The Expert Method

Ian Gatzke
  • 5.0 (3)
  • Entrepreneurship

The Expert Method is a podcast for people who turn knowledge into transformation. Hosted by Ian Gatzke, the show features thoughtful conversations with experts, authors, coaches, consultants, and thought leaders about how they think, teach, build, and create results. Each episode goes beneath surface-level advice to uncover the methods, beliefs, hard-earned lessons, and execution realities behind work that actually helps people change, grow, and follow through. The show is designed for experts and knowledge-based founders who care about building offers, programs, and ideas that create real outcomes — not just more information.

  1. 1d ago

    How to Turn Your Expertise Into a Book People Actually Want to Read

    You can spend decades developing expertise and still struggle to answer one question: What should your book actually be about? In this episode of The Expert Method, Ian Gatzke sits down with ghostwriter and author Richard Lowe to explore how experts can turn years of knowledge, experience, and personal stories into a book people actually want to read. Richard explains why the best book is rarely someone's entire life story, and how he uses in-depth interviews to uncover the experiences, lessons, and ideas that deserve to be told. His process comes down to finding the intersection of three things: what matters to the author, what matters to the audience, and what is marketable. The conversation also explores the deeper craft of storytelling, including how to identify the central thread of a story, create compelling characters, introduce conflict, and write endings that make the entire journey worthwhile. Ian and Richard also discuss the role of AI in writing, why AI-generated books often fall short, and how experienced writers can use AI as a tool without sacrificing the human perspective that makes their work valuable. Whether you're a coach, consultant, entrepreneur, or aspiring author, this conversation offers a different way to think about turning what you know into something other people genuinely want to read. =============== Richard’s Links: - Website: https://thewritingking.com - LinkedIn: https://www.linkedin.com/in/richardlowejr - Facebook: https://www.facebook.com/TheWritingKingRichard - Instagram: https://www.instagram.com/thewritingking - X: https://x.com/thewritingking - YT Channel: https://www.youtube.com/@ThewritingkingRichard Richard’s Books: https://thewritingking.com/hub/library =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 1:31 Find the Book Inside Your Expertise 4:47 Find the Thread Through Your Life 6:28 What Makes a Story Worth Telling 8:42 Build Around the Three-Act Journey 12:50 Fiction and Nonfiction Are Different Crafts 15:52 Write From the Character’s World 21:11 What Makes an Ending Work 25:37 Stories Need Characters and Surprise 29:59 Why Information Alone Isn’t Enough 34:31 Why AI Still Needs Human Judgment 35:52 Where Great Book Ideas Come From 40:34 Be Nice to Each Other

  2. 3d ago

    How to Build Authority Without Chasing a Bigger Audience

    A bigger audience doesn't automatically mean more authority. So what actually makes people recognize, trust, and value your expertise? In this episode of The Expert Method, Ian Gatzke sits down with Matty Dalrymple, author, podcaster, and consultant, to explore why building real authority has less to do with reaching as many people as possible and more to do with developing meaningful relationships with the right people. They discuss why niching down makes your expertise more valuable, how a service-first mindset creates opportunities that traditional audience-building strategies often miss, and why the relationships you build through podcasting can be worth far more than the exposure itself. They also explore what makes expertise stand out in a world increasingly saturated with AI-generated content. Matty explains why personal stories, lived experiences, and unique ways of communicating ideas are becoming essential for experts who want their work to resonate. If you're a coach, consultant, author, or expert building a business around what you know, this conversation offers a different way to think about growing your influence: stop trying to reach everyone and start becoming genuinely valuable to the people you're best positioned to serve. =============== Matty’s Links: - Website: https://mattydalrymple.com - Website: https://www.theindyauthor.com - LinkedIn: https://www.linkedin.com/in/matty-dalrymple - Facebook: https://www.facebook.com/matty.dalrymple - Facebook: https://www.facebook.com/TheIndyAuthor - X: https://x.com/MattyDalrymple - X: https://x.com/TheIndyAuthor - YT Channel: https://www.youtube.com/@mattydalrymple The Indy Author Podcast: https://www.youtube.com/c/TheIndyAuthorPodcast Matty’s Books: https://www.theindyauthor.com/books-overview =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 1:36 Quality Beats Audience Size 3:27 What Authority Really Means 7:37 Serve People With Relevance 11:31 Shift Into a Service Mindset 13:59 Relationships Compound Over Time 18:03 Use Your Unique Lens 20:16 Make Your Expertise Personal 24:23 Stories Make Expertise Stick 26:11 Know the Audience You’re Serving 32:27 Start by Listening 36:24 A Rising Tide Raises All Ships

