The Formula with Peter Roth

Peter Roth

Conversations with proven founders revealing the real tools, resources, experts and strategies behind their success. No fluff, no rah rah, no theory and no beginners - only what actually worked to drive 7+ figures. Come ready to take notes.

  1. 4d ago

    The BEST Marketing Strategy to GROW Any Business

    The BEST Marketing Strategy to GROW Any Business In this episode, Jason Wojo breaks down one of the biggest questions every entrepreneur and business owner needs to answer: *what marketing strategy actually creates real business growth?* Many business owners spend their time chasing more followers, building their personal brand, obsessing over competitors, buying unnecessary tools, jumping between marketing strategies, or focusing on things that make them feel productive without actually generating more customers or revenue. Jason explains what business owners should actually focus on if they want to build a profitable, scalable, and sustainable company — and why the best marketing strategy often comes down to mastering the fundamentals that consistently create attention, conversations, customers, and sales. We discuss the difference between being busy and making real progress, why developing valuable sales and marketing skills matters more than chasing appearances, and how business owners can identify the activities that directly contribute to customer acquisition, revenue, and long-term growth. The conversation also covers how to prioritize your time as an entrepreneur, where most business owners waste their marketing budget and energy, why execution matters more than constantly searching for the next strategy, and how focusing on the right fundamentals can completely change the trajectory of a company. Jason shares his perspective on what separates successful entrepreneurs from business owners who remain stuck, including the importance of understanding your market, improving your offer, mastering sales, creating effective marketing systems, generating qualified leads, and eliminating distractions that do not produce meaningful results. We also discuss why entrepreneurs often mistake attention for revenue, how social media can distort what successful marketing actually looks like, and why having thousands of followers means very little if your marketing does not consistently generate customers. If you're trying to figure out the best marketing strategy to grow your business, this episode breaks down the principles that matter most — from generating attention and building demand to converting leads into paying customers and creating systems that can scale. This episode is essential for entrepreneurs, CEOs, founders, sales professionals, marketers, and small business owners who want to improve their marketing, acquire more customers, increase revenue, eliminate distractions, and understand what actually drives sustainable business growth. Whether you're starting your first business, trying to scale an existing company, or feel like your current marketing strategy isn't producing enough results, this conversation with Jason Wojo will help you rethink your approach and focus on what actually grows a business. 🔗 Connect with Scalify: Ready to create more conversations, follow up with more leads, book qualified appointments, reduce no-shows, and build a stronger sales pipeline? Visit Scalifyco.com to learn more. Enjoyed the episode? Subscribe and turn on notifications so you never miss a deep dive into entrepreneurship, business growth, sales, marketing, leadership, customer acquisition, and scaling a successful company. Jason Wojo Instagram: https://www.instagram.com/thejasonwoj... LinkedIn: LinkedIn: jason-wojo Facebook: Facebook: TheJasonWojo YouTube: @jasonwojoofficial Website: https://www.officialjasonwojo.com/ Connect with Peter 👤 Peter Roth 📘 Facebook → / officialpeterroth 📸 Instagram → / official_peter_roth 📸 Instagram → / scalifyco #business #podcast

