The First Customer

Jay Aigner
  • 5.0 (108)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Ever wondered how to use your experience to start or grow a business? The First Customer intimately dissects successful entrepreneurs journeys to their first customer. Learn from practical real-life examples of regular people transforming into superheroes by starting their own business. Buckle up … the rocket is taking off! 

  1. The First Customer - From Frontline Experience to Enterprise Healthcare Impact with CEO Chris Molaro

    12/17/2025

    The First Customer - From Frontline Experience to Enterprise Healthcare Impact with CEO Chris Molaro

    In this episode, I was lucky enough to interview Chris Molaro, CEO and co-founder of NeuroFlow.  Chris unpacks the personal and professional journey that takes him from growing up in Queens and Long Island to serving as an Army officer and ultimately building a healthcare technology company. Chris shares how the events of 9/11, his experience at West Point, and years of active-duty service shape his leadership philosophy and resilience. He reflects on his transition from military to civilian life, emphasizes the importance of “running toward something, not away from something,” and explains how lessons from combat—especially maintaining perspective under pressure—continue to guide him as a CEO. Chris delves into the genesis and evolution of NeuroFlow, inspired by a tragic gap in mental health care he witnesses during his military service. He explains how he and his co-founder identify systemic failures in tracking outcomes and coordinating care, and how they build NeuroFlow by working directly with frontline providers to solve urgent, real-world problems. From landing their first paying customer—a private therapist in Philadelphia—to serving enterprise healthcare organizations, insurers, and the VA, Chris walks through how the company scales by prioritizing measurable impact over “nice-to-have” technology.  Discover how Chris Molaro turns lived experience and leadership into a mission to close critical gaps in mental health care on this episode of The First Customer! Guest Info: NeuroFlow http://www.neuroflow.com Chris Molaro's LinkedIn https://www.linkedin.com/in/chrismolaro/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/

    28 min
  2. The First Customer - Making Pipeline Problems Afraid to Exist with CEO Jeb Blount

    12/10/2025

    The First Customer - Making Pipeline Problems Afraid to Exist with CEO Jeb Blount

    In this episode, I was lucky enough to interview the legendary sales expert and bestselling author Jeb Blount. Jeb shares stories from his upbringing in small-town Georgia, where being the smallest kid in school taught him grit, hustle, and the relentless work ethic that would later define his career. He talks about finding confidence through public speaking, his early ambition to become a lawyer, and the surprising moment—thanks to “Rudy” himself—that pushed him to write his first book and eventually build Sales Gravy into a powerhouse sales training company. Jeb also breaks down how elite performance in sales mirrors elite athletics, why founders must embrace selling before they can scale, and how persistence—not perfection—is the real engine behind long-term success. From cold calling alongside his clients to the evolution of Sales Gravy’s earliest customers, he offers a candid look at the mindset and habits that sustain high-impact sales careers. Join Jeb Blount as he delivers both practical lessons and an inside look at the drive that built one of the most trusted brands in sales development today in this episode of The First Customer! Guest Info: Sales Gravy, Inc. http://www.salesgravy.com/ The LinkedIn Edge https://jebblount.com/product/the-linkedin-edge/ Jeb Blount's LinkedIn https://www.linkedin.com/in/jebblount/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/

    46 min
  3. The First Customer - Turning Chaos Into Testing Clarity with Co-Founder Joel Montvelisky

    12/03/2025

    The First Customer - Turning Chaos Into Testing Clarity with Co-Founder Joel Montvelisky

    In this episode, I was lucky enough to interview Joel Montvelisky, co-founder and Chief Product Officer of PractiTest. Joel shares his unlikely journey from Costa Rica to the world of software testing. He talks about becoming a Cowboys fan in the 1970s, stumbling into QA because it paid slightly better than bartending, and eventually discovering that testing was far more than bug hunting—it was about improving products, reducing risk, and helping teams release with confidence. He reflects on the evolution of QA from the dot-com era to modern Agile and DevOps practices, the absence of formal QA education, and how conferences and early industry leaders helped him realize that testing is, in fact, a real profession with deep methodology and purpose. Joel also shares the origin story of PractiTest, born from a gap he saw between enterprise tools like Quality Center and teams struggling to manage testing with spreadsheets. He explains how the company’s very first customer found them before they even had a way to accept payments, how founder-led sales carried them for years, and why meaningful testing requires both intention and mindfulness—something he practices personally to stay focused as someone diagnosed with ADHD later in life.  Hear how Joel Montvelisky turned unexpected beginnings into a career shaping the future of QA in this episode of The First Customer! Guest Info: PractiTest https://www.practitest.com/ Joel Montvelisky's LinkedIn https://www.linkedin.com/in/joelm3/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/