  3. 5d ago

    Nobody Cares About Your Life Story

    Most people think telling their story means starting at the beginning and sharing everything. Dr. Rhonda Lawson argues that’s exactly why so many stories fail to connect. In this conversation, Ian and Rhonda unpack what actually makes a personal story matter to another person: a clear message, a meaningful struggle, and a reason for the audience to care. They explore why effective storytelling starts with the reader, how to identify the real “mountain” in your story, why vulnerability and accountability make a story more powerful, and how to brainstorm and outline your book without getting stuck trying to be perfect. Whether you want to write a memoir, publish a book, or simply tell your story more effectively in your content, this episode will help you make your experience resonate. =============== Dr. Lawson’s Links: - Website: https://www.mtwimagesolutions.com - LinkedIn: https://www.linkedin.com/in/dr-rhonda-lawson-7258b1 - Facebook: https://www.facebook.com/MTWImageSltns - Instagram: https://www.instagram.com/meettheworldimagesolutions - TikTok: https://www.tiktok.com/@drrhondal - YT Channel: https://www.youtube.com/@meettheworldimagesolutions Dr. Lawson’s Books: https://doctorchristiane.com/books =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 1:29 Why Nobody Cares About Your Story 3:46 Start With What’s In It for Them 5:23 Build Around One Core Message 9:34 Memory Isn’t Always Reality 11:48 Give Yourself Permission to Be Imperfect 13:52 Share the Failures Too 15:11 Take Accountability for the Mistakes 19:09 Cut What Doesn’t Serve the Story 22:27 Put the Reader First 27:13 Are You Ready to Meet the World?

  4. Oct 24

    How to Hold a Room: What Great Speakers Learn From Performers

    Most speakers assume that if their information is good enough, the audience will stay engaged. But as Tom Elliott explains in this conversation, that is rarely how attention actually works. Tom has spent more than 15 years performing in front of live audiences, and in this episode he breaks down what performers understand about holding a room that many business speakers miss. Ian and Tom explore how to use persona without sounding forced, why speakers need to manage the energy of the room, how to stay grounded on stage, why memorizing a talk can backfire, and how to structure a presentation so people stay with you from beginning to end. If you speak on stages, lead workshops, host trainings, or want to become a more engaging communicator, this conversation will give you a more useful way to think about performance, attention, and audience connection. =============== Tom’s Links: - Website: https://hellotom.co.uk - LinkedIn: https://www.linkedin.com/in/hellotomuk - Facebook: https://www.facebook.com/hellotomuk - X: https://x.com/hellotomuk - YT Channel: https://www.youtube.com/@HelloTomUK Breaking The Script: From Stage Fright to Speaking Fees: Lessons for Business Professionals: https://www.amazon.com/Breaking-Script-Speaking-Business-Professionals/dp/1105674738 =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 1:28 Great Content Isn’t Enough 3:33 Turn Up Your Stage Persona 5:01 Design the Energy of the Room 7:24 Use Pattern Interrupts 14:56 Ground Yourself on Stage 23:18 Structure a Talk to Hold Attention 28:42 Build Around One Big Idea 31:55 Don’t Memorize, Internalize 35:52 Repetition Builds the Speaker 40:08 Live Well, Dream Big, Laugh Often

