The Future Is How

Frederik G. Pferdt

Welcome to The Future Is How: Explorations on Creating Your Better Tomorrow—a podcast that invites you to actively shape the future with practical insights and inspiration. Hosted by Dr. Frederik G. Pferdt, author of What's Next Is Now and first and former Chief Innovation Evangelist at Google, Frederik shares insights on building a future-ready mindstate, drawing from his experiences training the brightest minds at Google, Stanford, and beyond.

  1. Why Fulfillment Is a Dead End - and What
to Design Instead | Bill Burnett

    6일 전

    Why Fulfillment Is a Dead End - and What to Design Instead | Bill Burnett

    Bill Burnett co-wrote the number one New York Times bestseller Designing Your Life and helped over a million people figure out what to do with their lives. Now he's asking the harder question: once you're doing it, does it actually feel worth it? In this episode, Bill and I explore why fulfillment might be a dead end, how Maslow got his own pyramid wrong, and what it really takes to design a life full of meaning - not just success. We talk about wonder, community, flow, and why the most meaningful moments are already right in front of you. If you've ever wondered whether there's more to life than crossing things off your to-do list, this one is for you. Chapters 00:00 - What it means to search for meaning in life 04:11 - Was Maslow selling us something that never existed?! 08:31 - The two ways of looking at the world 09:53 - Why students are not burning down stuff anymore when protesting 12:49 - Reframing the Meaning of Life 17:40 - Where in the world are wonder and awe 27:05 - Do Communities help us avoid personal crisis and finding meaning? 29:01 - The crisis of loneliness and community building 34:32 - How you design a meaningful life in a world hostile to slowness? 41:18 - Fast Future with Bill Burnett 46:58 - Get the human part right and everything else is gonna work. Links Bill Burnett How to Live a Meaningful Life (Book) Designing Your Life (Book) Fully Alive by Design (Newsletter) Links Frederik Take the Awareness Test — How future-ready is your mindstate? What's Next Is Now (Book) — Frederik's book on designing your future (HarperCollins) 8-Day Foundation Course — Build your future-ready mindstate in 20 min/day Ask Frederik — AI trained on 20 years of Frederik's work NEXTletter — One question, two perspectives, one experiment (bi-weekly, free) Live Events 2026 — See Frederik speak live The Future Is How Podcast — New episodes every two weeks #designingyourlife #billburnett #meaningoflife #fulfillment #maslowhierarchy #lifedesign #loneliness #communitybuilding #frederikgpferdt

    54분
  2. Luck Is a Skill - Here's How to Build It | Dr. Tina Seelig

    4월 3일

    Luck Is a Skill - Here's How to Build It | Dr. Tina Seelig

    Intro What if the luckiest people you know aren't lucky at all - but simply better at a skill most of us were never taught? In this episode, I sit down with Dr. Tina Seelig, Stanford professor, author of 18 books, and one of the most influential voices on creativity, innovation, and entrepreneurship. Tina's brand new book "What I Wish I Knew About Luck" (HarperCollins) reframes everything we think we know about luck - it's not a gift, it's a practice. We explore how to build your inner ship, recruit your crew, and hoist your sail to catch the winds of opportunity. This isn't just an interview - Tina and I taught together at Stanford, traveled together, and built ideas side by side. This is a reunion. And I think you'll feel that. Chapters 00:00 Welcome to the show, Tina Seelig 02:18 Teaching Creativity: Come up with the most disgusting restaurant idea ever! 05:22 How my science book got into the cooking section of the book store 07:44 Why it is really important to distinguish fortune from luck 10:26 Between stimulus and response 11:27 Building Your Luck: The Three Pillars 14:10 Understanding Core Values and Skills 14:55 They backed me in the corner and said, are you a spy? 17:25 What is the no. 1 skill we need to grow as humans? 20:25 How to assess your risk profile 22:53 Recruiting Your Crew for Luck 26:01 The Power of Appreciation and Relationships 26:51 Cultivating Gratitude and Relationships 28:58 Resolving Conflicts and Building Trust 30:24 The Long Game of Luck 33:44 The Impact of Choices on Future Opportunities 36:15 What ANTs are and why grace and curiosity help 38:45 Curiosity and Understanding in Relationships 40:10 What I find is the best thing of working with students 41:54 What everyone can do to start building luck right away 43:24 Fast Future with Tina 45:41 Hoisting Your Sail: Daily Practices for Luck Links What I Wish I Knew About Luck (Tina Seelig) https://www.amazon.com/What-Wish-Knew-About-Luck/dp/0063471361 You'll find everything concerning my person here: https://frederikgpferdt.com

