The Flex Factor

Spacebring

We're diving deep into the coworking world, getting you the strategies and stories that actually matter. Produced by Spacebring, we're here to cut through the noise and give you the fast track to success in a flexible workspace.

Episodes

  1. Stop being a supplier, start being a partner: Tamara Giménez on escaping the coworking commodity trap

    OCT 17

    Stop being a supplier, start being a partner: Tamara Giménez on escaping the coworking commodity trap

    In the increasingly crowded flexible workspace market, the biggest risk is becoming interchangeable—a commodity. So how do you build a business that can't be easily replaced? According to Tamara Giménez, founder of the 15,000m² Teamworks Coworking empire, the answer is simple but profound: stop being a supplier and start being a partner. In this powerful conversation with host Marc Navarro, Tamara breaks down the philosophy that has been the engine of her incredible growth. She reveals how this mindset led her to make a bold decision during the 2020 lockdown—sharing the financial burden with her members—which resulted in unprecedented loyalty and success. This isn't just a success story; it's a strategic guide to building a resilient, high-value coworking brand in any market. Tune in to discover: The partnership philosophy: What it truly means to move from a transactional relationship to a collaborative one with your members. The ultimate case study: How the "partner" mindset guided Teamworks through the pandemic, turning a potential catastrophe into a competitive advantage. Beating the commodity trap: Actionable strategies to differentiate on service and flexibility when everyone else is competing on price. Winning high-value clients: How to embody partnership to attract and retain large companies with complex needs. If you're ready to transform your member relationships and build a more sustainable business, this episode is your blueprint. Find out more: Guest: Tamara M. Giménez Tamara M. Giménez on LinkedIn: https://www.linkedin.com/in/tamara-m-gimenez/ Teamworks website: https://teamworkscoworking.com/ Forbes feature: Read about Teamworks' $2.5M journey Host: Marc Navarro Website: https://marcnavarro.com/en/ LinkedIn: https://www.linkedin.com/in/marcnavarro/ Producer: Spacebring coworking space management software Learn more and book a demo today!

    29 min

About

We're diving deep into the coworking world, getting you the strategies and stories that actually matter. Produced by Spacebring, we're here to cut through the noise and give you the fast track to success in a flexible workspace.