  5. Oct 22

    How to Let Go of Control and Trust God

    Trying to control everything can feel like a way to keep yourself safe. But what happens when that need for control becomes the very thing keeping you trapped in fear, anxiety, and exhaustion? In this episode of The Expert Method, Ian Gatzke sits down with author Sylvia Worsham to explore what it actually means to let go of control and trust God. Sylvia shares how childhood experiences shaped her need for perfectionism and control, and how a life-threatening medical crisis in 2012 completely changed her understanding of faith, surrender, and her relationship with God. Together, they explore why we struggle to surrender, how fear and doubt influence our decisions, and what it looks like to trust God when we can't see the path ahead. They also discuss how to hear God's voice, the importance of stillness and prayer, the difference between religion and a personal relationship with God, and why forgiveness—both of others and ourselves—is essential to finding peace. Whether you're beginning your relationship with God or struggling to release control over circumstances in your life, this conversation offers an honest perspective on faith, surrender, and learning to trust something greater than yourself. =============== Sylvia’s Links: - Website: https://www.sylviaworsham.com - LinkedIn: https://www.linkedin.com/in/sylviaworsham - Facebook: https://www.facebook.com/coachsylviaworsham - Instagram: https://www.instagram.com/coachsylviaworsham - YT Channel: https://www.youtube.com/@sylviaworsham8455 Release Doubt, Reveal Purpose Podcast: https://www.sylviaworsham.com/podcast Sylvia’s Books: https://www.sylviaworsham.com/my-books =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 1:43 Where the Need for Control Begins 6:08 Why Control Feels Like Safety 8:01 The Crisis That Changed Everything 14:34 Learning to Surrender 18:53 Religion vs. Relationship With God 22:51 Fear, Flesh, and the Spirit 25:20 What Surrender Actually Looks Like 32:18 When Your Identity Is Attacked 35:38 Learning to Let Go 37:20 How to Hear God 40:04 The Freedom of Forgiveness 47:03 See Yourself Through God’s Eyes

  6. Oct 20

    How Small Steps Build Real Confidence

    Confidence isn't something you wait for. It's something you build through action, one small step at a time. Most people think they need confidence before they can take action. But what if it actually works the other way around? In this episode of The Expert Method, Ian Gatzke sits down with Dr. Christiane Schroeter to explore how small, intentional actions can build real confidence, help us overcome perfectionism, and create meaningful personal growth. Christiane shares her Petite Practice philosophy: the idea that small steps, repeated consistently, can lead to bold results. Drawing from her experience as a professor and her work helping people become comfortable with discomfort, she explains why confidence comes from doing the things that challenge us, not waiting until those things feel easy. They also explore the perfectionism trap that keeps people from putting their work into the world, why personal transformation requires more than checking boxes, and how understanding your own story can help you discover the unique value you have to offer. You don't need to transform your entire life overnight. You need to take the next small step, follow through, and prove to yourself that you're capable of more than you thought. =============== Dr. Schroeter’s Links: - Website: https://doctorchristiane.com - LinkedIn: https://linkedin.com/in/christianeschroeter - Instagram: https://www.instagram.com/doctor.christiane - TikTok: https://www.tiktok.com/@doctor.christiane - YT Channel: https://www.youtube.com/@doctor.christiane Dr. Schroeter’s Books: https://doctorchristiane.com/books =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 1:01 Stop Checking Boxes 5:34 Growth Requires Discomfort 8:22 Start With a Petite Practice 12:23 Confidence Comes From Repetition 15:44 You Don’t Have to Be Perfect 17:38 Escape the Perfectionism Spiral 22:34 Growth Changes Who You Are 25:52 Find Your Superpower in Your Roots 30:47 Turn Your Mess Into a Message

