The G Code

Heather Manuel
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We help salon owners restructure their businesses to increase profit and grow their teams.

Выпуски

  1. 28 ЯНВ.

    This Increased My Salon's Sales By $8k A Month

    Upselling is the easiest way to increase your salon revenue without finding new clients or raising your prices. Today, I'm walking you through the exact system that increased my salon sales by $8,000 per month using Added Value Experiences (AVEs). I'll show you how to create a physical menu that actually converts, the front desk scripts that work for both new and existing guests, and how to rotate your offerings so they never get stale. If you've been hesitant about upselling because it feels pushy or salesy, this episode is for you, my friend. I'll reframe what upselling actually is (spoiler: it's your job as a beauty professional), give you the exact menu structure that works, and show you how to track results so this becomes a living, breathing part of your business. ⏰ What You’ll Learn: (0:32) Reframing Upselling: It's Your Job(3:33) Creating Your AVE Menu(5:27) The Front Desk Script(10:59) Rotating Your Menu Strategically(12:24) Tracking and Measuring Success(14:23) Making It Work: Ownership and Accountability 🔗 Mentioned Links: Get in touch with our admissions team to learn more about RLCEO here: https://go.pip-university.com/ 👋 Say Hi: If you haven’t done so already, follow us on Instagram and Facebook. I share a ton of gems, value-packed freebies, and the occasional belly-laugh meme.  Follow on IG now! Follow on FB now! ❤️ Subscribe: ⁠Youtube⁠ ⁠Email Newsletter⁠ Podcast ⁠

    15 мин.

  2. 21 ЯНВ.

    Hands Down #1 Mistake Owner Make

    If you're a salon owner who feels like you have to do everything yourself to keep the business running, this episode is for you.  I'm breaking down the hands-down number one mistake that keeps owners stuck, overworked, and unable to scale past a certain point: failing to delegate effectively. The shift you're craving doesn't come from working harder; it comes from learning how to lead, delegate, and design a business that doesn't depend on your every decision. When you free yourself from the day-to-day, you create space to solve higher-level problems that result in hundreds of thousands of dollars in growth. This episode gives you the exact framework to start building that freedom today. ⏰ What You’ll Learn: (0:27) The Cost of Not Delegating Why 80% of what's on your plate right now needs to come off of it, and what happens to your business when it doesn't (1:59) Real Example: New Guest Retention System A real-world example from my salon where delegating freed me up to discover we were losing 44% of new guests—and how we built a system that cut that drop-off to 30%, saving us 18 clients per month (5:22) Why Owners Struggle to Delegate  Most owners already delegate small tasks but stay blind to bigger opportunities because they think they can do it faster or worry it won't get done right. (6:26) Tips for Strong Delegation  The four essential tips for strong delegation: building by design, delegating to roles (not just people), delegating thinking (not just tasks), and delegating research (9:32) Roadmap to Effective Delegation  A step-by-step roadmap to start delegating today—even if you feel like you don't have anyone to delegate to or you're a one-person show (14:04) Implementation & Next Steps  How to create templates and frameworks that make delegation foolproof, so tasks get done right without you being the bottleneck 🔗 Mentioned Links: Download the 20-page Syllabus Checklist here: https://www.pip-university.com/syllabus Get in touch with our admissions team to learn more about RLCEO here: https://go.pip-university.com/ 👋 Say Hi: If you haven’t done so already, follow us on Instagram and Facebook. I share a ton of gems, value-packed freebies, and the occasional belly-laugh meme.  Follow on IG now! Follow on FB now! ❤️ Subscribe: ⁠Youtube⁠ ⁠Email Newsletter⁠ Podcast ⁠

    15 мин.

  3. 14 ЯНВ.

