The Edward Show

Edward Sturm
  • 4.9 (11)
  • Marketing
  • Updated Daily

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

  1. 10h ago

    Google Admits They Fake Understanding Your Content

    E1162: In 2016, Google gave an internal presentation called Q4 Search All Hands. Years later, slides from that presentation surfaced during discovery in Google's antitrust trial, and one of them contains an unusually direct admission: "We do not understand documents. We fake it." Google explained that its ability to understand documents directly was minimal. Instead, it watched how people reacted to search results and learned from those responses. I break down what Google said, why this presentation still matters for SEO, and what you can actually do with this information. We cover: - The 2016 Google presentation that surfaced during the antitrust trial - Google's statement that it did not actually "understand" documents - Why Google said it watched how users reacted to documents instead - How positive and negative user reactions contribute to Google Search - Google's description of sustaining the "illusion" that it understands - Why user signals are so important for SEO - Why I rank user signals above relevance and authority - How a highly relevant page can outrank a much more authoritative website - The story of how I outranked The New York Times within five minutes with a one-year-old site - Why satisfying search intent matters more than trying to guess what Google wants - How adding a TLDR to a page improves the user experience and improves conversions - A case where adding TLDR sections increased conversions by 33% - Why giving searchers the answer above the fold reduces confusion - How to structure page titles around the exact keyword someone searched - Why repeating the searcher's language makes your result immediately feel relevant - How adding the searcher's primary goal or benefit to a title increases clicks - The three questions you should answer before creating SEO content - Why blindly asking AI to write SEO content misses what the searcher wants - How to use AI as an assistant without outsourcing the important thinking - Why matching the type of page to the search intent matters - When to use an SEO landing page versus a blog post - Why giving someone informational content when they are trying to buy something creates a bad search experience The biggest takeaway is simple: Stop obsessing over what you think Google wants. Think about the person who searched the keyword. Who are they? What do they want? What are they trying to achieve? Then create the page that gives them exactly that. ⭐️ Google 2016 Q4 Search All Hands - https://www.justice.gov/d9/2023-11/417516.pdf  ⭐️ David Quaid post on 𝕏 - https://x.com/DavidGQuaid/status/2095861936927691185  ⭐️ My explanation on 𝕏 - https://x.com/edwardeachday/status/2095115036691767658  ⭐️ Reddit: How Adding a TLDR Boosted My Conversions by 33% - https://www.reddit.com/r/SEO/comments/1h3qstq/how_adding_tldr_boosted_my_conversions_by_33/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Google Trial Slide Leak 01:02 We Do Not Understand Documents 01:44 SEO Implication User Reactions 02:51 When Fake Understanding Fails 03:39 User Signals Still Rule 04:07 Poll Backlinks vs Behavior 05:27 TLDR Above the Fold 06:54 Page Title Benefit Formula 07:50 Three Questions for Intent 08:55 Match Content to Intent 10:37 Wrap Up Key Takeaway The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/   #searchengineoptimization #seo #growthhacking #digitalmarketing

  2. 3d ago

    LinkedIn Is Still a Blue Ocean (45,000 Views With a Dead Account)

