97 episodes

Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy! 

The Friday Society Alexa Cawley

    • Business
    • 4.9 • 67 Ratings

Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy! 

    98. Mastering The Art of Feeling GOOD About Marketing, Staying in Integrity, and Staying Authentic

    98. Mastering The Art of Feeling GOOD About Marketing, Staying in Integrity, and Staying Authentic

    To keep up with me on instagram, follow me @alexagrowmybusiness
    To learn more about The Friday Society Membership, click here
    To join my newsletter for free marketing advice, click here
    To view all of my free resources, click here!

    • 20 min
    97. Simplifying Your Social Media Strategy with Sarah Weiss, Founder of On Brand by Sarah

    97. Simplifying Your Social Media Strategy with Sarah Weiss, Founder of On Brand by Sarah

    In today's episode, I hosted Sarah Weiss, the Founder of On Brand by Sarah.  Sarah is an expert Instagram & TikTok content creator and social media business mentor. She uses her expertise in video marketing to grow her following and spread her message through fun and engaging humor. We discussed the power of diverse content on social platforms, simplifying calls to action, leveraging automation services for engagement, and monetizing Instagram stories.

    She discusses how to turn one piece of content into several use cases across several social platforms, a blog, and a newsletter. She taught me so much in such a short time and I can't wait for you to listen. I hope you enjoy!

    Follow Sarah Weiss HERE!
    To keep up with me on instagram, follow me @alexagrowmybusiness
    To learn more about The Friday Society Membership, click here
    To join my newsletter for free marketing advice, click here
    To view all of my free resources, click here!

    • 41 min
    96. How to Succeed in Partnerships, Leadership, and Brand Consistency with Daryn Schwartz of The Space Between

    96. How to Succeed in Partnerships, Leadership, and Brand Consistency with Daryn Schwartz of The Space Between

    Truly cannot wait for you guys to listen to this episode today. We have Daryn Schwartz on the Friday Society Podcast, founder of The Space Between Yoga, and we talk about: 
    Transitioning from a corporate career to yoga studio ownership How to maintain strong brand consistency while also allowing your team to thrive and be independentHow to get over your fear of sales and ways she’s gotten comfortable with charging her studios worthHow her family was integral into her early days journey How to diversify your yoga business with retreats, YTT, and moreHow to engage in thoughtful and impactful partnershipsSend her a message when you’re done listening!!
    & shoutout to Christie Evenson - check her out for web design! 
    To keep up with me on instagram, follow me @alexagrowmybusiness
    To learn more about The Friday Society Membership, click here
    To join my newsletter for free marketing advice, click here
    To view all of my free resources, click here!

    • 56 min
    95. How Small Businesses Can Win at PR & Story Telling with Lana Powers & Alex Wollman

    95. How Small Businesses Can Win at PR & Story Telling with Lana Powers & Alex Wollman

    Today, I spoke with Lana Powers, Founder and PR expert of Powers PR.  We were joined by her Vice President and amazing side kick and, Alex Wollman.  Lana and Alex discussed their incredible journey into launching Powers PR and their syncronous vibe that they have between them.

    We dove into brand storytelling, social media marketing, and why a curated brand vision is foundational for success. Listen to the full episode to gain tips and tricks for engaging your community and nailing client engagement.

    Visit Powers PR website HERE! Follow Powers PR on Instagram HERE!
    To keep up with me on instagram, follow me @alexagrowmybusiness
    To learn more about The Friday Society Membership, click here
    To join my newsletter for free marketing advice, click here
    To view all of my free resources, click here!

    • 51 min
    94. How to Grow and Scale a Membership

    94. How to Grow and Scale a Membership

    TEAM! This episode talks all about growing and scaling a membership in your business, including:

    - the logistics of running a membership
    - how to build a community within your membership
    - where a membership fits in to your pricing structure

    The communications bootcamp info can be found HERE! 
    To keep up with me on instagram, follow me @alexagrowmybusiness
    To learn more about The Friday Society Membership, click here
    To join my newsletter for free marketing advice, click here
    To view all of my free resources, click here!

    • 29 min
    93. Alessia Scauzillo on How to Build Brand Partnerships, Entrepreneurship, and Building Online Community

    93. Alessia Scauzillo on How to Build Brand Partnerships, Entrepreneurship, and Building Online Community

    Today, the lovely Alessia Scauzillo joined me on the podcast. Alessia is an amazing fitness entrepreneur who founded A Sculpt Body which has been featured on various publications for good reason. She's known for her low-impact home workouts via her platform, A Sculpt Body, which you can find HERE.

    We discussed how to build brand partnerships that are profitable and long-term relationships. Also, her journey to becoming a dynamic entrepreneur and how to build an engaged online community. Follow Alessia HERE.

    Don't forget to check out the Rob Dyrdek episode I mentioned that aired on The Skinny Confidential podcast! Listen HERE!
    To keep up with me on instagram, follow me @alexagrowmybusiness
    To learn more about The Friday Society Membership, click here
    To join my newsletter for free marketing advice, click here
    To view all of my free resources, click here!

    • 43 min

Customer Reviews

4.9 out of 5
67 Ratings

67 Ratings

Mandee Louie ,

So Much Value!

This podcast has so much value- so many bite sized pieces of info that you can easily incorporate into your small business. I find myself taking action on at least one thing after each episode and they make a big difference! I’ve learned so much from it that I even joined her membership. Her podcast is such a good resource and I would recommend it to all small biz owners!

LilHawkeye ,

And if you never want to question your marketing strategy again…

LISTEN TO THIS PODCAST! I’ve been following Alexa and her business for about a year now and the value that she provides through these episodes is untouchable. She is relatable, explains everything with clarity and simplifies small business marketing for the non-marketing professional in a way that makes things totally doable. Truth be told, my dream is for my business to grow big enough that I can afford to become one of Alexa’s 1:1 clients, but until that happens, I am so grateful that she has free/less expensive entry points for smaller business who aren’t quite there yet. I mean, I feel like I should pay her after these episodes and they are FREE! Do yourself a favor and check them out, you will be SO glad that you did!

Caylee007 ,

The best marketing podcast!

Alexa is the marketing queen! She breaks down marketing strategies in easy to follow steps that anyone can do. She is so knowledgeable, friendly and supportive. This is definitely one podcast that every business owner needs to be listening to!

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