  2. Aug 5

    What You Should ACTUALLY Focus On to Make Your Business Successful

    What Business Owners Should Actually Focus On to Win In this episode, Jason Wojo breaks down one of the biggest problems holding entrepreneurs and business owners back: focusing on the wrong things. Many business owners spend their time chasing more followers, building their personal brand, obsessing over competitors, buying unnecessary tools, changing strategies too quickly, or focusing on things that make them feel productive without actually moving the business forward. Jason explains what entrepreneurs should actually be focusing on if they want to build a profitable, scalable, and sustainable business. We discuss the difference between being busy and making real progress, why developing valuable skills matters more than chasing appearances, and how business owners can identify the activities that directly contribute to revenue, customer acquisition, sales, and long-term growth. The conversation also covers how to prioritize your time as an entrepreneur, where most business owners waste their energy, why execution matters more than constantly searching for new strategies, and how focusing on the right fundamentals can completely change the trajectory of a company. Jason shares his perspective on what separates successful entrepreneurs from business owners who remain stuck, including the importance of improving your skills, understanding sales and marketing, becoming better at solving problems, focusing on revenue-generating activities, and eliminating distractions that do not produce meaningful results. We also discuss why entrepreneurs often mistake movement for progress, how social media can distort what success in business actually looks like, and why the most important things you can build aren't always the things people can see. This episode is essential for entrepreneurs, CEOs, founders, sales professionals, and small business owners who want to become more effective, make better decisions, eliminate distractions, and understand what actually deserves their attention when building a successful company. Whether you're starting your first business, trying to scale an existing company, or simply feel like you're working constantly without making enough progress, this conversation with Jason Wojo will help you rethink what you're focusing on and identify what actually matters. 🔗 Connect with Scalify: Ready to create more conversations, follow up with more leads, book qualified appointments, reduce no-shows, and build a stronger sales pipeline? Visit Scalifyco.com to learn more. Enjoyed the episode? Subscribe and turn on notifications so you never miss a deep dive into entrepreneurship, business growth, sales, marketing, leadership, and scaling a successful company. Connect with Peter 👤 Peter Roth 📘 Facebook → / officialpeterroth 📸 Instagram → / official_peter_roth 📸 Instagram → / scalifyco #business #podcast

  3. Jul 30

    The Real Reason 99% of Businesses Fail

    The Real Reason 99% of Businesses Fail In this episode, Joey Lieber, Head of FBX Brokers and a business expert who closes a deal approximately every three days, reveals the real reasons why 99% of businesses fail. Most entrepreneurs assume businesses fail because they lack funding, customers, or a strong product. However, the deeper problem is often the offer. When a business has an unclear offer, weak positioning, inconsistent customer acquisition, poor margins, or no compelling reason for customers to buy, growth becomes nearly impossible. Joey breaks down what separates successful businesses from companies that struggle, stagnate, or eventually shut down. We discuss how to create a business offer that customers actually want, how to communicate value clearly, why some offers convert while others are ignored, and the common mistakes that prevent business owners from generating consistent revenue. The conversation also covers the importance of understanding your target customer, solving a painful problem, creating a strong value proposition, pricing your offer correctly, building predictable sales systems, and developing a business model that can grow without relying entirely on the founder. With Joey’s experience closing business transactions and working directly with business owners, he provides a unique perspective on what makes a company valuable, profitable, scalable, and attractive to potential buyers. This episode is essential for entrepreneurs, CEOs, founders, sales professionals, and small business owners who want to strengthen their offers, increase sales, avoid costly mistakes, and build a business that can survive long term. Whether you are launching a new company, struggling to grow an existing business, or considering selling your company in the future, this conversation will help you understand why businesses fail and what you can do differently. 🔗 Connect with Scalify: Ready to create more conversations, follow up with more leads, book qualified appointments, and build a stronger sales pipeline? Visit Scalifyco.com to learn more. Enjoyed the episode? Subscribe and turn on notifications so you never miss a deep dive into building, growing, scaling, and selling a successful business. Connect with Peter 👤 Peter Roth 📘 Facebook → / officialpeterroth 📸 Instagram → / official_peter_roth 📸 Instagram → / scalifyco #business #podcast

  4. Jul 24

    The Real Reason 99% of Businesses Never Sell

    Why 99% of Businesses Are Unsellable In this episode, Claudio breaks down a hard truth that most entrepreneurs never consider: 99% of businesses are practically unsellable. Many business owners spend years increasing revenue, finding customers, and growing their companies, only to discover that they have built themselves a demanding job rather than a valuable, transferable asset. If the business cannot operate without the owner, has inconsistent profits, lacks documented systems, or depends too heavily on a few customers, potential buyers may see it as too risky to acquire. We discuss what actually makes a business valuable, why revenue alone does not determine what a company is worth, and the mistakes that prevent business owners from eventually selling. Claudio explains the importance of recurring revenue, predictable cash flow, strong profit margins, documented processes, reliable leadership, customer diversification, and building a company that can operate independently of its founder. This conversation is essential for entrepreneurs, CEOs, founders, and small business owners who want to build more than just a profitable company. It is about creating a business that can eventually be sold, acquired, or passed on without everything falling apart when the owner steps away. Whether you are planning to sell your business soon or want to build long-term enterprise value, this episode will help you understand what buyers are looking for and how to avoid becoming part of the 99% of businesses that are unsellable. 🔗 Connect with Scalify: Ready to take control of your lead generation? Visit Scalifyco.com to learn more. Enjoyed the episode? Subscribe and turn on notifications so you never miss a deep dive into building, growing, scaling, and selling a successful business. Connect with Today’s Guest 👤 Peter Roth 📘 Facebook → / officialpeterroth 📸 Instagram → / official_peter_roth 📸 Instagram → / scalifyco

