23 episodes

Elevate your influencer marketing strategy with The Fast Traack- the show where marketing change agents discuss transforming their marketing practice for the future.

The Fast Traack by Traackr Traackr

    • Business
    • 5.0 • 14 Ratings

Elevate your influencer marketing strategy with The Fast Traack- the show where marketing change agents discuss transforming their marketing practice for the future.

    Breaking away from the funnel with Tiffani Carter, Thrive Causemetics

    Breaking away from the funnel with Tiffani Carter, Thrive Causemetics

    In this episode, Pierre-Loic sits down with Tiffani Carter, VP of Integrated Marketing at Thrive Causemetics, to discuss Tiffani’s transition to her new role (from Shiseido to Thrive Causemetics), the collapse of the marketing funnel, and the essential role influencers now play in driving conversion. 
    During the conversation, Tiffani shares the following,
    The value in fostering a strong brand community The need for data to make decisionsThe collapse of the marketing funnel - and what that means moving forward.The correlation between eCommerce and influencer marketing (hint: has to do with creators!)How to scale without breaking the magic of the brand Tell us what you thought of this episode by emailing us at ft@traackr.com. 

    • 35 min
    Managing a diverse set of commerce channels with Tomei Thomas, Beekman 1802

    Managing a diverse set of commerce channels with Tomei Thomas, Beekman 1802

    In this episode, Pierre-Loic sits down with Tomei Thomas, CEO at Beekman 1802, to discuss the secret sauce to the skincare brand’s omnichannel strategy. Tomei will break down how Beekman 1802 navigates its various commerce channels (including the Home Shopping Network, Ulta Beauty, and its own DTC site!) and how prioritizing a diverse commerce set created a winning strategy for the brand.    
    During the conversation, Tomei shares
    How word-of-mouth marketing is at the core of the business The value of using core values in every aspect of the business How to effectively use TikTok to drive business goalsThe future of selling beauty productsTell us what you thought of this episode by emailing us at ft@traackr.com. 

    • 36 min
    Being brave on TikTok with Amy & Dustin, TikTok, Part 2

    Being brave on TikTok with Amy & Dustin, TikTok, Part 2

    This conversation was too juicy, so we had to split it into two parts! In this episode (part 2), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss brands succeeding on TikTok and what the platform has in store for the future. 
    During the conversation, Dustin and Amy share
    Specific examples of brand performing well on TikTokWhat they’re most excited about at TikTok 3 creators every beauty brand should keep their eyes on Tell us what you thought of this episode by emailing us at ft@traackr.com.

    • 20 min
    Being brave on TikTok with Amy & Dustin, TikTok, Part 1

    Being brave on TikTok with Amy & Dustin, TikTok, Part 1

    This conversation was too juicy, so we had to split it into two parts! In this episode (part 1), Pierre-Loic sits down with Amy Oelkers and Dustin Goot to discuss how TikTok differs from other social platforms and how your brand should approach creators on TikTok. 
    During the conversation, Dustin and Amy share
    How TikTok makes creators feel safe How creators and brands need to be brave on the platformHow to approach creators with your brand’s story and valuesTell us what you thought of this episode by emailing us at ft@traackr.com. 

    • 24 min
    The power of the creator with Chira Schaad, L’Oréal

    The power of the creator with Chira Schaad, L’Oréal

    In this episode, Pierre-Loic sits down with Chira Schaad, VP of Content and Services at L’Oréal, to discuss how L’Oréal is approaching social commerce and what new platforms the company is testing. Chira will lay out the definition of social commerce at L’Oréal and explain the nuances of creators (hint: not every creator should sell for your brand). 
    During the conversation, Chira shares:
    How L’Oréal tests and leans into solutions that make sense (i.e. L’Oréal’s Pinterest Pilot)How brands can help creators by being authentic The future of the customer experience of buying beauty productsTell us what you thought of this episode by emailing us at ft@traackr.com. 

    • 28 min
    New Season! Influencers as Storefronts: The Future of Selling

    New Season! Influencers as Storefronts: The Future of Selling

    Influencer marketing is maturing as a channel and impacting all stages of the purchase funnel including conversion. As social commerce, the creator economy, and eCommerce continue to rapidly gain traction, how should you think about the role of influencers in driving sales for your brand? How do these new conversion points fit within your overall commerce mix? What opportunities and risks should you be prepared for? What questions should you be asking?  
    In this series, host Pierre-Loic Assayag, CEO of Traackr, speaks with top executives to unpack the convergence of influencers and commerce, provide guidance on effectively measuring its impact, and forecasting what comes next.

    This season's lineup: 
    The power of the creator with Chira Schaad, L’OréalPT 1 Being brave on TikTok with Amy & Dustin, TikTok PT 2 Being brave on TikTok with Amy & Dustin, TikTok Managing a diverse set of commerce channels with Tomei Thomas, Beekman 1802Breaking away from the funnel with Tiffani Carter, Thrive CausemeticsMake sure to tune into the full season, and tell us what you think by emailing us at ft@traackr.com. 

    • 1 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

iegorman ,

Finally! An informative and insightful podcast for influencer marketing!

Great content! First episode is particularly relevant during this new virtual territory brands are learning to navigate within.

jdorfman87 ,

Best podcast on influencer marketing

This is a great podcast for influencer marketers. It focuses on timely topics and frequently features leading practitioners as guests. Highly recommended!

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