    51분
  3. The Mirror We Built | Dr. Léa Steinacker on Presence, Attention & What AI Reveals About Us

    3월 20일

    The Mirror We Built | Dr. Léa Steinacker on Presence, Attention & What AI Reveals About Us

    At a glance In this episode of The Future Is HOW, I sit down with Dr. Léa Steinacker — social scientist, bestselling author, and co-founder of ada Learning. Léa opens with a surprising observation: the moments technology makes her feel most human are not the moments of wonder — they are the moments of frustration. And from there, the conversation goes somewhere unexpected. We talk about running along Lake Zurich at sunrise, listening to birds instead of podcasts, and why she once spent an entire hour eating a single raisin. We explore AI as a mirror — not just for our thinking, but for our deepest tendencies: our hunger for confirmation, our preference for frictionless relationships, and what Esther Perel calls "artificial intimacy." And we talk about centaur skills — the rare ability to know when to let the machine run and when to bring the human back in. Not as a technical skill. As a way of living. The future Léa imagines is more inefficient, on purpose. More alive. A conversation about what it means to dare to pay attention — to another person, to yourself. Chapters 00:00 Welcome, Léa Steinacker! 01:37 A moment when technology made me feel deeply human 05:08 Morning rituals: How my connection to nature brings me to myself 11:49 AI as a mirror: Reflecting human behavior 16:59 The future of relationships with AI 17:55 Why Esther Perel called Frederik a non-futurist 21:27 Imagining humanoid robots and emotional connections 32:06 The power of eye contact 36:09 Centaur skills for the future 43:10 What I'd do while my AI is working for me 46:34 Why I ever wanted to be inefficient 50:03 I was eating a raisin for one hour. 53:44 Fast Future Round — final questions and answers Where to Find Frederik G. Pferdt NextLetter: https://www.nextletter.frederikgpferdt.com Book: whatsnextisnowthebook.com LinkedIn: https://www.linkedin.com/in/fgpferdt YouTube: https://www.youtube.com/c/frederikgpferdt Instagram: https://www.instagram.com/frederikgpferdt Website: https://www.frederikgpferdt.com Make the test: https://awareness.frederikgpferdt.com Where to Find Léa Steinacker Website: https://www.leasteinacker.com LinkedIn: https://www.linkedin.com/in/dr... ada Learning: https://www.ada-learning.com Books – Alles überall auf einmal (co-authored with Prof. Dr. Miriam Meckel, 2024): https://www.amazon.de/Alles-üb... Music: Andreas Horchler Producer: Florian Dietrich

    58분
  4. The Future Has a Scent | Christophe Laudamiel on Memory, Emotion & Designing the Invisible

    3월 8일

    The Future Has a Scent | Christophe Laudamiel on Memory, Emotion & Designing the Invisible

