Midlife Business Academy - Business strategies for midlife entrepreneurs ready to grow and get more clients.

Lori Lyons, Business and Marketing Strategy and Coaching
  • 5.0 (16)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

You're not starting from scratch — you're starting from experience. And now it's time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You're in the right place if you've ever asked: How do I grow a business that fits my life in midlife? What stage of the client journey am I missing in my marketing? How do I get more aligned, long-term clients without hustling harder? How can I simplify and streamline instead of constantly starting over? What should my website or lead magnet actually be doing for me? Am I charging for tasks or for transformation? How do I use my energy, not just effort, to attract the right clients? What does it mean to run a business that supports your SOUL? Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you'll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife. Subscribe to the Midlife Business Academy for high-impact episodes that help you grow a sustainable, profitable business — one that feels deeply aligned with who you are today. Lori Lyons is a business strategist,digital marketing coach and website agency owner who helps entrepreneurs over 50 build profitable businesses that support the life they want now — not the other way around. Resources: Click HERE to receive your free gift – Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Link - https://ignitingyourbusiness.com/socialproof Join Lori's private Facebook group – The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! (Link - https://www.facebook.com/groups/2401957983398808) Connect with Lori (Link - https://lorilyons.me/contact/) Follow me on social media - grab other free resources of book a call - it's all right here!

  1. 332: Beyond Design: Aligning Your Brand for the Rise

    2D AGO

    332: Beyond Design: Aligning Your Brand for the Rise

    Your brand didn't fail. It just hasn't caught up. Most established businesses are running on outdated messaging, disconnected assets, and offers that evolved without a clear through line. The result is confusion, stalled growth, and clients who never quite convert. This episode breaks down what a fully aligned brand actually requires and how to fix the disconnect between what you deliver and what your audience understands. Clear message. Clear promise. Clear path. What You'll Learn: The 4 core elements of a strong, aligned brand Why ideal client clarity goes beyond demographics How to create a brand that converts within 90 seconds   Highlights: The 90-Second Bar: Why your brand must communicate your "who" and "what" instantly. Point of View (POV): Defining the "hill you stand on" to create magnetic attraction. Symptoms vs. Diagnosis: Why your marketing should speak to the client's current pain, not your solution. The Power of the Soundbite: How to create memorable, repeatable phrases that anchor your brand.   Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call.  If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.  Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation!  A community to share business growth strategies that work for us! Join now!   Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com

    21 min
  2. 331: Why Your Visibility Isn't Converting Clients and the 3 Gaps Killing Your Marketing

    APR 21

    331: Why Your Visibility Isn't Converting Clients and the 3 Gaps Killing Your Marketing

    You're doing the work. Posting. Showing up. Staying consistent. And still not seeing clients come in. That's the visibility trap. More effort isn't the answer when the foundation is off. This episode breaks down the three critical visibility gaps that keep your marketing from converting. From speaking to the wrong problem to content that lacks direction, this is where most strategies quietly fail. Fix these, and your visibility starts working. What You'll Learn: Why your message isn't landing even when your content is consistent The gap between awareness and actual trust What every piece of content must do to drive results   Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call.  If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.  Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation!  A community to share business growth strategies that work for us! Join now!   Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com

    24 min
  3. 330: Your Brand Isn't Broken Your Energy Is Why Clients Aren't Buying

    APR 14

    330: Your Brand Isn't Broken Your Energy Is Why Clients Aren't Buying

    Your brand is already speaking. The question is whether it's building trust or pushing people away. When your marketing feels flat, inconsistent, or ineffective, it's usually not a visibility problem. It's an alignment problem. This episode breaks down the real driver behind conversions, connection, and client attraction. Brand energy. From your language to your positioning to your pricing, every piece either reinforces your authority or weakens it. Fix the energy and everything else starts working. What You'll Learn: How brand energy shapes first impressions before words are processed Where misalignment shows up in language, positioning, and offers Why belief and past experience directly impact pricing and visibility   Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call.  If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.  Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation!  A community to share business growth strategies that work for us! Join now!   Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com

    28 min
  4. 329: Why Your Messaging Isn't Converting and How to Fix It Fast with Diana Devi

    APR 7

    329: Why Your Messaging Isn't Converting and How to Fix It Fast with Diana Devi

    Most business owners are stuck explaining their process instead of selling transformation. That is exactly why their messaging falls flat. This Hot Seat coaching session breaks down how to shift from vague, overcomplicated language into messaging that actually connects and converts. From defining the real problem to building a clear elevator pitch, this episode shows what it takes to stand out in a crowded space and attract the right clients. What You'll Learn: The mistake that makes your messaging instantly forgettable How to define your ideal client in a way that resonates Why transformation always sells over information   Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call.  If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.  Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation!  A community to share business growth strategies that work for us! Join now!   Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com

    34 min
  5. 328: Why Your Business Isn't Converting Even When You're Doing Everything Right

    MAR 31

    328: Why Your Business Isn't Converting Even When You're Doing Everything Right

    You don't have a sales problem. You have a disconnect. When your personal growth, client journey, and business strategy are out of sync, nothing works the way it should. You get effort without results, engagement without conversion, and clients who don't fully transform. This episode breaks down how the RISE framework aligns with your client journey and where most businesses quietly lose momentum. You'll also learn how to identify your current stage of business so you can stop guessing and start fixing what actually matters. What You'll Learn How to align your marketing with real client transformation The hidden gaps that kill conversions in your business How to diagnose your business stage and next move   Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call.  If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.  Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation!  A community to share business growth strategies that work for us! Join now!   Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com

