The Expert's Journey: Helping Speakers & Authors Succeed!

Dixie Maria Carlton Brad Hauck

The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing Turn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page. Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader. Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing. Brad: www.proficlix.com.au Dixie: www.indieexpertspublishing.com What You'll Learn:  ✅ Book marketing for speakers – Turn your book into a lead generation machine that attracts high-paying speaking opportunities✅ Author platform building – Create a strong personal brand that positions you as the go-to expert in your industry✅ How to write a book – Practical strategies to plan, write, and publish books that build authority and credibility✅ Speaker marketing strategies – Leverage your published work to get booked for conferences, corporate events, and keynotes✅ AI-powered content creation – Use artificial intelligence to streamline writing, marketing, and audience growth✅ Thought leadership – Establish yourself as an industry influencer who shapes conversations, not just joins them✅ Multiple income streams – Create coaching programs, online courses, membership sites, and subscription models from your expertise✅ Book to business blueprint – Extend your influence beyond book sales into speaking fees, consulting, and digital products✅ Publishing and self-publishing – Navigate the publishing landscape to maximize your book's business impact Perfect for: Published authors looking to monetize their books beyond salesAspiring authors building their expert platformSpeakers who want to write books to boost their speaking careerExperts and consultants ready to establish thought leadershipNon-fiction authors seeking to turn books into business assetsSolopreneurs building authority-based businessesConference speakers positioning themselves for higher fees Each episode features conversations on author success, expert positioning, content marketing, and the intersection of writing, speaking, and entrepreneurship. You'll discover how to use your book as the foundation for a multi-six-figure expert business that generates income through speaking, coaching, digital products, and more. Whether you're writing your first book or scaling your existing author platform, The Expert's Journey provides the roadmap to transform your expertise into influence and income. New episodes weekly. Subscribe now and start your journey from author to authority.

  1. MAR 4

    Slide Dependency: Use Slides as a Tool, Not a Crutch

    Talk To Us Directly In this episode, Brad and Dixie unpack slide dependency and how to make slides support your talk instead of propping it up. You’ll hear practical guidance on balancing minimalist visuals with the right level of detail, when to blank the screen to pull attention back to you, and why too much text turns your presentation into an email.  They compare approaches for story-driven vs technical talks, share rehearsal methods for stripping words off slides, and explain how Zoom presentations often require more frequent slide changes to keep attention. They also discuss whether slides should stand alone, how giving decks away can affect your IP and business model, why they resist sending decks in advance, and how AI can help generate ideas while still requiring human refinement and consistent branding. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

    32 min
  2. FEB 24

    The Power of Compilation Books | Connect, Lead, Succeed (Conferernce in a Book)

    Talk To Us Directly JOIN US IN CAIRNS, AUSTRALIA (12.3.26) https://tinyurl.com/cairnsworkshop In this episode, you’ll hear why compilation (anthology) books can deliver big impact when they’re curated like a conference agenda—multiple experts, one theme, and practical takeaways.  Brad and Dixie discuss the new release “Connect, Lead, Succeed” (book two in the series), featuring insights from 16 international experts and a broader series now totaling 28 authors from 17 countries. You’ll learn what makes their “conference in a book” approach different: authors are selected on merit, content is developed from their best keynote material, and an MC-style narrative ties sessions together so the theme flows.  They cover why authors join anthologies (speed, lower commitment than a full book, credibility through association), what can go wrong with poorly managed projects, and key criteria to evaluate invitations (who’s producing it and their track record, number of contributors and chapter depth, content curation/editing/design standards, and who you’ll be associated with).  They also share how Amazon Author Central can link the book to your author page so your followers are notified at launch, and how collective promotion increases traction.  The episode includes details for an upcoming live event in conjunction with the Global Speakers Summit in Cairns on Thursday, 12 March: “From Pages to Paid Programs: How to Sell Workshops Built from Your Books,” running 2:00–4:30 PM, followed by drinks and networking (venue to be confirmed). You’re invited to grab the book on Amazon. Check their profiles for links and event updates, plus ways to get support via Indie Experts Publishing and Brad’s Authority Multiplier Mastermind. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

    25 min
  3. FEB 19

    Should You Kill a Product That Still Makes Money?

