The F**k It Shift

Adam Ross
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  • Self-Improvement

Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do. Hosted by Adam Ross, The F**k It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too. If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “F**k it”—and shift.

  1. 3d ago

    What Practice Really Looks Like at Work And In Sales

    In this episode of The F**k It Shift, Adam Ross breaks down the difference between simply showing up for work and deliberately developing the skills required to move your career forward. Adam talks about why putting in eight hours a day doesn’t automatically mean you’re doing meaningful work. You can arrive on time, complete your routine and still wonder why your income, opportunities and life haven’t changed. He also explains what practice looks like outside of sports. In sales, that means listening back to your calls, studying what moved the conversation forward, tracking your performance and recognizing your weaknesses before your manager has to point them out. This episode is about becoming an active participant in your own growth instead of waiting for someone else to develop you. Adam uses Steph Curry and Kobe Bryant as examples of what happens when preparation goes far beyond the minimum. The people trusted in the biggest moments are usually the ones who practised situations nobody else thought were worth preparing for. He also explores why success leaves clues. Instead of assuming the top performer received special treatment or possesses something you don’t, you can study their habits, decisions and skills to understand what separates their results from yours. Because getting to the next level isn’t only about working longer. It’s about understanding what the next level requires—and practising until you’re ready for it. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

  2. Jul 24

    When It’s Time to Let a Friendship Go

    In this episode of The F**k It Shift, Adam Ross explores what happens when the friendships that once felt permanent no longer fit the person you’re becoming. Adam talks about why growth often requires letting go—not with anger or resentment, but with gratitude for the role someone played during a particular season of your life. He also breaks down the discomfort that comes when a friend begins pulling away. It can be easy to assume they think they’re better than you, no longer care or have replaced you, when they may simply be entering a different chapter. This episode is about recognizing when we’re holding onto a friendship because it is still meaningful—and when we’re holding on because the familiarity feels safer than change. Adam also discusses the way people quietly manufacture distance by cancelling plans, ignoring messages or slowly disappearing instead of having the difficult conversation they’ve been avoiding. As life becomes fuller, time becomes more valuable. Careers, families, health and personal growth all compete for a limited number of hours—and eventually, you have to become more intentional about where those hours go. Because not everyone is meant to stay for every season. Sometimes letting a friendship go doesn’t erase what it meant. It simply creates space for both people to keep growing. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

  3. Jul 20

    The Walmart Moment That Started My Rebuild

    In this episode of The F**k It Shift, Adam Ross shares the moment a routine trip to Walmart forced him to confront the life he had accepted—and became the first real step in rebuilding it. Adam talks about standing in a store with only $78 in his bank account, quietly calculating every item while trying to protect his children from the reality of how little money he had. This episode is about the difference between wanting change and finally becoming unwilling to remain where you are. Adam explores how blame, familiar patterns and even self-criticism can become comfortable stories that keep us from moving forward. He also shares what happened after that moment—the conversations he initiated, the career risk he took and the discipline required to turn one emotional decision into a completely different direction. Adam reflects on the role affirmations played throughout his rebuild, why he had to start giving himself the same encouragement he gave everyone else and how speaking about the future differently helped him believe a new life was possible. Because rebuilding rarely begins with everything suddenly becoming clear. Sometimes it begins with one painful moment that makes you say: this is over. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

  4. Jul 7

    How to keep relationships feeling new

    In this episode of The F**k It Shift, Adam Ross breaks down what it actually takes to keep relationships feeling new — whether it’s with a partner, a business partner, a team, or your kids. Adam uses the idea of “keeping food on the table” as a way to explain how relationships stay alive. In romantic relationships, that food can be intimacy, connection, conversation, touch, and the small moments that make people feel wanted and chosen. But the same idea applies everywhere. In business, the food is trust, honesty, transparency, and knowing your partner has your back. In leadership, it’s encouragement, consistency, and genuinely caring about the growth of the people around you. As an employee, it’s bringing the things that can’t be coached — effort, energy, initiative, punctuality, and actually giving a shit. Adam also talks about parenting, and why time is often the most important food you can put on the table for your kids. This episode is a reminder that relationships don’t stay strong by accident. They stay strong when everyone involved keeps feeding them. If you want the relationship to feel new, keep the table full. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

