The Elder Law Coach

Todd Whatley

Todd Whatley is a Certified Elder Law Attorney, practicing attorney and now the Elder Law Coach. His passion is to help attorneys become proficient Elder Law Attorneys. He still practices law with over 22 years of experience with offices in two states. He is the Past President of the National Elder Law Foundation, the ABA accredited certifying organization for the ABA. He LOVES working with new and experienced attorneys to help them have the best job in the world and help a great population. Visit him at www.TheElderLawCoach.com. This podcast was formally known as Elder Law in a Box.

  1. 11/12/2025

    Ep 59 Building the correct Avatar, Not Guesswork: Targeted Elder Law Growth

    Send us a text Most elder law firms try to speak to everyone and end up convincing no one. We take you inside a practical, field-tested approach to defining three high-value audiences—seniors, adult children, and caregivers—and crafting messages and channels that meet each where they already are. Seniors want independence, asset protection, and clarity about Medicaid and probate. Their adult children want quick answers, financial safety for mom and dad, and easy ways to take action. Caregivers and healthcare providers want reliable experts they can confidently recommend. We break down how to build precise client avatars, then translate them into marketing that works: community events, church bulletins, senior centers, and tangible print for seniors; targeted Google Ads, SEO on phrases like Medicaid eligibility and nursing home costs, and short evergreen webinars for adult children; and small, high-impact sessions for caregivers that turn five conversations into dozens of referrals. You’ll hear why a simple monthly Q&A—no slides, just real answers—can outperform polished decks, and how consistency compounds trust over time. We also talk measurement and patience. Not every seminar or webinar converts next day, but people save resources and return when a crisis hits. Track sources, update Medicaid numbers, refresh materials, and keep testing until you find your stride. By narrowing focus on the clients you love to serve, aligning your channels with how each audience actually behaves, and offering clear next steps, you turn attention into appointments and appointments into lasting outcomes for families. If you’re ready to sharpen your strategy and grow with intention, subscribe, share this with a colleague, and leave a review telling us which channel delivers your best clients. Check out our new website www.TheElderLawCoach.com.

    18 min

Ratings & Reviews

5
out of 5
9 Ratings

About

Todd Whatley is a Certified Elder Law Attorney, practicing attorney and now the Elder Law Coach. His passion is to help attorneys become proficient Elder Law Attorneys. He still practices law with over 22 years of experience with offices in two states. He is the Past President of the National Elder Law Foundation, the ABA accredited certifying organization for the ABA. He LOVES working with new and experienced attorneys to help them have the best job in the world and help a great population. Visit him at www.TheElderLawCoach.com. This podcast was formally known as Elder Law in a Box.