Frontline Mobility Edge

BlueFletch

Frontline Mobility Edge takes a look at mobility in the enterprise, focusing on workforce devices, business applications, and the technology behind them. 

  1. 1D AGO

    AI in the Warehouse: What's Real, What's Hype, and Where to Start (feat. Wes Coleman from Zebra)

    AI is transforming warehouse operations, but not in the way most people think. In this episode of the Frontline Mobility Edge, Brett Cooper sits down with Wes Coleman, Warehouse Industry Principal at Zebra Technologies, to break down what's actually working in warehouse technology today and what's still years away. Wes brings 36+ years of hands-on warehouse and logistics experience, from loading trucks at UPS as a teenager to running operational excellence for a major logistics operation. He now walks customer warehouses for Zebra, identifying where technology can make the biggest impact. In this conversation, Brett and Wes cover: → Why replacing a warehouse worker actually costs $19,000 (not $6,000) according to a Zebra/Oxford Economics study → How poor workplace technology drives 30% higher turnover → The difference between process automation and physical automation — and why ROI timelines are drastically different → Voice 2.0: How on-device AI is eliminating the 90-day ramp for voice picking → Where AI is delivering real results today: dynamic slotting, labor planning, computer vision, and AI-powered coaching → Why "automate the constraint" is the most underrated operations principle → Zebra's own use of AI digital twins for real-time inventory placement in Kenosha, WI → Why humanoid robots in warehouses are still 5+ years out (and may not need legs) → The 3-step framework: digitize the base → automate bottlenecks → layer AI on top Whether you're a warehouse operator, supply chain leader, or IT decision-maker evaluating automation investments, this episode delivers practical, no-hype guidance on where to spend your next dollar. 🔗 Learn more about BlueFletch Enterprise Solutions → https://bit.ly/4tunRZR 📅 Request a Demo → https://bit.ly/4dxws9u 📊 Download Zebra's Warehouse Vision Study → zebra.com 📍 Come see the BlueFletch team at MODEX 2026 — April 13-16 in Atlanta, GA → Lowry Solutions Booth A2529 📍 Catch Wes speaking at MODEX 2026 — April 13-16 in Atlanta, GA → Zebra Booth B11902 | Wes speaking Wednesday in Theater B *0:00* — Intro *0:13* — Meet Wes Coleman, Warehouse Industry Principal at Zebra *0:55* — Wes's First Warehouse Job at UPS (and the Zip Code Hack) *2:05* — Brett's First Warehouse Job: Cycle Counts & "Data Entry" *2:32* — What Wes Actually Does at Zebra *4:17* — Zebra's Warehouse Vision Report & the Real Cost to Replace a Worker *5:50* — The Shift from Human Replacement to Human Extension *7:47

    40 min

  2. FEB 11

    Nurses Want Better Mobile Tech. Here's What 100s of Them Told Us

    In this episode of the BlueFletch Frontline Mobility Edge, Brett Cooper and Lee DeHihns break down the results of a new survey of hundreds of frontline nurses across U.S. hospitals, clinics, and home healthcare settings. They cover the top 5 mobile device frustrations nurses face, from login headaches and battery life to software crashes and lack of IT support, and explore what nurses actually want from their technology, including better system integration, advanced AI diagnostic tools, and improved mobile apps. Key topics discussed: - Why 27% of nurses say login and security make devices hard to use - The surprising stat that 52% still rely on username and password - How 98%+ of nurses say mobile devices improve quality of care - Which EHR systems nurses are using (Epic, Meditech, athenahealth, Oracle Cerner) - Why 95% of nurses are positive about AI adoption - The #1 technology improvement nurses want (it's not AI) The full white paper will be available soon on our website and social media. BlueFletch provides enterprise mobility solutions, including SSO, device security, and mobile device management for healthcare, retail, and more.  Book a demo: https://bit.ly/4bP4fKu Learn more about BlueFletch: https://bit.ly/4tr0dON Listen to the Frontline Mobility Edge podcast: https://bit.ly/400a5Bs Catch BlueFletch at Booth 817 - ViVE 2026 in Los Angeles: https://bit.ly/4abzvlx Catch BlueFletch at Booth 4401 - HIMSS 2026 in Las Vegas: https://bit.ly/4abzJcn #healthcareit #Nursing #MobileDevices #HealthIT #AI #FrontlineWorkers #HospitalTechnology #HIMSS #ViVE #nursetok