  5. Jun 17

    NFL Player's Brutal Reality After Football

    Marques Ogden played offensive tackle in the NFL, built an eight-figure construction empire after football, and then lost every single penny. He hit rock bottom at $8.25 an hour. In this episode, I press him on the exact operational mistakes, ego-driven decisions, and business failures that no other interviewer has dug into. This isn't the polished motivational version of the story. We get into the specific contracts, hiring decisions, and cash flow disasters that blew up his construction business. Marques also reveals what happened to his inner circle when the money disappeared, how he clawed his way back as a keynote speaker and CEO, and the frameworks from his bestselling book "The Success Cycle" that business owners can apply immediately. Whether you're building your first company or scaling past seven figures, the lessons in this conversation could save your business. 🔑 What You'll Learn: • The specific operational mistakes that destroyed an eight-figure company • How ego drives entrepreneurs to make fatal business decisions • What happens to your relationships when you lose everything • The "Success Cycle" framework for business owners who feel things starting to crack • Why Marques went from NFL lineman to $8.25/hr and how he rebuilt • The truth about his businesses Grind Goods and Agoge Life that nobody asks about 📚 Marques Ogden's Books: • "The Success Cycle" • "Sleepless Nights" 🔗 Connect with Marques Ogden: • Website: https://marquesogden.com/ • Instagram: https://www.instagram.com/marquesogden/ • Podcast: "Get Authentic with Marques Ogden" on Apple Podcasts and Spotify • LinkedIn: https://www.linkedin.com/in/marquesogden 🔗 Connect with Peter Roth & The Formula: • YouTube: https://www.youtube.com/@theformulawithpeterroth • Scalify Call Centers: https://www.scalifyco.com/ #MarquesOgden #TheFormulaWithPeterRoth #NFLtoBankrupt #Entrepreneurship #BusinessFailure

  6. Apr 4

    Owning the Growth Process

    Are you chasing leads like a gambler at a slot machine, or are you building a predictable engine like an investor? In this episode, we break down the fundamental difference between outsourcing your growth and owning your process. We explore the "Solar Bro" shakeout, the brutal reality of high-urgency niches like roofing and HVAC, and why the "accountability culture" is finally catching up to those making empty business promises. Whether you are struggling with the human element of a call center or trying to decide which business model is truly scalable, this conversation provides a roadmap for moving from "one foot out the door" to having real skin in the game. Key Takeaways Investor vs. Gambler Mindset: Many contractors treat lead generation like gambling because they outsource the process instead of owning it.The Problem with BPOs: Rented call centers often prioritize their own paycheck over the client's final outcome or happiness.The "Solar Bro" Shakeout: The solar industry is becoming significantly harder as tax credits shift, forcing a move from "easy savings" to a mature, long-term sales approach.Urgency is Everything: Business models like roofing and AC repair succeed on immediate necessity, whereas solar lacks a "solar emergency" to drive sales.Timestamps 0:00 – Why most contractors chase leads like gamblers.2:15 – The negative connotation of outsourced call centers.4:30 – Why Solar is the most brutal business model to operate.6:45 – The "Solar Bro" migration and the end of easy tax credits.8:50 – Accountability Culture: Why roofers will hold you to your word.11:10 – What makes a business truly scalable?.13:40 – The "2% Rule": How minor involvement changes the lead experience.16:00 – The biggest challenge: Training good callers.🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more. Enjoyed the episode? Hit the Subscribe button and turn on notifications so you never miss a deep dive into scaling your business! Connect with today’s Guest 👤 Peter Roth 📘 Facebook →   / officialpeterroth 📸 Instagram →   / official_peter_roth 📸 Instagram →   / scalifyco   #LeadGeneration #RoofingBusiness #SolarIndustry #SalesTraining #BusinessScaling #EntrepreneurLife #CallCenter #Accountability #MarketingStrategy #ContractorSuccess

