The Expert Method

Ian Gatzke
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  • Entrepreneurship

The Expert Method is a podcast for people who turn knowledge into transformation. Hosted by Ian Gatzke, the show features thoughtful conversations with experts, authors, coaches, consultants, and thought leaders about how they think, teach, build, and create results. Each episode goes beneath surface-level advice to uncover the methods, beliefs, hard-earned lessons, and execution realities behind work that actually helps people change, grow, and follow through. The show is designed for experts and knowledge-based founders who care about building offers, programs, and ideas that create real outcomes — not just more information.

  1. 1d ago

    Your Brand is More Than Just A Logo

    Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== Most founders think their brand is the name, logo, colors, fonts, or visual identity. But as Jared Harman explains in this conversation, the real brand is the feeling people associate with your business — the emotion, trust, recognition, and relationship that make someone choose you over every other option. In this episode of The Expert Method, Ian Gatzke sits down with Jared Harman of One Group Agency to talk about what brand actually means, why founders often struggle to explain their own offer clearly, and how service businesses can differentiate through relationships, customer service, and expectation-setting. They cover why entrepreneurs need to step outside their own perspective when launching something new, how to find the customer’s language, why “better quality” is rarely a strong enough differentiator, and what it takes to build trust with clients over time. Jared also shares how his agency thinks about proactive service, listening to clients, communicating expectations clearly, and using strong relationships as a real business advantage. This conversation is especially useful for founders, service providers, agency owners, and expert-led businesses that want to build a brand people actually understand, trust, and want to stay connected to. =============== Jared’s Links: - Website: https://www.onegroupagency.ca/ - LinkedIn: https://ca.linkedin.com/in/jaredharman - Instagram: https://www.instagram.com/jaredharman/ =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 00:00 — Setup & First Question 01:07 — Launching New Ideas 03:51 — Customer Language 05:01 — What Brand Means 07:06 — Finding Differentiators 09:22 — Getting More Specific 10:58 — Niche Campaigns 12:30 — Innovation Through Brand 13:49 — Experiential Marketing 15:49 — Jared’s Core Principles 18:35 — Asking for Help 19:33 — Relationship-Based Service 22:00 — Service Differentiation 24:10 — Building Client Trust 26:22 — Setting Expectations 28:43 — Customer Frustration 30:32 — Underpromise, Overdeliver 32:00 — Where to Find Jared 33:49 — Jared’s Billboard Message

    36 min

  2. 6d ago

    Why Every Expert Needs a Book Now

    Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== A book is not just a credibility marker anymore. For experts, authors, coaches, consultants, and knowledge-based founders, it can become one of the most useful authority assets in the business. In this episode, Ian sits down with Dennis Langlais, founder of Codie Dog, former professional BMX athlete, podcaster, author, and AI builder, to talk about why books still carry so much authority, how podcasts create unexpected relationship leverage, and why AI is changing what experts can build around their ideas. Dennis shares how writing a book changed the way people perceived him, why he sees books and podcasts as “cheating in marketing,” and how a book can become a rich source of context for AI-powered marketing, content, and business systems. The conversation also gets into Dennis’s journey from extreme sports to podcasting, his experience being invited onto Grant Cardone’s show, the “burn the boat” mentality behind going all-in, and how AI is disrupting traditional websites, CRMs, marketing tools, and custom software. This conversation is for experts who know they have valuable ideas, but want to turn those ideas into authority, leverage, relationships, and systems that can actually compound over time. =============== Dennis’ Links: - Website: https://codiedog.com/ - LinkedIn: https://www.linkedin.com/in/codiedoginteractive - Facebook: https://www.facebook.com/dennis.langlais.75/ - YT Channel: https://www.youtube.com/@codiedoginteractive RankingMastery: The Cause Of Accomplishment https://www.amazon.com/RankingMastery-Accomplishment-Dennis-John-Langlais/dp/B0CPCJ44HP =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 00:00 — Intro Setup 00:29 — Why Books Matter 03:19 — Writing Clarifies Ideas 04:45 — Books as AI Context 07:47 — Cause of Accomplishment 10:30 — Letting Opportunity In 11:25 — Podcast as Connection 14:39 — Grant Cardone Story 16:22 — AI Book Companions 19:27 — From Broke to Podcasting 25:25 — The 12-Hour Podcast 27:10 — 500 Podcast Lessons 30:02 — The Skill of Podcasting 33:04 — Books Unlock Leverage 34:03 — Why Podcasting Stuck 38:29 — Burn the Boat 41:28 — AI Disrupting Cody Dog 46:18 — Custom AI Systems 49:18 — Where Value Is Now 55:29 — Build It Your Way 57:50 — The Bright Side of AI 59:55 — How to Reach Dennis 01:00:47 — Billboard Question