    E1161: I break down why I still consider LinkedIn a blue ocean for organic reach, Google rankings, AI visibility, and content distribution. A listener named Marc recently started posting again after years of inactivity. Within one week, one of his posts reached 45,000+ views. That came from an account that had been dead for years. And the opportunity goes far beyond LinkedIn's feed. LinkedIn pages rank extremely well in Google. LinkedIn ranks for almost 120 million keywords and gets close to 500 million clicks per month from Google. When you put your target keyword at the beginning of a LinkedIn post, LinkedIn places that keyword in several key SEO locations: - The URL slug - The page title - The meta description If your account posts consistently and gets engagement, LinkedIn posts also get indexed quickly. I break down an example from former Google employee Pedro Dias where a LinkedIn post was cited by Google's AI Overview shortly after it was published. I also explain a test where we: - Chose a competitive keyword - Put it at the beginning of a LinkedIn post - Got the post indexed with Indexceptional - Watched it rank #1 for the target keyword within roughly 30 minutes LinkedIn doesn't just have value for traditional Google SEO either. LinkedIn has millions of pages being cited across LLMs including: - ChatGPT - Google AI Overviews - Google AI Mode That makes LinkedIn useful for both search rankings and influencing what large language models find and cite. I also cover how I use LinkedIn as part of a much larger content distribution system. The same post can be repurposed across: - LinkedIn - X - Threads - Facebook - Instagram Reels - TikTok - YouTube Shorts - Facebook Reels You can take one idea, publish it as text, turn it into video, and distribute it across multiple high-authority platforms. I explain one of my favorite ways to find short-form video ideas: look for written posts that dramatically outperform the size of the account that published them. If an account has 30,000 followers and a post gets 100,000 views, that is evidence people care about the subject. You take that post, record yourself reading it in short-form video, and distribute that video everywhere. In this episode: - Why LinkedIn is still a blue ocean - How a dead account got 45,000+ views in one week - Why daily posting compounds - How LinkedIn parasite SEO works - Where to place keywords inside LinkedIn posts - How LinkedIn posts rank in Google - How LinkedIn content gets cited by AI systems - A LinkedIn post that influenced an AI Overview - How I got a LinkedIn post ranking #1 quickly - Why I don't recommend constantly using indexers - How to repurpose one LinkedIn post across multiple platforms - How to turn viral written posts into short-form videos - Why the same content can occupy multiple positions across search and social I personally get around 100,000 to 200,000 LinkedIn impressions per week while uploading the same short-form content I already publish elsewhere. If you're creating content anyway, LinkedIn gives you another distribution channel, another SEO asset, and another place where your content is discovered by search engines and AI systems. 💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 LinkedIn Blue Ocean 00:21 Proof It Still Works 01:02 LinkedIn SEO Power 01:58 Indexing And LLM Influence 03:47 Video And Repurposing 04:51 Viral Post To Video 06:08 Daily Posting Playbook 07:30 Episode Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #searchengineoptimization #seo #digitalmarketing #growthhacking

  3. 3d ago

    How To Get Free Backlinks in 2026 (Methods That Actually Work)

    E1160: You do not need to pay for backlinks to build authority in 2026. I break down a viral SEO Reddit thread about how people are getting legitimate, high-quality backlinks without buying links, spamming irrelevant directories, or wasting time on tactics Google is increasingly good at ignoring. The best part: several of the people in the thread shared specific examples, including the exact assets they created, where the links came from, and the results. We cover: - How one SEO used original research about hospitals to earn coverage from a major newspaper and multiple industry publications - How to turn public data from sources like the Census into linkable studies without collecting your own data - A home insulation campaign that used pest and population data to create a state-by-state infestation ranking and earned roughly a dozen free links - How one person scraped thousands of businesses in different industries, published the findings, and created statistics journalists and AI systems could cite - Why your research does not need to be complicated to become a useful link asset - Why transparent methodology makes data studies more credible - The difference between random directory links and legitimate foundational backlinks - Why relevant business directories can still make sense - How AI makes it much easier to build interactive linkable assets - How to get backlinks from partners, vendors, customers, awards, badges, and existing business relationships - How goodwill link building can earn links from organizations and local news publications - Why digital PR does not necessarily require paying an agency - How expert quote platforms can get you cited by journalists - Why you should not automatically assume you need more backlinks just because competitors have higher authority - Why relevance and user signals matters more than simply accumulating links - An SEO who ranks in positions 1-5 for 200+ keywords despite never buying backlinks - Why low-quality paid links can create problems beyond traditional Google rankings, including how AI systems evaluate suspicious or spammy mentions Start with legitimate foundational links. Then create things that real people, publications, businesses, and journalists genuinely have a reason to reference. That could be: - Original research - Public-data studies - Industry statistics - Free tools - Calculators - Quizzes - Awards - Expert quotes - Community projects - Partnerships - Goodwill campaigns - Digital PR You do not need thousands of backlinks. You need relevant pages targeting the right searches, strong user signals, and enough legitimate authority to compete for the keywords you actually want. ⭐️ The Reddit thread - https://www.reddit.com/r/SEO/comments/1vgxe6u/how_are_you_guys_building_backlinks_after_google/  ⭐️ Ep 1037 - How One Simple Website Got 384,000 Backlinks (Linkable Assets Explained) - https://youtu.be/-1Q5HHatvoc  ⭐️ Ep 1155 - He Donated a Free Roof and Got Links You Can't Buy - https://youtu.be/0aZi6sdOD-M  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Viral Backlink Dilemma 01:09 Thread Highlights Setup 01:32 Research Gets Links 02:36 Foundational Links First 03:32 Scraped Stats as Assets 05:02 Directories and Linkable Tools 06:31 Start Close to Home 07:47 Stop Overbuying Backlinks 09:52 Authority vs User Signals 11:12 Digital PR and Link Risks 14:01 Final Thanks and Goodbye The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/   #linkbuilding #backlinks #searchengineoptimization #seo

