11 episodes

The Fast Traack by Traackr is a resource for marketers aiming to elevate their influencer marketing efforts in 30 minutes or less.

The Fast Traack by Traackr Traackr

    • Management
    • 5.0, 13 Ratings

The Fast Traack by Traackr is a resource for marketers aiming to elevate their influencer marketing efforts in 30 minutes or less.

    How Can Brands Contribute to the Social Justice Movements of Today?

    How Can Brands Contribute to the Social Justice Movements of Today?

    In the latest episode of The Fast Traack, we spoke with Jennifer Johnson and Erin Williams-- the incredible social team for TPH by Taraji. We talked all things BLM, being an ally and how brands can implement social justice into their brand's DNA. 

    • 50 min
    Do brands and influencers really understand each other?

    Do brands and influencers really understand each other?

    In the latest episode of The Fast Traack by Traackr, we spoke with Geo West, founder of HAPPY CAT Influencer Marketing Consultancy!We posed the question "do brands and influencers really understand each other?"What can each party do to better understand...

    • 39 min
    How do you Virtually Launch a New Product with Influencers?

    How do you Virtually Launch a New Product with Influencers?

    In the latest episode of The Fast Traack, we spoke with Maria Maddox, Head of PR for the premium division of AmorePacific. Maria was faced with a dilemma at the beginning of quarantine. One of the brands she represents, Laneige, was about to release one...

    • 28 min
    Why should marketers be paying attention to the FTC endorsement guidelines?

    Why should marketers be paying attention to the FTC endorsement guidelines?

    As we highlighted in a former blog post,  the FTC released a brochure aimed at providing greater clarity to the Endorsement Guides (“guidelines”) for brands and social media influencers in December of last year. The guidelines, originally enacted in...

    • 46 min
    What is the value of an ambassador program?

    What is the value of an ambassador program?

    Every brand needs advocates in order to survive. That’s why, for many companies, having an ambassador program is crucial for success. My co-host Evy and I had the opportunity to talk to Bailey DuMont on the latest episode of The Fast Traack. Bailey is...

    • 38 min
    What is the place of luxury brands in times of crisis?

    What is the place of luxury brands in times of crisis?

    In this episode of The Fast Traack, we talk to influencer marketing expert Rachel Clay on her experience working with luxury brands. We ask the overarching question "what is the place of luxury brands in times of crisis?"

    • 33 min

Customer Reviews

5.0 out of 5
13 Ratings

13 Ratings

iegorman ,

Finally! An informative and insightful podcast for influencer marketing!

Great content! First episode is particularly relevant during this new virtual territory brands are learning to navigate within.

jdorfman87 ,

Best podcast on influencer marketing

This is a great podcast for influencer marketers. It focuses on timely topics and frequently features leading practitioners as guests. Highly recommended!

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