The F**k It Shift

Adam Ross
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Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do. Hosted by Adam Ross, The Fuck It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too. If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “F**k it”—and shift.

Episodes

  1. 2D AGO

    Why Goals Are B******t and What Actually Builds Success

    In this episode of The F**k It Shift, Adam Ross takes aim at one of the most overrated ideas in personal growth: goals. Goals sound good on paper, but they’re usually short-term, flimsy, and unsustainable. That’s why people keep setting them, failing them, and starting over. Adam shares why goals don’t actually change lives — and why standards do. From business to relationships to fitness, Adam explains how raising your standards creates lasting change and real growth. He pulls back the curtain on how shifting from goals to standards transformed his own companies, his leadership, and his life. If you’re tired of chasing goals that never stick, this episode will show you a better way forward. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    10 min

  2. 4D AGO

    Avoid Failure? Nah… It’s the Shortcut to Success

    In this episode of The F**k It Shift, Adam Ross flips the script on failure. Most people run from it, fear it, or bury it — but Adam argues that failure is where the most important lessons live. Through raw stories of losing everything, rebuilding from nothing, and refusing to let the “negative channel” win, Adam shares how failure first made him the student, then turned him into a teacher for others. If you’ve ever felt stuck in your mistakes, this episode will remind you that failure isn’t a dead end — it’s a classroom. And if you’re willing to learn the lessons, it can become the foundation of your greatest growth. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    17 min

  3. SEP 25

    The Secret Rich People Won’t Tell You: Money Isn’t the Answer

    Adam Ross dives into the hard truth about purpose: without it, you’re just drifting. Purpose isn’t about money or checking boxes — it’s about defining your why and building a foundation that actually lasts. In this episode, Adam shares how losing everything forced him to discover his own why, why money will never be enough, and how legacy and intention give real direction. If you’ve been living on autopilot, this episode will challenge you to stop coasting and start living with purpose. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    15 min

  4. SEP 22

    Why Chasing Happiness Is B******t and Will Make You Miserable

    In this episode of The F**k It Shift, Adam Ross breaks down the biggest lie we’ve all been sold: that happiness is something you can chase, buy, or hold onto forever. The truth? Chasing happiness will make you miserable. Happiness isn’t a destination — it’s just a moment, like sadness or joy. And the harder you try to force it, the further away it gets. Adam shares why letting go of control, focusing on others, and shifting your intentions creates more peace than any amount of money or status ever could. Real happiness shows up in the small, unexpected moments — not in the chase. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    16 min

  5. SEP 17

    Why Perfect Parenting is Bullshit… and What I Did Instead

    Adam Ross opens up about the brutal truth of parenting: every parent feels like they’re failing. Instead of trying to live up to the impossible standard of “perfect parenting,” Adam shares how he shifted his approach — treating fatherhood less like discipline and control, and more like coaching. With six kids, chaos is guaranteed. But by focusing on encouragement, guidance, and teaching in the moment, Adam discovered a way to turn failure into growth and actually enjoy fatherhood more. If you’ve ever felt like you’re screwing it all up, this episode will remind you you’re not alone — and there’s a better way forward. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    14 min

  6. SEP 15

    Why We Suck at Love (and How to Fix It)

    In this episode of The F**k It Shift, Adam Ross breaks down why so many relationships fade: we get comfortable and stop doing the little things that built love in the first place. Through a simple story about an apple fritter, Adam shows how intention — not grand gestures — keeps love alive. He explains why giving without expecting, treating relationships like they’re brand new, and showing up in small ways every day makes the difference between coasting and truly connecting. If your relationship feels stuck, this is your reminder to stop making excuses and start showing up — with intention. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    16 min

  7. SEP 10

    How to Crush the Fear of What People Think About You

    In this episode of The F**k It Shift, Adam Ross takes on one of the biggest killers of growth: the fear of judgment. From blowing up his own life and facing criticism from friends, family, and business partners, Adam knows firsthand what it’s like to be crushed by other people’s opinions. But he also knows the freedom that comes when you stop giving a shit about what others think and start living with clear intentions. Adam shares how judgment — both from others and the kind you put on yourself — can trap you in negativity, self-doubt, and wasted energy. More importantly, he shows you how to break free: by questioning whether judgment is even true, by setting intentional actions that prove it wrong, and by shifting focus away from yourself to genuinely helping others. If you’ve been paralyzed by other people’s opinions, this conversation is your permission slip to let go, trust your intentions, and finally live on your terms. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    15 min

  8. SEP 8

    How an Actual Lobster Changed Everything for Me

    In this episode of The F**k It Shift, Adam Ross unpacks one of the most surprising lessons about growth — from a lobster. A lobster can only grow by shedding its shell, leaving itself completely exposed and vulnerable until a new one forms. It’s uncomfortable, even dangerous, but it’s the only way forward. Adam connects this metaphor to his own journey through loss, failure, and rebuilding. He shares how the hardest seasons in life often force us out of our comfort zone and into raw, unprotected spaces where growth actually happens. Staying safe in your old shell feels easier, but it keeps you small. If you’ve ever felt like you’ve hit a wall, this episode is your reminder that discomfort is proof you’re growing. The question is simple: will you stay in your shell, or shed it and take the risk of becoming something bigger? Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    6 min

  9. SEP 2

    Strength in Struggles: Building Life One Intention at a Time

    In this episode of The F**k It Shift, host Adam Ross opens up about the darkest chapter of his life — losing everything from his business to his marriage — and how he rebuilt himself from the ground up. Adam shares the raw truth of what it feels like to hit rock bottom, when even getting out of bed feels impossible. But instead of letting struggle define him, he discovered a powerful tool: intention. Through setting the smallest daily goals — feet on the floor, a morning shower, one step at a time — Adam shows how to flip the script on negativity, turn pain into fuel, and transform breakdowns into breakthroughs. This episode isn’t about lofty motivational slogans. It’s about real, practical steps to rebuild your life when it feels like it’s falling apart. If you’re struggling, this one’s for you. Whether you’re in the middle of your own storm or just looking for tools to grow stronger, this conversation will remind you that the pain is always worth the growth. Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    11 min

  10. TRAILER

    The F**k It Shift with Adam Ross

    Socials: IG: @adamross_online TikTok: @adamross_online LinkedIn: Adam Ross

    29 sec

Trailer

About

Sometimes the only way forward is to stop caring about what you should do—and start doing what you must do. Hosted by Adam Ross, The Fuck It Shift is about breaking free from rock bottom and rewriting your story. Over a decade ago, Adam was broke, divorced, and starting over with nothing. Today, he’s built himself back up into a multi-millionaire. Through raw conversations, hard-earned lessons, and unfiltered truth, Adam shares the mindset shifts, strategies, and stories that helped him rebuild—and how you can too. If you’ve ever felt stuck, defeated, or ready to throw it all away, this podcast is your reminder that sometimes the most powerful move you can make is to say, “F**k it”—and shift.

Information

  • Creator
    Adam Ross
  • Years Active
    2K
  • Episodes
    10
  • Rating
    Explicit
  • Copyright
    © 2025 The Fuck It Shift