  7. Oct 17

    Waiting for Confidence Keeps You Stuck

    Waiting until you feel confident might be the very thing keeping you stuck. Most people think confidence has to come before action. But what if confidence is something you build by taking action, making mistakes, and learning along the way? In this episode of The Expert Method, Ian Gatzke sits down with coach Willie Blake to explore why we hesitate, how our relationship with failure shapes our behavior, and what it actually takes to move forward when we don't feel ready. Willie shares the story of starting his coaching business while working at Walmart, including the first year when he had zero clients and hosted a weekly mastermind that nobody attended. Instead of walking away, he pressed record anyway. That experience opens up a deeper conversation about building belief in yourself before anyone else does, why small consistent actions matter more than waiting for the perfect moment, and how to break overwhelming goals into steps you can actually take. They also explore the psychological side of getting stuck: how past experiences shape our beliefs, why fear can persist even when we know exactly what to do, and why moving forward sometimes requires more than another strategy or productivity system. If you've ever known what you needed to do but struggled to get yourself to follow through, this conversation offers a different way to think about confidence, failure, and taking action. As Willie puts it: "You're not behind. You're just still in park." =============== Willie’s Links: - Website: https://coachwillieblake.com - LinkedIn: https://www.linkedin.com/in/willieblake-light - Facebook: https://www.facebook.com/WillieBlake.Light - Instagram: https://www.instagram.com/willieblake_light - TikTok: https://www.tiktok.com/@willieblake_light - YT Channel: https://www.youtube.com/@DyslexicAchieversHub Breaking Free: The 12 Chains That Hold Us Back (and How to Shatter Them): https://coachwillieblake.com/breakfree The Dyslexic Achiever’s Blueprint: https://coachwillieblake.com/freegift =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 1:45 Confidence Comes After Action 4:38 Is Failure Even Real? 10:51 When Nobody Shows Up 14:18 You Only Fail When You Quit 16:17 Want Something Bigger Than Yourself 19:52 Build Belief One Step at a Time 25:22 Make the Next Step Smaller 33:04 Do It Before You Feel Confident 35:28 Find the Root of the Fear 45:49 Episode Takeaway

  8. Oct 15

    What Problems Does Blockchain Actually Solve?

    Blockchain has been surrounded by hype for years. But beyond Bitcoin, cryptocurrency speculation, and NFTs, what problems does the technology actually solve? In this episode of The Expert Method, Ian Gatzke sits down with blockchain attorney and author Eric Guthrie to explore the practical applications of blockchain technology, where it creates real value, and where entrepreneurs are building solutions in search of problems. Eric breaks down how blockchain works in simple terms, then walks through real-world applications ranging from supply chain tracking and international payments to financial accessibility and business infrastructure. They also explore why so many blockchain startups struggle, what separates legitimate applications from speculative projects, and how emerging technologies like AI could influence blockchain's future. Whether you're an entrepreneur looking for new opportunities or simply someone trying to understand the technology beyond the headlines, this conversation offers a practical look at what blockchain can actually do. =============== Eric’s Links: - Website: https://ericguthrie.com - Website: https://www.blockchainordie.org - LinkedIn: https://www.linkedin.com/in/ericlanceguthrie - Facebook: https://www.facebook.com/people/BetterMEBetterWE/100063648477166 - Instagram: https://www.instagram.com/bettermebetterwe - X: https://x.com/BetterMe4We Eric’s Books: https://ericguthrie.com/#mybooks =============== Download the Program Execution System Toolkit: https://implementgpts.com/pestoolkit =============== - My LinkedIn: https://www.linkedin.com/in/ian-gatzke/ - Schedule Free Blueprinting Call: https://api.leadconnectorhq.com/widget/bookings/implement-ai-blueprinting =============== Highlights: 0:00 Episode Highlight 1:46 How Blockchain Actually Works 7:33 Where Blockchain Creates Value 12:30 Tokens vs. Blockchains 17:32 What’s Slowing Adoption 23:27 Start With the Problem 25:53 Eliminate the Middlemen 29:56 What Blockchain Could Become 37:00 Understand and Love Each Other 38:17 Episode Takeaway

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5
out of 5
3 Ratings

About

The Expert Method is a podcast for people who turn knowledge into transformation. Hosted by Ian Gatzke, the show features thoughtful conversations with experts, authors, coaches, consultants, and thought leaders about how they think, teach, build, and create results. Each episode goes beneath surface-level advice to uncover the methods, beliefs, hard-earned lessons, and execution realities behind work that actually helps people change, grow, and follow through. The show is designed for experts and knowledge-based founders who care about building offers, programs, and ideas that create real outcomes — not just more information.

Information

  • Creator
    Ian Gatzke
  • Years Active
    2025 - 2026
  • Episodes
    96
  • Rating
    Explicit
  • Copyright
    © 2026 Ian Gatzke
  • Show Website
    The Expert Method