The Estherpreneur

Edna Harding

Your business problem may not be a business problem. The Estherpreneur Podcast examines what most business conversations miss: the condition of the builder behind the business. Hosted by Edna Harding, Christ-Centered Business Architect and CEO of Favor & Wealth, this show helps founders identify what is actually limiting growth—strategy, structure, sales, leadership, capacity, identity, stewardship, or spiritual misalignment. We question business advice that produces growth without wisdom, visibility without capacity, revenue without stewardship, and success at the expense of the person carrying it. Expect biblical truth, practical business strategy, uncomfortable questions, and conversations about sales, money, leadership, spiritual warfare, emotional maturity, and building in obedience to God. Because sometimes you don't need another strategy. You need to identify what is actually out of order. “By wisdom a house is built, and through understanding it is established.” — Proverbs 24:3 Estherpreneur.com | FavorandWealth.com | EsthersOil.org

  1. 4d ago

    Inside the Mind of a Buyer

    Sales doesn’t start when you make an offer. It starts long before that. In this episode of The Estherpreneur Podcast, I unpack what most entrepreneurs overlook: the internal journey every buyer goes through before they ever say yes. Not everyone is ready to buy today, and treating them like they are can actually push them further away. This conversation explores how understanding that process changes everything—from how you communicate to how you lead people through decisions without pressure or manipulation. If you're a CEO, consultant, or founder who wants to sell with integrity and consistency, this episode will give you a deeper lens into how people actually make decisions. The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next. Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment. 📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSIONWhen you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)! During this focused session, we'll examine:✅ Your current sales structure✅ Strategic adjustments to increase conversions✅ How to align your systems with your God-given assignment 👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/ 🎯 TAKE THE FREE GROWTH AUDIT:Discover what's actually misaligned in your business in 3 minutes.👉 https://www.favorandwealth.com/no-to-known-growth-audit/🔗 JOIN IGNITE BIZ COMMUNITY:Free business directory for entrepreneurs and service-based businesses.👉 https://www.ignitebizcommunity.com/Connect with Edna:LinkedIn: https://www.linkedin.com/in/ednaharding/Website: favorandwealth.com 📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops! 👉 ednaharding.com (00:00) - Understanding the Buyer’s Journey (05:18) - "Building Trust Through Content" (08:02) - Strategic Sales Support Program (10:55) - "Evaluation in Buyer’s Journey" (15:33) - "From Profit to Purpose" (18:04) - "Profitable Products Drive Success" (20:58) - "Wise, Thoughtful Decision-Making" (23:33) - "Ethical Sales and Buyer Regret"

    Inside the Mind of a Buyer
  2. Aug 28

    Offers That Scale

    There’s a reason your business feels harder than it should, and it’s not because you’re not working enough.  In this episode of The Estherpreneur Podcast, I unpack a hidden issue many entrepreneurs face: building offers based on inspiration instead of intention. When your offers are unclear, your clients are confused... and confused people don’t move forward. This conversation explores HOW to create a clear journey for your audience, WHY having too many offers can actually slow your growth, and WHAT it takes to build a business that multiplies impact without multiplying exhaustion. If you’re a Christian business owner who wants to simplify, scale, and steward your calling well, this episode will give you a new lens for building your offers.  The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next. Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment. 📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSIONWhen you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)! During this focused session, we'll examine:✅ Your current sales structure✅ Strategic adjustments to increase conversions✅ How to align your systems with your God-given assignment 👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/ 🎯 TAKE THE FREE GROWTH AUDIT:Discover what's actually misaligned in your business in 3 minutes.👉 https://www.favorandwealth.com/no-to-known-growth-audit/🔗 JOIN IGNITE BIZ COMMUNITY:Free business directory for entrepreneurs and service-based businesses.👉 https://www.ignitebizcommunity.com/Connect with Edna:LinkedIn: https://www.linkedin.com/in/ednaharding/Website: favorandwealth.com 📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops! 👉 ednaharding.com (00:00) - "Scalable Offer Pathway Explained" (06:37) - "Repeatable Frameworks Drive Growth" (09:23) - Kingdom-Driven Business Growth

