Friendly Podcast Guide: Teaching Women How to Grow a Podcast (Without Burning Out)

Andi Smiley
  • 4.9 (35)
  • MARKETING
  • UPDATED WEEKLY

Hey, I’m Andi Smiley, your Friendly Podcast Guide and podcast coach for women! After 6 years in the podcasting world, I know how to help you start a successful podcast as a woman and mom, grow your podcast audience, and actually enjoy the process. On this show, you’ll get podcasting for beginners made simple, podcast tips for women, and sustainable podcast marketing strategies—so you can build a podcast you love without the burnout.

  1. Holiday Tips: How to Keep Your Podcast Going in December

    11/25/2025

    Holiday Tips: How to Keep Your Podcast Going in December

    Feeling the holiday crunch? In this episode, I share five sustainable strategies for keeping your podcast going strong (without the stress) through the busiest season of the year. Whether you're juggling school parties, wrapping gifts, or just trying to breathe, there's a tip here to help you market and manage your podcast without burning out. Hi, I'm Andi Smiley, podcast coach for women who want to grow their shows in ways that feel sustainable and aligned. I blend strategy with real-life experience to help you keep podcasting fun, effective, and burnout-free, even during the holidays! Topics Discussed in This Episode How to market your podcast during the holidays The benefits of shorter, seasonal episodes Why batching content in December is a game-changer My favorite holiday-themed episode ideas How to replay old episodes without sounding lazy Why Pinterest is my go-to for low-maintenance marketing What to say when taking a seasonal podcast break Giving yourself permission to rest Key Takeaways You don’t need to quit podcasting, or stress yourself out, just because it’s the holidays. Instead, create shorter episodes, batch when you can, bring back old favorites, and consider taking an intentional break. The magic is in doing what works best for you. Timestamps (00:00) Holiday countdown + intro  (00:59) My Pinterest strategy for podcast marketing  (02:03) Tip 1: Plan for the chaos  (02:30) Tip 2: Batch your content  (03:01) Tip 3: Lean into the holidays  (03:45) Tip 4: Reuse past content  (04:45) Tip 5: Take a break  (06:06) Recap of all 5 tips Links & Resources Free Pinterest Checklist: Is Pinterest Right For Me? Follow me on Threads Follow me on Pinterest

    7 min
  2. Creative Podcast Marketing Strategies with Hayden Gray

    11/18/2025

    Creative Podcast Marketing Strategies with Hayden Gray

    What does it take to grow a podcast audience in a fresh, creative way? In this episode, I’m joined by Hayden Gray, producer of the wildly successful Fantasy Fan Girls podcast. We dive into marketing strategies that feel fun, sustainable, and community-driven. Hayden Gray is the producer and “sanity manager” of Fantasy Fan Girls, a book deep-dive podcast that exploded with 5,000 downloads just days after launch. With a background in podcast production and creative storytelling, Hayden brings a grounded, fresh perspective on podcast marketing that feels human and doable. Topics Discussed in This Episode How Fantasy Fan Girls used pre-launch clips to build early buzz Why deep audience connection beats fancy marketing What makes social media clips actually work The power of community-driven growth Creative marketing strategies beyond Instagram How to “excitement stack” for launches Discovering your niche within a crowded category The secret to sustainable podcasting: passion Key Takeaways Build excitement before your launch (or new season!) Focus on genuine community over one-way promotion Find your listeners in unexpected places—Pinterest, Facebook groups, real life! Lean into what you love; passion makes podcasting sustainable Big growth can come from small, intentional experiments Timestamps (00:00) Intro and fangirling over Fantasy Fan Girls (01:51) Meet Hayden Gray (02:47) How the show hit 5,000 downloads in days (05:13) What worked (and didn’t) on social media (07:32) Building buzz with your community (09:14) Creative ways to connect with listeners (14:15) Hayden’s “aha” moment: excitement stacking (24:08) Why passion is the real growth strategy (26:11) A quick recap and your one next step Links & Resources Grab my free “Is Pinterest Right for Me?” checklist Fantasy Fan Girls podcast Follow me on Instagram Friendly Podcast Guide website

    28 min
  3. Should Your Podcast Have a Website?

