30 episodes

Each week, the Enrollify Podcast equips you with insights into how the latest trends in marketing and technology are affecting enrollment managers. Every episode is designed to inspire new, creative ideas for how to optimize the resources you have to generate the results you need.

The Enrollify Podcast Enrollify

    • Education

Each week, the Enrollify Podcast equips you with insights into how the latest trends in marketing and technology are affecting enrollment managers. Every episode is designed to inspire new, creative ideas for how to optimize the resources you have to generate the results you need.

    Episode 30: Changing Perceptions through Connection — How One Graduate School Recruited International Students in the Trump Era

    Episode 30: Changing Perceptions through Connection — How One Graduate School Recruited International Students in the Trump Era

    International student enrollment has been on the decline since the fall of 2016, and, according to estimates from NAFSA, has cost the US economy $11.8 billion and more than 65,000 jobs. In an interview with CNN from last November, Rachel Banks, the Director of Public Policy at NAFSA said, "There's many variables, but largely it's been the policies and rhetoric from the current administration that's really driven the numbers to move in that direction.” This current reality has been dubbed “The Trump Effect” or “The Trump Factor” by education professionals across the industry.

    On this week’s episode, we sit down with Katie Beczak, who is the Associate Director of International Enrollment at Rochester Institute of Technology (RIT), to discuss the impact Trump’s presidency has had on their bottom-line. Katie shares how the enrollment management team at RIT has been able to successfully attract, enroll, and retain graduate students during a time when many other institutions are struggling to do so. Throughout the conversation, we wrestle with questions like:

    1. Have you heard any response from international student prospects after Trump became president regarding the idea of pursuing graduate education in the US? Were there any common sentiments or frequently asked questions or concerns?

    2. Do you think there’s been a change in the perception of value from the international stage for pursuing graduate education in the US? Why or why not?

    3. What has been your marketing and student recruitment response to this? Can you talk in detail about any tactical or strategic shifts you’ve made? What strategies and tactics have you used in the past to attract international students and which are you using now?

    4. What market factors do you think could be impacting your international graduate student enrollment BEYOND the Trump effect?

    • 38 min
    Episode 29: Why There’s No Such Thing as a Stealth Applicant

    Episode 29: Why There’s No Such Thing as a Stealth Applicant

    If you have ever worked in an enrollment office or marcomm department for any educational institution, you’re probably already familiar with the term “stealth applicants” — a term commonly used to refer to applicants who show up in the system without any previous interaction with your brand. Enrollment managers, admissions officers, and higher ed marketers alike have used this term for many years to describe the seemingly unstoppable force of a certain number of prospective students that will essentially fly under the radar and appear at the application stage of the admissions process.

    On this week’s episode of the Enrollify Podcast, we sit down with Tony Fraga, the CEO of DD (an enrollment marketing technology agency). Over the past 14 years of working with schools of all shapes and sizes, Tony has grown accustomed to hearing statements like, “Well there are always some stealth applicants that will come into the applicant pool” and “We’re seeing more stealth applicants than ever before, so we can’t really count on certain marketing tactics.” Tune into this conversation to learn why Tony believes stealth applicants don’t actually exist, and what enrollment marketers can do to eliminate them within the context of their enrollment offices!

    • 31 min
    Episode 28: Why I Transitioned from Advising to Graduate Admissions — And What I Learned Along the Way

    Episode 28: Why I Transitioned from Advising to Graduate Admissions — And What I Learned Along the Way

    Jessica Cox started her career in higher education working in advising at Manhattanville College in Purchase, New York. Manhattanville College’s advising office is anything but typical — it operates more like a customer success department than it does a customer service department, which means that Jessica was intimately involved in ensuring that students AND alumni were thriving during the program and after graduation. After almost three years, Jessica decided to take what she’d learned while accompanying graduate education students through their respective programs and apply it on the front lines – in the office of graduate admissions and recruitment. On this week’s episode, Zach Busekrus sits down with Jessica to discuss:

    - Why Jessica left advising for admissions
    - How enrollment marketers working in graduate admissions can do a better job at reducing friction during the handoff between admissions and advising
    - How her advising experience enabled Jessica to be a better enrollment marketing and “sales” professional

    • 28 min
    Episode 27: The Future of Student Lifecycle Management — A Conversation with the CEO of TargetX

