The Friday Society Alexa Cawley

In this episode, we go deep into how to create sales copy on social media and in your sales emails that feel exciting, good, and NOT cringey! We've all been there, and it's time we talk about it. 

In this episode we cover: 
Copy is your greatest sales personAll the times we’ve have been really excited about buying something — that's an exchange of excitement, and people feel that way about US!Remember a time you were really stoked to buy something and reflect on thatThe difference between the sales funnel and the buyers journeyEarn your right to pitch your productDon’t be afraid to talk about client objectionsWhat is the cost of them NOT doing your thing?Consider your money-back guarantee and putting those right near the CTAFuture frame for your client “a year from now…”Always have a theme for an email if you can Find Megan here! 
Website: megansmyth.comInstagram: @copbymegFree Market Research Cheat SheetTo keep up with me on instagram, follow me @foreverfriday.co
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Resources from the episode: 
2022 analysis workbookEpisode 10 with Gabby Cohen Nurture Sequence podcast episodeNurture sequence visual representation Full blog postTo keep up with me on instagram, follow me @foreverfriday.co
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WOW this one is PACKED. We get into...
The breakdown of a great class How much autonomy do you give your instructors vs. how much of a formula should you follow (from a branding perspective)? How to protect your business from a rockstar instructor or pillar leavingand so much more.

To hear my episode on The Fitness Career Master Podcast and check out their show, click here!
To learn more about Fitness Career Master, click here
To learn more about Shay's work, click here

Enjoy!!
To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
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Hey everyone! We've got such a great episode centered all around core values & instructor development. Noël's story is just amazing -- and the companies she's worked for has informed her hospitality strategy that is world class. 

We get into: 
Being a part of Soulcycle’s initial training groups and not getting a teaching job “There’s a very big difference between being able to teach a good class, and teaching your instructors to do the same” How her past experience working for the top hospitality brands, like Jean-Georges, informed her approach to hospitality When you hire someone, questions to ask yourself about their performanceWhat to do if you think you haven’t done a great job at developing your instructors up to this point Keep up with Noel here! 
To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Hi everyone!!! Happy New Year! I hope that your January is off to a great start, and that you’re feeling both excited for the new year, and grounded in your foundations. It’s never too late to do a deep analysis onto your 2022 year, so if you missed it, you can grab my year end analysis workbook right here.

As always, here are our monthly must dos to continue to grow your business in a fun & sustainable way.

Read the full post on the blog HERE!


To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Wow do we get INTO it in this episode -- you're going to want to take notes for this one. We get into so many small business financial tips, the top questions to ask to optimize your small business finance, and tips on how to prepare your small business for a recession. 
To get Lauren's guide to trash expenses you don't need, click here To get Lauren's guide for creating a high ticket offer, click hereTo keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here