The Expert's Journey: Helping Speakers & Authors Succeed!

Dixie Maria Carlton Brad Hauck

The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing Turn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page. Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader. Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing. Brad: www.proficlix.com.au Dixie: www.indieexpertspublishing.com What You'll Learn:  ✅ Book marketing for speakers – Turn your book into a lead generation machine that attracts high-paying speaking opportunities✅ Author platform building – Create a strong personal brand that positions you as the go-to expert in your industry✅ How to write a book – Practical strategies to plan, write, and publish books that build authority and credibility✅ Speaker marketing strategies – Leverage your published work to get booked for conferences, corporate events, and keynotes✅ AI-powered content creation – Use artificial intelligence to streamline writing, marketing, and audience growth✅ Thought leadership – Establish yourself as an industry influencer who shapes conversations, not just joins them✅ Multiple income streams – Create coaching programs, online courses, membership sites, and subscription models from your expertise✅ Book to business blueprint – Extend your influence beyond book sales into speaking fees, consulting, and digital products✅ Publishing and self-publishing – Navigate the publishing landscape to maximize your book's business impact Perfect for: Published authors looking to monetize their books beyond salesAspiring authors building their expert platformSpeakers who want to write books to boost their speaking careerExperts and consultants ready to establish thought leadershipNon-fiction authors seeking to turn books into business assetsSolopreneurs building authority-based businessesConference speakers positioning themselves for higher fees Each episode features conversations on author success, expert positioning, content marketing, and the intersection of writing, speaking, and entrepreneurship. You'll discover how to use your book as the foundation for a multi-six-figure expert business that generates income through speaking, coaching, digital products, and more. Whether you're writing your first book or scaling your existing author platform, The Expert's Journey provides the roadmap to transform your expertise into influence and income. New episodes weekly. Subscribe now and start your journey from author to authority.

  1. 1D AGO

    Why Your Best Stories Aren’t Landing

    Talk To Us Directly In this episode, we look at the critical importance of story selection over storytelling techniques. Hosts Dixie and Brad discuss how the most meaningful and impactful stories can transform audience perception and inspire action.  They share insights on how to recognize stories that resonate, the practice and stagecraft involved in effective storytelling, and how to use personal experiences to create memorable, emotionally engaging narratives.  The conversation touches on the importance of metaphor frameworks, the role of AI in enhancing but not replacing authentic stories, and practical tips for integrating storytelling into your presentations.  Whether you're a seasoned speaker or just getting started, this episode offers valuable advice on making your stories impactful and earning the audience’s belief. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

    19 min
  2. FEB 4

    #50 What Is Your Brand Actually Known For Right Now?

    Talk To Us Directly In this episode, we dive deep into the crucial topic of brand clarity and reputation. Discover why you don't get to decide what you're known for – the market does! Learn how to audit your reputation without awkward conversations, and how your existing content may be working against the positioning you want.  Join Dixie and Brad as they unravel the importance of consistent messaging, how to determine your true market perception, and the value of working with a specialist coach. This video is packed with valuable insights on refining your brand, effectively using tools like ChatGPT, and ensuring your content consistently reflects your desired reputation.  Don't miss out on transforming how you're perceived in the market! The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

    27 min
  3. JAN 31

    The Cost of Being Too Helpful

    Talk To Us Directly In this episode, Brad and Dixie tackle a thought-provoking question: Are you giving away so much value that people never need to hire you? Join them as they discuss the balance between being helpful and maintaining your authority. L earn about the hidden costs of over-sharing, strategies for what to give away and what to hold back, and practical tips for turning free value into paying clients. Whether you're a speaker, author, or consultant, this conversation will help you better understand your sales process and how to structure your offerings to leave people wanting more.  Tune in for insights on building a more effective funnel, using psychology in sales, and leveraging AI tools to refine your approach. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

