The Final Edit

Maritza Tobon and Hannah Nieves
  • ٤٫٥ (١٢)
  • ريادة الأعمال
  • يتم التحديث أسبوعيًا

The Final Edit Podcast brings you raw, real-time conversations with visionary founders shaping the future as they build it. Unfiltered. Unfinished. Unfolding. Hosted by Maison Social Club co-founders Hannah Nieves and Maritza Tobon, this is where the behind-the-scenes of entrepreneurship meets the edge of innovation.

  1. ١٣ مايو

    How Millionaire Female Founders Are Using AI To Get Back 60 Hours a Week - Part II

    Welcome back to The Final Edit, the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this no-gatekeeping, zero-fluff episode, we're back with Part 2 of our AI tech stack breakdown and this time we're getting specific. We're talking about the 20-page audit that identified 15 AI employees Hannah could build to replace her entire day-to-day workload, the three agents that are already live and saving her up to 8 hours a week, and how we rebuilt a full PR agency inside Claude for free. Maritza walks through exactly how she built Hannah's AI audit using three years of historical data, Slack messages, ClickUp tasks, and a recorded Zoom walkthrough to map out every role AI could take over. We break down the top three AI employees: a member experience agent, a partnership pipeline agent saving 6 hours a week, and an event planning engine saving 8 hours a week. And yes, Hannah has been doing all 15 of those jobs herself. We also get into where we draw the line: the one-on-one member calls, the in-person experiences, and the human moments that AI will never replace. And Maritza gets candid about what actually scares her about AI: losing your voice, getting lazy, and the blurred lines that come when everything becomes automated. This episode is for the founders who are still doing every job in their business and wondering why they're exhausted. Your AI team is ready to be built. 🤖⚡️ 🎧 EPISODE HIGHLIGHTS 🎧 [00:01:46] Why Maritza finally "fired herself" from her own company using Claude [00:03:58] How the 20-page AI audit was built—and what went into it [00:05:55] "I've basically been doing 15 jobs." Hannah's reaction to the report [00:06:18] It takes 30 hours to build—but saves 60 hours a week [00:07:03] The top 3 AI employees: Member experience, partnership pipeline, and event planning engine [00:10:31] How we rebuilt a full PR agency inside Claude—for free [00:13:37] Where we draw the hard line: What AI will never replace at Maison [00:15:25] What excites us most about AI right now—and what genuinely scares us 📚 RESOURCES 📚 Maison Network: https://joinmaison.com/ Apply to Join: https://joinmaison.com/application Upcoming Events: https://joinmaison.com/all-events 📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobon Follow Hannah: @hannahmnieves Follow Maison: @joinmaison Subscribe for more episodes and meet us inside the vision.

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  2. ٦ مايو

    How Millionaire Women Navigate Business When Their Personal Life Is on Fire

    Welcome back to The Final Edit, the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this honest and deeply human episode, we're talking about the thing nobody puts in their business plan: what happens when your personal life is completely on fire. Not the early-stage kind of hard, where you can disappear for a week and catch up. The kind of hard work that hits when you have a team on payroll, a community watching, a public brand, and a billion-dollar vision that still needs to move forward. Hannah opens up about going through a miscarriage alone at the top of a Malibu Airbnb suffering in silence because the rooms she was in at the time only had space for net worth and vanity metrics. Maritza shares what it felt like to push through chronic burnout until her body gave out, and why she now uses AI to identify her top needle movers on the days she simply cannot function at full capacity. We talk about the loneliness epidemic hiding inside high-achieving women's lives, the loneliness of success, of marriage, of motherhood, of being the only one in the room who gets it. We talk about the grief of hard seasons, why vulnerability is a leadership strategy and not a weakness, and why it's not just okay to have a breakdown, sometimes it's necessary. This episode is for the founder who is holding it all together on the outside and quietly falling apart on the inside. You are not alone, and this room was built for you. 🤍 🎧 EPISODE HIGHLIGHTS 🎧 [00:00:23] Why hard seasons hit differently when you have a team, a brand, and a community watching [00:01:38] What the behind-the-scenes of Maison's beautiful events actually looks like [00:03:22] The shame of going through hard seasons as a high-achieving woman [00:04:41] What to share publicly and what to keep private—and how to filter the difference [00:06:30] Hannah's miscarriage in Malibu and why it became the catalyst for Maison [00:09:41] The Motherhood Village call and why outsourcing 80% of your household is not failure [00:11:12] Vulnerability inside co-founder relationships—and why it changes everything [00:12:30] It's okay to have a breakdown. Here's what to do after. [00:13:00] How to use AI to find your top needle movers when you can't think straight [00:14:52] Both of us have been hospitalized for burnout. Here's what we learned. [00:16:22] The one thing we both needed most during the hardest seasons 📚 RESOURCES 📚 Maison Network: https://joinmaison.com/ Apply to Join: https://joinmaison.com/application Upcoming Events: https://joinmaison.com/all-events 📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobon Follow Hannah: @hannahmnieves Follow Maison: @joinmaison Subscribe for more episodes and meet us inside the vision.

