102 episodes
The Friday Society Alexa Cawley
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- Business
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4.9 • 68 Ratings
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Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @alexagrowmybusiness on Instagram, and I hope you enjoy!
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103. The Best Tech & Marketing Systems for Small Businesses in 2024
There are SO many tech and marketing platforms for small businesses, and in this episode, I'm breaking down my favorites, and why I love them/use them. The best email marketing platform for small businesses: flodesk [use code FRIDAYSOCIETY]The best booking software for small businesses (solo): acuityThe best booking software for small businesses (group fitness): marianatek or momenceThe best payment software for small businesses: stripeThe best website design platform for small businesse...
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102. Opening a Profitable Pilates Studio & Embracing The Entrepreneurship Journey Ft. Jenn Seracuse, Founder of Reform Lab
The notorious Jenn Seracuse, Founder of Reform Lab and New York based Pilates instructor, joined me on the podcast! Jenn has been a Friday Society Member since the beginning and it's been incredible to watch her flourish into an exceptional business owner, mom, and Pilates instructor. Jenn has been featured in Today, Fox, Women's Health, SHAPE, Fitness!We discussed her journey on becoming a Pilates instructor, dealing with health setbacks, and going from an on-demand platform to a brick and m...
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101. Revolutionizing Couples Counseling & Marketing an Online Therapy Platform ft. Adam Putterman, Co-Founder of Ours
Hey Everyone!Adam Putterman, the Co-Founder of Ours Premarital Couples Therapy joined me on the podcast. Ours has been featured in The New York Times, People, and Brides Magazine. Couples therapy has traditionally been a hush-hush topic, however, more people are beginning to talk about its positive outcomes on relationships. Adam and I discussed normalizing couples therapy through community building and organic marketing strategies. We chatted about overcoming marketing challenges with a sens...
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100. Let's Talk About Money (and price raises and discounts and your full pricing strategy)
I'm going ALL IN on tough love around charging your worth as a small business today. Questions we cover in today's deep dive on small business pricing strategy: How often should I run discounts as a small business? Should I run a bring-a-friend promotion? How often should I increase my prices? What do I say in a price increase email? So much more. I want you guys to make more money because I KNOW what you're capable of when you do. I love you!! Resources men...
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99. The 6 things successful small business owners have in common
Hey team! Dropping a round up of the common traits I see my most successful clients having in common. For the business owners retreat waitlist, click HERE! For the messaging optimization training, click HERE! To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!
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98. Mastering The Art of Feeling GOOD About Marketing, Staying in Integrity, and Staying Authentic
To keep up with me on instagram, follow me @alexagrowmybusinessTo learn more about The Friday Society Membership, click here To join my newsletter for free marketing advice, click hereTo view all of my free resources, click here!
Customer Reviews
So Much Value!
This podcast has so much value- so many bite sized pieces of info that you can easily incorporate into your small business. I find myself taking action on at least one thing after each episode and they make a big difference! I’ve learned so much from it that I even joined her membership. Her podcast is such a good resource and I would recommend it to all small biz owners!
And if you never want to question your marketing strategy again…
LISTEN TO THIS PODCAST! I’ve been following Alexa and her business for about a year now and the value that she provides through these episodes is untouchable. She is relatable, explains everything with clarity and simplifies small business marketing for the non-marketing professional in a way that makes things totally doable. Truth be told, my dream is for my business to grow big enough that I can afford to become one of Alexa’s 1:1 clients, but until that happens, I am so grateful that she has free/less expensive entry points for smaller business who aren’t quite there yet. I mean, I feel like I should pay her after these episodes and they are FREE! Do yourself a favor and check them out, you will be SO glad that you did!
The best marketing podcast!
Alexa is the marketing queen! She breaks down marketing strategies in easy to follow steps that anyone can do. She is so knowledgeable, friendly and supportive. This is definitely one podcast that every business owner needs to be listening to!