83 episodes

Chicke Fitzgerald. interviews game changing authors and executives ---

I'm thrilled that the Game Changer Podcast is now part of the C-Suite Radio Network.
We showcase interviews with top authors on leadership, growth, innovation, entrepreneurialism and giving back.

You will find show geared for Executive Women, Corporate Executives and Entrepreneurs and various series that we’ve done, including Back By Popular Demand (multiple appearances), Best of the Game Changer (timeless wisdom), Transition Solutionz (for those in between successes) and Uncommon Giving (how to bake giving into your culture).

The Game Changer will bring you practical tips about changing your game. My book of the same name is available on Amazon.com.

I have spent the first half of my career working for industry leading travel distribution technology and telecom companies. If you have ever made a travel booking online or checked in for a flight, chances are I worked for or consulted to one of the companies that pioneered that technology. The second half has been spent turning trip tech and travel storytelling on its head.

The Game Changer Network Chicke Fitzgerald

    • Business

Chicke Fitzgerald. interviews game changing authors and executives ---

I'm thrilled that the Game Changer Podcast is now part of the C-Suite Radio Network.
We showcase interviews with top authors on leadership, growth, innovation, entrepreneurialism and giving back.

You will find show geared for Executive Women, Corporate Executives and Entrepreneurs and various series that we’ve done, including Back By Popular Demand (multiple appearances), Best of the Game Changer (timeless wisdom), Transition Solutionz (for those in between successes) and Uncommon Giving (how to bake giving into your culture).

The Game Changer will bring you practical tips about changing your game. My book of the same name is available on Amazon.com.

I have spent the first half of my career working for industry leading travel distribution technology and telecom companies. If you have ever made a travel booking online or checked in for a flight, chances are I worked for or consulted to one of the companies that pioneered that technology. The second half has been spent turning trip tech and travel storytelling on its head.

    Rachel MK Headley - iX Leadership

    Rachel MK Headley - iX Leadership

    Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network 
    Called "brutally honest, incredibly practical, and refreshingly hopeful", Headley and Manke shake traditional corporate culture to the core in this important and desperately needed book. Corporate success is hampered by the failure to create an internal experience (iX) that keeps the best people, enables true innovation and creativity, and implements change quickly and effectively. iX Leadership: Create High-Five Cultures and Guide Transformation will enable leaders to change the way business gets done.
    Headley, a former operational science officer of the Landsat satellite program, and Manke, an expert in talent management and organizational psychology, combine research and personal insight to demonstrate the importance and practical application of their proprietary Culture Types and Kurtz Change Transition Model. They demonstrate how to incorporate these concepts into the best leadership practices of today. iX Leadership: Create High-Five Cultures and Guide Transformation provides insight into people, what motivates them, and how they deal with changes - it's widely applicable to industry, vertical, and role. Whether you want to create a culture to take you to the next $1B IPO, to survive the pre-revenue phase of your business, to improve sales, to implement changes more quickly and effectively, or to eliminate unspoken conversations, this book is your guide to achieving your legacy and success that you dream of.
    The Game Changer is featured on C-Suite Network.
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    • 42 min
    Brandon Bornancin - 7 Figure Social Selling

    Brandon Bornancin - 7 Figure Social Selling

    Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network 

    Once you’ve mastered social selling, you’ll never be without work or money again!

    If you’ve ever been frustrated by the lack of appointments, lack of sales, or lack of income to provide for your family or build the life you want and always dreamed of… then this is the book you need!

    One of 15 books inside the “Seven Figure Sales System,” Seven Figure Social Selling contains over 400 pages of easy-to-implement social selling scripts, strategies, systems and secrets to winning your dream customers on LinkedIn.

    This step-by-step guide will help anyone get more leads, appointments and sales… no matter what you sell or who you sell to (EVEN IF you don’t have a big social network AND ZERO social selling experience!).

    In fact, Seven Figure Social Selling is the exact playbook Brandon Bornancin and his team at Seamless.AI use to flood their calendars with 75-100 appointments every single day! They generate millions in sales, and consistently receive over 1M views a month on Linkedin.

