THE FUNNELS SHOW

DENNEY BROS
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  • MARKETING
  • UPDATED WEEKLY

Stop driving traffic only to stores. Start driving traffic to funnels. On The Funnels Show, we teardown the funnels 9-figure brands are using to scale up.

Episodes

  1. APR 8

    IM8's $120M Shopify Funnel, Advertising, Landing Pages, Emails & SMS - The Funnels Show #9

    Get the funnel swipe file 👉 https://pages.convertflow.com/swipeIM8 hit $120 million in annual revenue in just 11 months, almost entirely on Meta... in the most saturated supplement category on earth.Yes, David Beckham co-founded the brand. But, that's actually the least interesting part of their funnel.They built a conversion system that turned IM8 into the fastest-growing supplement brand ever.If you're running paid traffic to a Shopify store, you need to see this funnel.In this episode of The Funnel Show, we break down every step of IM8's growth engine, including: Why they run 4 separate Meta ad accounts, each targeting a different customer personaHow every ad angle maps to a message-matched landing page for athletes, seniors, GLP-1 users, and skepticsThe quiz funnel driving 90+ ads, and how it engineers AOV before the offer pageThe 90-day transformation offer that makes canceling feel irrational before the product proves itselfThe scratch-card popup that captures emails without giving away extra marginThe welcome flow that educates and builds trust before it ever hammers an offerHow they intercept AG1 customers at the bottom of the funnel with paid search and comparison pagesThe subdomain strategy that isolates paid landing pages from the Shopify store for faster testingWe documented the entire funnel — ads, landing pages, quiz flow, popups, email sequences, and offer structure — inside a free funnel swipe file.Get the swipe file here 👉 https://pages.convertflow.com/swipeLet's dive in.0:00 IM8 hit $120M in 11 months — here's how1:56 Introducing The Funnel Show2:11 The IM8 founding story (Beckham, Prenetics, & the origin)6:07 Homepage breakdown — proof-first design18:34 Ad strategy — 4 Meta accounts & 6 audience angles31:32 Quiz funnel — 90 ads, AOV engineering & the Beckham stack46:01 Popup & offer structure — scratch card & margin protection52:41 Email welcome flow & competitive positioning56:14 Paid search, SEO & the AG1 interception strategy58:41 Key takeaways — get the free swipe file

    1h 1m

  2. JAN 20

    Grüns' $500M Shopify Funnel, Ads, Landing Pages, Email Marketing & SMS flows - The Funnels Show #8

    Get the funnel swipe file + Grüns inspired funnel templates - https://pages.convertflow.com/swipeGrüns scaled from $0 to $500M in under 2 years in one of the most saturated categories in ecommerce.No celebrity-led ad strategy.No massive brand spend.They built a funnel system that could absorb scale — and fueled it with hundreds of creator ads.If you’re running paid traffic to a Shopify store, you need to see this funnel.In this episode of The Funnels Show, we break down every step of Grüns’ growth engine, including:• How they run hundreds of persona-based creator ads• Why each ad angle maps to a message-matched listicle landing page• How they convert cold traffic without sending it straight to a PDP• The subscription-first offer that drives massive LTV• The cart + checkout optimizations that increase AOV and CAC payback• The popup, email, and SMS flows that reinforce the same offer everywhereWe documented the entire funnel — ads, landing pages, popups, cart, checkout, email, and SMS — inside a free funnel swipe file.Get the swipe file here 👉 https://pages.convertflow.com/swipeLet’s dive in.00:00 Grüns Funnel Breakdown: How a Shopify Brand Scaled to $500M03:41 Founder Story & Product-Market Fit in Supplements05:21 Paid Ads Strategy: Creator Ads & Persona-Based Hooks07:29 Landing Page Strategy: Why Grüns Uses Listicles Instead of PDPs11:20 Offer Design & Competitive Positioning That Converts16:20 Subscription Funnel Strategy & $1-Per-Day Pricing Psychology23:49 Cart & Checkout Optimization to Increase AOV and LTV27:39 Popup Funnel Strategy: Intent Capture, Email & SMS36:42 Retargeting Funnel & Core Offer Page Optimization48:04 Email & SMS Marketing Strategy + Key Funnel Takeaways

    59 min
  3. HexClad's $500M Shopify Funnel, Advertising, Landing Pages, Emails & SMS - The Funnels Show #7