    1h 1m

  3. Jun 9

    What Actually Makes Content Work

    Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== In this episode of The Expert Method, Ian sits down in person with Jeremy Davenport to unpack the real mechanics behind organic content, short-form strategy, hooks, positioning, and why most creators are solving the wrong problem. Jeremy argues that content performance starts with one thing most people underestimate: the quality of the idea. Hooks, captions, delivery, editing, and formats all matter, but they cannot save a weak idea. From there, the conversation breaks down how to use external viral signals, internal human desires, visual hooks, verbal hooks, text-based hooks, and creator positioning to create content that actually earns attention. Ian and Jeremy also get into why organic content has become a critical founder skill, how entrepreneurs can find their unique edge, why persuasion shows up across sales, copywriting, ads, and content, and what it means to become a “purple cow” in a crowded market. Later in the conversation, they shift into a more personal discussion about faith, family, ambition, and how Jeremy thinks about building a business without putting it above the things that matter most. This episode is for founders, experts, coaches, consultants, and creators who want to stop guessing at content and start understanding what makes people actually care. =============== Jeremy’s Links: - Website: https://kingsmedia.co/ - LinkedIn: https://www.linkedin.com/in/remydavenport - Instagram: https://www.instagram.com/remydavenport - X: https://x.com/imremydavenport - TikTok: https://www.tiktok.com/@theremydavenport - YT Channel: https://www.youtube.com/@theremydavenport =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 01:26 — What Makes Content Work 02:42 — External Viral Signals 06:34 — Metrics That Matter 08:11 — Five Types of Hooks 09:11 — Visual Hooks 10:22 — Verbal Hooks 12:48 — Text-Based Hooks 13:50 — Audio Hooks 15:29 — Caption Hooks 17:02 — Prep Better Ideas 19:39 — Normalize Creating 21:39 — Delivery Matters 22:20 — Founder Skill Shift 25:52 — Core Human Desires 29:02 — Why People Care 33:25 — Content Is Persuasion 35:38 — Breaking Schemas 40:00 — The Purple Cow 42:52 — Finding Your Edge 47:44 — Eight Creator Edges 49:27 — One Question to Ask 50:20 — Faith and Success 54:05 — Morning Priorities 56:50 — Practicing Sabbath 58:24 — Work Within Limits 1:01:41 — Time With God 1:04:57 — Jeremy’s Billboard

    59 min

  4. Jun 4

    Great Ideas Are Worthless Without Distribution

    Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== Most founders believe a great product should be enough. Greg Rollett sees it differently. After working with thousands of makers, inventors, and product founders through The Grommet, he has seen the same pattern repeatedly: good ideas fail when there is no real demand, no distribution strategy, and no clear path to customers. In this episode, Greg and Ian break down why distribution has become one of the most important moats in business today. They talk about how founders can validate demand before building, why founder-led content matters, how organic, owned, and rented distribution channels work, and why the first customer is often more valuable than the first lead. They also get into self-liquidating offers, physical product funnels, building demand before launch, the shift toward founder-led startups, and why “you can’t save souls in an empty church” may be the best way to understand modern entrepreneurship. If you are building a product, service, course, agency, or expert-led business, this conversation is a reminder that the idea is only the beginning. The real work is getting the right people to care. =============== Greg’s Links: - Website: https://thegrommet.com/ - LinkedIn: https://www.linkedin.com/in/gregrollett - Instagram: https://www.instagram.com/gregrollett/ - Facebook: https://www.facebook.com/gregrollett/ =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 00:00 — Cutting to the Good Stuff 00:44 — Why Products Actually Sell 02:33 — Finding a Starving Crowd 04:17 — Validate Before You Build 07:55 — Founder-Led Startups 09:47 — Bring People Along 13:01 — Distribution Is the Moat 15:35 — Three Distribution Channels 17:47 — Why Customers Beat Leads 22:44 — Self-Liquidating Offers 24:51 — Physical vs Software Offers 27:54 — Greg’s Shift Into Products 32:04 — Creating Repeatable Content 38:17 — What Grommet Does 41:38 — Will We Run Out of Ideas? 44:09 — Where to Find Greg 45:18 — Empty Church Billboard