    11/11/2025

    Should Your Podcast Have a Website?

    Websites feel like a tricky topic in the podcasting world—but they don’t have to be! In this episode, I’m sharing my honest take on whether you really need a website for your show, when it makes sense to invest in one, and how it can actually make podcasting more sustainable. Plus, I’m spilling how Pinterest and SEO play a surprising role in your podcast growth. Hi! I’m Andi Smiley, your podcast coach for women who want to grow a podcast in 2026 and beyond—without burning out. I’ve built a sustainable podcasting strategy that works around real life (hello, carpool lanes and fantasy novels). On my show, I share real-talk podcast tips, lessons from my journey, and conversations with podcasters who inspire me. Topics Discussed in This Episode Why websites feel like a “taboo” topic for podcastersWhether you actually need a website for your podcastMy personal website misstep when I started outWhen it’s the right time to add a websiteHow a website can support your business and podcastThe SEO power of having your own siteHow Pinterest and websites work together for growthOne simple action step to figure out your next moveKey Takeaways If you’re new to podcasting, skip the website for now and focus on creating great episodes. But if you’ve been podcasting for a year or more, it’s time to seriously consider adding one—especially if you’re ready to grow. A website makes your show more discoverable through SEO, gives your content a longer shelf life, and boosts your credibility. And if you’re using Pinterest? A verified website will help your pins get seen by more people. Timestamps (00:00) Welcome (00:24) My first podcast website mistake (01:41) When to skip a website (and when to invest) (02:25) How to add your podcast to your business website (03:07) Benefits of owning your content space (03:54) Taking yourself—and your podcast—seriously (04:19) SEO and website discoverability (04:48) Pinterest perks when you own your site (05:31) 5-minute self-evaluation Links Grab my free “Is Pinterest Right for Me?” checklistFollow me on ThreadsFollow me on InstagramVisit my website

    6 min
  4. How to Grow Your Podcast's Email List

    11/04/2025

    How to Grow Your Podcast's Email List

    Email marketing and growing your email list doesn't have to be intimidating. In this episode, I’m sharing smart and simple ways to grow your podcast email list using creative freebies your audience will actually want. Plus, I give you a sneak peek at how Pinterest is helping me grow my show without leaning on Instagram. Hi, I’m Andi Smiley, your go-to podcast coach for women who want to grow their shows without burning out. I mix storytelling, proven podcast marketing strategies, and a whole lot of cheerleading to help you build a podcast that grows and sustains itself. This episode is packed with tips from my own experience and other podcasters I admire. Topics Discussed in This Episode Why email marketing is a game changer for podcastersHow to get your listeners to actually join your listWhat makes a great podcast freebieQuick freebie ideas you can create in under an hourBehind-the-scenes examples from real podcastersMy own successful freebie that still gets signupsHow to promote your freebie naturally in your episodesBonus ways to share your freebie beyond your podcast Key Takeaways Your freebie doesn’t need to be fancy, it just needs to be helpful and specific to your audience’s needs. You can use checklists, behind-the-scenes content, or even show notes to give your listeners a reason to sign up. Once you’ve created it, promote it consistently across your podcast, Pinterest, and guest appearances to get the word out. Timestamps (00:00) Intro to growing your email list (01:10) Pinterest for podcast (01:52) Freebie basics for your email list (02:36) Freebie ideas you can create fast (03:02) Real-life freebie examples from other podcasters (04:49) My own podcast freebie success story (06:20) How to promote your freebie (07:39) One simple step to get started Links & Resources Grab my “Is Pinterest Right For Me?” checklistFollow me on InstagramAbout Progress PodcastFantasy Fangirls Podcast

