The Florida Forge

Gavin Elliot

The Florida Forge is the podcast spotlighting Florida entrepreneurs, business owners, and leaders who are building legacy-driven companies. We dive into real stories of growth, grit, and generational impact, highlighting what it takes to lead with purpose and build a lasting business in the Sunshine State.

Episodes

  1. 09/24/2025

    From Alcoholic To Faithful $9M CEO ft. Matt Mishler

    From bailing hay in small-town Michigan to building a multimillion-dollar company in Florida, Matt Mishler's journey is nothing short of remarkable. In this powerful conversation, Matt opens up about overcoming alcoholism, leaving behind the corporate grind, and discovering a new path through faith, discipline, and entrepreneurship. He shares how his rock bottom moment turned into the launchpad for Lion Rock Financial Services, and why he's determined to leave a legacy of abundance without the hustle-and-grind mentality. With raw honesty and a message of hope, Matt reveals the habits, mindset, and faith that transformed his life. If you've ever wondered how to turn pain into purpose, this is an episode you can't miss. In this episode: 0:00 Intro 2:51 Growing up in small-town Michigan 7:34 Family struggles and breaking cycles 10:42 Stepping into entrepreneurship 12:49 Rock bottom and the path to sobriety 18:13 Lessons from the Marines and discipline 21:47 Fitness, routine, and business success 26:45 Visualization, coaching, and new opportunities 31:21 Developing Into a CEO 33:11 Launching Lion Rock and early sacrifices 36:31 Faith, prayer, and trusting God's plan 47:14 Legacy, family, and reshaping hustle culture 54:06 Closing reflections and gratitude Resources: LionRock Financial Services: https://lionrockfinancial.jobs/ Matt on FB: https://www.facebook.com/matt.mishler.2025/ How to Win Friends & Influence People by Dale Carnegie on Amazon: https://www.amazon.com/dp/0671027034

    55 min
  2. 09/22/2025

    From Rock & Roll To Faith-Driven Purpose and Family Legacy with Jordan Goodfellow

    Jordan Goodfellow was sick of being told he was "non-essential" by the state of Colorado, so packed up his family and moved to Florida, where his business has expanded and his faith has impacted a ton of lives. It's been just one of many chapters of his life where an adventure has brought him the chance to learn, grow, and share his faith. From touring with Linkin Park (and being the only guy not drinking and partying) to surviving COVID while running a business that relied on in-person events, this episode is packed with stories of real resilience, and a life forged by overcoming challenge. This is what it means to be a business owner in Florida, a father, a man of faith, and someone who makes every day of their life count toward a dream and vision bigger than themselves. In This Episode: 0:00 Intro 2:11 The start of GigRent 11:52 Rock concerts, temptation, and faith 22:46 How Jordan found his way into AV Tech 30:43 The role Jordan's wife played in his success 40:23 Anger and forgiveness 48:36 How faith impacts leadership 59:22 The hit that nearly knocked him out... 1:08:29 Surviving COVID as a live-event business owner 1:11:48 Legacy Mentioned: GigRent: https://gigrent.com/ The Big Ass Calendar by Jesse Itzler: https://thebigasscalendar.com/ Extreme Ownership by Jocko Willink: https://www.amazon.com/dp/B0739PYQSS/ Unreasonable Hospitality by Will Guidara: https://www.amazon.com/dp/0593418573/

    1h 26m

About

The Florida Forge is the podcast spotlighting Florida entrepreneurs, business owners, and leaders who are building legacy-driven companies. We dive into real stories of growth, grit, and generational impact, highlighting what it takes to lead with purpose and build a lasting business in the Sunshine State.