  5. Jun 30

    The secret to being unhappy — so you can stop doing it

    In this episode of The F**k It Shift, Adam Ross breaks down the simple recipe for being unhappy — not so you can stay there, but so you can recognize it and do the opposite. Adam talks about how unhappiness often starts when everything becomes about you: what you didn’t get, who let you down, what isn’t fair, and why everyone else is the reason you feel stuck. He also digs into the role social media plays in feeding that mindset. The things you scroll, watch, follow, and let into your brain every day become the seeds that shape your thoughts, your mood, and eventually the way you see your life. This episode is about paying attention to what you consume, breaking the cycle of negativity, and learning how to choose better inputs before your algorithm starts choosing your mindset for you. Adam also talks about the power of subtracting — removing the noise, the junk, and the low-value content that fills your head without giving anything back. Because sometimes the way to build a better life isn’t adding more. It’s clearing space for better thoughts, better seeds, and better fruit. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

  6. Jun 22

    The self-doubt that keeps you from becoming the 1%

    In this episode of The F**k It Shift, Adam Ross breaks down the kind of self-doubt that keeps people from taking the risk, chasing the next level, and becoming part of the 1%. Adam talks openly about rebuilding after failure, the fear of trying again, and how old losses can create a belief system that quietly convinces you it can’t be you. He explains why self-doubt is rarely about skill. More often, it’s about the stories you keep telling yourself, the roadblocks you create in your own mind, and the fear of becoming someone you don’t yet believe you are. This episode also introduces a practical exercise for getting past self-doubt: writing down the negative thoughts, writing the opposite truth beside them, and crossing out the lies your brain keeps repeating. Adam shares why failure doesn’t have to be the thing that stops you. Sometimes, once you learn from it, failure becomes the thing that builds you. Because faith doesn’t make it happen. It makes it possible. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

  7. Jun 20

    The chess analogy that changes everything about life.

    In this episode of The F**k It Shift, Adam Ross breaks down a simple chess analogy for anyone dealing with betrayal, loss, change, or a relationship that didn’t work out the way they thought it would. Adam explains that in chess, the game only ends when the king falls. Pieces can be lost. Pawns can be sacrificed. The board can change completely. But if the king is still on the board, there are still moves left. He connects that idea to real life: business partners leaving, relationships ending, people betraying you, or certain seasons coming to a close. Those moments can hurt, but they don’t always mean the game is over. Sometimes the hardest part is accepting that not every person is meant to stay on the board forever. Some people are only in your life for a season, and losing them may be part of the move that allows you to keep going. This episode is a reminder to panic less about the piece that fell off the board and focus more on the moves you still have left. If the king is still standing, you’re still in the game. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

  8. Jun 16

    The real threat of AI isn’t what you think.

    In this episode of The F**k It Shift, Adam Ross dives into one of the biggest conversations happening right now: AI, the future of work, and what actually makes humans valuable. Adam breaks down why the real threat of AI may not be the technology itself—but what happens when people rely on it without developing emotional intelligence, communication, empathy, and the ability to think for themselves. The conversation explores why emotional IQ could become one of the biggest separators in the job market, especially as AI starts taking over more technical tasks. Adam explains why being smart with AI is only part of the equation. The real advantage comes from being able to connect human to human, understand pressure, lead through failure, and bring something to the table that a machine can’t. He also talks about the power being handed to AI companies, why society should be paying closer attention, and how AI—like social media—can either become a tool that makes people better or something that makes people more passive, distracted, and dependent. For students and young professionals, Adam gives a direct warning: your degree alone may not be enough anymore. Whether you’re studying law, accounting, bookkeeping, or any field that could be disrupted by automation, the opportunity is in learning how to pair your knowledge with AI and becoming the kind of person a company still wants in the room. This episode is a wake-up call about the future of work, the importance of emotional intelligence, and why the people who win with AI will be the ones who learn how to use it without losing what makes them human. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

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About

Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do. Hosted by Adam Ross, The F**k It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too. If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “F**k it”—and shift.

Information

  • Creator
    Adam Ross
  • Years Active
    2025 - 2026
  • Episodes
    74
  • Rating
    Explicit
  • Copyright
    © 2026 The Fuck It Shift
  • Show Website
    The F**k It Shift