    Brandon Bornancin’s Seven Figure Social Selling, has helped countless salespeople, marketers, recruiters, and entrepreneurs all around the world make millions in sales, get millions in funding, find partners to launch businesses, and help make all their biggest dreams a reality.
    The Game Changer is featured on C-Suite Network.
    Learn more about your ad choices. Visit megaphone.fm/adchoices

    • 58 min
    Jennifer Fondrevay - Now What?

    Jennifer Fondrevay - Now What?

    Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network 
    Companies around the globe are increasingly pursuing M&A as a growth strategy. Odds are, at some point in your career, your company will be one of them. 
    Jennifer J. Fondrevay, an M&A expert who has led teams and brands through three separate multibillion-dollar acquisitions, reveals that these transitions are as stressful as a major loss or moving to another country. The normal human reactions of fear, anger, anxiety, and denial can make the experience hellish, make leading change overwhelming, and keep you from capitalizing on opportunities.

    To help you navigate the chaos and your emotions and see how M&A can, in fact, further your career, she has written NOW WHAT? the guide she wished for years ago. Based on 60 interviews with M&A integration survivors and practitioners, NOW WHAT?:

    Explains the drivers behind M&A so that you can anticipate what's coming and start to appreciate where the opportunities might be.

    Exposes the post-deal experience for what it is: a journey from denial to acceptance through the M&A stages of grief.

    Identifies the "cast of change" characters (e.g., the Former Rock Star, the Black Widow, etc.) and how to engage them.

    Helps you construct a total "survive and thrive" game plan for cultivating the right mindset, collaborating with the "other side," and finding your niche to succeed.


    NOW WHAT? helps anybody in the middle of it all, from C-suite executives to team leaders and players, come out stronger on the other side to help their companies do the same. 
    ********
    Jennifer J Fondrevay is the Founder and Chief Humanity Officer of Day1 Ready™, a consultancy that advises forward-thinking business leaders, owners, entrepreneurs and C-Suite executives on how to prepare for the human capital challenges of M&A. As a Fortune 500 C-Suite "survivor" of three multibillion-dollar acquisitions, Jennifer has been on all sides of the deal equation. She saw countless growth strategies fail due to a workforce that couldn't pivot and adapt as quickly as leadership anticipated.
    When her Harvard Business Review (HBR) article, "After a Merger, Don't Let 'Us vs. Them' Thinking Ruin the Company" went viral, Jennifer recognized the power and interest in a human-centric approach to business transformation, where employees are at the heart of the change and not on the sidelines. She shares her expertise as a contributor to: Forbes, Harvard Business Review, Thrive Global, American Marketing Association, Middle Market Growth ; and as a frequent podcast guest and keynote speaker for HR conferences, associations and Fortune 500 companies.
    The Game Changer is featured on C-Suite Network.
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    • 37 min
    Mark Boundy - Radical Value

    Mark Boundy - Radical Value

    Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network 

    We all want to be customer centric…but most of us struggle with that vague term, and how to measure it.  Radical Value reveals that the measurable, trackable, trainable thing you really seek --at the core of customer centricity--is customer-perceived value. 
    Radical Value breaks through the confusing tangle of sales performance solutions available today. There’s radical simplicity –and radical power -- in focusing everything your company does on customer value.


    Radically flipping the 10% of today’s training/coaching effort currently devoted to value: the thing that moves 90+% of customer decisions.


    Radically re-thinking how -- and how widely – we engage customers who are more distracted and siloed than ever, causing buying decisions to dissolve into a confused mess favoring “no decision”.


    Radically re-thinking how we organize our companies, often every bit as siloed as our customers, where one role “sells”, while many serve customers but never relay value discoveries they make almost daily.

    Radical Value doesn’t stop at high-level theory, but provides intuitive, easy-to-implement tools that should integrate into your existing systems and workflows, implementing radical value focus. 
    Sellers will learn how to sell and price to value. Marketers will master outcome-based messaging. Product/ service managers will gain insights into current customer outcomes...and guide more powerful future innovations. Executives will be able to form value-based feedback loops between every function in their companies.

    The Game Changer is featured on C-Suite Network.
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    • 48 min
    Matt Bailey - Teach New Dogs Old Tricks!

    Matt Bailey - Teach New Dogs Old Tricks!

    Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network 
    Many digital marketers are exceptional in their roles, but what can make them extraordinary is understanding classic sales techniques that work wonders. By applying these timeless truths to a new medium, marketers can understand the underlying principles and extend them into the digital age.
    When I started building websites in the mid-1990's, I did not have any definitive resources. Technology was young. It was the "Wild West" when it came to designing and developing websites.
    However, what I could use was the training I had received from two unlikely sources. The first was my journalism concentration from my degree in Communications. The second was a comprehensive sales training course. These two resources enabled me to create websites that gained attention, had high rankings in the search engines, and were converting visitors into customers.
    Back then, I did not know that my background provided a perfect methodology for dealing with technology through the lens of persuasion and sales. Even as marketing technologies changed and increased, they simply built on the basics of sales and persuasion. 
    My focus on the business side of things only solidified as I learned how to use analytics and how to improve rankings, increase visitors and conversion rates. Ultimately, sales increased because of the focus on the right things to affect the right results. 
    Now, as marketing technology and marketing automation are poised to transform sales and marketing forever, I find that the basic sales skills are more important than ever. Understanding why people respond the way they do and why certain tactics work are both essential to growing beyond the technology and knowing the "WHY."
    When you know the WHY, you can change anything. These skills are irreplaceable - even by robots.

    The Game Changer is featured on C-Suite Network.
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    • 39 min
    Paul Greenberg - The Commonwealth of Self Interest

    Paul Greenberg - The Commonwealth of Self Interest

    Interview by Chicke Fitzgerald of the Game Changer Network as a part of the Best of the Game Changer series, showcased on C-Suite Network 

    Twenty-first century customers are demanding more than ever - they will communicate with a company in whatever channel they need to at the time they want to. They want their interactions with the company to be seamless, convenient and simple. They want to get whatever it is they want to do with your company done as fast as possible. AND they want more than just good products and services, products, services, the tools they need to control their interactions with your company and consumable experiences. All in all, if you can't compete by engaging them in ways that make them want to come back to you, you lose.
    While this is a complex effort, because you have to satisfy the needs of potentially millions of customers (you want that right? Millions), it is simple in its fundamental principle - if a customer likes you and continues to like you they will continue to do business with you. If they don't they won't. Simple, but the execution isn't because you have to identify what each of those millions of customers wants and needs and keep the provision of those individual needs cost-effective enough to be of value to you and yet still provide value to them. Plus they have to e able to retain control over their own interactions with you - because if they lose the option of control of their conversation with you, they are gone.
    To do this takes a substantial effort. That's where the Commonwealth of Self Interest: Business Success Through Customer Engagement by Paul Greenberg comes in. This book is the first of its kind to present the definitions, frameworks, strategies, programs, business operations, cultural transformation, systems technologies, and measurements to successfully engage your company's customers - whether your company is small and growing or an immense enterprise with hundreds of millions of customers.
    The changes in sales, marketing, customer service and commerce have been profound and how to navigate those changes and provide the right approaches and programs are addressed and the impact of successfully addressing those changes is shown by case studies and stories - as is what happens when you don't adjust to what your customers have already adjusted to.
    Throughout the book, which is written in a entertaining and conversational style, you will find dozens of case studies, proven best practices, expert advice and analysis from Paul and nearly 20 of his closest friends - all experts in their respective fields. Paul Greenberg, known as the "Godfather of CRM" is a best selling author who wrote CRM at the Speed of Light, called "The Bible of CRM" that has been through 4 editions and 9 languages. An adviser to many companies at the enterprise level, over the years (and there have been many of them - years that is), he has been able to piece together a strategic framework at the highest level and a lot of best practices/tips & tricks at the deepest level including things like mapping customer journeys to help you structure your company's efforts around providing and receiving value to and from your customers. If you don't want to believe him, read Brian Solis on user experience, Bruce Temkin on customer experience, Ray Wang on digital transformation, Brent Leary on the future of the engagement technology landscape or Esteban Kolsky on why building ecosystems is a practical matter not an academic exercise. And many others.
    Others may claim that theirs is the only book you'll ever need to do....whatever. This book probably isn't the only book you will ever need. No one is saying customer engagement is simple. But it is likely to be the first book you'll want to read on your journey to becoming a company that is both better for your customer and great for you.

    The Game Changer is featured

    • 50 min

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