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  3. ٢٩ أبريل

    What Millionaire Women Do to Shed Old Identities and Step Into What's Next

    Welcome back to The Final Edit, the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this raw and deeply personal episode, we're going somewhere most business podcasts won't: the identity crisis that happens after you've already made it. Not the one at the beginning of your journey, the one that hits when the version of you that built everything starts to feel like it's not enough for what's next. We talk about the grief of outgrowing yourself, the people you lose along the way who still want you to be who you were two years ago, and why quantum leaping your identity will inevitably trigger the people around you. Maritza opens up about letting go of the "PR girl" identity she built her entire career around, and why going all-in on Maison meant six months of barely showing up online. Hannah shares what it took to step out from behind the scenes as an immigrant woman of color in tech and why she spent years shrinking herself in rooms she absolutely belonged in. We also get into why the rooms you're in either accelerate or stall your identity evolution, why being disliked is a non-negotiable part of leveling up, and what it actually looks like to hold a billion-dollar vision with full confidence. This episode is for the women who are in the messy middle of becoming someone new and need permission to stop performing the old version. 🔥 🎧 EPISODE HIGHLIGHTS 🎧 [00:00:23] The identity crisis nobody talks about: The one that happens after you've made it [00:01:31] The myth that identity crises stop once you hit a revenue number [00:02:24] Maritza on being the "best kept secret"—and why Maison forced her to change that [00:03:32] Letting go of the "PR girl" identity and the six months she barely posted [00:05:06] The grief of outgrowing yourself—planned and unplanned [00:06:46] Quantum leaping your identity means you will trigger people. Here's why. [00:08:55] The day you stop caring if you're liked is an up-level in itself [00:11:59] Hannah on being an immigrant woman of color in tech—and finally owning her seat [00:13:42] Why the room you're in either accelerates or stalls your identity evolution [00:16:59] The permission we wish someone had given us earlier [00:19:45] The identity we're both in right now—and what it means to hold a billion-dollar vision 📚 RESOURCES 📚 Maison Network: https://joinmaison.com/ Apply to Join: https://joinmaison.com/application Upcoming Events: https://joinmaison.com/all-events 📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobon Follow Hannah: @hannahmnieves Follow Maison: @joinmaison Subscribe for more episodes and meet us inside the vision.

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  4. ٢٢ أبريل

    How Millionaire Female Founders Are Using AI To Get Back 60 Hours a Week Part I

    Welcome back to The Final Edit—the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this no-gatekeeping, rip-the-curtain-back episode, we're giving you the full breakdown of our AI tech stack and exactly how two CEOs are using artificial intelligence to run a high-touch, high-caliber network. We're past the "should I use AI?" conversation. This episode is about what you actually hand off, what's worth your time to figure out, and what is still blowing our minds. Maritza walks us through how she's fully converted to Claude using it to comb through emails, Slack messages, and ClickUp tasks to auto-generate her weekly priorities and own every single follow-up on her behalf. Then she drops the bombshell: after auditing three years of Hannah's work history, she and Claude identified 15 AI employees that could replace 60 hours a week of manual labor—and they're building every single one of them. Hannah shares how they're rebuilding an entire PR agency inside Claude, automating the visibility and media work that used to require a full team, and making it available to Maison members who are too busy to sit inside another tool. And they talk candidly about how their team has shifted from fearing AI to asking for Claude workshops. This episode is for the founders who are still doing 15 jobs themselves. Your AI team is waiting.  🎧 EPISODE HIGHLIGHTS 🎧 [00:00:23] The question we keep hearing: Not "should I use AI?" but "what do I actually use it for?"[00:01:49] Hannah's journey from ChatGPT to Claude—and what she uses it for daily[00:03:53] How Maritza uses Claude to own her follow-ups and run her weekly standup[00:06:54] The 3-year audit: How Maritza identified 15 AI employees for Hannah's team[00:09:30] Why it's not about the prompts—it's about talking to the tool[00:09:51] Rebuilding a full PR agency inside Claude for Maison members[00:11:36] How the team went from AI resistance to asking for Claude workshops[00:11:18] Tying every team member to a revenue dollar amount—and how AI makes that possible📚 RESOURCES 📚 Maison Network: https://joinmaison.com/Apply to Join: https://joinmaison.com/applicationUpcoming Events: https://joinmaison.com/all-events📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobonFollow Hannah: @hannahmnievesFollow Maison: @joinmaisonSubscribe for more episodes—and meet us inside the vision.