    Talk To Us Directly You have products or services that still bring in revenue—but they may no longer match where you’re headed. In this episode, we explore how to make the hard call between steady income and clear direction, including how legacy offers can dilute your funnel, confuse your market, and anchor your positioning to who you used to be.  You’ll hear practical ways to decide whether to keep, refresh, update, or retire older books, courses, and content based on industry speed of change, relevance, and actual sales performance—plus why sometimes the market is telling you it’s time to move on. You’ll also learn why archiving matters (even when you stop selling something), and how to store old assets safely so you can revisit them later.  The episode wraps with resources to help you turn your expertise into a book and to clarify your message so your marketing works better. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

    18 min
  4. FEB 13

    Why Your Best Stories Aren’t Landing

    Talk To Us Directly In this episode, we look at the critical importance of story selection over storytelling techniques. Hosts Dixie and Brad discuss how the most meaningful and impactful stories can transform audience perception and inspire action.  They share insights on how to recognize stories that resonate, the practice and stagecraft involved in effective storytelling, and how to use personal experiences to create memorable, emotionally engaging narratives.  The conversation touches on the importance of metaphor frameworks, the role of AI in enhancing but not replacing authentic stories, and practical tips for integrating storytelling into your presentations.  Whether you're a seasoned speaker or just getting started, this episode offers valuable advice on making your stories impactful and earning the audience’s belief. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

    19 min
  5. FEB 4

    #50 What Is Your Brand Actually Known For Right Now?

    Talk To Us Directly Welcome to The Expert's Journey Podcast! In this milestone episode, host Brad and guest Dixie dig deep into the question every expert needs to ask: "What is your brand actually known for right now?" Together, they unpack why your reputation is determined by the market—not just your intentions—and explore the real gap between what you think you’re known for and what people actually see. You’ll hear practical strategies for auditing your reputation, tightening your messaging, and making sure your content doesn’t accidentally undermine your positioning. From the importance of brand clarity and "sticking to your lane," to actionable tips on refining your elevator pitch and using tools like AI to stay on message, Brad and Dixie offer a candid, insightful conversation full of wisdom and humor. Whether you’re a seasoned expert or just starting out, this episode will give you a fresh perspective on making your expertise visible, memorable, and impactful—without being repetitive or losing your unique edge. If you want your audience to instantly know what you do (and why they should care), you won’t want to miss this conversation. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

    27 min
  6. JAN 31

    The Cost of Being Too Helpful

    Talk To Us Directly In this episode, Brad and Dixie tackle a thought-provoking question: Are you giving away so much value that people never need to hire you? Join them as they discuss the balance between being helpful and maintaining your authority. L earn about the hidden costs of over-sharing, strategies for what to give away and what to hold back, and practical tips for turning free value into paying clients. Whether you're a speaker, author, or consultant, this conversation will help you better understand your sales process and how to structure your offerings to leave people wanting more.  Tune in for insights on building a more effective funnel, using psychology in sales, and leveraging AI tools to refine your approach. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

    27 min
  7. JAN 14

    Mastering Your Critical Collateral for Success in 2026

    Talk To Us Directly In this episode of Experts Journey, hosts Brad Hauck and Dixie Carlton discuss the essential elements critical collateral for speakers and authors need to focus on to kickstart 2026 effectively.  They discuss the importance of having a strong lead magnet, a well-developed landing page, and an updated speaker one-sheet. The discussion emphasizes the significance of evolving your branding while maintaining consistency, reviewing past strategies, and ensuring your marketing efforts are targeted and effective.  They also touch on the importance of periodically reassessing your market and refining your niche to stay relevant and competitive. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

    26 min

About

The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing Turn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page. Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader. Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing. Brad: www.proficlix.com.au Dixie: www.indieexpertspublishing.com What You'll Learn:  ✅ Book marketing for speakers – Turn your book into a lead generation machine that attracts high-paying speaking opportunities✅ Author platform building – Create a strong personal brand that positions you as the go-to expert in your industry✅ How to write a book – Practical strategies to plan, write, and publish books that build authority and credibility✅ Speaker marketing strategies – Leverage your published work to get booked for conferences, corporate events, and keynotes✅ AI-powered content creation – Use artificial intelligence to streamline writing, marketing, and audience growth✅ Thought leadership – Establish yourself as an industry influencer who shapes conversations, not just joins them✅ Multiple income streams – Create coaching programs, online courses, membership sites, and subscription models from your expertise✅ Book to business blueprint – Extend your influence beyond book sales into speaking fees, consulting, and digital products✅ Publishing and self-publishing – Navigate the publishing landscape to maximize your book's business impact Perfect for: Published authors looking to monetize their books beyond salesAspiring authors building their expert platformSpeakers who want to write books to boost their speaking careerExperts and consultants ready to establish thought leadershipNon-fiction authors seeking to turn books into business assetsSolopreneurs building authority-based businessesConference speakers positioning themselves for higher fees Each episode features conversations on author success, expert positioning, content marketing, and the intersection of writing, speaking, and entrepreneurship. You'll discover how to use your book as the foundation for a multi-six-figure expert business that generates income through speaking, coaching, digital products, and more. Whether you're writing your first book or scaling your existing author platform, The Expert's Journey provides the roadmap to transform your expertise into influence and income. New episodes weekly. Subscribe now and start your journey from author to authority.