  4. 5d ago

    Google's August Spam Update: 4 Sites That Got Wiped Out (Glenn Gabe Case Studies)

    E1159: Google's August 2026 Spam Update hit some sites extremely hard. I break down four case studies from Glenn Gabe showing exactly what Google's August spam update targeted, including scaled AI content, programmatic SEO with little added value, thin affiliate pages, poor user experience, and sites operating in risky niches. One of the sites lost rankings for more than 200,000 queries. Another had more than 1.5 million URLs indexed, many of which were lost. These weren't simply examples of "AI content is bad" or "programmatic SEO is bad." The common thread was scale combined with very little unique value for the searcher. In this episode: - A YMYL site that lost rankings for more than 200,000 queries after scaling programmatic pages across countries - Why the combination of programmatic content and AI-generated copy can become especially risky in YMYL niches - A massive Amazon affiliate site built largely from Amazon product data - Why simply recreating merchant information and adding affiliate links can fall under Google's Thin Affiliation policies - What Google says good affiliate sites need to add beyond information already available from the merchant - A site with more than 1.5 million indexed URLs that was hit across multiple sections - Why adding some legitimate-looking UGC doesn't necessarily save a site where most pages still provide very little additional value - How a spam update can affect an entire domain rather than only the specific pages using questionable tactics - A fourth site with more than 250,000 URLs in a risky niche that redirected users to even riskier external sites - How that site lost rankings for roughly 25,000 queries - Why the August update appears to have gone after several different forms of scaled content abuse rather than one specific tactic - Why programmatic SEO itself is not the problem - The difference between useful programmatic pages and creating hundreds of thousands of pages that mostly repeat information available elsewhere - What recovery from a spam update can look like - Lily Ray's example of a site hit by the December 2025 spam update that began recovering about five months after making major fixes - Why spam update recovery can happen outside a core update - Why removing the spam and changing what you publish going forward matters more than waiting for another Google update The important distinction is value. You can build programmatic pages. You can use AI. You can build affiliate pages. But if you're scaling hundreds of thousands or millions of URLs without giving searchers something meaningfully better, different, or more useful, you're putting the site in a very different risk category. Glenn Gabe's case studies make that extremely clear. ⭐️ Glenn Gabe's article - Google's August 2026 Spam Update - Scaled Content Abuse, AI Content, Programmatic Content, Thin Affiliates, And More [Case Studies] - https://www.gsqi.com/marketing-blog/august-2026-google-spam-update-case-studies/  ⭐️ Ep 1141 - Can You Launch 100,000 Pages and Survive Google? - https://youtu.be/wNtiygMsRfg  ⭐️ Lily Ray recovery post - https://x.com/lilyraynyc/status/2069739309075161234  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 August Spam Update Recap 00:26 How Spam Updates Work 01:00 Case 1 YMYL AI Scaling 02:04 Case 2 Thin Affiliate Pages 03:50 Case 3 Scaled Content Abuse 04:59 Case 4 Risky Redirect Scheme 05:59 Recovery Takes Months 07:05 Wrap Up 08:21 Podcast Sign Off The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/   #searchengineoptimization #seo #digitalmarketing #growthhacking