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  5. ١٨ مارس

    If You're Not Getting Rejected, You're Not Playing Big Enough

    Welcome back to The Final Edit—the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this honest and energizing founder episode, we're talking about the thing no one puts in their highlight reel: rejection. Investors who ghost you. Partners who don't see the vision. Networks that pass. And the 500+ brands we reached out to for the Maison Summit gift bags—many of whom never even replied. We're normalizing rejection as part of the founder's toolkit, because here's the truth: if you're not getting nos, you're not playing big enough. We share our own most memorable rejection moments since launching Maison, the lesson we learned about not drinking our own medicine when it came to leveraging our network, and why some of those early nos have now come back around. We also get into the mindset shift that changes everything—from dreading rejection to collecting it. Because the faster you get comfortable hearing no, the tougher your skin becomes, and the closer you get to the yes that actually matters. This episode is for the founders who are still flinching at the no. It's time to add it to your toolkit. 🎧 EPISODE HIGHLIGHTS 🎧 [00:00:23] Why rejection is a non-negotiable part of the founder journey[00:01:20] Why building a movement gets more nos than selling a service[00:02:03] The list: 500+ brands reached out to for the Maison Summit gift bags[00:04:15] The early Maison launch nos—and why they were actually redirections[00:05:46] The mistake we made: Not drinking our own medicine on proximity[00:06:51] The Canva CEO and why Hannah will email literally anyone[00:08:15] Collecting nos as a strategy: Why you want to hear them faster[00:09:40] Rejection in business and in life—what it teaches you at every stage 📚 RESOURCES 📚 Maison Network: https://joinmaison.com/Apply to Join: https://joinmaison.com/applicationUpcoming Events: https://joinmaison.com/all-events 📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobonFollow Hannah: @hannahmnievesFollow Maison: @joinmaison Subscribe for more episodes and meet us inside the vision.

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  6. ١١ مارس

    Most 8-Figure Brands Miss Forecasts by 25% - The Inventory Mistake Costing Millions

    Welcome back to The Final Edit, the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this raw and eye-opening episode, we sat down with Danielle Montague, founding Maison member, inventory forecasting expert, and one of the most candid voices we know—for a conversation that is equal parts business strategy and life wake-up call. Danielle's story starts with a car accident that broke her leg, broke her arm, and ultimately broke open an entirely new way of thinking about how she runs her business and her life. From the hospital bed where she was still texting that she'd make the retreat, to the year-long mental and physical recovery that followed, Danielle shares what it truly means to build a business that can survive without you and why most high performers have no plan for when life forces them to stop. We talked about the legal blind spots hiding in your operating agreement, why high performers are the last to build systems for their own lives, and what "human forecasting" actually looks like in practice. But more than that? We talked about the grace it takes to rebuild, the team you need around you when everything falls apart, and why the inventory sitting too long on the shelf might not be in your warehouse—it might be in your life. This episode is for the founders who are optimizing everything except the thing that matters most. 🎧 EPISODE HIGHLIGHTS 🎧 [00:01:51] Danielle's origin story: From corporate consulting to getting hit by a car[00:04:25] How the accident completely changed how she's building her business[00:05:29] Contingency planning: Wills, operating agreements, and the team you need[00:06:42] Why high performers are the last to build systems for their own lives[00:09:54] The legal trap hiding in your operating agreement[00:11:45] The key people you need to assemble after a life crisis[00:15:37] Human forecasting: Taking inventory of your time, space, and life[00:20:28] Navigating the transition from corporate to entrepreneurship[00:23:12] What corporate sharpens in you that entrepreneurship never could[00:30:29] What's next: The Vault and free resources for product-based brands 📚 RESOURCES 📚 Maison Network: https://joinmaison.com/Apply to Join: https://joinmaison.com/applicationDanielle's Free Resource Vault: DM @theretailoi on InstagramDanielle's Website: www.theretailoi.com 📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobonFollow Hannah: @hannahmnievesFollow Danielle: @theretailoiFollow Maison: @joinmaison Subscribe for more episodes and meet us inside the vision.

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  7. ٤ مارس

    Everyone Wants Community. No One Wants to Do This.