    Owning the Growth Process
  7. Apr 3

    High-Volume Success

    In this episode, we dive deep into the mindset shift required to move from ruthless, "one-sided" transactions to building a massive business engine fueled by mutual success. We explore why treating professional relationships with the same gravity as a marriage is the ultimate secret to long-term scaling and why "thinking big" starts with ensuring your partner wins first. From the mechanics of high-volume outbound telemarketing to defining what a "qualified lead" actually looks like in a $50M+ business, this conversation is a masterclass in operational growth and relational integrity. Key Takeaways The Win-Win Mandate: True success only exists when both parties benefit; if it’s a one-sided transaction, it’s a failure.Marriage-Level Commitment: Approaching every client and partner relationship with long-term intent ensures that money flows naturally in both directions.The Growth Engine: Scaling requires high-volume data acquisition and a willingness to sift through hundreds of thousands of records to find quality.Qualified Lead Philosophy: A lead isn’t just a "perfect" buyer; it’s anyone with a problem you can solve through a full professional assessment. Timestamps 0:00 – The "One-Sided" Transaction: Learning from past mistakes.1:45 – Why business relationships should be treated like a marriage.3:12 – The "Win-Win" or "No Deal" philosophy.5:30 – How to identify the right business partner.7:15 – The mechanics of building virtual outbound call centers.9:40 – Why cold calling doesn’t work for every industry.11:55 – High-volume data vs. internal pipelines.14:20 – Redefining the "Qualified Lead" for massive growth. 🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more. Enjoyed the episode? Hit the Subscribe button and turn on notifications so you never miss a deep dive into scaling your business! Connect with today’s Guest 👤 Peter Roth 📘 Facebook →   / officialpeterroth 📸 Instagram →   / official_peter_roth 📸 Instagram →   / scalifyco   #BusinessGrowth #Entrepreneurship #WinWin #SalesStrategy #LeadGeneration #ScalingUp #BusinessMindset #Telemarketing #ProfessionalRelationships #MarketingStrategy

    High-Volume Success
  8. Apr 2

    Call Center Domination

    In this episode, Peter Roth breaks down how he turned cold outreach into a powerful, scalable lead generation machine. From humble beginnings using VAs to building fully managed call centers, this conversation reveals how real estate professionals can take control of their pipeline, generate consistent appointments, and close more deals. If you're tired of unpredictable marketing and want a system that actually works this is it. Key Takeaways:  Cold outreach is still one of the most effective lead generation strategies  Owning your call center gives you full control over your pipeline  Success comes from systems, training, and consistency not just techTimestamps: 00:00 – Introduction & Background  01:12 – How Cold Outreach Changed Everything  03:05 – From VAs to Professional Call Centers  05:10 – Why Owning Your System Matters  07:02 – What a Call Center Really Is  09:15 – How Appointment Setting Works  11:30 – Predictive Dialers Explained  14:05 – Why Training Beats Technology  16:20 – Who Makes the Calls? (Skills & Expectations)  19:10 – Handling Sophisticated Clients  21:45 – What is Skip Tracing?  24:30 – Data Accuracy & Lead Quality  27:15 – “Spray and Pray” vs Smart Outreach  29:40 – Owning vs Renting Your Lead System  32:10 – Speed to Launch & Fast Results  34:20 – Final Thoughts & How to Get Started 🔗 Connect with Scalify: Ready to take control of your lead gen? Visit Scalifyco.com to learn more. Enjoyed the episode? Hit the Subscribe button and turn on notifications so you never miss a deep dive into scaling your business! Connect with today’s Guest 👤 Peter Roth 📘 Facebook →   / officialpeterroth 📸 Instagram →   / official_peter_roth 📸 Instagram →   / scalifyco  Hashtags: #RealEstateLeads #LeadGeneration #ColdCalling #CallCenter #RealEstateMarketing #AppointmentSetting #SalesSystems #BusinessGrowth #Entrepreneurship

    Call Center Domination

About

Conversations with proven founders revealing the real tools, resources, experts and strategies behind their success. No fluff, no rah rah, no theory and no beginners - only what actually worked to drive 7+ figures. Come ready to take notes.