  5. 6d ago

    Google Says "Good SEO Is Good GEO" - Here's What They Got Wrong

    E1158: Google published an article called "Good SEO Is Good GEO," arguing that the best strategy for showing up in Google's AI search experiences is still foundational SEO. I agree with a lot of it. But some of Google's advice leaves out important parts of how SEO and GEO work today. I go through Google's article point by point and react to it in real time. Google says AI Mode and AI Overviews are built on top of the same core ranking and quality systems used by traditional Search. It also says these AI experiences retrieve information from Google's existing search index. That means traditional SEO fundamentals still matter enormously for GEO, AEO, AI SEO, or whatever you want to call it. But that does not mean every piece of Google's advice should be taken at face value. In this episode: - Why Google says "good SEO is good GEO" - Why foundational SEO remains the starting point for getting visibility in AI Mode and AI Overviews - How Google's query fan-out works and why one AI prompt can trigger multiple searches - Why search intent still matters as much as ever - Why your page title, H1, URL slug, and keyword targeting still matter - Where I disagree with Google's advice to simply "optimize for people" - Why you cannot publish website content without understanding what people are actually searching for and expect Google to figure everything out - Why unique, first-hand, non-commodity content is valuable, but still needs distribution or keyword targeting if you want people to find it - Google's claim that marketers should stop chasing inauthentic mentions - Why that claim does not match what I see happening in actual search results and LLM recommendations - How brands are getting inserted into articles already receiving citations from large language models - Why inauthentic mentions can work even though I would not recommend building a strategy around them - Why Google is right about LLMs.txt - Why I still see no compelling evidence that LLMs.txt meaningfully improves your visibility in Google or AI search - Why user experience, trustworthy design, useful images, videos, reviews, and strong copy affect both SEO and GEO - Why Merchant Center and Google Business Profile remain important for ecommerce and local businesses appearing in generative search experiences - The problem with Google telling marketers to focus on business metrics while Search Console still gives limited visibility into AI search performance - Why leads, sales, signups, and revenue ultimately matter more than new GEO metrics invented by third-party tools The biggest takeaway is simple: You do not need to throw away SEO and start over because AI search exists. The same fundamentals that make a page useful, discoverable, relevant, trustworthy, and capable of ranking in traditional Google Search also give it a strong foundation for Google's generative search experiences. But "good SEO" still means understanding keywords, understanding intent, creating content people actually want, and making sure that content can be discovered. ⭐️ Good SEO is good GEO - https://www.thinkwithgoogle.com/next/v2/article/search-and-video/ai-search-era-brand-authority-strategy/  ⭐️ Pareto SEO: The 20% of SEO That Matters - https://edwardsturm.com/articles/pareto-seo/  ⭐️ Ep 1081 - Google Merchant Center Mistakes Killing Your Ecommerce Revenue - https://www.youtube.com/watch?v=ilyAv_Li1qA  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Google SEO Meets GEO 01:11 Foundational SEO Still Wins 02:07 What Helpful Really Means 02:59 Ignore New SEO Labels 03:31 Query Fan Out Explained 04:21 Pareto SEO Basics 04:33 Optimize For People Not Bots 05:06 Keyword Targeting Reality Check 05:57 Inauthentic Mentions Debate 07:54 LLMs txt Not Needed 08:28 Unique Perspective Content 09:45 Non Commodity Content Needs Keywords 10:28 Website UX Still Matters 11:42 Noisy Metrics And GSC 12:59 Merchant Center Reporting 13:38 Key Takeaways And Critiques 14:22 Wrap Up 15:12 Daily Podcast Streak Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/ #generativeengineoptimization #answerengineoptimization #searchengineoptimization #seo