    48 min

  5. Jun 2

    Full Buildings, Happy Customers, Passionate Teams

    Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== In this episode, Steve shares how Spartan evolved from a third-party logistics service business into a real estate-backed operating company with millions of square feet across multiple states. He breaks down the decision to stop simply leasing warehouse space and start owning the assets behind the operation, why that shift changed the long-term economics of the business, and how logistics relationships became the engine for real estate opportunity. We also get into the operating principles behind Spartan’s growth: why Steve believes most companies fail from operational inconsistency rather than lack of opportunity, how inbound discipline prevents outbound chaos, and why “full buildings, happy customers, and passionate team members” has become the simple framework behind the company’s success. This conversation is about more than industrial real estate or logistics. It is about building a business that scales through disciplined operations, clear values, strong teams, and a willingness to make the hard strategic pivot before the market forces your hand. =============== Steve’s Links: - Website: https://www.spartanlogistics.com/ - LinkedIn: https://www.linkedin.com/in/steve-harmon-04a7864 Other websites: https://www.naiharmon.com/ https://www.benchmark-restaurant.com/ https://logancreekconstruction.com/ =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 00:00 — Pre-Interview Setup 02:02 — Meet Steve Harmon 02:09 — Spartan’s Early Days 04:43 — Building the Backend 06:39 — Returning as CFO 08:12 — The Margin Problem 10:13 — Why Own Warehouses 11:34 — Spartan’s Real Estate Model 14:26 — Separating the Entities 15:31 — Buying Out Partners 16:29 — Why Steve Rarely Sells 18:08 — Steve’s Investment Thesis 20:55 — Easy Deals vs. Hard Deals 22:13 — The 3PL Advantage 23:20 — Earning Tenant Demand 24:55 — Process Solves Chaos 29:36 — Reducing Decision Fatigue 31:01 — Fixing Outbound Mistakes 33:39 — Happy Customers 35:07 — Passionate Team Members 38:09 — Respect and Honesty 40:07 — Great Teams Create Results 41:24 — Operationalizing Core Values 43:20 — Incentive Design 46:00 — Traits of Entrepreneurs 48:39 — EOS and Traction 50:17 — Where to Find Steve 50:43 — Steve’s Billboard Message 51:24 — Ian’s Reflection on Faith

    52 min

  6. May 28

    Capacity: The Real Business Model

    Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== In this episode, Ian and Bron Watson talk about why capacity should come before scale, how hustle can become a dangerous identity, and what it means to build a business around the human being underneath it. Bron shares the difference between resilience and relentlessness, why “rest” does not always mean stopping, and how founders can begin listening to the quiet signals they usually ignore until life forces them to pay attention. They also explore redefining success beyond revenue goals, using capacity as a compass, naming emotions in moments of overwhelm, focusing on the “next play,” and Bron’s central reminder: be where your feet are. This is a grounded conversation about capacity, healing, entrepreneurship, and building a business that does not cost you the person you are trying to become. =============== Bron’s Links: - Website: https://www.bronwatson.com.au/ - LinkedIn: https://www.linkedin.com/in/bronwatson/ - Facebook: https://www.facebook.com/bronwatsonme/ - Instagram: https://www.linkedin.com/in/bronwatson/ - YT Channel: https://www.youtube.com/@BronWatson The Serenity Project Book: https://serenityproject.com.au/the-book-the-serenity-project-finding-the-calm-in-the-chaos-of-cancer/ =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 00:00 — Capacity Comes First 06:18 — What Capacity Means 08:06 — Signs You’re Overextended 09:42 — The Hustle Identity 13:06 — Be the Willow 16:04 — Redefining Success 18:30 — Success From Inside Out 20:08 — Goals Beyond Money 22:07 — Healing as the Goal 26:10 — Finding Serenity in Chaos 28:49 — Control the Controllables 29:46 — Focus on the Next Play 31:15 — Naming the Emotion 32:45 — Rinse and Repeat 35:27 — Asking for Help 38:02 — Letting Go of Control 42:30 — Where People Get Stuck 45:43 — Be Where Your Feet Are 47:39 — Serenity Now Moments 51:09 — Connect With Bron 51:45 — Bron’s Billboard

