The Elder Law Coach

Todd Whatley

Todd Whatley is a Certified Elder Law Attorney, practicing attorney and now the Elder Law Coach. His passion is to help attorneys become proficient Elder Law Attorneys. He still practices law with over 22 years of experience with offices in two states. He is the Past President of the National Elder Law Foundation, the ABA accredited certifying organization for the ABA. He LOVES working with new and experienced attorneys to help them have the best job in the world and help a great population. Visit him at www.TheElderLawCoach.com. This podcast was formally known as Elder Law in a Box.

  1. APR 2

    Trusts Elder Law Attorneys Actually (Should) Use

    Send us Fan Mail Most lawyers can draft a trust. Far fewer can explain which trust actually solves a client’s elder law problem when dementia, long-term care costs, or Medicaid eligibility show up at the worst possible time. We get practical about what each major trust is designed to do, where the common misunderstandings start, and how to build estate planning that holds up under real pressure. We walk through the revocable living trust as the classic probate-avoidance tool and why it’s still valuable for privacy and incapacity planning. Then we tackle the mistake we see constantly: clients assuming a revocable trust protects assets from Medicaid. It doesn’t, because Medicaid eligibility turns on benefit and control. From there, we talk about irrevocable trusts and why “irrevocable” alone means nothing for Medicaid planning unless the trust is drafted so the applicant can’t benefit in ways that make assets countable. That’s where the Medicaid Asset Protection Trust comes in, plus the five-year lookback and the judgment calls about what should and should not be transferred. We also unpack special needs trusts in plain language, including the critical difference between first-party special needs trusts with a Medicaid payback requirement and third-party special needs trusts that let families support a disabled loved one without wrecking benefits. We round out with subtrust planning for kids to protect inheritances from divorce, bankruptcy, or lawsuits, and pooled trusts as a smart option when the amount is too small to justify a standalone trustee arrangement. If you want deeper training, check out the upcoming Transformation Weekend details at theelderlawcoach.com, and if this helped, subscribe, share it with another attorney, and leave a review. Check out our new website www.TheElderLawCoach.com.

    22 min
  2. 11/12/2025

    Ep 59 Building the correct Avatar, Not Guesswork: Targeted Elder Law Growth

    Send us Fan Mail Most elder law firms try to speak to everyone and end up convincing no one. We take you inside a practical, field-tested approach to defining three high-value audiences—seniors, adult children, and caregivers—and crafting messages and channels that meet each where they already are. Seniors want independence, asset protection, and clarity about Medicaid and probate. Their adult children want quick answers, financial safety for mom and dad, and easy ways to take action. Caregivers and healthcare providers want reliable experts they can confidently recommend. We break down how to build precise client avatars, then translate them into marketing that works: community events, church bulletins, senior centers, and tangible print for seniors; targeted Google Ads, SEO on phrases like Medicaid eligibility and nursing home costs, and short evergreen webinars for adult children; and small, high-impact sessions for caregivers that turn five conversations into dozens of referrals. You’ll hear why a simple monthly Q&A—no slides, just real answers—can outperform polished decks, and how consistency compounds trust over time. We also talk measurement and patience. Not every seminar or webinar converts next day, but people save resources and return when a crisis hits. Track sources, update Medicaid numbers, refresh materials, and keep testing until you find your stride. By narrowing focus on the clients you love to serve, aligning your channels with how each audience actually behaves, and offering clear next steps, you turn attention into appointments and appointments into lasting outcomes for families. If you’re ready to sharpen your strategy and grow with intention, subscribe, share this with a colleague, and leave a review telling us which channel delivers your best clients. Check out our new website www.TheElderLawCoach.com.

    18 min

Ratings & Reviews

5
out of 5
9 Ratings

About

Todd Whatley is a Certified Elder Law Attorney, practicing attorney and now the Elder Law Coach. His passion is to help attorneys become proficient Elder Law Attorneys. He still practices law with over 22 years of experience with offices in two states. He is the Past President of the National Elder Law Foundation, the ABA accredited certifying organization for the ABA. He LOVES working with new and experienced attorneys to help them have the best job in the world and help a great population. Visit him at www.TheElderLawCoach.com. This podcast was formally known as Elder Law in a Box.

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