  6. 6d ago

    Google Just Expanded AI Overviews: This Is What Still Gets Clicked

    E1157: Google is expanding some AI Overviews automatically, removing the need to click "Show More" and pushing traditional organic results much farther down the page. Predictably, a lot of SEOs are freaking out. I break down what Google actually changed and why I don't think businesses and publishers should panic about SEO. Google confirmed that AI Overviews can now dynamically expand when its systems believe a fuller AI answer would be useful. On those searches, users can get a much larger AI response plus the "Ask Anything" box before they ever reach the traditional blue links. I cover: - What Google changed with expanded AI Overviews - Why organic results can now appear much farther down the SERP - How Google is not simply sending every search directly into AI Mode - Why informational publishers have more reason to be concerned - Why SEO for products and services is a very different situation - The types of searches that still require people to visit a website - Why scenario-based keyword targeting continues to work - How to target people who know what they want but don't know which brand provides it - Why bottom-of-funnel SEO becomes even more important as informational searches get absorbed by AI - Why alternative pages and comparison pages influence buying decisions - Why detailed product and service documentation gives AI more information about when your business is relevant - Why AI systems can't recommend your company properly if you never explicitly explain what situations your product is for - Why useful backlinks and real brand mentions matter more than collecting links nobody sees - Why online reputation management matters for both AI recommendations and human searchers - Why building a real brand makes SEO, backlinks, AI visibility, and higher-volume rankings easier over time - Why I'm still not convinced blogging is dead - How Google Preferred Sources gives publishers another way to build repeat visibility inside Google - Why the right SEO strategy survives whether search is traditional, AI-enhanced, or eventually dominated by large language models ⭐️ Google AI Overviews Pushing Searchers Into AI Mode, Drops Show More Button - https://www.seroundtable.com/google-ai-overviews-push-ai-mode-responses-41974.html  ⭐️ Ep 1049 - The Fastest Way to Get SEO Results: Slow Is Smooth, Smooth Is Fast - https://www.youtube.com/watch?v=dgGTmVZ1938  ⭐️ Ep 1074 - Blogging Isn't Dead: How Niche Blogs Still Make Money With SEO - https://www.youtube.com/watch?v=CRaNVjcnbw0  ⭐️ Ep 1156 - Google Just Gave SEOs a New Ranking Signal (Do This Now) - Preferred Sources - https://www.youtube.com/watch?v=Tv7n03rkgaM  ⭐️ The conversation on Reddit - https://www.reddit.com/r/SEO/comments/1w1ur5u/google_making_ai_overviews_into_ai_mode_responses/  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 AI Overviews Update 00:41 What Changed Exactly 02:31 Why SEO Still Crushes 03:01 Scenario Keywords That Convert 04:19 Pages That Influence AI 05:44 Holistic SEO And Branding 06:42 Blogging Is Not Dead 08:03 Preferred Sources Strategy 09:04 Stay Calm And Keep Going 09:38 Final Thoughts And Outro The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/   #searchengineoptimization #seo #searchmarketing #digitalmarketing

  7. Sep 1

    Preferred Sources Is Not Just for News Publishers (Google's Own Docs Prove It)

    E1156: Google Preferred Sources was originally introduced around news publishers, and that is still causing a lot of SEOs to dismiss it. That is a mistake. I go directly through Google's own documentation and explain why Preferred Sources now appears relevant far beyond traditional news sites. Google says any website that publishes fresh content is eligible. The feature is available globally in Top Stories and can also influence what users see in AI Mode and AI Overviews. Google Discover documentation also specifically references creator and source preferences. I also tested SaaS websites, local businesses, and ecommerce sites in Google's Preferred Sources tool. They were eligible. In this: - Why people keep saying Preferred Sources is only for news publishers - What Google's current documentation actually says - Why SaaS, ecommerce, local, and other commercial websites can be eligible - How Google does not require a news sitemap, RSS feed, or Google News Publisher Center setup - Google's statement that any website publishing fresh content is eligible - Why Google says people are twice as likely to click through to a preferred source - The significance of more than 345,000 unique sources already being selected - How Preferred Sources can affect AI Overviews, AI Mode, Top Stories, and Google Discover - Why I think Preferred Sources is an important behavioral signal - How this could matter even if Preferred Sources itself is not a direct ranking factor - Why I compare selecting a preferred source to subscribing to a YouTube channel - How increased visibility and clicks could create downstream SEO effects - How to add a Preferred Sources button to your website in five minutes - Where I placed Preferred Sources buttons on my own site - How I customized the buttons to match my website - Other placements you can test, including your header, footer, inside articles, and pop-ups - How to create a reusable global widget so you can place the button throughout your site The biggest point is simple: do not dismiss Preferred Sources because its original rollout focused on news. The current implementation is broader than that. And because adding it to a website is so easy, the potential upside makes it worth testing now rather than waiting until everyone agrees it matters. ⭐️ My article - https://edwardsturm.com/articles/google-preferred-sources-seo-ai-visibility/  ⭐️ Google Preferred Sources - test your site - https://www.google.com/preferences/source?q=edwardsturm.com  ⭐️ Google Developers: Help your readers find your site through preferred sources in Google Search - https://developers.google.com/search/docs/appearance/preferred-sources  ⭐️ Google Developers: Discover Core Update - https://developers.google.com/search/blog/2026/02/discover-core-update  ⭐️ Google Blog: Original High-Quality Content in Search - https://blog.google/products-and-platforms/products/search/original-high-quality-content-search/  ⭐️ Search Engine Journal: Google's Preferred Sources Is Now A Global SEO Signal - https://www.searchenginejournal.com/googles-preferred-sources-feature-is-now-a-global-seo-signal/573591/  ⭐️ Google Developers: Preferred Sources Documentation - https://developers.google.com/search/docs/appearance/preferred-sources  ⭐️ Preferred Sources button example on a blog post - https://edwardsturm.com/articles/parasite-seo-how-to-succeed-on-any-platform/#endingpreferredsource  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Preferred Sources Revisited 00:43 What Preferred Sources Does 01:44 Viral Clip And Backlash 02:40 Docs Prove Eligibility 03:30 Not Just News Sites 05:42 Potential Ranking Signal 06:54 Add The Button Fast 07:29 Design And Placement Ideas 09:19 Worth Doing Anyway 09:59 Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #contentmarketing #digitalmarketing

