marketing 52:12 Repurposing Content with AI 56:02 Rapid Fire Questions 58:53 Conclusion and Farewell The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #blackhatseo #automateseo #growthhacking

    1 hr

  6. 5D AGO

    AI & LLM Visibility: A Practical Guide for Ranking in AI Results

    E859: David Quaid returns to explain how large language models surface webpages and how you can measure and influence your visibility in tools like ChatGPT, Perplexity, Claude, and Gemini. We walk through query fan-outs, drift, search console interpretation, Looker Studio reporting, and practical steps for testing what LLMs return and why. Topics covered: - How LLMs retrieve information in real time rather than storing the web - How PageRank still influences what LLMs cite - Query Fan-Outs: what it is, how to observe it, and why it matters - Drift: how and why LLMs alter your prompt before searching the web - How ranking in Google impacts whether you appear in LLM answers - Why schema is frequently overstated as a ranking factor - How to detect LLM-driven impressions in Google Search Console - How to identify high-volume keywords using low-position impressions - When to expand an existing page vs. creating a new one - How to measure referral traffic from ChatGPT, Claude, and Perplexity in GA4 - Building or requesting a Looker Studio report to track LLM referrals - Practical ways to test visibility in LLMs using search replication Demonstrations and walk-throughs in this episode: - Identifying Query Fan-Out patterns - Detecting prompt drift in Perplexity and ChatGPT - Inspecting ChatGPT search queries using browser dev tools - Reading Search Console impression patterns to locate high-volume queries - GA4 filtering for referral-based LLM traffic - Using Looker Studio to consolidate source reporting ⭐️ David Quaid on 𝕏 - https://x.com/DavidGQuaid ⭐️ David Quaid on LinkedIn - https://www.linkedin.com/in/davidquaid/ ⭐️ David Quaid's agency - https://primaryposition.com/ 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Ranking in LLMs 00:11 Debunking LLM Myths and Misconceptions 00:59 Understanding Query Fan Outs 02:02 Real-Time Ranking Examples 02:45 The Role of EEAT in SEO 04:54 Query Fan Outs in Different LLMs 14:53 Analyzing Traffic with Looker Studio 16:12 Using Google Analytics for Traffic Insights 23:26 Leveraging Reddit for SEO Insights 26:24 General Overview 27:24 Starting with SEO Rankings 27:40 Understanding Search Console and Content Testing 28:07 Exploring Perplexity and Brave Search 28:43 Popular Episodes and Guest Highlights 29:13 Finding Query Fan Outs in ChatGPT 32:10 The Dead Web and Bot Conversations 34:06 The AMI Paradox and Generative AI 39:30 SEO Practices and Misconceptions 42:05 Schema Implementation and Its Necessity 47:50 Topical Authority and Keyword Research 51:35 Concluding Thoughts and Future Episodes The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #generativeengineoptimization #answerengineoptimization #searchengineoptimization #pagerank

    53 min

  7. 6D AGO

    Google Just Killed More Schema Types - Here's What You Should Focus on Instead

    E858: Google has officially removed support for several structured data types, confirming a trend that has been developing over the last several years. We look at what this means for SEO professionals, agencies, and business owners who have invested time and resources into schema markup. I explain why niche or specialty schema implementations often don't deliver meaningful results, how Google decides when to use structured data, and which markup types are being deprecated. We'll also cover where you should shift your focus instead - including on-page optimization and keyword strategy that consistently drive traffic and conversions. Topics covered: - Google's announcement on structured data and which schema types are being removed - Why Google often ignores or overrides custom schema markup - The real value (and limitations) of structured data for modern SEO - How to choose keywords that lead to sales, not just clicks - Key on-page and site-wide SEO practices that outperform complex schema setups - How to evaluate whether your site builder already includes the essential markup If you have been told you need expensive niche schema packages, this episode will help you understand why that advice may be outdated. Learn what Google actually prioritizes today and how to focus your SEO efforts on areas that make a measurable impact. ⭐️ Google Drops Support For More Structured Data Types & Search Features - https://www.seroundtable.com/google-drops-support-structured-data-types-40386.html ⭐️ Google's Schema Markup Testing Tool - https://developers.google.com/search/docs/appearance/structured-data 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 The Niche Schema Scam 00:26 Google's Structured Data Changes 01:59 Google Drops Support For More Structured Data Types & Search Features 03:02 Implications of Schema Deprecation 05:10 Effective SEO Strategies 07:19 On-Page SEO Tips 08:47 Wrapping The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #technicalseo #seoschema #digitalmarketing

    10 min

  8. NOV 8

    Black Friday SEO: Last-Minute Strategies That Still Work (2025 Edition)

    E857: How to prepare your website for Black Friday and Cyber Monday 2025 using search engine optimization. Even though the holiday shopping season is close, there are still several high-impact SEO actions you can take to improve visibility, attract qualified traffic, and capture conversions before the sales period starts. Topics covered: - How to create brand and product "Black Friday 2025" pages that rank quickly - Why targeting branded keywords with "Black Friday" or "Cyber Monday" can outperform non-branded terms late in the season - How to get new pages indexed fast through internal linking, navigation placement, and Google Search Console - The pros and cons of static URLs versus date-specific URLs for seasonal SEO pages - Why republishing content or creating a new URL can help Google re-evaluate it with your updated topical authority - How to maintain SEO performance year over year through 301 redirects and content updates - Why user signals, link equity, and content freshness matter during competitive shopping periods - Simple on-page optimizations, internal links, and indexing tactics that make a measurable difference - How to use urgency, conversion rate optimization, and lead capture during Black Friday and Cyber Monday promotions For listeners managing e-commerce sites, SaaS products, or service-based businesses, these methods show how to use SEO strategically during Black Friday and Cyber Monday to drive both immediate and long-term results. ⭐️ The Reddit Thread - https://www.reddit.com/r/SEO/comments/1onizoj/what_are_some_black_friday_cyber_monday_seo/ ⭐️ The Magic Pill in SEO: Topical Authority - https://edwardsturm.com/articles/magic-pill-seo-topical-authority/ ⭐️ The SEO Playbook That Actually Works: PageRank, Topical Authority & Real Results - https://www.youtube.com/watch?v=9eK5-TpaiPw 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/ 00:00 Introduction to Black Friday and Cyber Monday 01:09 SEO Tips for Black Friday and Cyber Monday 02:26 Creating Effective Black Friday Pages 04:20 URL Strategies for Black Friday Pages 05:23 Topical Authority and SEO 08:15 General Tips for Black Friday and Cyber Monday 09:15 Wrapping The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #ecommerce #marketingstrategy #digitalmarketing

    12 min
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Ratings & Reviews

4.8
out of 5
6 Ratings

About

Founder and go-to-market stories from the lens of a world-class marketer.

Information

  • Creator
    Edward Sturm
  • Years Active
    2023 - 2025
  • Episodes
    862
  • Rating
    Clean
  • Copyright
    © 2023
  • Show Website
    The Edward Show

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