    8 min
  5. Email Marketing for Podcasters: A Starter Guide

    10/28/2025

    Email Marketing for Podcasters: A Starter Guide

    I've been keeping a little secret from you… it's email! In this episode, I’m spilling the beans on one of the quiet powerhouses behind my sustainable podcast marketing strategy—email lists. I’m sharing the why, the how, and one simple action you can take today to start building a deeper connection with your listeners (without burning out or relying on social media). Hi, I’m Andi Smiley—your go-to podcast coach for women who want to grow a podcast audience without hustling 24/7. I help you build sustainable podcasting strategies with tools that feel doable, not draining. With Pinterest and email as my dynamic duo, I’ve discovered ways to market my podcast that leave more room for life. Topics Discussed in This Episode Why email is a sustainable podcasting strategy How Pinterest changed my podcast marketing The one email you should start sending now How email helps grow your podcast without social media What kind of email content helps build listener connection How long should podcast emails be? Should your podcast emails include images? Finding your ideal email sending rhythm Key Takeaways Email lets you connect without algorithms getting in the way. You own your email list—social media can’t take it away. One simple, consistent email per week can make a big impact. Start with an episode update email—keep it short and sweet. Batch your emails when you’re in a good headspace. Listeners who feel connected are more likely to share your show. You don’t need a huge list to start emailing! Tools like Kit or Flodesk make starting an email list easy. Timestamps (00:00) Podcast intro (00:53) Pinterest vs. Instagram for podcast growth (01:46) Why email works so well for podcasters (02:34) Scheduling emails for your future self (03:36) Building deeper listener relationships through email (05:00) How long should emails be? (06:48) How often should you send emails? (08:11) What if you don’t have many listeners yet? (09:02) What if email feels like too much work? (09:43) Does anyone still read email? (10:28) One easy action step to start today Links & Resources Is Pinterest Right for Me? ChecklistPorch Group Media: Email Usage StatsKit email platformGet 50% off your first year of Flodesk using this affiliate linkConnect with me on InstagramConnect with me on ThreadsConnect with me on Pinterest

    12 min
  6. Top 4 Podcast Movement Takeaways w/ Ana Xavier

    10/21/2025

    Top 4 Podcast Movement Takeaways w/ Ana Xavier

    In this insight-packed episode, I sit down with podcast strategist Ana Xavier to unpack our biggest takeaways from Podcast Movement. From sustainable podcasting strategies to surprising gaps in marketing conversations (hello, Pinterest!), we cover all the juicy tips podcasters need to grow their audience without burning out. Meet the ExpertAna Xavier is a podcast growth strategist and the voice behind The Podcast Space. With years of experience helping creators grow their shows sustainably, Ana brings a data-driven yet practical approach to podcast coaching. She's all about making podcasting work for you, not the other way around. Topics Discussed in This Episode Our top two takeaways from Podcast Movement Why podcast SEO (or PSO) is non-negotiable Tips for optimizing old episodes with new keywords Creative and collaborative ways to grow your podcast How to make podcasting sustainable and enjoyable Why Pinterest is a massively overlooked marketing platform Rethinking monetization beyond traditional sponsorships How podcasters can stand out—even when competing with celebrities Key Takeaways Podcast SEO is a long-term, low-maintenance strategy that works even on past episodes Collaborating with other podcasters is more powerful than competing Choose a marketing strategy that excites you so you can stick with it Celebrities aren’t your competition—your uniqueness is your edge Monetization can look like local sponsors, subscriptions, or creative partnerships Timestamps(00:00) Welcome(02:15) Meet Ana Xavier(05:54) Takeaway 1: Podcast SEO is essential(10:48) Updating old episodes for better growth(14:22) Takeaway 2: Podcasters as collaborators(19:40) Creative ways to collaborate(23:30) Podcast growth myths and truths(28:18) The Pinterest gap in podcast marketing(33:10) Celebrities and ad dollars: should we worry?(39:25) Sustainable podcasting strategies(44:40) Final thoughts and one simple step Links & Resources Ana's show The Podcast Space Follow Ana on Instagram My Pinterest course: Pinterest Magic for Podcasters Sponsorship guide by Justin Moore: Sponsor Magnet