    53 min

  7. May 26

    Cultural Catalysts: The Leaders of the Future

    Check out the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== In this episode of The Expert Method, Ian Gatzke sits down with Jaclyn Orent, co-founder and systems architect of the Cultural Catalyst Network, for a conversation about leadership, identity, consciousness, and what it means to build for the future. Jaclyn argues that the leaders of the next era will not simply be people who build companies. They will be cultural catalysts — people who redefine normal by creating new ways of leading, serving, collaborating, and building systems that contribute to life instead of extracting from it. The conversation explores why business needs to shift from self-serving goals to whole-serving impact, how identity shapes behavior, why self-leadership is foundational during periods of disruption, and why sustained change is impossible to do alone. Jaclyn also breaks down ideas from intentional change theory, the science of scaling, consciousness research, emotional regulation, and collective shared vision. This is a conversation about the kind of leadership the future may require — not just more strategy, more growth, or more information, but a deeper shift in how we lead ourselves, build with others, and serve the whole. =============== Jaclyn’s Links: - Website: https://www.culturalcatalysts.net/ - LinkedIn: https://www.linkedin.com/in/jaclynorent - Facebook: https://www.facebook.com/kova.orent/ =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 00:00 — Ray Dalio & Meditation 01:59 — Meet Jaclyn Orent 02:04 — Redefining Normal 05:13 — New Business Models 07:07 — Service Over Self 08:31 — Conscious Leadership 09:19 — Scaling Through Impact 12:24 — Mission Beats Revenue 13:11 — Hormozi, Robbins & Change 18:37 — The Future System 19:17 — Self-Leadership 20:36 — Captain Your Mind 22:59 — Change Needs People 24:39 — Family Systems & Safety 26:21 — Intentional Change Theory 28:28 — Becoming a Catalyst 32:01 — Levels of Consciousness 35:19 — PEA vs NEA 37:26 — Respond, Don’t React 38:25 — Reality as Truth 41:41 — Mindfulness in Practice 44:02 — Timeline as a Tool 51:25 — Raising Consciousness 56:33 — Where Friction Shows Up 01:00:38 — The Billboard Message 01:02:42 — Resonance Moves Change 01:03:27 — Closing

    1h 3m

  8. May 21

    How Leaders Should Roll Out AI at Work

    Check out the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== AI adoption does not fail because leaders picked the wrong tool. It usually fails because the organization was never guided through the change. In this episode, Ian sits down with Mike Burkesmith of BestResults.AI to talk about what it actually takes to roll out AI inside a company. They unpack why AI deployment is really a change management problem, how leaders can earn buy-in from their teams, and why the best use cases usually come from studying the organization’s actual workflows instead of copying what someone else built. Mike also explains how companies can identify high-impact AI opportunities, why training and upskilling matter, and how leaders can create a culture of AI-powered continuous improvement without overwhelming their people. If you are trying to bring AI into your business, this conversation is a reminder that the tool is only part of the equation. The real work is helping people understand where the organization is going, how their roles will change, and how AI can help them do better work. =============== Mike’s Links: - Website: https://bestresults.ai/ - LinkedIn: https://www.linkedin.com/in/mikeburkesmith =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 00:00 — Intro & setup 01:12 — AI as change 02:05 — Beyond the tool 04:24 — Caring leadership 06:42 — Safe dialogue 08:45 — AI huddles 10:39 — Quality standards 12:17 — People must see it 16:13 — Upskilling matters 18:35 — Prioritizing AI use cases 20:38 — Start with the org 22:55 — Avoid platform lock-in 25:16 — Pick one and go 26:55 — High-impact use cases 29:17 — Workflow redesign 31:44 — Use your experts 34:22 — Earning buy-in 35:21 — Where to find Mike 36:18 — Billboard question 37:04 — Walk humbly  AI adoption, AI implementation, AI rollout, AI in business, AI change management, organizational change, change management, business transformation, AI workflows, AI strategy, leadership, AI leadership, workplace AI, AI tools, generative AI, ChatGPT for business, Claude AI, Gemini AI, AI use cases, AI training, AI upskilling, workflow automation, workflow redesign, continuous improvement, organizational buy-in, AI deployment, AI governance, AI policy, business operations, operational efficiency, expert business, The Expert Method, Ian Gatzke, Mike Burkesmith, BestResults.AI

    38 min
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About

The Expert Method is a podcast for people who turn knowledge into transformation. Hosted by Ian Gatzke, the show features thoughtful conversations with experts, authors, coaches, consultants, and thought leaders about how they think, teach, build, and create results. Each episode goes beneath surface-level advice to uncover the methods, beliefs, hard-earned lessons, and execution realities behind work that actually helps people change, grow, and follow through. The show is designed for experts and knowledge-based founders who care about building offers, programs, and ideas that create real outcomes — not just more information.

Information

  • Creator
    Ian Gatzke
  • Years Active
    2025 - 2026
  • Episodes
    43
  • Rating
    Clean
  • Copyright
    © 2025 Ian Gatzke
  • Show Website
    The Expert Method