  8. Aug 31

    He Donated a Free Roof and Got Links You Can't Buy

    E1155: A roofer in South Florida donated a free roof through Habitat for Humanity. The charity wrote about it and linked to his business. Then a local news station picked up the story, his Facebook post was shared more than 200 times, and one act of goodwill produced the kind of links and attention that are extremely difficult to buy. That is goodwill link building. I break down how businesses can do genuinely useful things for people, nonprofits, organizations, and other companies, then turn that work into backlinks, partnerships, mentions, and press. The important part most businesses miss is simple: ask for the link. Businesses already sponsor youth sports teams, donate products, support nonprofits, volunteer their services, and contribute to community projects. But because they are not thinking about SEO, they often get a logo or plain-text mention and never ask for a backlink. I cover real examples and practical ways to use this strategy across SaaS, e-commerce, and local services. In this episode: - How a donated roof turned into a nonprofit backlink, local press, and 200+ social shares - Why sponsorships and donations frequently create easy backlink opportunities - The two-minute follow-up email most businesses never send - How Lily Ray generated a large number of links through a pro bono marketing project during COVID - How SaaS companies can give free accounts to nonprofits and earn relevant partner links - How to get links from companies whose products you already use - Why publicly saying something positive about another company can lead to a case study or customer-story backlink - How e-commerce brands can donate products to relevant causes - Why recurring donations can produce links from multiple pages over time - How returned or lightly damaged inventory can become a link-building asset instead of waste - How e-commerce businesses can donate their expertise, not just their products - How local service businesses can provide free work to nonprofits or newly opened businesses - How disaster preparation and disaster response can create legitimate local press opportunities - Why third-party tips to journalists often work better than pitching your own company - How one goodwill project can produce backlinks, social shares, partnerships, and press at the same time The bigger idea is that backlinks work best when they look like real marketing. Instead of inventing artificial reasons for websites to link to you, do something that actually gives another organization a reason to mention you. Support something meaningful. Give away something useful. Solve a problem. Share somebody else's business. Donate your expertise. Then ask for the backlink. ⭐️ Bodhi- Local SEO's roofer post and comments - https://x.com/irentdumpsters/status/2092371437365461368  ⭐️ Lily Ray's post - https://x.com/lilyraynyc/status/2092672103283613939  💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/  00:00 Goodwill Link Building Intro 00:34 Habitat Roof Story 01:44 Ask For The Link 03:16 SaaS Goodwill Ideas 05:11 Ecommerce Donation Plays 07:21 Local Services Givebacks 07:58 Turn Good Deeds Into Press 10:08 Student Results Example 11:20 Daily Podcast Wrap Up The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/  #searchengineoptimization #seo #linkbuilding #backlinks

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About

Daily SEO advice, hacks, and interviews with some of the top voices in search engine optimization, as well as sit-downs with many undiscovered talents.

Information

  • Creator
    Edward Sturm
  • Years Active
    2023 - 2026
  • Episodes
    1.2K
  • Rating
    Explicit
  • Copyright
    © 2026
  • Show Website
    The Edward Show

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