    31 min
  6. 327: Why Your Business Isn't Working Even When You're Doing Everything Right

    MAR 24

    327: Why Your Business Isn't Working Even When You're Doing Everything Right

    You're not missing effort. You're not missing knowledge. You're dealing with a disconnect. When your personal growth, client journey, and business stage are out of sync, everything feels harder than it should. Messaging doesn't land. Offers feel off. Sales stay inconsistent. This is not a strategy problem. It's an alignment problem. This episode breaks down what's actually happening beneath the surface and why adding more only makes it worse. What You'll Learn: Why your business feels off even when you're doing everything right How disconnected strategies create inconsistent results The three core elements that must work together   Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call.  If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.  Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation!  A community to share business growth strategies that work for us! Join now!   Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com

    22 min
  7. 326: Why Coaching Models Are Broken

    MAR 17

    326: Why Coaching Models Are Broken

    The coaching industry is a $30 billion machine built on "proven frameworks," but for experienced professionals, these models often lead to a bank account running on empty. Real transformation doesn't scale in a group of 300, and a weekend certification can't replace 35 years of clinical expertise. Lori pulls back the curtain on why "trusting the process" is often a deflection of coach responsibility and how to spot a coaching mismatch before you sign your next five-figure contract. Highlights: The Scale Myth: Why real identity work and transformation cannot be mass-produced. Certification vs. Expertise: The truth about why results are the only credentials that actually matter. The Cost of Mismatch: A cautionary tale of how the wrong program can erode professional confidence. AI and the Thinking Gap: How to ensure your coach is actually doing the thinking, not just generating "influencer bro" lingo. Schedule a call to discuss personalized coaching at TalkWithLori.com Schedule your Profitable Path Blueprint call.  If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.  Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation!  A community to share business growth strategies that work for us! Join now!   Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com

    22 min
  8. 325: High Ticket Pricing: Scaling with Identity Shift

    MAR 10

    325: High Ticket Pricing: Scaling with Identity Shift

    Pricing isn't a math problem; it's an offer problem. Expertise has become a commodity, but premium results still require a leadership identity. Stop acting like an assistant and start trading information for influence to own the true value of your work. Lori breaks down why the client problem is never about your posting schedule - it's about who you promise they will become. Highlights: The 4 R's Framework: A roadmap through Reveal, Release, Redefine, and Rise. Imposter Syndrome as a Signal: Why feeling like a fraud is actually evidence that your growth is working. AI vs. Human Value: Why AI can't hold tension or witness the "aha" moments that justify premium fees. Positioning over Marketing: Why the promise of identity shift creates investment while templates create comparison.   Schedule your Profitable Path Blueprint call.  If you're considering working together and want to see if it's a fit, book a Profitable Path Blueprint Call. It's a simple, no-pressure conversation to decide whether working together makes sense.  Resources: Click HERE to receive your free gift - Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Join Lori's private Facebook group - The Midlife Business Academy. A Facebook group for The Typewriter Generation!  A community to share business growth strategies that work for us! Join now!   Connect with Lori Follow me on social media - grab other free resources of book a call - it's all right here! Apply for a "Hot Seat" coaching session to work through your business challenges live: MyCoachLori.com

    21 min
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5
out of 5
16 Ratings

About

You're not starting from scratch — you're starting from experience. And now it's time to build a business that actually fits your life. If you're in your 50s, 60s, or beyond and ready to grow a coaching practice, rebrand your service business, or reinvent your next chapter — the Midlife Business Academy is your go-to space for clarity, clients, and practical strategy. You're in the right place if you've ever asked: How do I grow a business that fits my life in midlife? What stage of the client journey am I missing in my marketing? How do I get more aligned, long-term clients without hustling harder? How can I simplify and streamline instead of constantly starting over? What should my website or lead magnet actually be doing for me? Am I charging for tasks or for transformation? How do I use my energy, not just effort, to attract the right clients? What does it mean to run a business that supports your SOUL? Whether you're shifting out of corporate, scaling an encore business, or turning decades of experience into a new source of income, you'll get smart coaching, marketing strategies, and a fresh lens on what it really takes to succeed in midlife. Subscribe to the Midlife Business Academy for high-impact episodes that help you grow a sustainable, profitable business — one that feels deeply aligned with who you are today. Lori Lyons is a business strategist,digital marketing coach and website agency owner who helps entrepreneurs over 50 build profitable businesses that support the life they want now — not the other way around. Resources: Click HERE to receive your free gift – Get Clients to Say "YES!" The Ultimate Social Proof Checklist Every Business Needs to Build Trust and Boost Sales Link - https://ignitingyourbusiness.com/socialproof Join Lori's private Facebook group – The Midlife Business Academy. A Facebook group for The Typewriter Generation! A community to share business growth strategies that work for us! Join now! (Link - https://www.facebook.com/groups/2401957983398808) Connect with Lori (Link - https://lorilyons.me/contact/) Follow me on social media - grab other free resources of book a call - it's all right here!

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