    11/26/2025

    HexClad's $500M Shopify Funnel, Advertising, Landing Pages, Emails & SMS - The Funnels Show #7

    Get the funnel swipe file + HexClad inspired funnel templates - https://pages.convertflow.com/swipe HexClad is on track to become a billion-dollar lifestyle brand. It’s backed by Gordon Ramsay, trusted by over a million home chefs, and scaled through one of the cleanest funnels we’ve seen. If you run ads to a Shopify store, you need to see this. In this episode of The Funnels Show, we break down every step of HexClad’s funnel: - How they run ads to their landing pages - How they collect up to $1,000 from customers with their hero offer - The email flow they use to boost sales and retention And we’ve documented the entire funnel — ads, pages, checkout, emails — inside our funnel swipe file that you can get for free - https://pages.convertflow.com/swipe Let’s dive in... 00:00 – Intro 01:11 – HexClad Origin Story 04:31 – Traffic Sources 16:04 – Landing Pages 24:09 – Product Display Page 29:42 – Gordon Ramsay Funnel 36:24 – Shopify Store 43:51 – Email/SMS/Postcards 50:23 – Recap

    53 min
  4. AG1's Shopify Supplements Funnel, Ads, SEO, Landing Pages, Email Marketing - The Funnels Show #6

    11/06/2025

    AG1's Shopify Supplements Funnel, Ads, SEO, Landing Pages, Email Marketing - The Funnels Show #6

    Get the funnel swipe file: https://pages.convertflow.com/swipe If you’re scaling a Shopify brand — you need to see AG1’s funnel. AG1 built a $1.2 billion brand with just one product and one funnel. Just one offer — perfectly positioned, perfectly executed. Their funnel is a masterclass in offer positioning, funnel structure, and retention design. Every ad angle leads to a message-matched landing page. Every page reinforces habit, trust, and perceived value — not just hype. And their checkout turns a $99 subscription into a no-brainer. In this episode of The Funnel Show, we’re breaking down exactly how AG1 scaled from a single supplement into a global brand — by mastering **paid media efficiency, LTV growth, and funnel optimization. We’ve documented every step of AG1’s funnel — the ads, the landing pages, the checkout flow, the retention emails — inside a free swipe file you can get just by watching this episode. If you’re a founder, marketer, or operator running paid traffic and trying to scale your brand profitably — this teardown will show you a funnel framework that works. Get the funnel swipe file: https://pages.convertflow.com/swipe 00:00 Intro 01:46 AG1 origin story 03:00 Homepage 10:42 Offer 16:05 Ads & SEO 27:32 Funnel 43:45 Checkout 49:02 Influencers 01:01:16 Email flows 01:09:22 Recap

    1h 10m
  5. Qure Skincare's Shopify Funnel, Ads, Email & SMS Retention Marketing - The Funnels Show #5

    10/14/2025

    Qure Skincare's Shopify Funnel, Ads, Email & SMS Retention Marketing - The Funnels Show #5

    Get Qure Skincare's funnel templates here - https://pages.convertflow.com/swipe If you run ads to a Shopify store, you need to see Qure Skincare’s funnel… Qure Skincare might have just cracked the DTC formula. According to Enterpreneur.com, this brand is on track to scaling to $50M in sales in just 3 years after launch. Their funnel is a masterclass in increasing AOV, LTV and retention. In this episode of The Funnels Show, watch us breakdown Qure Skincare’s funnel to document their bundle offer strategy, upsells, abandonment flows, and the seasonal offers driving $10’s of millions in revenue from their Shopify store. We dive into their advertising, UGC, SEO, retention strategy, emails, SMS marketing and more. 00:00 – Funnel Overview 01:20 – Qure's backstory 04:01 – Full overview 04:28 – Traffic & ads 12:00 – Landing page 21:45 – Pricing 32:04 – Bundles / AOV 51:25 – Email & SMS 1:13:44 – Recap Get Qure Skincare's funnel templates here - https://pages.convertflow.com/swipe

    1h 15m
  6. Branch Furniture's $10M+ Shopify Funnel, Ads & Retention Marketing – The Funnels Show #4

    10/07/2025

    Branch Furniture's $10M+ Shopify Funnel, Ads & Retention Marketing – The Funnels Show #4

