6 episodes

In this special six-episode podcast series, Helix GM Ahon Sarkar talks to experts about the critical steps to designing, building, and sustaining a profitable embedded finance business. It's a no-BS blueprint for BaasS success.

The Embedded Finance Blueprint Helix by Q2

    • Business
    • 5.0 • 5 Ratings

In this special six-episode podcast series, Helix GM Ahon Sarkar talks to experts about the critical steps to designing, building, and sustaining a profitable embedded finance business. It's a no-BS blueprint for BaasS success.

    Embedded Finance Step 1: Business Model

    Embedded Finance Step 1: Business Model

    In the first episode of The Embedded Finance Blueprint, Ahon gets real with investor Emily Man.
    Find out the critical questions to ask and answer to determine if embedded finance is right for your business. And if it is, learn how to set the foundation for building a profitable, sustainable embedded finance business: a rock-solid business model.

    • 23 min
    Step 2: Designing a Product People Can't Live Without

    Step 2: Designing a Product People Can't Live Without

    Once you're clear on business model, the next step to building profitable embedded finance is product design.
    The power of BaaS comes when an embedded banking product solves a problem no one else can and catalyzes your core offering. MetaLab's Head of Design Strategy & Craft Michael Wandelmaier knows firsthand the magic behind designing products people can't live without. In fact, it's less magic ad more proven framework.
    He'll share that winning framework, including where you should place your focus, plus give practical examples to optimize your design process.

    • 29 min
    Step 3: Partnering for Success

    Step 3: Partnering for Success

    Embedded finance is a long-term journey, and choosing the right partners to bring along for the ride is critical to success. Learn how to choose wisely in The Embedded Finance Blueprint Episode 3: Partnering for Success.
    We're digging in with experienced embedded finance bank and technology partners from NBKC and Visa DPS. This episode is a can't-miss chapter of the BaaS playbook.
     

    • 26 min
    Step 4: Real-world Journey to Market with a Human-centric Product

    Step 4: Real-world Journey to Market with a Human-centric Product

    Hear the real-world journey to bring a human-centric embedded finance product to market. Empower Co-founder and CEO Warren Hogarth talks about his personal experience, and the "empowering" effect of empathy—on people and business.

    • 21 min
    Profitable Embedded Finance Step 5: Program Management

    Profitable Embedded Finance Step 5: Program Management

     No, embedded finance isn’t easy. But the right program management partner can help where you need it, so your team can focus on what it does best. 

    On Episode 5, expert Luvleen Sidhu shares advice on how to choose the most effective BaaS program management approach, untangling the complexity of launching and sustaining an embedded finance business that lives up to its potential—long term. 

    • 24 min
    Profitable Embedded Finance Step 6: Sustaining the Business

    Profitable Embedded Finance Step 6: Sustaining the Business

    Today, just about any business can launch a bank account or debit card. But to build a profitable, sustainable embedded finance business, you must create something that drives and retains active users, long-term.
    In Step 6, the final episode of The Embedded Finance Blueprint limited-series podcast, hear from one of the most knowledgeable and recognized BaaS experts, Fintech Takes Creator Alex Johnson. Alex and Ahon share the discipline of getting the embedded finance "job” done.

    • 28 min

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