233 episodes
Insider Secrets to a Top 100 Podcast | Podcasting, Marketing, Psychology Courtney Elmer | PodLaunch
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5.0 • 142 Ratings
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Unlike other podcasts about podcasting that only cover the basics like tech and logistics, here you won't find the kind of podcasting tips you can get on Google.
Because if high-quality audio, publishing valuable episodes every week, and "staying consistent" was the secret to a profitable top podcast, then that would mean everyone who spent over $100 on a mic and gives their best stuff away for free in every episode would be ranking in the Top 100 every week — and we both know that's not the case.
So if you're a coach, consultant, or online expert who wants to start a podcast that actually gets noticed (or if you've already launched but you’re still getting less than 1k downloads per episode and aren’t converting as many leads as you want) you're in the right place.
Dubbed “The Podcast Whisperer'' by CEO Weekly, globally-ranked top 1% host and Forbes-featured podcasting expert Courtney Elmer is the industry-leading authority on the psychology behind what makes podcasts succeed (or fail). By applying the science of human behavior to podcasting, Courtney and her team have helped over six dozen coaches, consultants, and business leaders rank their podcasts in the Top 100 and turn their show into their #1 source of organic leads.
Ready to learn what separates today's top podcasts from the ones that go unnoticed so you can create a bingeworthy show that people are actually excited to listen to, rank your podcast in the charts every week, reach a global audience with your message, and convert more listeners into clients and customers? Hit play and let's dive in.
Guests Include: Jordan Harbinger, John Lee Dumas, Gay Hendricks, Hal Elrod, Alex Sanfilippo, Adam Adams, Grant Baldwin, Josh Elledge, Deirdre Tshien, Brandon Lucero, James Wedmore, Kate Northrup, Stacy Tuschl, Katherine Beck, Jennifer Kem, Sara Wiles, Kate Erickson, and more.
Popular Episode Topics Include: Starting a Podcast, Growing a Podcast, Increasing Listener Engagement, Creating Bingeworthy Podcast Content, Ranking Your Podcast in The Top 100, Podcast Launch Strategy, Podcast Monetization Strategies, Podcast Messaging, Podcast Positioning, Podcast Audience Growth
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4 Signs Listeners are Overlooking Your Podcast
Tell me if this sounds familiar...
→ You publish at least one new podcast episode every week without fail... but you’re still getting less than 1000 downloads per episode (despite doing literally everything the experts say you need to do to grow your show)
→ People tell you they love your podcast but no one has left a review on your show in the last 30 days
→ You check your analytics dashboard every week but haven't seen a significant increase in downloads or listens in the last three months
→ Even though you know the content you share in every episode is highly valuable, only one or two listeners have ever reached out asking how to work with you
If you're like, UM YES THIS IS ME, then you've probably also been told that that podcasting is a long game and that you just need to stay consistent and give it more time.
But have you ever asked yourself why it's not working? ... there's a reason why.
And after helping over 95% of our clients break the Top 100 in their categories, we've found it's often because your podcast is missing something called a "core differentiator" . Or in other words, a way of communicating to your listener why your show is the one they need to listen to.
We both know you're here to add real value and make meaningful change in people's lives. So to save you 4+ years of figuring this out the hard way like I did, I recorded this episode for you. :)
Ready to learn how to fix it so you can reach more people who need to hear your message? Hit play and let's dive in.
→ This episode was recorded on the Deity VO-7U
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Want our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together.
NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast
Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.
Connect with Courtney: Website | Instagram | Linked In -
Getting Zero Engagement from Repurposed Podcast Content? Here's Why.
You've likely heard of content repurposing—taking your podcast episodes and converting them into bite-sized clips to share on short-form platforms.
In theory, it's supposed to help you expand your reach and drive traffic back to your podcast.
But in reality? You're spending hours scouring through endless AI-generated clips, adding flashy effects and captions, and maybe even splurging on expensive apps or video editing services... at the expense of all the other things you need to do in your business (you know, like sales and client delivery).
What's worse is that you have zero way of knowing if all this work is doing anything to drive traffic back to your podcast. (not much, from the looks of your 30-day downloads).
So if you're over-posting podcast video clips to social media (or heck, throwing the whole episode up on YouTube), only to get a couple hundred views and no likes or comments — this episode is for you.
I'm breaking down three reasons your content repurposing efforts are falling flat. Plus you'll learn three uncommon strategies the pros use to create viral podcast content that commands attention and gets people excited to listen to your show.
Ready to ditch the guesswork and hit "post" knowing your content will be effective? Hit play and let's dive in.
→ This episode was recorded on the Deity VO-7U
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Want our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together.
NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast
Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.
Connect with Courtney: Website | Instagram | Linked In -
How to Create a Podcast Brand Your Listeners Can’t Ignore | Tonya Eberhart, Michael Carr
Most people think today’s top podcasters are successful because they have a massive audience, a professional audio setup, and this seemingly effortless ability to pump out high-quality content daily.