    At a glance In this episode of The Future Is HOW, I sit down with world-renowned master perfumer Christophe Laudamiel to explore one of the most powerful yet overlooked senses shaping our future: smell. Christophe shares how his journey into perfumery began, what mentors in the fragrance world taught him, and why scent is far more complex than we usually imagine. Together we explore the deep connection between smell and memory, why no scent ever represents just one thing, and how fragrance can be designed to evoke emotions, experiences, and even entire stories. The conversation moves from the personal to the future: How would you design the scent of a humanoid robot? Why do we crave certain smells, like fruit, yet rarely experience them authentically in fragrance? And what happens when scent becomes personalized, expressive, and deeply human? From creativity and diversity to memory and imagination, Christophe reminds us that scent is not just chemistry. It is language. It is emotion. It is a way of experiencing the world. A conversation about the invisible forces that shape how we remember, feel, and imagine what comes next. Chapters 00:00 The Power of Scent and Memory 02:54 The Journey into Perfumery 03:24 How Christophe discovered smell and entered the industry of parfumery 06:04 I love the variety - you should see my shower! 07:19 What mentors in the parfume industry teach you 08:24 For those who have no mentor and want to create parfumes 09:23 When Frederik's daughter could smell a picture 13:00 There is not one smell, that smells of only one thing 18:16 How Christophe would create the scent of humanoid robots 23:19 Why don't we have more fruit smells though so many people likes fruits 26:05 Designing Scents for Emotions 29:40 Personalized Fragrance Creation 32:05 The Future of Scent and Memory 33:10 Fast Future Questions 34:10 Diversity in Fragrance and Humanity 35:15 Creative Expression Through Scent Where to Find Frederik G. Pferdt  NextLetter: ⁠⁠⁠https://www.nextletter.frederikgpferdt.com Book: ⁠whatsnextisnowthebook.com⁠ LinkedIn⁠: https://www.linkedin.com/in/fgpferdt ⁠YouTube⁠: https://www.youtube.com/c/frederikgpferdt ⁠Instagram⁠: https://www.instagram.com/frederikgpferdt Website: https://www.frederikgpferdt.com Make the test: https://awareness.frederikgpferdt.com Music: Andreas Horchler Producer: Florian Dietrich

    37분
  5. The Future Belongs to the Ones Who Try | Fynn Kliemann on Courage, AI & Creating Without Permission

    2월 20일

    The Future Belongs to the Ones Who Try | Fynn Kliemann on Courage, AI & Creating Without Permission

    The Future Is How with Fynn Kliemann. In this episode of The Future Is HOW, Frederik G. Pferdt speaks with Fynn Kliemann about courage, AI, entrepreneurship, and creating without permission. Fynn shares the one thing he plans to do with his mother that he’s never done before, the project he’s secretly building that no one has seen yet, and why he recently stopped something that he was really good at. A deeply personal and human conversation about risk, reinvention, money, meaning, and why the future belongs to the ones who try.00:00 Herzlich Willkommen, Fynn Kliemann!02:39 Krasser als Jakobsweg!04:42 Ich hab das Gefühl, ich kann ein ansteckendes Abenteuer für meine Family starten05:37 Ich hab das Gefühl, alleine sein ergibt schon voll Sinn.09:35 Fynns Reise in die Zukunft - 203511:05 Fynns fragwürdigstes Projekt der Gegenwart13:40 Parallelen zwischen Fynn und Momo15:06 Fynn darüber, ob er Kunstwerk oder Bauprojekt ist.17:12 Fynn zwischen erster Idee und dem Moment "Das mach ich jetzt einfach!"18:55 Bauamt - als würd ich mir Betonschuhe gießen20:49 AI & Technologien - alles kleine Raketenschuhe23:59 Was Innovation mit Revolution zu tun hat?!26:32 Wenn Fynn, meine Liebsten und ich im Kliemannsland los tigern28:28 Was ist denn da noch, wenn Roboter unsere Welt übernehmen?!32:15 Was passiert, wenn Geld (k)eine Rolle spielt34:30 Ich hab das Gefühl DAS ist das Ziel meines Lebens!37:24 Der einzige Weg, Menschen zu überzeugen, ist etwas zu bieten, was Freude bringt41:17 Musik vermarkten macht mir 0 Bock43:01 Wie Frederik entscheidet, ob er gerade richtig unterwegs ist?46:06 Fynn fordert Frederik auf, seine Zukunftsvision zu teilen48:59 Klappe halten oder ausprobieren - was führt eher zu Erfüllung?50:49 Die geilsten Dinge - Fynns einfache Formel52:08 Frederiks Einladung an Fynn - 10 Tage Schweigereise53:59 Wie sich Frederik beim Meditieren kurz vor dem Übergriff sah57:06 Woran Fynn gerade baut, was noch niemand sehen darf57:38 Womit Fynn zuletzt aufgehört hat, obwohl es super lief58:05 Das größte Kompliment, das Fynn je bekommen hat59:28 Welche Zukunftsfähigkeiten wir komplett unterschätzen01:00:22 Welche Dinge Menschen zukünftig wieder mehr selber machen können01:01:29 Welche Haltung Fynn vermitteln möchte01:01:56 DANKE und wir sehen uns in der Zukunft, Fynn!Subscribe for more conversations about AI, entrepreneurship, innovation, creativity & courage.📩 Join the NextLetter: https://nextletter.frederikgpferdt.com/📘 Frederik’s Book “What’s Next Is Now”: https://whatsnextisnowthebook.com/🎵 Follow Fynn Kliemann: https://open.spotify.com/artist/2YIxQoGvBukvoC1CbJ7opSYouTube: Instagram: https://www.instagram.com/fimbim/Kliemannsland: https://www.youtube.com/Kliemannsland🎧 Listen on Spotify & Apple Podcasts: https://www.podpage.com/the-future-is-how/