    31 min
  4. The First Customer: How the Red Pill Sparked AI, Cloud, and Co-location with CEO Andy Kochanowski

    11/19/2025

    The First Customer: How the Red Pill Sparked AI, Cloud, and Co-location with CEO Andy Kochanowski

    In this episode, I was lucky enough to interview Andy Kochanowski, founder and CEO of Alerify, a data center based in Harrisburg, Pennsylvania. Andy shares his journey from a 30-year career in corporate America, including service in the Navy, to taking the leap into entrepreneurship. He explains how Alerify serves a niche market of small and medium-sized businesses seeking secure, localized data storage through co-location and virtual private cloud solutions, providing a personal, hands-on approach that sets them apart from the hyperscale public cloud providers. Andy also dives into the process of acquiring and revitalizing Alerify, from conducting meticulous due diligence to investing in infrastructure improvements, achieving SOC 2 compliance, and building a strong local network. He discusses early client wins, including iHeart Media, and shares his approach to leveraging AI at the edge for private, secure data processing. Along the way, he offers advice for aspiring business owners about finding the right opportunity, valuing culture alignment, and starting local before scaling. Tune in to Andy’s story as he highlights the blend of strategic planning, technical expertise, and human connection that drives his company’s growth in this episode of The First Customer! Guest Info: Alerify https://www.alerify.com/ Andy Kochanowski's LinkedIn https://www.linkedin.com/in/andrew-p-kochanowski-ph-d/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/

    33 min
  5. The First Customer - The Art of Turning Pocket Change into Capital Gains with Founder Sean Heberling

    10/22/2025

    The First Customer - The Art of Turning Pocket Change into Capital Gains with Founder Sean Heberling

    In this episode, I was lucky enough to interview Sean Heberling, founder and CEO of Marion Street Capital. From buying up newspaper routes as a kid in Rochester, New York, to hiring friends and building a mini “paperboy empire,” Sean’s early ventures taught him how to scale, manage people, and spot opportunity. Those same instincts followed him through a 20-year career in hedge funds and later into academia as a finance professor at Villanova University, where he rediscovered his passion for helping businesses grow from the ground up. Sean explains how Marion Street Capital was born from a handful of phone calls and a desire to bridge the gap between capital and companies that need it. He breaks down the hedge fund world in plain language, reveals what separates thriving entrepreneurs from failing ones, and shares how pattern recognition, persistence, and strategic ruthlessness shape success. From scaling startups to mentoring future leaders, Sean offers a grounded take on what it really takes to build something sustainable—and why, if failure weren’t an option, he’d be sailing around the world. Hear how Sean Heberling turned early ambition into lasting impact on the finance world in this episode of The First Customer! Guest Info: Marion Street Capital http://www.marionstreetcapital.com Sean Heberling's LinkedIn https://www.linkedin.com/in/seanheberling/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/

    25 min
  6. The First Customer - How Visualization Became the Secret Weapon in Finance with Founder Adam Holt

    10/08/2025

    The First Customer - How Visualization Became the Secret Weapon in Finance with Founder Adam Holt

    In this episode, I was lucky enough to interview Adam Holt, founder and CEO of Asset-Map. Adam talks about how his entrepreneurial drive took shape from his early years in New York to leading one of the most innovative platforms in financial visualization. Adam shares how his mother’s example as a self-made realtor influenced his approach to business and connection, teaching him to treat every interaction as a chance to form genuine relationships. He reflects on how attending Tony Robbins seminars as a teenager opened his mind to the power of mindset, reframing, and fear-breaking—lessons that became foundational to how he leads and builds companies today. Adam discusses how he transformed his career from government work to launching Asset-Map, a platform that reimagines how people see and understand their financial lives. He dives into the early challenges of product development, balancing service revenue with innovation, and the costly lessons that came with scaling too soon. With refreshing honesty, Adam talks about finding the right partners, the importance of trust and culture, and how he built a company rooted in transparency and human connection.  Hear Adam Holt’s reflections on growth, trust, and the art of making finance more human in this episode of The First Customer! Guest Info: Asset-Map http://www.asset-map.com H. Adam Holt's LinkedIn https://www.linkedin.com/in/hadamholt/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/