    5 Ways To Get More Clients (without spending money)

    Boosting your Google Rank is one of the easiest (and cheapest) ways to get more clients in the door. Today, I’m breaking down the exact 5 ranking factors Google uses to determine which salons show up first in search results. These aren't complicated, and you can implement them in just 1.5 hours this week. If you’re tired of seeing salons with outdated websites ranking higher than you, this episode is for you, my friend. I’ll show exactly what Google cares about and give an actionable plan you can implement today.  ⏰ What You’ll Learn: (1:17) - Reviews (40% of ranking) The #1 factor that makes up 40% of your Google ranking (and how to leverage it) (5:10) - Google Business Profile (30% of ranking) How to optimize your Google Business Profile to stay visible (4:33) - Local SEO Keywords (15% of ranking) The SEO keywords your website MUST have to rank locally (6:33) - Engagement Signals (10% of ranking) Why engagement signals matter more than you think The 2 parts of engagement signals to pay attention to (7:54) - Website Speed & Mobile (5% of ranking) Why website speed can completely sabotage your rankings How to make your website fast, updated, and easy to navigate (14:54) - Action Plan Steps you can take to implement these 5 factors into your salon in under 2 hours 🔗 Mentioned Links: Get in touch with our admissions team to learn more about RLCEO here: https://go.pip-university.com/ 👋 Say Hi: If you haven’t done so already, follow us on Instagram and Facebook. I share a ton of gems, value-packed freebies, and the occasional belly-laugh meme.  Follow on IG now! Follow on FB now! ❤️ Subscribe: Youtube Email Newsletter Podcast

    16 мин.

  4. 7 ЯНВ.

    5 Things I'd Do If I Opened A Salon Today

    Building a scalable salon business requires intentional systems, clear communication, strategic hiring, and a long-term vision.  Alrighty, my friend, today we’re diving into 5 non-negotiable strategies for building a scalable, profitable salon business.  These insights come from my own experience of building a 7-figure salon in 4 years. I walk you through the 5 things I would do if I were to open a brand-new salon today.  Whether you’re about to open your first salon or have been open for years, I hope you’ll take these strategies and work them into your business, so that you can create the foundation for sustainable growth beyond your personal capacity. Today, I cover: (0:30) Being an employee-based salon  Build a business bigger than yourself through employees Avoid rental salon model limitations Start behind the chair to generate revenue and sustain expenses Scale back from chair work by year two to focus on team growth Commission-based model: stylists earn commission, salon keeps a portion for expenses and reinvestment (3:20) Team Policies & Guidelines Write a comprehensive employee handbook before hiring Clarity prevents resentment and turnover Key policies to document Including company vision and core values with daily execution examples Using core values for hiring, feedback, and firing decisions (7:50) Systematic Pricing Don't base pricing on location alone Three pricing considerations: Expenses with built-in profit margin, Unique selling point (USP) vs. competitors, and Maximum service time (most important factor) Set time boundaries for each service to prevent rushed work Create multiple service levels (3-4 to start) Model pricing should be affordable—focus is on training, not profit Service-based businesses sell time; pricing must reflect time availability (11:40) Owner’s Schedule Work 5 days/week, 2 days off for family and personal wellness 3 days behind the chair (8+ hours): Train new hires during every service, Film services for training content, Hand off tasks as team improves 1 day mixed (3 hours admin + 5-6 hours training): Scout for future training program leaders 1 day mixed (3 hours admin + rest of day coaching): On-the-spot coaching and team connection When to transition completely out of chair work (14:00) Hire Your Right-Hand Person Most important hire—start them on the front desk Essential qualities this person should have Hiring seasoned vs green candidates Provide training to ensure execution matches your standards Long-term: they manage the front desk team and guest processes while you focus on team growth and hiring 🔗 Mentioned Links: Get in touch with our admissions team to learn more about RLCEO here: https://go.pip-university.com/ 👋 Say Hi: If you haven’t done so already, follow us on Instagram and Facebook. I share a ton of gems, value-packed freebies, and the occasional belly-laugh meme.  ⁠Follow on IG now!⁠ ⁠Follow on FB now!⁠ ❤️ Subscribe: ⁠Youtube⁠ ⁠Email Newsletter⁠ ⁠Podcast ⁠

    17 мин.
  • Выпусков: 4

Об этом подкасте

We help salon owners restructure their businesses to increase profit and grow their teams.

Информация

  • Автор
    Heather Manuel
  • Годы выхода
    2 тыс.
  • Выпуски
    4
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Heather Manuel
  • Сайт подкаста
    The G Code