    Offers That Scale
  3. Aug 21

    Read the Data, Hear God

    God may be speaking... but are you measuring? In this episode of The Estherpreneur Podcast, I challenge a mindset that keeps many Christian entrepreneurs stuck: the belief that trusting God means ignoring the numbers. It doesn’t. In fact, one of the highest forms of stewardship is learning how to interpret what your business is already revealing to you. This conversation explores the identity shift from creator to CEO, the role of awareness in multiplication, and why clarity—not inspiration—is what drives sustainable growth. If you’re serious about building a business that reflects both faith and excellence, this episode will challenge how you think about responsibility, leadership, and results.  The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next. Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment. 📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSIONWhen you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)! During this focused session, we'll examine:✅ Your current sales structure✅ Strategic adjustments to increase conversions✅ How to align your systems with your God-given assignment 👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/ 🎯 TAKE THE FREE GROWTH AUDIT:Discover what's actually misaligned in your business in 3 minutes.👉 https://www.favorandwealth.com/no-to-known-growth-audit/🔗 JOIN IGNITE BIZ COMMUNITY:Free business directory for entrepreneurs and service-based businesses.👉 https://www.ignitebizcommunity.com/Connect with Edna:LinkedIn: https://www.linkedin.com/in/ednaharding/Website: favorandwealth.com 📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops! 👉 ednaharding.com (00:00) - Free Business Scoreboard Offer (03:37) - Faith-Based Business Intelligence Approach (07:37) - "Prioritizing Profitable Revenue Streams" (12:38) - "Strategic Awareness Transforms Entrepreneurs" (14:42) - "Faithful Stewardship Fuels Growth" (17:46) - "Faith and Action Consulting Offer"

    Read the Data, Hear God
  4. Aug 14

    The Cost of Haste

    Pressure has a way of disguising itself as opportunity. In business, we’re often taught that speed wins. Move fast.Act quickly.Don’t miss the opportunity. But what if the pressure to move quickly is actually pulling you away from the very discernment you need as a leader? In this episode of The Estherpreneur Podcast, I reflect on moments where decisions were made under emotional pressure and what those experiences revealed about leadership, timing, and discernment. If you’re navigating opportunities, investments, or major decisions in your business, this conversation may challenge how you approach your next move. The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next. Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment. 📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSIONWhen you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)! During this focused session, we'll examine:✅ Your current sales structure✅ Strategic adjustments to increase conversions✅ How to align your systems with your God-given assignment 👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/ 🎯 TAKE THE FREE GROWTH AUDIT:Discover what's actually misaligned in your business in 3 minutes.👉 https://www.favorandwealth.com/no-to-known-growth-audit/🔗 JOIN IGNITE BIZ COMMUNITY:Free business directory for entrepreneurs and service-based businesses.👉 https://www.ignitebizcommunity.com/Connect with Edna:LinkedIn: https://www.linkedin.com/in/ednaharding/Website: favorandwealth.com 📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops! 👉 ednaharding.com (00:00) - Understanding the Holy Spirit (04:57) - "Led by the Holy Spirit" (07:38) - Ambition, Fear, and Divine Guidance (12:05) - "Discernment Over Hasty Decisions" (16:18) - "Ambition vs. Holy Spirit Guidance" (19:19) - Spirit-Led vs Emotion-Led Leadership (22:37) - "Pause, Pray, Seek God's Wisdom" (24:42) - Trust God's Perfect Timing

