The Export Impact

Export Development Canada
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Join host Bruce Croxon—Canadian entrepreneur, founder of Round13 Capital and former dragon on CBC’s Dragons’ Den—as he explores the world of global business on the Export Impact Podcast. You’ll hear from industry experts about current market trends and discover Canadian businesses that have grown beyond borders. Whether you want to expand into new markets or finetune your global strategy, you’ll get actionable insights and strategies to help you succeed internationally. For legal disclosures, please visit: https://www.edc.ca/en/export-impact-podcast/disclaimer.html

  1. 12/10/2025

    Exporting furniture to the U.S. and Mexico

    Discover how LH Home, a Canadian furniture importer and distributor, overcame tariffs and supply chain challenges to grow in the U.S. and Mexico. Vice President Jade Merriman shares real-world strategies for adapting to trade shifts, diversifying markets and maintaining strong customer relationships.  Key topics discussed:  How tariffs impact Canadian exporters and ways to manage risk  Strategies for market diversification in the furniture industry  How to maintain transparency and trust with partners during uncertainty  Using EDC solutions to support global growth  Listen now for actionable insights on exporting furniture and navigating global trade challenges.

    22 min

  2. 11/26/2025

    Scaling Canadian cybersecurity services globally

    Discover how Protexxa, a Canadian cybersecurity firm launched and quicklyscaled internationally. CEO Claudette McGowan shares how her team manages cyber risk, protects sensitive data and adapts to new markets.  Key topics discussed:  How to identify global customer problems and confirm demand   What it takes to scale a tech business across borders   How EDC supports digital exporters through financial solutions and insights into market access   How to improve global competitiveness  How Protexxa uses artificial intelligence (AI) to stay ahead of digital threats  Listen now for actionable insights on exporting digital services and technology.

    26 min

  3. 10/29/2025

    Exporting Asian flavours to Latin America

    From sushi rolls in Ottawa to packaged Asian food on store shelves in Latin America, Ran Foods is redefining Canadian food trade exports. In this episode, discover how they broke into new markets, tackled supply chain challenges and turned onshoring production into a competitive advantage with the support of EDC.    Key topics discussed:  Opportunities in Latin American market  Managing supply chain disruptions and benefits of onshoring production in Canada  Adapting offers to local culture  EDC’s role in supporting Canadian food export businesses    Listen now to gain valuable insights and inspiration for your export journey.

    25 min

  4. 09/24/2025

    Building customer loyalty in men’s apparel business successfully

    Discover how four Canadian entrepreneurs turned their dream into a growing men’s clothing brand. Robert Marzin shares the story of Manmade's startup success, navigating global expansion, ethical sourcing and building loyalty in a competitive market.   Key topics discussed:  Global expansion for Canadian entrepreneurs entering the U.S. market  Ethical clothing manufacturing in Vietnam and Sri Lanka  Strategies for building a direct-to-consumer fashion brand  Tips for creating strong apparel brand loyalty  Exporting strategies for startups and navigating challenges  How EDC support helped fuel business growth   Listen now to gain valuable insights and inspiration for your entrepreneurial journey.

    24 min

  5. 08/27/2025

    Exporting edtech solutions globally

    How did a small startup from Québec successfully export to 40 countries? Dive into Lü Interactive Playground's exporting story with founder Vincent Routhier. This episode takes you behind the scenes of a company’s rapid global expansion. Learn how Lü overcame barriers in logistics, regional laws and certifications to scale their edtech business internationally.    Key topics include:  The integration of tech in education and its benefits  Strategies to export educational products internationally  Navigating challenges in today’s global markets    Tune in now to gain inspiration and actionable insights for your own exporting ventures. Don’t forget to subscribe for more episodes like this!

    25 min

  6. 07/30/2025

    Overcoming barriers of Indo-Pacific markets

    Discover how Genetec, a Montreal-based leader in video surveillance and cybersecurity, achieved global success, scaling its presence into 159 countries. In this episode of the Export Impact Podcast, host Bruce Croxon sits down with Michel Chalouhi, VP of Global Sales at Genetec, and Diane Belliveau, regional VP at Export Development Canada (EDC), to uncover the strategies behind Genetec’s international growth.  Learn about:  Strategies for breaking into international markets   Challenges and lessons from expanding to the Indo-Pacific region   The convergence of physical and cybersecurity solutions  Whether you're a business leader exploring international opportunities or simply interested in global market trends, this episode is packed with valuable wisdom.

    29 min

  7. 06/25/2025

    Scaling a global photography business

    Join Nicole Smith, founder and CEO of Flytographer, and Paulina Cameron, COO, as they share their incredible entrepreneurial story on the Export Impact Podcast. Discover how they revolutionized vacation photography, building a global network of more than 600 photographers across 350 destinations.    Learn about:  Overcoming logistical hurdles and cultural sensitivities in global markets   Finding strategies to meet customer needs and grow sustainably   Managing seasonal cash flow challenges in the travel industry    Packed with actionable advice, this episode is perfect for anyone looking to grow a business internationally. Tune in now for inspiration and practical tips.

    30 min

  8. 05/28/2025

    Navigating export hurdles to achieve global success

    Discover how two entrepreneurial minds turned a personal challenge into global success. This episode dives into the inspiring story of LouLou Lollipop’s co-founders, including:    Strategies for scaling sustainably   Tips for navigating export challenges (compliances, potential tariffs, trademarks)   Insights on how to build a brand with effective social media    Whether you’re an entrepreneur or a sustainability advocate, this episode offers expert advice and actionable takeaways. Tune in to uncover the secrets behind their global triumph. Get trade insights from EDC: Join a nationwide community of business leaders | EDC

    23 min
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Trailer

About

Join host Bruce Croxon—Canadian entrepreneur, founder of Round13 Capital and former dragon on CBC’s Dragons’ Den—as he explores the world of global business on the Export Impact Podcast. You’ll hear from industry experts about current market trends and discover Canadian businesses that have grown beyond borders. Whether you want to expand into new markets or finetune your global strategy, you’ll get actionable insights and strategies to help you succeed internationally. For legal disclosures, please visit: https://www.edc.ca/en/export-impact-podcast/disclaimer.html

Information

  • Creator
    Export Development Canada
  • Years Active
    2023 - 2025
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    © Export Development Canada
  • Show Website
    The Export Impact