The Founders Journey

Andrew Cooney
  • 0.0 (0)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY

The Founders Journey is about more than creating a business. It’s a turbulent, exciting, overwhelming pursuit to see what we are capable of. Not just as business owners, but as people. It requires learning new skills, meeting the right people and continually challenging and upgrading our way of thinking, to be able to handle the next level of our entrepreneurial journey while building a life that we love. This is not an easy path, so I want to invite you in to learn from other founders and industry leaders on their lessons, their skill sets and how to take the next step that’s right for you.

Episodes

  1. 05/09/2025

    3 Shifts I Made To Create My Biggest Month in Business

    In this episode, I share how I took my podcast agency from $22k as my biggest month (12 months ago) into a $35K/month, and potentially my first ever $50k month — and the exact shifts that I believe made it happen. Follow me here:Instagram - https://www.instagram.com/andrewcooneyLaunch a podcast with us: https://www.thinkloud.com.au 00:00:00 – Intro00:00:48 – Locked In $36K – Here’s How It Happened00:01:30 – The 3 Game-Changing Shifts I Made00:01:48 – #1: Why I Finally Hired a Business Coach00:05:45 – #2: Growing My Team (Even When It Felt Risky)00:08:09 – #3: The Offer Tweak That Changed Everything00:12:23 – How My Energy Shift Attracted High-Ticket Clients00:14:10 – What’s Next: Scaling Smarter in 2025Podcast agency growthHow to grow a content agencyScaling a service businessBusiness growth mindset shiftsHow to build a $50k/month agencyFounder journey podcastOffer refinement for coachesHiring your first VASystemising podcast productionAuthority and lead generation with podcasts

    16 min

  2. 04/25/2025

    Why Most Entrepreneurs FAIL To Reach Their Full Potential!

    In this conversation, Josh Osborne opens up about hitting rock bottom in business and life—and how that moment became the catalyst for reinventing his identity, his value, and ultimately, his entire business model. From battling internal beliefs of “not being enough” to understanding the true intangible value a business offers, Josh shares the exact mindset and practical frameworks that helped him go from near-bankruptcy to his best year ever. Whether you're a solo entrepreneur, creative service provider, or growing company stuck in a plateau, this episode will inspire you to realign with your unique story, own your value, and confidently communicate it to your audience. 💥 Topics we cover: * Rebuilding after business failure * Understanding and communicating your value proposition * Shifting from need-based selling to solution-driven marketing * How internal beliefs directly affect business outcomes * Practical tools for pricing, quoting, and packaging offers * Creating content that connects through identity and purpose Learn more about Josh here:https://www.joosproductions.com/ https://www.instagram.com/joosproductions/ Follow me here: https://www.instagram.com/andrewcooney Work with my podcast agency: https://www.thinkloud.com.au https://www.instagram.com/thinkloudofficial 00:00:00 – Introduction 00:00:52 – Removing Mental Blocks Around Value 00:02:44 – Knowing Your Business Numbers = Knowing Your Worth 00:04:54 – How to Communicate Value So Clients Say Yes 00:07:31 – Where True Business Value Actually Begins 00:09:04 – How Audience Perception Shapes Your Value 00:10:15 – The Link Between Self-Worth and Business Results 00:12:06 – Why Clarity Is the Root of Business Problems 00:13:59 – Client Expectations vs. Delivered Value 00:15:18 – Breaking Limiting Beliefs Blocking Your Growth 00:17:03 – Unlocking the Power of Your Uniqueness 00:18:19 – Crafting a Strong Unique Selling Proposition (USP) 00:21:34 – Owning and Charging What You're Worth 00:23:07 – Transforming Your Business From the Inside Out 00:27:44 – How Internal Shifts Drive Real Business Growth 00:31:18 – Tools That Help You Communicate Value Clearly 00:36:36 – Mastering the Art of Intangible Value Communication 00:40:37 – Aligning Personal and Business Values for Impact 00:42:41 – Overcoming Limiting Beliefs Holding You Back 00:46:27 – Telling a Brand Story That Reflects Your True Value 00:49:35 – Understanding Your Audience to Create Real Connection 00:50:03 – How Brand Identity Affects Perceived Value 00:52:25 – Why Self-Awareness Is a Superpower in Business 00:56:24 – Finding Purpose That Fuels Profit 01:01:44 – Mentorship, Accountability, and Real Business Growth 01:03:29 – The Hero's Journey: Embodying Truth in Business 01:05:43 – Final Thoughts: Owning Your Unique Path to Value how to charge what you're worth knowing your value in business business mindset shift value-based pricing strategy brand storytelling for business how to grow your business entrepreneur mindset transformation overcome self-doubt in business how to communicate your value