    Welcome back to The Final Edit—the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this founder episode, we’re taking you behind the scenes on one of the hardest things we’ve ever built: a private, high-touch network. Everyone wants community, but not everyone understands what it means to truly hold one. We’re pulling back the curtain on the unsexy, challenging, and necessary work of architecting influence. We get into the mindset shift required to move from a community manager to an architect—prioritizing depth over scale, lifetime value over vanity metrics, and curation over mass growth. We share the truth about the rigorous filtration systems required to protect a high-caliber room, and why we’re willing to turn away revenue to maintain the integrity of the space. We also talk about the immense energy it takes to make every member feel seen, and how we’re leveraging technology to scale intimacy without losing the human touch. This isn’t about building a bigger audience; it’s about building a better room. This episode is for the community builders, the membership owners, and the founders who are called to create spaces of depth, trust, and real connection. ⚡️ 🎧 EPISODE HIGHLIGHTS 🎧 [00:00:55] Why everyone wants community, but not everyone can hold one [00:02:18] The mindset shift: From community manager to architect of influence [00:03:19] The hard truth about curation and why depth is the new scale [00:04:10] Our filtration system: The importance of income verification, reference checks, and heart-checks [00:05:48] Why turning away revenue is the best long-term strategy [00:07:48] The direct question we ask every potential member to ensure alignment [00:08:22] The energy dilemma: How to sustain a high-touch network without burning out [00:09:29] Leveraging technology to scale intimacy, not just growth ⸻ 📚 RESOURCES 📚 Maison Network: https://joinmaison.com/ Apply to Join: https://joinmaison.com/application ⸻ 📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobon Follow Hannah: @hannahmnieves Follow Maison: @joinmaison ⸻ Subscribe for more episodes—and meet us inside the vision.

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  8. ٢٥ فبراير

    What We Wish Someone Told Us Before We Became Co-Founders

    Welcome back to The Final Edit—the podcast for high-level founders rewriting what success, legacy, and leadership actually look like. In this candid and revealing founder episode, we're pulling back the curtain on the most requested topic we get: our own partnership. Everyone romanticizes having a co-founder, but few talk about what it actually takes to build a relationship that can withstand the weight of a billion-dollar vision. From our origin story as client-and-mentor to a co-founder "dating" process that involved a literal questionnaire, we're sharing the unedited truth about how we built Maison together. We get into the messy middle of navigating different communication styles (especially under stress), why you can't have an ego, and how to handle the conversations about money, risk, and equity that most partners avoid. But we also talk about the magic—the velocity that comes from dividing and conquering, the freedom of knowing someone has your back, and the profound personal growth that happens when you build with a true partner. This episode is for the lone wolves who think they have to do it all themselves, for the founders considering a partnership, and for anyone who wants to know what it really looks like to be in the trenches with a work wife. 💍✨ 🎧 EPISODE HIGHLIGHTS 🎧 [00:01:59] Our origin story: From mastermind to CMO to co-founders [00:02:47] The co-founder "dating" questionnaire and why it matters [00:03:32] Overcoming the "lone wolf" mentality to embrace partnership [00:05:35] The myth of the 50/50 partnership and navigating financial realities [00:07:01] Why unhealed ego is the #1 partnership killer [00:08:37] How we handle stress, conflict, and communication (aka "Smaug" mode) [00:11:52] Why confrontation avoidance almost killed our partnership [00:15:25] The power of daily realignment on vision and values [00:16:36] The real ROI: Sharing the load and counting the summers [00:18:16] The co-founder questionnaire that changed everything ⸻ 📚 RESOURCES 📚 Maison Network: https://joinmaison.com/ Apply to Join: https://joinmaison.com/application Co-Founder "Dating" Questionnaire: https://review.firstround.com/the-founder-dating-playbook-heres-the-process-i-used-to-find-my-co-founder/ ⸻ 📲 CONNECT WITH US 📲 Follow Maritza: @_maritzatobon Follow Hannah: @hannahmnieves Follow Maison: @joinmaison ⸻ Subscribe for more episodes—and meet us inside the vision.

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The Final Edit Podcast brings you raw, real-time conversations with visionary founders shaping the future as they build it. Unfiltered. Unfinished. Unfolding. Hosted by Maison Social Club co-founders Hannah Nieves and Maritza Tobon, this is where the behind-the-scenes of entrepreneurship meets the edge of innovation.

المعلومات

  • صناع العمل
    Maritza Tobon and Hannah Nieves
  • سنوات النشاط
    ٢٠٢٥ - ٢٠٢٦
  • الحلقات
    ١٩
  • التقييم
    فاضح
  • حقوق النشر
    © 2026 The Final Edit
  • موقع البرنامج على الويب
    The Final Edit