    28 min
  7. The First Customer - Turning Small-Town Hustle Into Big-Time Software with Founder Joshua Davidson

    10/01/2025

    The First Customer - Turning Small-Town Hustle Into Big-Time Software with Founder Joshua Davidson

    In this episode, I was lucky enough to interview Joshua Davidson, CEO and founder of Chop Dawg. Growing up just outside of Atlantic City during the Great Recession, Josh saw firsthand how fragile traditional industries could be. Watching friends’ families lose homes and his father work multiple jobs gave him a survival instinct and a drive to create opportunities for himself. By the time he was a teenager, Josh was building websites door-to-door and helping small businesses grow, even in the middle of an economic downturn. That early tenacity and optimism became the foundation of what would evolve into Chop Dawg. Over 17 years later, Chop Dawg has grown from building websites for local businesses to developing complex apps and software for Fortune 500 companies, healthcare systems, universities, and household names like Wawa, Six Flags, and the Philadelphia Eagles. Josh shares how staying true to unconventional branding choices, leveraging repeat business and referrals, and being an early adopter of trends like generative search (GEO) have kept his company ahead of the curve. Through it all, his focus has remained on understanding clients deeply, building genuine partnerships, and refusing to play catch-up with competitors—choosing instead to set the pace in his industry. Be inspired by Joshua Davidson’s path from teenage hustler to leading Chop Dawg’s global impact in this episode of The First Customer! Guest Info: Chop Dawg https://www.chopdawg.com Joshua Davidson's LinkedIn https://www.linkedin.com/in/dasjoshua/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/

    33 min
  8. The First Customer - The Hidden Dynamics That Make Communities Thrive with CEO Rob Wenger

    09/24/2025

    The First Customer - The Hidden Dynamics That Make Communities Thrive with CEO Rob Wenger

    In this episode, I was lucky enough to interview Rob Wenger, CEO and founder of Higher Logic. Rob shares how Higher Logic evolved from a LinkedIn-style networking idea into a powerful engagement platform serving over 3,000 clients worldwide. With a focus on professional communities—ranging from doctors and accountants to global corporations—Rob explains how the right mix of purpose, participation, and leadership can shape thriving ecosystems that deliver real value for members and organizations alike. Rob also reflects on his 17-year journey growing Higher Logic, offering insights into what makes communities flourish—or fade. From discovering that participation percentages remain surprisingly steady across professions to witnessing how one quirky question in a CPA forum sparked explosive engagement, Rob emphasizes the unpredictable yet rewarding nature of community building. He also discusses the role of leadership, moderation, and AI in sustaining engagement, and shares how his entrepreneurial roots and early observations of LinkedIn’s limitations inspired him to create a space where professionals could connect, learn, and grow together. Be inspired by Rob Wenger’s journey of building lasting connections and shaping communities in this episode of The First Customer! Guest Info: Higher Logic http://www.higherlogic.com Rob Wenger's LinkedIn https://www.linkedin.com/in/robwenger/ Connect with Jay on LinkedIn https://www.linkedin.com/in/jayaigner/ The First Customer Youtube Channel https://www.youtube.com/@thefirstcustomerpodcast The First Customer podcast website https://www.firstcustomerpodcast.com Follow The First Customer on LinkedIn http://www.linkedin.com/company/the-first-customer-podcast/

    27 min
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5
out of 5
108 Ratings

About

Ever wondered how to use your experience to start or grow a business? The First Customer intimately dissects successful entrepreneurs journeys to their first customer. Learn from practical real-life examples of regular people transforming into superheroes by starting their own business. Buckle up … the rocket is taking off! 

Information

  • Creator
    Jay Aigner
  • Years Active
    2022 - 2025
  • Episodes
    229
  • Rating
    Explicit
  • Copyright
    © 2025 The First Customer
  • Show Website
    The First Customer