    The Cost of Haste
  5. Aug 7

    Who Told You to Build That

    Sometimes the hardest question entrepreneurs need to ask themselves is this: Who actually told me to build this? When leaders become busy building, scaling, and serving, it’s easy to drift into self-sufficiency without realizing it. But building for God is not the same as building with God. This conversation dives into the difference between gifting and calling, the danger of distraction in leadership, and why slowing down with God can restore clarity, peace, and direction in your business. If you've been feeling busy but spiritually disconnected, this episode may help you realign with the voice that should be leading your vision.  The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next. Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment. 📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSIONWhen you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)! During this focused session, we'll examine:✅ Your current sales structure✅ Strategic adjustments to increase conversions✅ How to align your systems with your God-given assignment 👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/ 🎯 TAKE THE FREE GROWTH AUDIT:Discover what's actually misaligned in your business in 3 minutes.👉 https://www.favorandwealth.com/no-to-known-growth-audit/🔗 JOIN IGNITE BIZ COMMUNITY:Free business directory for entrepreneurs and service-based businesses.👉 https://www.ignitebizcommunity.com/Connect with Edna:LinkedIn: https://www.linkedin.com/in/ednaharding/Website: favorandwealth.com 📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops! 👉 ednaharding.com (00:00) - "Why Does God Feel Distant?" (06:03) - Sales, Marketing, & Startups Expertise (09:38) - Hearing God in Everyday Life (12:44) - Faith-Led Business Transparency (16:35) - Guard God-Given Vision (17:57) - "Grace-Focused Growth and Stewardship" (21:38) - Refined Focus Brings Clarity (24:41) - "Building with Purpose and Balance" (28:48) - "God-Centered Stillness vs. Self-Focus" (32:46) - "Build Simply, Hear Clearly"

    Who Told You to Build That
  6. Jul 31

    You're Doing Too Much

    Rest. That sounds peaceful… until you’re someone who loves building, executing, and moving ideas forward. We start believing that everything depends on us. This episode of The Estherpreneur Podcast explores the difference between motion and obedience, the spiritual cost of constant striving, and why the real enemy of sustainable leadership isn’t ambition—it’s self-reliance. If you're a Christian business owner carrying the weight of your calling on your shoulders, this episode will challenge how you think about trust, stewardship, and the role of rest in building something that lasts. The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next. Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment. 📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSIONWhen you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)! During this focused session, we'll examine:✅ Your current sales structure✅ Strategic adjustments to increase conversions✅ How to align your systems with your God-given assignment 👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/ 🎯 TAKE THE FREE GROWTH AUDIT:Discover what's actually misaligned in your business in 3 minutes.👉 https://www.favorandwealth.com/no-to-known-growth-audit/🔗 JOIN IGNITE BIZ COMMUNITY:Free business directory for entrepreneurs and service-based businesses.👉 https://www.ignitebizcommunity.com/Connect with Edna:LinkedIn: https://www.linkedin.com/in/ednaharding/Website: favorandwealth.com 📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops! 👉 ednaharding.com (00:00) - "Trust God, Leave the Rest" (03:53) - "Learning to Rest in Faith" (06:35) - Resting Requires Trust (10:45) - "Rest and Reliance Explained" (16:39) - Build Around Grace, Not Pressure (19:18) - Raising Spiritually Grounded Children (23:21) - "Estrepreneur: Stay Connected, Shine"