    1시간 3분
  6. How Money Trains Us Every Day. Greed, Desire, Fear, Love and the Future of Wealth | Markus Koch

    2월 6일

    How Money Trains Us Every Day. Greed, Desire, Fear, Love and the Future of Wealth | Markus Koch

    Episode Summary Money is not just something we earn, spend, or invest.It is something that trains us every day. In this episode of The Future Is HOW, Frederik G. Pferdt sits down with Markus Koch, widely known as the face of Wall Street, live from New York. What unfolds is not a conversation about markets or forecasts, but about how money shapes our inner world. Together, they explore how our relationship with money influences fear, freedom, trust, happiness, and the choices we make about our future. They talk about personal journeys, the role of improvisation in life and finance, and why community and trust matter more than ever in a world shaped by AI and constant change. Markus shares stories from his own life, including formative experiences in Africa, how fatherhood changed his priorities, and why he intentionally puts himself into situations where he is not good yet, from jazz to artificial intelligence. Not to master them, but to stay open. This episode invites a shift in perspective:from asking “How much can I accumulate?”to asking “How do I want to relate to money as I create my future?” Because the future is not what happens to us. The future is how we live, decide, and relate. Key Takeaways  The future is shaped less by prediction and more by perspective. Money is not neutral. It can amplify fear or create freedom. Our relationship with money reflects our values, not just our income. Flexibility and openness are essential in times of rapid change. Trust and community are foundational currencies of the future. Learning from mistakes is a feature, not a failure. Improvisation is a life skill, not a risk. AI will change how we interact with money, but not why it matters. Gratitude and reflection create clarity in a noisy financial world. Chapters  00:00 Welcome Markus Koch – live from New York 02:45 Who Markus Koch wants to be in the future 05:10 Where his sense of contentment comes from 07:28 What money really does to us as humans 08:46 What money can and cannot give us 10:27 Money in an entrepreneurial context 12:14 Out of Africa – experiences that shaped Markus 14:58 Where he draws strength and energy from 16:11 When money once meant something very different 18:33 Markus as a father, at home and in life 19:59 What matters more: money or happiness? 23:01 A future-ready relationship with money 25:56 The biggest fears Markus sees in people today 32:11 What it truly means to have “enough” 34:30 Finding calm and clarity around finances 36:33 Why Markus seeks out things he’s bad at – jazz, AI, learning 38:32 “I won’t be here anymore” – AI and impermanence 41:18 Why people stay in familiar but unhappy situations 46:48 “Machen, einfach machen” Socks, gifts, and what they reveal about American culture 51:07 Frederik’s gratitude ritual while traveling 52:04 Markus on community, trust, and the future 57:26 Will money become less important in the future? 58:00 Markus Koch’s wish for what comes next Learn more about Markus Koch, widely known as the face of Wall Street, and his work at: https://360wallstreet.de/ Explore Frederik G. Pferdt and The Future Is HOW — reflections, practices, and conversations on creating what’s next: https://www.frederikgpferdt.com/

    59분
  7. How Art Regulates the Brain When the World Feels Overwhelming | Ivy Ross