    1h 10m

  3. 04/10/2025

    The No-Fluff Guide to Content Marketing for Founders And Businesses

    In this episode, I dive deep with Alan Howle, the brains behind a wildly efficient content agency, Triple Effect Media that helps founders and service-based businesses turn 2 days of filming into 6 months of impactful video content.  Alan shares how he broke free from the "videographer for hire" trap, built a full-stack marketing machine, and now works only with long-term, high-value clients. Expect insights on scripting that converts, authentic storytelling, building scalable content systems, and running ads that actually work.  If you’re a founder or business owner looking to create content that builds real authority (without burning out), this one’s a masterclass. Connect with Alan https://www.tripleeffect.com.au/ https://www.instagram.com/alanhowle/ Follow Me Here:⁠https://www.instagram.com/andrewcooney Work with my Agencyhttps://www.thinkloud.com.au 00:00:00 – Intro: Scaling Your Content the Smart Way 00:00:18 – Why Long-Term Vision Wins in Content Marketing 00:01:10 – The Interview Starts: Behind the Content Machine 00:01:42 – How This Agency Turns 2 Days Into 6 Months of Content 00:02:52 – The Power of Niching Down for Business Growth 00:04:11 – How Systems Make Content Creation Scalable 00:05:48 – Why Focus Is the Founder's Superpower 00:08:58 – How the 6-Month Content Offer Was Born 00:11:38 – Customizing Content Strategy for Different Clients 00:11:58 – Why Clarity in Your Offer Attracts Better Clients 00:14:46 – The One-Offer Strategy That Changed Everything 00:15:41 – Tracking Content to Maximize Retention and Results 00:16:08 – Turning Content Into Leads: How to Run Targeted Ads 00:16:53 – Scaling With Remote Teams and Local Videographers 00:18:22 – Inside the Backend of a Content Agency System 00:18:48 – How to Script Content That Actually Converts 00:20:17 – Using Personal Stories to Build Trust & Authority 00:22:01 – Why Consistency Builds Long-Term Brand Power 00:22:59 – What Results Really Mean for Different Clients 00:24:54 – Client Onboarding + Filming System Explained 00:26:02 – Editing, Scheduling & Approval: The Production Workflow 00:26:38 – How to Build a Rockstar Team for Content Delivery 00:27:36 – Communication Secrets for Creative Team Success 00:30:03 – Hiring Editors That Match Your Vision 00:30:54 – How This Agency Publishes to All Platforms Without Automation 00:31:16 – Why Content Scheduling Is Still Manual (And How They Manage It) 00:32:48 – What Makes an Ad Actually Convert in 2025 00:35:23 – How Energy and Authenticity Impact Content Performance 00:39:29 – Future of Content Marketing: Real, Raw & Human 00:42:50 – Why Vulnerability Is Your Content Superpower 00:44:11 – Overcoming Fear of Public Speaking on Camera 00:46:19 – How to Create Powerful Content in 1 Hour a Week 00:46:39 – Different Video Types That Grow Authority & Trust 00:47:25 – A Fitness Coach Asks: How Should I Start? 00:47:56 – Content Strategy Tips for Fitness Professionals 00:49:36 – High-Impact Content Ideas for Personal Trainers 00:51:33 – Final Thoughts and Episode Wrap-Up content marketing for business owners video content strategy content creation systems personal brand authority content batching for founders long-form content to short-form high-converting content strategy storytelling for brands content that drives leads founder marketing tips videographer to content agency full-service content production content marketing agency model how to film content efficiently content that builds trust scaling a content agency

    52 min

  4. 03/27/2025

    How to Build A Business That Works Without You 24/7

    I sat down with Jess Whatman, founder of Agent Sync, to unpack what it really takes to scale your business using high-level virtual assistants. She ran me through how I can implement them into my business, and helped me see the areas I need to really let go of, so that I can focus on scaling. We chat on: 👉🏽 Why so many founders wait until they're in pain to hire help 👉🏽 The difference between a $5 VA and her elite VA’s 👉🏽 Jess’s journey from hiring her first social media VA to building a 100+ person remote team 👉🏽 The mindset shift required to delegate and grow 👉🏽 The best way to train your team and delegate tasks 👉🏽 How one client went from drowning in admin to having most of her time back Whether you’re a founder, podcaster, or creative agency owner — this episode will inspire you to stop doing it all yourself and build the systems that free you up to grow. Follow Jess here: Instagram - https://www.instagram.com/jesswhatman_agentsync/ https://www.instagram.com/agentsync_/ Website: https://agentsync.com.au/ Follow Me Here: ⁠https://www.instagram.com/andrewcooney Https://www.thinkloud.com.au Buy Back Your Time by Dan Martell - https://www.buybackyourtime.com/ 00:00:00 – The Wake-Up Call That Changed Everything 00:00:57 – Meet Jess Whatman: VA Agency Founder 00:02:01 – What is a VA Agency  00:03:04 – The Hidden Costs of Hiring the Wrong VA 00:05:00 – The Secret Sauce to Vetting Rockstar Virtual Assistants 00:05:58 – Inside a 100+ Person VA Team (And How It’s Structured) 00:06:43 – Who Should Your First VA Hire Be?  00:08:56 – Why a Social Media VA Was My Game-Changing First Hire 00:11:14 – Why Founders Struggle to Let Go (And How to Fix It) 00:12:00 – How One Hire 2X’d the Business: The Power of an Operations Manager 00:15:45 – From Entry-Level to Elite: Understanding VA Roles & Value 00:16:24 – Behind the Scenes: My Personal Journey With VAs 00:18:08 – Can’t Afford a VA? Why That Mindset is Holding You Back 00:21:32 – I unpack what I want to delegate 00:27:07 – Step-By-Step: How to Start Delegating Without Chaos 00:31:58 – This One Hire Completely Transformed My Business 00:34:12 – Delegation + Automation = Founder Freedom 00:36:52 – Cash Flow, Overheads & The Shift From Freelancer to CEO 00:39:26 – The Proven Method to Train Your First VA 00:44:56 – Real Case Study: The VA Who Changed a Business Owner’s Life 00:48:37 – Outsourcing Your Life: How to Value Your Time Like a CEO 00:50:49 – Why Founders Must Prioritize Self-Leadership & Growth 00:52:26 – Where The Best Clients Really Come From  00:53:02 – One Life Summit 00:56:09 – Why Real Conversations Beat Instagram DMs Every Time 00:57:59 – In-Person Events vs. Online Learning: What Actually Works Virtual assistants for entrepreneurs How to hire a VA Scaling your business with VAs Business delegation strategies Podcast agency growth Buy back your time Dan Martell Business operations VA Online business manager Remote team systems Creative agency scaling How to scale a service-based business Hiring your first VA step-by-step What tasks should I delegate as a founder? VA agency vs freelance platforms How to stop working in your business

