92 episodes

The Events Cast is a show dedicated to all things event marketing where, in each episode, we dive into the marketing tactics and strategies that will help you attract new attendees, grow your audience, and sell out your events.

This podcast is your weekly dose of coaching, guidance and inspiration to help you achieve your marketing goals and boost your events.

Through interviews with event marketers and professionals and solo episodes with Francesca, you'll learn practical tips and strategies to better market your events along with real-world advice and trends happening in the wild and wonderful world of events.

Subscribe now if you are ready to level up your event marketing, and for all the show notes, links and resources, head to theeventscast.com

The Events Cast Francesca R. Balit

    • Business
    • 5.0 • 11 Ratings

The Events Cast is a show dedicated to all things event marketing where, in each episode, we dive into the marketing tactics and strategies that will help you attract new attendees, grow your audience, and sell out your events.

This podcast is your weekly dose of coaching, guidance and inspiration to help you achieve your marketing goals and boost your events.

Through interviews with event marketers and professionals and solo episodes with Francesca, you'll learn practical tips and strategies to better market your events along with real-world advice and trends happening in the wild and wonderful world of events.

Subscribe now if you are ready to level up your event marketing, and for all the show notes, links and resources, head to theeventscast.com

    Unlocking the Power of Experiential Events at IMEX with Oliver Bailey

    Unlocking the Power of Experiential Events at IMEX with Oliver Bailey

    In this episode of The Events Cast Podcast, we have the honor of speaking with Oliver Bailey from IMEX Exhibitions, the brilliant mind behind many of the experiential aspects of their events, focusing on experiential activations.
    We discuss what an experiential event means for IMEX, how they create these activations, how they measure success, the differences between experiential and traditional activations, and the benefits of making your event more experiential.
    Tune in to discover how experiential activations can elevate your event and create lasting impressions in the minds of your audience.
    If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
     
    Find out more at:
    https://theeventscast.com/oliver-bailey/
     
    Follow or send us a message
    On Instagram:
    www.instagram.com/theeventscast
    On Linkedin:
    https://www.linkedin.com/company/the-events-cast/

    • 37 min
    #91: Update: We are Back With a New Episode Type For You

    #91: Update: We are Back With a New Episode Type For You

    The Events Cast Podcast is back after a short break!
    In this celebratory episode, I share an update on what has been going on over the past months over at The Events Cast Podcast and at Bbr Web Design and we introduce a new episode type that we will be producing for you.
    If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
     
    Find out more at:
    www.theeventscast.com
     
    Follow or send us a message
    On Instagram:
    www.instagram.com/theeventscast
    On Linkedin:
    https://www.linkedin.com/company/the-events-cast/

    • 13 min
    Designing for Delight: Optimizing User Journeys on the Web

    Designing for Delight: Optimizing User Journeys on the Web

    In this episode, we delve into the intricacies of user journeys and experiences on event websites, exploring the path users take from their initial entry to registering for your event.
     
    Tune in to this episode as we take you behind the scenes of launching and revamping Informa's new websites for their major events, CPHI and Foods. Learn why personalization is key in today's digital landscape and how to tailor your website to cater to individual needs. 
     
    We explore the importance of understanding your audience, mapping out user journeys, and focusing on solving their problems and achieving their goals. Plus, gain practical tips on project management, leveraging analytics, and involving your audience in the redesign process.
     
    Don't miss out on these actionable takeaways and a firsthand look at the successful website launches for CPHI, Foods, and more.
     
    If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
     
    Find out more at:
    www.theeventscast.com/event-website-user-journey
     
    Follow or send us a message
    On Instagram:
    www.instagram.com/theeventscast
    On Linkedin:
    https://www.linkedin.com/company/the-events-cast/

    • 23 min
    Unlocking Event Promotion Success Through Podcasting with Amanda Ciccatelli

    Unlocking Event Promotion Success Through Podcasting with Amanda Ciccatelli

    In today’s episode, we are talking with Amanda Ciccatelli, Senior Director, Marketing at HLTH about how their podcast has helped them connect with their audience and boost their marketing efforts.
    We discuss the intricacies that go in to creating a podcast, the type of content they produce on the podcast and the benefits and results they are seeing from this medium.
    If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend.
    Find out more at:
    www.theeventscast.com/amanda-ciccatelli/
     
    Follow or send us a message
    On Instagram:
    www.instagram.com/theeventscast
    On Linkedin:
    https://www.linkedin.com/company/the-events-cast/

    • 38 min
    #88: How Customer Psychology Increases Ticket Sales with Victoria Matey

    #88: How Customer Psychology Increases Ticket Sales with Victoria Matey

    Understanding the psychology of consumer behaviour is fundamental to crafting effective marketing campaigns for your events. By leveraging emotional connections, storytelling, social proof, scarcity, personalization, and authenticity, marketers can create immersive and memorable experiences that resonate with consumers.
    In this episode, will explore with Victoria Matey, Event Psychology Advisor some of the key insights from consumer psychology and how they help promote our events to increase registrations, ticket sales and retention.
    If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
     
    Find out more at:
    www.theeventscast.com/victoria-matey/
     
    Follow or send us a message
    On Instagram:
    www.instagram.com/theeventscast
    On Linkedin:
    https://www.linkedin.com/company/the-events-cast/

    • 47 min
    Building a Strong Event Marketing Team with Haydn Gush

    Building a Strong Event Marketing Team with Haydn Gush

    In this week’s episode of The Events Cast podcast, we sit down with Haydn Gush the Marketing Director at TEMBO IMPACT and a real expert in the world of event marketing and building marketing teams. Together, we explore the art of building a successful event marketing team.
    We discuss the ideal team structure, including roles and responsibilities, the qualities to look for when hiring for an event marketing team, the importance of training and development, agile working, systems and processes, how to identify gaps in your marketing team, and so much more.
    Tune in to gain a deeper understanding of the foundations that make a strong event marketing team and learn how to navigate the ever-evolving challenges in the industry.
    If you enjoyed this episode, leave us a 5-star review and share the episode with a colleague or friend
    Find out more at:
    www.theeventscast.com/haydn
    Follow or send us a message
    On Instagram:
    www.instagram.com/theeventscast
    On Linkedin:
    https://www.linkedin.com/company/the-events-cast/

    • 34 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

The Susan Harper ,

Great show for event professionals!

What a fabulous show! I love the deep dives into the timely, event-related topics. Francesca knows how to asks such insightful questions of her guests. I can’t wait for the next episode. I highly recommend this podcast.

Jon Kazarian ,

Great show with great guest

If you’re in the event industry, you should be listening to this show.

Carly Ries ,

Love the format!

What a great show! As the subject states, I love the easily digestible format. Francesca really knows what topics to cover to get to the heart of what is useful for her audience. Highly recommend!

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