The Fold

The Spinoff
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The Fold

Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff. We'd love it if you're able to take a few minutes to fill out this short survey about The Fold so we can learn more about our listening community and what you'd like to hear on this series. Please click here to fill out the survey.

  1. 1일 전

    An aggressive Substack moves to the heart of the creator economy

    Substack co-founder Hamish McKenzie grew up in small town South Island, but is now one of the most influential figures in US media (according to New York magazine). That’s because the platform, which started out with paid newsletters, is now starting to establish itself in social, audio and video. Hamish joins Duncan to discuss its latest moves, its relationship with legacy media and whether it can become a “new economic engine for culture” across all mediums without risking total enshittification. Learn more about your ad choices. Visit megaphone.fm/adchoices

    53분

  2. 3일 전

    A new character enters the scene at NZ on Air, and what Matt Heath says about ZB's future

    The Spinoff’s editor-at-large Toby Manhire joins Duncan Greive to discuss SXSW and the launch of Auckland FC, and what each says about the vitality of Sydney and Auckland. Duncan toplines the Campaign Brief and Nine drama in Australia, which shows where that country is (still) at, in some ways. Next, they hit SPADA’s warnings about the future of screen production in New Zealand, and what that industry should understand about new NZ on Air board member Philip Crump. Finally, they talk about the end of Matt and Jerry on Hauraki, and the optionality Heath gives to Newstalk ZB. Learn more about your ad choices. Visit megaphone.fm/adchoices

    48분

  3. 10월 14일

    Where to now for TVNZ?

    It's a week since TVNZ shocked the media with a proposal to shut down 1news.co.nz and merge news with content. Glen Kyne joins Duncan Greive on The Fold to discuss the merits of the approach, what it implies about the future of the business, and other ways it might save $30m and provide a pathway to a sustainable future. Plus – reflections on the debut of Stuff's HOW:TO, and what it might mean for New Zealand media. Learn more about your ad choices. Visit megaphone.fm/adchoices

    39분

  4. 10월 9일

    Motion Sickness on their wild journey from Dunedin to Cannes

    Sam Stuchbury founded Motion Sickness as a brand and advertising agency in a flat in Ōtepoti. 10 years on, it has become known for powerful campaigns like 'Proud to be Māori' and 'Rep your Suburb' for Whānau Ora. The company dominated the Axis Awards and picked up silver in the Global Agency of the Year awards in London. Stuchbury and Motion Sickness head of strategy Hilary Ngan Kee join Duncan Greive to talk about the company's unconventional journey, the radically changing nature of the ad industry, and how local independents compete and often win against giant multinational groups. Learn more about your ad choices. Visit megaphone.fm/adchoices

    45분

  5. 10월 7일

    Google threatens to abandon news in NZ. What comes next?

    On Friday afternoon, Google published a post to its little-read New Zealand blog, one which immediately sent shockwaves through the local news media. It confirmed what had been rumoured – that if the Fair Digital News Bargaining Bill passes in its current form, Google will pull news from all its systems and services, and cancel all its agreements with local news media. It sets up an enormously high stakes staredown with the government, with a weakened and embattled news media squeezed between. Glen Kyne joins Duncan Greive to set up the stakes, and suggest a possible compromise. Then they look at the end of Stuff Audio, and why it makes sense, even if Stuff staff must be exhausted by all this change. Learn more about your ad choices. Visit megaphone.fm/adchoices

    36분

  6. 10월 2일

    Could live events be the TV commercials of the future? Spark thinks so

    Matt Bain spent a career working across prestige brands in digital contexts before returning to New Zealand to become Data and Marketing Director (CMO in all but name) of the telco-turned-digital services provider that is Spark. It's one of the biggest marketing jobs in the country, with a budget to match – but figuring out what Spark is and how it sells itself isn't easy, especially given its recent market travails. Matt joins Duncan to talk about the difference between brand and retail, reflect on Spark's recent Game Arena event, and explain why a live show can replace a TVC at the heart of a modern marketing campaign. Learn more about your ad choices. Visit megaphone.fm/adchoices

    39분

  7. 9월 30일

    What the hell happened to traffic? + Stuff's pivots and RNZ's regrets

    Anna Rawhiti-Connell is head of audience for The Spinoff, but spent most of the last decade working in social media for BNZ and the Auckland Theatre Company. She joins Duncan to do a deep dive into the changing nature and shape of social platforms – specifically what happened to links, and therefore traffic. Then they discuss two changes at Stuff – the end of Newsable, and the removal of vertical video from its homepage – before discussing the way RNZ handled the removal of a podcast episode. Learn more about your ad choices. Visit megaphone.fm/adchoices

    53분

  8. 9월 25일

    Have advertisers forgotten how to build brands?

    James Hurman is a globally recognised expert in advertising effectiveness – and believes many businesses have become transfixed by generating present day sales through social and search, at the expense of those in the future, generated by brand building on other surfaces. Together they examine what New Zealand's large advertisers and media agencies are doing with their advertising spend. Learn more about your ad choices. Visit megaphone.fm/adchoices

    50분
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Conversations about the intersections of media, culture and technology in New Zealand, hosted by Duncan Greive, founder of The Spinoff. We'd love it if you're able to take a few minutes to fill out this short survey about The Fold so we can learn more about our listening community and what you'd like to hear on this series. Please click here to fill out the survey.

정보

  • 채널
    The Spinoff
  • 제작진
    The Spinoff
  • 방송 연도
    2019년 - 2024년
  • 에피소드
    228
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    전체 연령 사용가
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    © The Spinoff
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    The Fold

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