    28 min

  3. FEB 3

    5 Phases of a Successful Clinical Mobility Deployment (feat. Tony Belisch from Zebra)

    Most clinical mobility deployments fail before the first device hits a nurse's hands. In this episode of The Frontline Mobility Edge, Brett Cooper and Lee DeHihns sit down with Tony Belisch, Executive Sales Engineer at Zebra Technologies (Healthcare), to break down the 5 phases of a successful clinical mobility solution. This is a framework his team developed from years of real-world healthcare IT deployments. Whether you're deploying 50 devices or 5,000, this conversation covers what separates successful rollouts from costly failures. Tony shares the common mistakes he sees, like IT security teams stepping in after the fact, MDMs that can't push OS updates, and why nurses don't want to be technologists. If you're in healthcare IT, nursing informatics, or clinical operations, this is a must-watch. Book a demo with BlueFletch: https://bit.ly/4k6zCSI Learn more about BlueFletch: https://bit.ly/4qTeeTI Listen to the Frontline Mobility Edge podcast: https://bit.ly/3NNHo82 #healthcareit #ClinicalMobility #MDM #EnterpriseAndroid #FrontlineWorkers #Zebra #DeviceDeployment #BlueFletch

    39 min

  4. JAN 27

    The Top 8 Takeaways From NRF 2026

    On this episode of the Frontline Mobility Edge podcast, BlueFletch COO Brett Cooper and CRO Lee DeHihns share their biggest takeaways from the top 8 trends they saw at NRF 2026. The future looks bright for retail, and Brett and Lee discuss how AI, holograms and digital signage will make a huge impact in the coming year and beyond. Book a demo with BlueFletch: https://bluefletch.com/book-a-demo/ Learn more about BlueFletch: https://bluefletch.com/ Listen to the Frontline Mobility Edge podcast: https://bluefletch.com/resources/#podcasts

    32 min

  5. 12/17/2025

    NEW Survey Results Show How to Use Biometrics to Improve Retail Experiences

    On this episode of the Frontline Mobility Edge, BlueFletch COO Brett Cooper and CRO Lee DeHihns discuss the latest survey results we uncovered firsthand from 300 retail employees. The findings are especially illuminating for retailers and show how they can use biometrics to make the retail experience better for both employees and customers. Book a demo with BlueFletch: https://bluefletch.com/book-a-demo/ Watch on YouTube: https://www.youtube.com/watch?v=_4Iz-uk4R90 Learn more about BlueFletch: https://bluefletch.com/

    59 min

  6. 06/27/2025

    Enterprise vs. Consumer Devices in Healthcare

    Hospitals often choose sleek consumer hardware to impress stakeholders, but these devices break down under the demands of shared usage, role-based access, and InfoSec requirements. In this episode, we highlight how our device choices can either empower or inhibit clinical teams. When nurses and physicians are given tools built for retail or personal use, they end up frustrated, overburdened, and disengaged.  Enterprise-grade tools, by contrast, bring durability, session management, and identity-driven security into clinical workflows. This shift, from aesthetics to outcomes, will determine whether hospitals can reduce burnout, streamline care delivery, and develop tech strategies that actually serve those delivering care.

    19 min

  7. 06/20/2025

    Mobile-First Healthcare: What Device Downtime Really Costs

    Workstations on wheels (WOWs) are outdated. They’re slow, frequently unavailable, and keep nurses tied to a scarce resource when they need to be on the floor with patients. On today's episode, we challenge the legacy mindset and reframe mobility as a vital form of essential infrastructure. Drawing from parallels in warehousing and retail, where downtime is quantified in dollars, we explore how healthcare can reclaim lost clinical hours and reduce risk by adopting mobile solutions that are resilient, fast, and frontline-centered. Especially during a staffing crisis, every minute of reclaimed time matters. It’s not just a matter of efficiency; it’s a matter of delivering life-affirming care without delay.

    27 min

  8. 06/16/2025

    Is 40 Seconds Costing Lives? The Hidden UX Crisis in Healthcare

    Every day, nurses spend precious seconds waiting to access the necessary tools to provide care. In high-stakes environments, those 40 seconds to log in can be the difference between a saved life and a missed intervention. In today's episode, we reframe "UX" from a design buzzword into a clinical imperative. It’s not enough for tools to be secure; they must also be fast, intuitive, and designed with the end user’s environment in mind. By elevating clinicians as stakeholders in technology decisions, we not only reduce burnout and improve satisfaction but also create safer, more responsive care environments. It’s time we ask: what if tech didn’t just protect data, but saved time, and by extension, lives?

    32 min
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Ratings & Reviews

5
out of 5
6 Ratings

About

Frontline Mobility Edge takes a look at mobility in the enterprise, focusing on workforce devices, business applications, and the technology behind them. 

Information

  • Creator
    BlueFletch
  • Years Active
    2022 - 2026
  • Episodes
    50
  • Rating
    Clean
  • Copyright
    © 2026 BlueFletch
  • Show Website
    Frontline Mobility Edge