The Elusive Consumer ProSeries Media
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On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds.
Produced by ProSeries Media.
For booking inquires, email booking@proseriesmedia.com
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Ep. 11 - Dr. Justin Barclay, Tivity Health - Deciphering Healthcare's Cryptic Senior Consumers
In today's episode, we dive into the enigmatic world of understanding healthcare consumers with Dr. Justin Barclay, Head of Consumer Insights at Tivity Health. Dr. Barclay shares his trailblazing journey from academia to the front lines of using data and analytics to demystify the "elusive consumer."
With a fusion of primary research, advanced analytics, and emerging AI capabilities, Dr. Barclay and his team are cracking the code on personalized healthcare experiences tailored to individual goals and needs. He unveils surprising insights into the tech adoption trends of older adults, shaking up stereotypes and revealing an untapped appetite for wellness solutions beyond traditional fitness.
Dr. Barclay advocates for a "circular insights cycle" that melds qualitative and quantitative methods to truly understand and serve healthcare consumers, especially the rapidly growing Medicare Advantage population. His relationship-centric approach empowers meaningful two-way dialogue to co-create solutions.
From the evolving definitions of wellbeing to the ethical implications of AI in healthcare, this thought-provoking discussion covers the frontiers of human-centered data science. Gain an inside look at how Tivity Health is pioneering independent longevity for seniors through deep consumer relationships and cutting-edge personalization. Don't miss this inspiring episode! -
Ep 10 - Danielle Blugrind, Roku - Inside the Mind of the Consumer: Insights from Roku's Market Researcher
Ever wondered what goes on behind the scenes at companies like Roku to truly understand their customers? Join us as we dive into the world of consumer insights with Danielle Blugrind, a seasoned market researcher at Roku. Discover how qualitative and quantitative data converge to shape products, features, and brand experiences. From ethnographic adventures to data-driven decision-making, this episode offers a rare glimpse into the art and science of decoding consumer behavior.
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Ep. 7 - Live From Future Festival in Toronto, Part 1
Today, Ellie is recording live from Future festival in Toronto. She's speaking with multiple guests, including Melissa Austria from Got Style, Deborah Amato from NASA, Fareed Farouk from Dubai World Trade Center, Oscar Mesa from Kappel Group, Raj Aurora from Just Funky, and Stephen Hellman from the foodies group.
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Ep. 9 - Stephanie Freier, Inspire - Mission-Driven Consumer Insights
Welcome to The Elusive Consumer. Today, Ellie is speaking with Stephanie Freier, Director of Consumer Insights at Inspire. Join us as they discuss the work Inspire is doing to provide renewable energy, new strategies for connecting with less engaged customers, and working for a mission-driven B Corp.
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Ep. 8 - Live From Future Festival in Toronto, Part 2
Welcome to the Elusive Consumer. Today Ellie is recording live from the Future Festival in Toronto! She's speaking with multiple guests, including James Mcleod from Mind Reader Media, Arezoo Azerbayi from Trend Hunter, Antti Hyytenin from OP Lab, Giselle B from Warner Brothers, and Luke Thomas from HP.
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Ep. 6 - Sally Mueller, Womaness - Reaching the Elusive Menopause Consumer
This week Sally Mueller joins Ellie to discuss how she built Womaness into a thriving brand serving women going through menopause. Join us as they explore the challenges of marketing to this overlooked demographic, the importance of community and customer insight, and why Sally is on a mission to remove the stigma around "the change".