    20 min
  7. Easy Podcast Swap Ideas to Grow Your Podcast

    10/14/2025

    Easy Podcast Swap Ideas to Grow Your Podcast

    Ready to grow your podcast without living on social media? In this episode, I break down four powerful podcast swap strategies, from guesting to feed drops, that will help you market your show and build real connections with other podcasters. These swaps are simple, organic, and yes, totally doable (even if you're new to collaborating). Hey, I’m Andi Smiley, your go-to podcast coach for women who want to grow their show sustainably. I love teaching marketing strategies that don't rely on daily posting, and I’ve used podcast swaps and Pinterest to grow my audience without burnout. Topics Discussed in This Episode What podcast swaps are (and why they work) The 4 main types of podcast swaps Tips for making your guest appearances count How to keep your podcast feed fresh with a feed drop Easy trailer swaps that boost discoverability Why prerecorded intros are a hidden gem Real examples of podcast swaps that worked How to reach out to other podcasters with confidence Key Takeaways Podcast swaps help you grow your show without needing social media. The 4 main types: guesting, feed drops, trailer swaps, and prerecorded intros. Always pitch with generosity, explain why it’s a good fit and how it benefits their audience. Start small: research shows with a similar audience and suggest a simple swap. Timestamps (00:00) Welcome (00:53) My big aha moment with Pinterest marketing (01:50) What is a podcast swap? (02:11) Podcast guesting and why it works (02:51) Feed drops explained(03:24) How trailer swaps work (03:36) Tip from Lauren Passell on swaps with bigger shows (04:15) Why prerecorded intros are a hidden gem (05:19) How to pitch a podcast swap (without being weird)(05:51) Start small—do this one step today Links & Resources Pinterest Magic for Podcasters Tink Media’s Podcast Friends List The Podcast Space with Ana Xavier Follow me on Instagram Visit my website

    7 min
  8. Grow Your Podcast Audience Using Pinterest

    10/07/2025

    Grow Your Podcast Audience Using Pinterest

    Pinterest can feel overwhelming, especially after last week’s info-packed chat with expert Megan Williamson. So in this episode, I'm breaking it down with a simple, four-step Pinterest strategy any podcaster can start using today. Whether you're brand new to Pinterest or want a sustainable way to grow your podcast audience without social media—this one's for you! Meet the Expert Hi, I'm Andi Smiley, your friendly podcast coach for women! I help women podcasters grow their shows without burning out through actionable strategies, stories from my own podcasting journey, and advice from some of the best in the industry. Topics Discussed in This Episode Why Pinterest is a search engine (not social media!) What keywords actually are—and how to find the right ones How to set up your Pinterest business account for success The importance of consistency over volume How many pins you really need to post per week Tools that make pin creation fast and easy How pins keep bringing traffic months later What to do first if you're starting from scratch Key Takeaways Pinterest isn't about perfection—it's about consistency. Start with one pin a week and grow from there. Your pins can drive traffic long after they’re posted. Keyword research is easier than you think—just use Pinterest’s own search bar. “Done is better than perfect” is the mantra for sustainable Pinterest success. Timestamps (00:00) Welcome (00:53) Step 1: Optimize with keywords (02:17) Step 2: Set up your Pinterest account (02:58) Step 3: Plan your Pinterest strategy (04:14) Step 4: Pin and grow (05:40) What to do first if you're just starting with Pinterest as a Podcaster Links & Resources Grab Pinterest Magic for Podcasters Listen to last week’s episode with Meagan Williamson Find me on Threads Find me on Pinterest Find me on Instagram

    6 min
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4.9
out of 5
35 Ratings

About

Hey, I’m Andi Smiley, your Friendly Podcast Guide and podcast coach for women! After 6 years in the podcasting world, I know how to help you start a successful podcast as a woman and mom, grow your podcast audience, and actually enjoy the process. On this show, you’ll get podcasting for beginners made simple, podcast tips for women, and sustainable podcast marketing strategies—so you can build a podcast you love without the burnout.

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