    Funnels swipe file 👉 https://pages.convertflow.com/swipeMost brands burn ad dollars sending traffic to homepages and product collections you have to sort through yourself. Branch Furniture flips this around by funneling shoppers to a highly optimized quiz that styles your office, building a personalized bundle. Why does this matter? It drives higher AOV, builds trust with education, and captures emails + SMS before the sale.In this teardown, we’ll show you how Branch is using personalized funnels, bundling, and retention marketing to scale to 9-figures.To get Branch's funnel swipe file and templates, go here - https://pages.convertflow.com/swipe00:00 Intro01:13 Funnel Overview02:45 Traffic05:43 Buyer Triggers08:00 Landing Page14:51 Quiz Funnel24:56 Retention Marketing36:19 Learnings

    39 min

  7. 09/25/2025

    How AI Changes Shopping, New AI Funnels Platform, Founder Lessons - The Funnels Show #3

    Is ChatGPT becoming the next Amazon? ChatGPT now recommends products. An "orders" tab was seen in a recent update shared by Sam Altman. And Shopify released a way for shoppers to check out directly from AI chat tools like ChatGPT. If ChatGPT owns product discovery, recommendation, and checkout... Will that make them the next Amazon? It could mean a multi-store AI-driven cart like Instacart, but for everything. Cool for consumers. Dangerous for brands? OpenAI hired Instacart's former CEO, so it might just happen. On episode #3 of The Funnels Show, we discuss: → How AI changes ecommerce → The future of frictionless discovery, and how it could threaten DTC brands → AI funnels

    1h 16m
  8. The Farmer's Dog $1B Offer Funnel, Ad Creative, Landing Pages, Quiz - The Funnels Show #2

    09/16/2025

    The Farmer's Dog $1B Offer Funnel, Ad Creative, Landing Pages, Quiz - The Funnels Show #2

    The Farmer’s Dog built a $1B DTC dog food empire with one deceptively simple strategy: a quiz funnel.📂 Get the full swipe file + Figma funnel breakdown here: https://pages.convertflow.com/swipeIn this episode of The Funnel Show, we take you step by step through their funnel — from ad click → quiz → offer → checkout. You’ll see:🔥 The emotional ads + UGC unboxings that hook buyers🔥 The 50% (and 60% holiday) offer that boosts conversions🔥 How “$4/day” price framing beats “$122/month”🔥 Personalization + zero-party data that fuels retention💡 Question for you: Would you ever simplify your store to a quiz funnel? Drop your thoughts in the comments 👇👉 Watch until the end — you’ll see how The Farmer’s Dog turns abandoned carts into insights that power their strategy for turning quiz drop-offs into customers.

    38 min
  9. Hims $1B Offer Funnel, Ad Creative, Landing Pages, Quizzes, Email Flows - The Funnels Show #1

    08/28/2025

    Hims $1B Offer Funnel, Ad Creative, Landing Pages, Quizzes, Email Flows - The Funnels Show #1

    Stop wasting ad dollars on one-time buyers. Hims built a $1.5-billion DTC empire in the men’s healthcare industry — all with one quiz funnel that drives new customers into recurring subscriptions. We'll show you step-by-step how Hims drops shoppers off of ads into a multi-step quiz funnel that’s personalized, creates trust, and gets customers to pay for 3-6 months of their product in advance! Because they collect so much cash up front, they can afford to outspend a ton of their competitors and dominate their market. Stick around you’ll see how you can copy these strategies to boost your customer lifetime value and profit on ad spend. Let's dive in.0:00 Hims1:08 The ad creative7:42 The landing pages20:00 The quiz questions33:55 The quiz results42:08 The offer44:43 The email flows53:30 Recap + templatesTo get the funnels swipe file and funnel templates, go here - https://pages.convertflow.com/swipe P.S. Subscribe to our show and tell us more about your brand in the comments. We read each one, and might be able to help you out.

    54 min
  • 9 Episodes

About

Stop driving traffic only to stores. Start driving traffic to funnels. On The Funnels Show, we teardown the funnels 9-figure brands are using to scale up.

Information

  • Creator
    DENNEY BROS
  • Years Active
    2025 - 2026
  • Episodes
    9
  • Rating
    Clean
  • Copyright
    © DENNEY BROS
  • Show Website
    THE FUNNELS SHOW

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