The Elusive Consumer

ProSeries Media
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The Elusive Consumer

On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds.  Produced by ProSeries Media. For booking inquires, email booking@proseriesmedia.com

  1. 3 DAYS AGO

    Ep. 16 - AI Ethics and Impact

    In this episode, we dive into the world of automation and AI with Niti Mehta, co-founder and Social Impact Officer of Automation Anywhere. Niti shares valuable insights on how robotic process automation (RPA) is transforming industries, the importance of balancing technology with human-centric work, and the ethical considerations surrounding AI. Niti also highlights inspiring examples of how RPA is being used for social good and shares her optimistic vision for the future of technology.

    42 min

  2. OCT 8

    Ep. 15 - Data-Driven Grooming: Manscaped's Consumer Strategy

    In this episode of The Elusive Consumer, we dive deep into the world of men's grooming with Monica Aguilo, previously the head of consumer insights, strategy, and social impact at Manscaped. Discover how this revolutionary brand has transformed the below-the-waist grooming industry through data-driven decision-making, innovative marketing, and a unique blend of humor and social responsibility. From breaking taboos to expanding globally, Monica shares invaluable insights on building trust with consumers, leveraging feedback for product development, and the importance of staying true to your brand's voice. Whether you're a startup founder, marketing professional, or simply curious about the intersection of data and consumer goods, this episode offers a candid look at how one company is redefining an entire industry while making a positive impact on men's health.

    29 min

  3. SEP 10

    Ep. 14 - The Art and Science of Market Research

    In this episode, Ellie sits down with Noni MacPherson, a seasoned expert who has navigated the complexities of consumer insights across various industries. Noni shares her journey from a Latin American studies graduate to becoming a guru in market research, highlighting the transformative power of curiosity and creativity. Discover how Noni leveraged her skills to influence global brands and foster a consumer-centric culture within major corporations.

    34 min

  4. AUG 13

    Ep. 13 - The Emotion of B2B Marketing

    Join us on "The Elusive Consumer" as Kevin Knight, seasoned marketing executive with a history at Google, Microsoft, Meta, and Pinterest, shares his extensive insights into the blending of B2B and B2C marketing strategies. Kevin discusses his unique journey through the tech world, from big names to startups, and dives deep into the art of emotional connection in marketing, regardless of the audience.

    45 min

  5. JUL 9

    Ep. 12 - Marketing with Empathy with Sandeep Dayal

    Join Ellie as she delves into a profound discussion with Sandeep Dayal, Managing Director at Cerenti Marketing Group, exploring the intersection of cognitive science and marketing. Sandeep shares his insights on the evolution of brand management, his groundbreaking work in healthcare marketing, and the profound revelations from his book, "Branding Between the Ears." Discover how understanding consumer psychology transforms marketing strategies and leads to meaningful brand connections.

    50 min

  6. JUN 10

    Ep. 11 - Dr. Justin Barclay, Tivity Health - Deciphering Healthcare's Cryptic Senior Consumers

    In today's episode, we dive into the enigmatic world of understanding healthcare consumers with Dr. Justin Barclay, Head of Consumer Insights at Tivity Health. Dr. Barclay shares his trailblazing journey from academia to the front lines of using data and analytics to demystify the "elusive consumer." With a fusion of primary research, advanced analytics, and emerging AI capabilities, Dr. Barclay and his team are cracking the code on personalized healthcare experiences tailored to individual goals and needs. He unveils surprising insights into the tech adoption trends of older adults, shaking up stereotypes and revealing an untapped appetite for wellness solutions beyond traditional fitness. Dr. Barclay advocates for a "circular insights cycle" that melds qualitative and quantitative methods to truly understand and serve healthcare consumers, especially the rapidly growing Medicare Advantage population. His relationship-centric approach empowers meaningful two-way dialogue to co-create solutions. From the evolving definitions of wellbeing to the ethical implications of AI in healthcare, this thought-provoking discussion covers the frontiers of human-centered data science. Gain an inside look at how Tivity Health is pioneering independent longevity for seniors through deep consumer relationships and cutting-edge personalization. Don't miss this inspiring episode!

    1h 7m

  7. APR 26

    Ep 10 - Danielle Blugrind, Roku - Inside the Mind of the Consumer: Insights from Roku's Market Researcher

    Ever wondered what goes on behind the scenes at companies like Roku to truly understand their customers? Join us as we dive into the world of consumer insights with Danielle Blugrind, a seasoned market researcher at Roku. Discover how qualitative and quantitative data converge to shape products, features, and brand experiences. From ethnographic adventures to data-driven decision-making, this episode offers a rare glimpse into the art and science of decoding consumer behavior.

    42 min

  8. JAN 17

    Ep. 7 - Live From Future Festival in Toronto, Part 1

    Today, Ellie is recording live from Future festival in Toronto. She's speaking with multiple guests, including Melissa Austria from Got Style, Deborah Amato from NASA, Fareed Farouk from Dubai World Trade Center, Oscar Mesa from Kappel Group, Raj Aurora from Just Funky, and Stephen Hellman from the foodies group.

    1h 3m
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Ratings & Reviews

5
out of 5
2 Ratings

About

On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds.  Produced by ProSeries Media. For booking inquires, email booking@proseriesmedia.com

Information

  • Channel
    ProSeries Media
  • Creator
    The Elusive Consumer
  • Years Active
    2023 - 2024
  • Episodes
    16
  • Copyright
    © All rights reserved

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