    Episode 27: The Future of Student Lifecycle Management — A Conversation with the CEO of TargetX

    Have you ever walked through the application process at your institution? From initial inquiry all the way through deposit? If you have, were you surprised by the amount of friction you encountered along the way? On this week’s episode, Zach Busekrus sits down with Sasha Peterson, the CEO of TargetX, to discuss the future of student lifecycle management. Sasha casts a new vision for reimagining the student experience and explores the various roles that technology, process, and humans play in the creation of (and reduction of) friction in a prospective student’s journey to school. Sasha has worked in the education technology space for over 20 years now, and has incredible insight into what a thriving relationship between software, enrollment marketers, and students should look and feel like. In this episode, Sasha tackles the following questions:

    - What is the difference between Student Lifecycle Management and Enrollment Management?
    - Dozens of software solutions over the last decade, TargetX included, have claimed to be the solution to our nation’s retention problem and yet, we still can’t get graduation rates above 60%.  Why do you think this is?
    - What do schools need to have in place before they purchase enrollment management and student retention software?  How do schools evaluate if they’re ready or not?
    - What do you think TargetX does better than any other higher ed CRM?  Where do you think you all have the most opportunity to grow?

    • 55 min
    Episode 26: Is it Time to Leave Higher Education? What Enrollment Managers Need to Know Before Switching Careers

    Episode 26: Is it Time to Leave Higher Education? What Enrollment Managers Need to Know Before Switching Careers

    In higher education, we talk a lot about the massive disruption happening in terms of how prospective students research, evaluate, and ultimately “buy” education. We talk less about the disruption happening on the professional side of things — the massive restructuring and regime changes affecting admissions and marketing folks at all levels, but especially at the graduate level. On this week’s episode, we feature a conversation between Zach Busekrus and Dr. Ray Lutzky on professional development and advancement in enrollment management. After spending 17+ years working in enrollment management, Dr. Lutzky decided to leave the higher education space and join InStride — a public-benefit corporation founded by Arizona State University. Lutzky vulnerably shares about the “glass ceiling” he hit when trying to advance from the director-level to the VP-level — his story and insights will be helpful to any higher education professional evaluating both their short-term and long-term career goals.

    • 44 min
    Episode 25: How to Recruit for Innovative, Niche Graduate Programs Designed to Move Industries Forward

    Episode 25: How to Recruit for Innovative, Niche Graduate Programs Designed to Move Industries Forward

    Marissa Hairston spends her days talking with police officers, teachers, and business professionals about why they want to pursue a master’s degree in fashion design…yes, you read that correctly!  On this week’s episode of the Enrollify Podcast, Marissa lends insight into how she recruits for very niche, innovative, and progressive graduate programs that are designed to move the fashion industry forward.

    • 26 min

Customer Reviews

SESnc16 ,

An Incredible Resource for the GEM Community

I am a HUGE fan of the Enrollify podcast and am grateful for what a tremendous resource it has been. I just joined the world of graduate enrollment marketing, making the professional pivot from the realm of consumer packaged goods. On my daily commute, I listen to the podcasts and they've helped me drink from the firehose as I learn my new role. Podcast guests are stakeholders from various functions who share their experiences, insights and learnings. The spectrum of topics varies and always provides a glimpse into how other GEMs & their partners approach their work. More than often, I am given food for thought and motivated to take action on what I’ve learned. Most importantly, I appreciate how the content is easy to consume and curated specifically for graduate program enrollment managers and marketers. These podcasts (as well as Enrollify’s guides, blogs and “The Minute” emails) are a great investment in learning about trends and what’s happening in the world of GEM.

DavidGo. ,

Love this resource!!

This is a great podcast for any enrollment marketer looking for educational, compelling, and entertaining content! I learn something new each week and love the diversity in content topics. They feature conversations with everyone from Admissions Counselors and College Presidents to Software CEOs and VPs of Marketing. Everyone working in higher ed admissions or marketing should subscribe to this show!

ee154908 ,

Great listen for anyone in higher ed!

As someone who is new to the higher education scene, I’ve really enjoyed listening to this podcast. I love hearing from others in the industry. I feel like it’s been very educational as I carve my own path working in an industry that’s new to me.

Top Podcasts In Education