    27 min
  4. JAN 14

    Mastering Your Critical Collateral for Success in 2026

    Talk To Us Directly In this episode of Experts Journey, hosts Brad Hauck and Dixie Carlton discuss the essential elements critical collateral for speakers and authors need to focus on to kickstart 2026 effectively.  They discuss the importance of having a strong lead magnet, a well-developed landing page, and an updated speaker one-sheet. The discussion emphasizes the significance of evolving your branding while maintaining consistency, reviewing past strategies, and ensuring your marketing efforts are targeted and effective.  They also touch on the importance of periodically reassessing your market and refining your niche to stay relevant and competitive. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

    26 min
  5. 12/03/2025

    AI-Generated Content Ethics for Speakers & Authors

    Talk To Us Directly In this enlightening episode, we delve into the responsible use of AI tools for speakers and authors. While AI can help write faster, polish ideas, and draft content quickly, it raises critical ethical questions about retaining authenticity and personal voice.  Dixie and Brad discuss strategies to ensure AI-generated content remains true to the creator's style and doesn’t mislead audiences. They share practical tips on using AI responsibly, setting up specific content libraries, and maintaining transparency with clients. Learn how to blend AI efficiency with your unique voice to build trust and credibility without compromising integrity. The Expert’s Journey podcast is dedicated to empowering authors, content creators, experts and professional speakers worldwide. Join hosts Brad Hauck, author of AI Powered Profits: Use AI to Automate & Accelerate Your Business in 90 Days, and Dixie Carlton, author of Start With the Draft: How to Easily Plan and Write a Non-Fiction Book, as they share practical insights to elevate your speaking career. Each episode delivers actionable strategies to grow your audience, sharpen your skills, and increase your impact through speaking, publishing, and smart marketing. Whether you're looking to boost your influence or explore new ways to share your expertise, The Expert’s Journey gives you the tools and direction to succeed. FIND US Brad Hauck Proficlix.com.au Dixie Carlton Indieexpertspublishing.com

    27 min

About

The Expert's Journey: How Authors & Speakers Build Profitable Businesses with Books & Marketing Turn your book into a business-building asset. Learn proven strategies to leverage your expertise, get booked as a speaker, and create multiple income streams beyond the page. Are you an author, speaker, or expert who wants to use your book as a powerful marketing tool to book speaking gigs, grow your authority, and build a profitable business? This podcast delivers the strategies you need to transform from writer to sought-after thought leader. Hosted by Brad Hauck (author of AI Powered Profits and international digital marketing expert "Mr Web Marketing") and Dixie Carlton (publisher and author of Start With the Draft), this show provides actionable insights to help experts monetize their knowledge through books, speaking, and smart marketing. Brad: www.proficlix.com.au Dixie: www.indieexpertspublishing.com What You'll Learn:  ✅ Book marketing for speakers – Turn your book into a lead generation machine that attracts high-paying speaking opportunities✅ Author platform building – Create a strong personal brand that positions you as the go-to expert in your industry✅ How to write a book – Practical strategies to plan, write, and publish books that build authority and credibility✅ Speaker marketing strategies – Leverage your published work to get booked for conferences, corporate events, and keynotes✅ AI-powered content creation – Use artificial intelligence to streamline writing, marketing, and audience growth✅ Thought leadership – Establish yourself as an industry influencer who shapes conversations, not just joins them✅ Multiple income streams – Create coaching programs, online courses, membership sites, and subscription models from your expertise✅ Book to business blueprint – Extend your influence beyond book sales into speaking fees, consulting, and digital products✅ Publishing and self-publishing – Navigate the publishing landscape to maximize your book's business impact Perfect for: Published authors looking to monetize their books beyond salesAspiring authors building their expert platformSpeakers who want to write books to boost their speaking careerExperts and consultants ready to establish thought leadershipNon-fiction authors seeking to turn books into business assetsSolopreneurs building authority-based businessesConference speakers positioning themselves for higher fees Each episode features conversations on author success, expert positioning, content marketing, and the intersection of writing, speaking, and entrepreneurship. You'll discover how to use your book as the foundation for a multi-six-figure expert business that generates income through speaking, coaching, digital products, and more. Whether you're writing your first book or scaling your existing author platform, The Expert's Journey provides the roadmap to transform your expertise into influence and income. New episodes weekly. Subscribe now and start your journey from author to authority.