Those things can help, but when you think of successful podcasts like "Serial" or "The Joe Rogan Experience”, it’s not ~just~ the audio quality or even the content itself that draws people in and keeps them coming back for more.
(If that were true, then everyone with a $100+ mic who releases high-quality episodes every week would be in the Top 100 and we both know that’s not the case).
But, all Top 100 podcasts DO have four things in common — and one of the most important? A strong podcast brand that compels listeners to choose *your* show over others like yours.
But podcast branding is much more than cover art and a catchy show title. Which is why I invited co-hosts Tonya Eberhart and Michael Carr of the top ranked Be Bold Branding podcast to join me in this episode so we can help you nail the invisible elements of your podcast brand and create a show listeners can’t ignore.
Ready to learn the first steps you need to build a powerful podcast brand that commands attention? Hit play and let’s dive in.
→ This episode was recorded on the Deity VO-7U
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Want our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together.
NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast
Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.
Connect with Courtney: Website | Instagram | Linked In -
Q + A: Why Imitating Other Hosts Won't Help You Grow Your Podcast
If watching other successful hosts and imitating what they do was the secret to a successful podcast, then everyone who's mirrored another successful host would have a Top 100 podcast… and we both know that's not the case.
But how exactly *do* you steer clear of the Podcast Comparison Trap when it feels like other podcasts are the only benchmark for measuring your show's success?
In this eye-opening episode of Listener Q + A, we’ll unpack why the Podcast Comparison Trap happens, the 5 telltale signs that listeners are overlooking your show, and how embracing your own expertise and distinct voice will help you position your show to stand out amidst the noise of the crowded podcasting landscape.
Ready to step out of the shadows of comparison and step boldly into the spotlight as an in-demand podcast host? Hit play and let's dive in!
→ This episode was recorded on the Deity VO-7U
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Want our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together.
NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast
Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.
Connect with Courtney: Website | Instagram | Linked In -
Want More Listener Engagement? Do This | Matt Drinkhan
Want to increase listener engagement and create a loyal audience for your podcast? If you're like, “duh yes!”, then this is the episode for you.
I've got top podcaster and author Matt Drinkhan here in the studio to show you three listener engagement strategies you need to incorporate to create a dynamic and engaging podcasting experience that hooks your listeners, keeps your listeners engaged, and makes them eager to come back for more.
It’s no secret that podcasting is becoming increasingly popular with millions of podcasts available for your listeners to choose from. The podcasts that will excel the most over the next five years are ones who foster two-way communication with their audience, source the right kind of feedback from their listeners, and share content that connects with listeners on a deep and meaningful level.
Ready to get more listeners choosing your show over the competition? Hit play and let’s dive in..
→ This episode was recorded on the Deity VO-7U
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Want our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together.
NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast
Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.
Connect with Courtney: Website | Instagram | Linked In -
My Most Embarrassing Moment as a Podcaster
There I was, crying over my analytics dashboard at 10:42 AM. I'd just released my 16th episode and I still hadn’t enrolled a single new client from my podcast.
I came *this close* to throwing my mic in the garbage and giving up on this whole podcasting thing (and honestly? I have no clue what stopped me). But now looking back, I’m so glad I stuck with it.
I made three surprising mistakes that caused me to struggle more than I needed to during my first year of podcasting, and I’m breaking down what those three mistakes are inside this episode so that you can avoid them too.
So if you’re someone who publishes at least one episode every week without fail but you’re still getting less than 1000 downloads per episode, or if people tell you they love your podcast but no one is buying, hit play and let’s dive in.
Episode Links:
Understanding the Dunning-Kreuger Effect | courtesy of Verywell MindDunning-Kreuger Effect (visual)
→ This episode was recorded on the Deity VO-7U
Liked this episode? Share it and tag me @thecourtneyelmer
Love the show? Leave a review and let us know
Want our help to launch + grow your Top 100 podcast? Book a free strategy call and let's find out if we're a fit to work together.
NEW! Join me for our next NO-PITCH Live Workshop: Insider Secrets to a Top 100 Podcast
Get instant access to the weekly Own Your Voice digital newsletter with even more insider tips on how to rank and grow a Top 100 podcast that can converts your listeners to clients on repeat.
Connect with Courtney: Website | Instagram | Linked In
Customer Reviews
Useful Information
Great information for podcasters and especially for those trying to start one or relatively new. Even people trying to rebrand or start again.
Get ready to binge, learn and grow 🙌🏼
Huge fan of Courtney’s show! I listen every week and often more than once. Thanks for setting the example of what a Binge-worthy podcast sounds like. Your tips and wisdom are priceless and I hang on every word.
💛 Kim Stewart @ Book Marketing Mania
The best podcast on podcasting
Courtney gives a refreshing look at podcasting and does not repeat the same things everyone else is preaching. Definitely ahead of the game.