The Elusive Consumer

ProSeries Media
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The Elusive Consumer

On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds.  Produced by Merchants Media For booking inquires, email booking@merchantsmedia.com

  1. MAR 4

    Ep. 20- From Data to Decisions: Democratizing AI in Marketing

    In this episode, host Ellie Tehrani sits down with AI and data analytics leader Koyelia Ghosh Roy to unpack the transformative power of AI in modern marketing. From democratizing data insights to creating hyper-personalized customer experiences, Koyelia shares invaluable insights from her journey from business analyst to AI leadership. Discover how leading brands like Starbucks and Nike are leveraging AI, learn about the pitfalls to avoid, and understand what skills marketers need to thrive in an AI-driven future.

    41 min

  2. FEB 11

    Ep. 19 - The Art of Product Leadership: Building with Purpose

    Today, Ellie sits down with Ibrahim Bashir, former VP of Product at Amplitude and current Chief Creative Officer for Run the Business, as he shares his journey from software engineer to product leader at tech giants like Twitter, Amazon, and Box. In this episode, we discuss the evolution of product management, the importance of user-centric design, and the delicate balance between data-driven decisions and human intuition. Ibrahim offers unique perspectives on responsible innovation, scaling B2B products, and the future of product management in the age of AI.

    45 min

  3. JAN 14

    Ep. 18 - Cracking the Consumer Code: Lessons from Applebee's

    Today, Ellie sits down with Jill Marchick, a veteran insights leader at Applebee's. From navigating post-pandemic shifts in dining behavior to leveraging cutting-edge technology in research, Jill shares invaluable wisdom from her extensive career spanning roles at iconic brands like Starbucks and McDonald's. She offers fascinating perspectives on how casual dining is adapting to changing consumer expectations, the role of AI in research, and the delicate balance between innovation and maintaining brand identity

    44 min

  4. 12/10/2024

    Ep. 17 - Exploring Human-Centered Design

    In this episode of The Elusive Consumer, we explore the intersection of technology, data, and human-centered design with Yasir Drabu, a visionary tech leader and immigrant entrepreneur. From his journey starting at the foothills of the Himalayas to building a successful software company in America, Yasir shares insights about creating software that truly serves humanity. We discover how data-driven strategies can be balanced with ethical considerations, the future of AI in business, and why empathy should be at the core of technical innovation.

    50 min

  5. 11/12/2024

    Ep. 16 - AI Ethics and Impact

    In this episode, we dive into the world of automation and AI with Niti Mehta, co-founder and Social Impact Officer of Automation Anywhere. Niti shares valuable insights on how robotic process automation (RPA) is transforming industries, the importance of balancing technology with human-centric work, and the ethical considerations surrounding AI. Niti also highlights inspiring examples of how RPA is being used for social good and shares her optimistic vision for the future of technology.

    42 min

  6. 10/08/2024

    Ep. 15 - Data-Driven Grooming: Manscaped's Consumer Strategy

    In this episode of The Elusive Consumer, we dive deep into the world of men's grooming with Monica Aguilo, previously the head of consumer insights, strategy, and social impact at Manscaped. Discover how this revolutionary brand has transformed the below-the-waist grooming industry through data-driven decision-making, innovative marketing, and a unique blend of humor and social responsibility. From breaking taboos to expanding globally, Monica shares invaluable insights on building trust with consumers, leveraging feedback for product development, and the importance of staying true to your brand's voice. Whether you're a startup founder, marketing professional, or simply curious about the intersection of data and consumer goods, this episode offers a candid look at how one company is redefining an entire industry while making a positive impact on men's health.

    29 min

  7. 09/10/2024

    Ep. 14 - The Art and Science of Market Research

    In this episode, Ellie sits down with Noni MacPherson, a seasoned expert who has navigated the complexities of consumer insights across various industries. Noni shares her journey from a Latin American studies graduate to becoming a guru in market research, highlighting the transformative power of curiosity and creativity. Discover how Noni leveraged her skills to influence global brands and foster a consumer-centric culture within major corporations.

    34 min

  8. 08/13/2024

    Ep. 13 - The Emotion of B2B Marketing

    Join us on "The Elusive Consumer" as Kevin Knight, seasoned marketing executive with a history at Google, Microsoft, Meta, and Pinterest, shares his extensive insights into the blending of B2B and B2C marketing strategies. Kevin discusses his unique journey through the tech world, from big names to startups, and dives deep into the art of emotional connection in marketing, regardless of the audience.

    45 min
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    Ratings & Reviews

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    About

    On the Elusive Consumer podcast, we talk to experts on the cutting edge of data and consumer research. Join host Ellie Tehrani, CEO of Kadence International, as she highlights stories and insights from the industry’s top minds.  Produced by Merchants Media For booking inquires, email booking@merchantsmedia.com

    Information

    • Channel
      ProSeries Media
    • Creator
      The Elusive Consumer
    • Years Active
      2023 - 2025
    • Episodes
      20
    • Copyright
      © All rights reserved

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