    1월 23일

    How Art Regulates the Brain When the World Feels Overwhelming | Ivy Ross

    The Future Is HOW with Ivy Ross How Art Regulates the Brain When the World Feels Overwhelming | Ivy Ross In this episode, Frederik Pferdt sits down with Ivy Ross, Vice President of Design for Hardware Products at Google and co-author of Your Brain on Art, for a quiet, deeply human conversation about art, design, neuroscience, and what it really takes to build a future that still feels alive. While most conversations about the future focus on speed, technology, and efficiency, this one moves in the opposite direction. Together, Frederik and Ivy explore why art is not decoration, but infrastructure for our nervous system, our empathy, and our ability to imagine what comes next without hardening. Drawing on their shared history from the early days of Google Glass, Ivy reflects on designing for feeling, not just function, and why everything matters in design: texture, color, sound, space, and intention. This episode is an invitation to slow down, reconnect with your senses, and remember that the future is not something we plan. It’s something we feel our way into. In this conversation, you’ll explore Why art changes us biologically, not just emotionally How neuroaesthetics shapes how we think, feel, and heal What designing “from the inside out” really means Why art can calm us enough to imagine again in uncertain times How leaders and organizations can design spaces that support humanity, not just productivity What remains uniquely human in the age of AI Why the future needs magic, not just impact or scale Timestamps & key moments 00:00 Welcome 03:34 What Ivy wants to make people feel or remember 04:15 What Ivy doesn't want to be remembered for 05:21 The top 3 things that stood out in Ivy's life so far 09:43 The impact of arts and neuroscience on designing products 14:38 The first time the public experienced neuroaesthetics live 21:45 A mindstate moment with Ivy and YOU 23:45 Why arts in moments of uncertainty or trauma 27:22 We're designed to express ourselves not for outcome 30:29 What Frederik sent Ivy and why creativity has to be everything but not perfect 31:57 If leaders understood art, what would workplaces look like? 35:02 How painting helps you being successful in life 39:22 How art changes in the age of AI 41:17 "Lightning round" with Ivy 43:02 What Ivy had to unlearn about arts 45:12 How to practice your future with art this week

    51분
  8. The Future is How | Best of 2025

    2025. 12. 18.

    The Future is How | Best of 2025

    As 2025 comes to a close, it’s time to pause and look back. Not to summarize the year, but to harvest what truly mattered. This was a year full of futures. Full of encounters with people who don’t wait for what’s next, but actively practice it. We are living in a moment where the future often feels unclear, even heavy. And that’s why the real question is no longer what will happen next, but how do we create something better, starting now. In this special Best Of episode of The Future Is HOW, I’ve curated moments from the past year that are designed to shift how you think, feel, and act when the future feels uncertain. You’ll hear from people who practice the future in very different ways: A Michelin-star chef. A musician. An illustrator. Leaders from Apple, Canva, Stanford, and Harvard. Experts in sleep, AI, leadership, education, and mental health. And you’ll also hear from my wife Angela, who works with plant medicine and Reiki energy healing, reminding us that creating the future isn’t only an outward act. It begins by listening inward. This is not a podcast about predictions. It’s about practice. Short moments. Real insights. Gentle but powerful invitations. Because the future isn’t something we wait for. It’s something we practice, every day. Welcome to the Best Of The Future Is HOW. If something resonates with you, I invite you to explore the full conversations in the individual episodes. Where to find Frederik G. Pferdt NextLetter:⁠⁠⁠⁠https://www.nextletter.frederikgpferdt.com   ⁠⁠⁠ Book: ⁠⁠whatsnextisnowthebook.com⁠⁠ ⁠⁠⁠ ⁠LinkedIn⁠⁠ | ⁠⁠YouTube⁠⁠ | ⁠⁠Instagram⁠⁠ | ⁠⁠frederikgpferdt.com⁠ Music: Andreas Horchler

    58분

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Welcome to The Future Is How: Explorations on Creating Your Better Tomorrow—a podcast that invites you to actively shape the future with practical insights and inspiration. Hosted by Dr. Frederik G. Pferdt, author of What's Next Is Now and first and former Chief Innovation Evangelist at Google, Frederik shares insights on building a future-ready mindstate, drawing from his experiences training the brightest minds at Google, Stanford, and beyond.

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