    You're Doing Too Much
  7. Jul 24

    Delay Is A Decision

    There’s a hidden reason many leaders stay stuck longer than necessary. It’s not lack of vision.It’s not lack of prayer. Sometimes it’s lack of agreement. In this episode of The Estherpreneur Podcast, I explore why delays in life and business aren’t always about God preparing us—they’re sometimes about our reluctance to say yes. Drawing from biblical examples and personal leadership experience, I unpack how agreement activates movement and why indecision can quietly stall progress. If you’re a Christian entrepreneur wrestling with a decision you’ve been postponing, this episode will challenge the way you think about timing, obedience, and partnership with God. The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next. Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment. 📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSIONWhen you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)! During this focused session, we'll examine:✅ Your current sales structure✅ Strategic adjustments to increase conversions✅ How to align your systems with your God-given assignment 👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/ 🎯 TAKE THE FREE GROWTH AUDIT:Discover what's actually misaligned in your business in 3 minutes.👉 https://www.favorandwealth.com/no-to-known-growth-audit/🔗 JOIN IGNITE BIZ COMMUNITY:Free business directory for entrepreneurs and service-based businesses.👉 https://www.ignitebizcommunity.com/Connect with Edna:LinkedIn: https://www.linkedin.com/in/ednaharding/Website: favorandwealth.com 📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops! 👉 ednaharding.com (00:00) - "God's Timing Requires Agreement" (04:48) - Faith, Doubt, and Leadership Choices (07:16) - "Take Action, Trust God"

    Delay Is A Decision
  8. Jul 17

    Grace Is Not Permission

    Grace is not permission. It’s empowerment. For Christian entrepreneurs and leaders, confusing grace with permission can quietly affect how we handle discipline, leadership, growth, and accountability in our businesses and personal lives. In this episode of The Estherpreneur Podcast, I explore how grace actually functions in the Kingdom and why understanding it correctly can unlock deeper transformation and leadership maturity. If you're building something meaningful while pursuing God’s calling, this episode will challenge you to rethink how grace is shaping the leader you are becoming! The Estherpreneur Podcast is for CEOs, founders, and faith-driven entrepreneurs who are growing—but something feels misaligned. Whether it's your structure, your clarity, or your capacity, this show helps you identify what's off and what to focus on next. Hosted by Edna Harding, author of "The Ugly Side of Sales 2.0" and founder of Favor & Wealth, a business growth strategy firm that helps leaders scale with clarity, structure, and biblical alignment. 📖 SPECIAL OFFER: GET THE BOOK + STRATEGY SESSIONWhen you purchase "The Ugly Side of Sales 2.0," you can book a private 90-minute strategy session with Edna for $1,111 (exclusive to book readers)! During this focused session, we'll examine:✅ Your current sales structure✅ Strategic adjustments to increase conversions✅ How to align your systems with your God-given assignment 👉 https://www.favorandwealth.com/book-the-ugly-side-of-sales/ 🎯 TAKE THE FREE GROWTH AUDIT:Discover what's actually misaligned in your business in 3 minutes.👉 https://www.favorandwealth.com/no-to-known-growth-audit/🔗 JOIN IGNITE BIZ COMMUNITY:Free business directory for entrepreneurs and service-based businesses.👉 https://www.ignitebizcommunity.com/Connect with Edna:LinkedIn: https://www.linkedin.com/in/ednaharding/Website: favorandwealth.com 📲 BONUS: Download the Favor & Wealth app for free trainings and live workshops! 👉 ednaharding.com (00:00) - "Grace and Accountability" (05:37) - Grace Requires Discipline for Growth (07:08) - "Grace, Growth, and Self-Reflection" (11:17) - "Estherpreneur: Keep Shining"

    Grace Is Not Permission

About

Your business problem may not be a business problem. The Estherpreneur Podcast examines what most business conversations miss: the condition of the builder behind the business. Hosted by Edna Harding, Christ-Centered Business Architect and CEO of Favor & Wealth, this show helps founders identify what is actually limiting growth—strategy, structure, sales, leadership, capacity, identity, stewardship, or spiritual misalignment. We question business advice that produces growth without wisdom, visibility without capacity, revenue without stewardship, and success at the expense of the person carrying it. Expect biblical truth, practical business strategy, uncomfortable questions, and conversations about sales, money, leadership, spiritual warfare, emotional maturity, and building in obedience to God. Because sometimes you don't need another strategy. You need to identify what is actually out of order. “By wisdom a house is built, and through understanding it is established.” — Proverbs 24:3 Estherpreneur.com | FavorandWealth.com | EsthersOil.org