    1h 1m

  5. 03/13/2025

    Most People Can’t Succeed, Because They Don’t Understand This - Jaguar Heart

    This conversation will likely challenge your beliefs, push you out of your comfort zone, and might even trigger you—but that’s exactly why you need to hear it. We discuss: ✔️ The individuation process; what it is, why it's important and what is on the other side of it. ✔️ What is truly in the way of getting what we want, and how to break free from the "prisons" ✔️ The war on masculinity and how it affects modern men, and society as a whole ✔️ The power of adaptability and pivoting in business ✔️ How to find authenticity, freedom, and purpose Jaguar Heart is a Therapist, having worked with over 6000 people to free them from the mental prisons they sat within for many years. His work is very different to a traditional therapist. He explains it as "excavation of the mind", and his techniques are direct, to the point, and only for those who are ready to leave their old self at the door. If you like this episode, i'd love if you could share it. If you have some thoughts, leave them in the comments. I'd love to hear them. 00:00:00 - Introduction 00:02:33 - Jaguars Unique Approach 00:03:23 - The Individuation Process 00:04:57 - The Journey to Becoming a Therapist 00:09:26 - The Role of Clinical Psychology 00:10:22 - Being Exiled to New Zealand 00:16:55 - Becoming Self Reliant 00:17:34 - Rites of Passage into Manhood 00:24:07 - The Importance of Adaptability 00:29:53 - Understanding Loneliness 00:31:52 - Understanding Individuation 00:45:31 - Healthy & Unhealthy Masculinity 00:48:36 - The Misunderstanding of Emotional Availability 00:50:21 - Inversion of Healthy and Unhealthy Masculinity 00:55:22 - What does freedom mean? 00:57:20 - The Future of Coaching 01:01:51 - How to overcome victimhood 01:03:42 - How to earn success Follow Jaguar Here: https://www.instagram.com/purejaguar Follow Me Here: https://www.instagram.com/andrewcooney

    1h 9m

  6. 03/11/2025

    This Is The Founders Journey - Start Here

    In this episode, I share my path from school, to building a podcast production agency, the lessons I’ve learned, and why this podcast exists. 00:00:00 - Introduction 00:00:42 - Why This Podcast? 00:01:03 - My Personal Journey 00:02:41 - The Why Behind the Podcast 00:05:36 - My First Business 00:07:59 - Bace Mind & Movement Gym 00:08:55 - Bridge the Gap 00:10:10 - The Elite Builder 00:11:16 - How I Found My Passion 00:12:18 - How My Agency Started 00:13:10 - Conclusion If you enjoyed this episode, it would mean a lot if you left a review, or your thoughts in the comments. Instagram - https://www.instagram.com/andrewcooneyYouTube - https://www.youtube.com/@andrew.cooneyTikTok - https://www.tiktok.com/@andrew_cooneyThreads - https://www.threads.net/@andrewcooney?hl=en

    14 min
  • 6 Episodes

About

The Founders Journey is about more than creating a business. It’s a turbulent, exciting, overwhelming pursuit to see what we are capable of. Not just as business owners, but as people. It requires learning new skills, meeting the right people and continually challenging and upgrading our way of thinking, to be able to handle the next level of our entrepreneurial journey while building a life that we love. This is not an easy path, so I want to invite you in to learn from other founders and industry leaders on their lessons, their skill sets and how to take the next step that’s right for you.

Information

  • Creator
    Andrew Cooney
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Explicit
  • Copyright
    © Andrew Cooney
  • Show Website
    The Founders Journey