The GenXpert Show

Laura Zavelson
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The go-to show for smart solopreneurs who want to be the go-to in their niche. On this show we talk about how to grow your business by building know/like/trust, actively managing your referral network and leveraging AI so you don't get stuck spending nights and weekends glued to your laptop.

  1. FEB 12

    Why Your AI Content Doesn't Sound Like Your Personal Brand (and how to fix it) | Ep.50

    Get a year's worth of content prompts for authentic personal branding. Download the Go-To Content Grid. If you're not happy with your AI-generated content, there's a simple process to get 100 times better results. As a business owner, you know content is key to inbound leads and referrals, and leveraging AI tools efficiently is crucial. Learn how to give AI the prompts and information it needs to write in your voice, save hours of revisions and significantly improve your marketing content. 00:00 Introduction: Boost Your AI Content Creation 01:04 Understanding AI Content Creation Levels 01:12 Level One: Basic AI Prompts 02:41 Level Two: Adding Context with Projects 03:29 Setting Up Your AI for Success 04:15 Creating Essential Documents 05:38 Practical Comparison: Incognito vs. Project Mode 06:27 Final Tips and Recommendations 07:02 Conclusion: Next Steps for Content Creation CONNECT WITH ME:  🌐 ⁠LauraZavelson.com⁠  📲⁠ LinkedIn⁠ 🎥 ⁠YouTube⁠ 😍⁠Instagram

    7 min

  2. FEB 5

    The AI Re-Engagement Trick That Makes Following Up With Leads Less Awkward

    Get a year's worth of content prompts for authentic personal branding. Download the Go-To Content Grid. Following up with stale leads and your referral network can be awkward. How do you make it seem authentic and not like you're chasing a sale? In this video we're talking about how to use AI to create real connection and dramatically increase your chances of closing new clients.HIGHLIGHTS00:00 Introduction to Killer Follow-Up Messages01:09 The Importance of Following Up02:33 Identifying Your Warm Leads03:40 Using AI to Craft Personalized Messages05:17 Drafting and Sending Effective Emails06:18 Automating Your Follow-Up System07:38 Next Steps CONNECT WITH ME:  🌐 ⁠LauraZavelson.com⁠  📲⁠ LinkedIn⁠ 🎥 ⁠YouTube⁠ 😍⁠Instagram

    8 min

  3. JAN 29

    The Anti-Hustle Personal Brand Plan for Experts

    A year's worth of content prompts for authentic personal branding. Download the Go-To Content Grid. You're not an influencer, you're an expert. So you need to build a personal brand that builds business not hype. In this video, I give you the playbook that walks you through the only three things you need to build a brand that gets you clients.Highlights00:00 Introduction to Personal Branding01:10 The POV Model of Branding01:23 Creating Your Framework04:06 Formulating Standout Opinions06:15 The Power of Stories07:25 Next Steps

    8 min

  4. JAN 22

    The Niche Formula That Attracts High Paying Clients | Ep. 47

    Download the "Go-To" Content Grid. A year's worth of writing prompts for authentic personal branding. If you're in the business of selling expertise, getting clarity around your niche is mission critical. This is the 3P system I've been using for years to help business owners zero in on a "go-to" niche they can own while still keeping the door open for enough clients so the business can grow. If this episode was helpful, I’d love it if you could leave a review and share it with a friend! Highlights00:00 Introduction: The Importance of Defining Your Niche01:06 Step 1: Identifying Your Target P______03:00 Step 2: Solving the Right P_________05:10 Step 3: Defining Your P___________06:21 Case Study: Applying the Three P Framework08:13 Next Steps to Define Your Niche CONNECT WITH ME:  🌐 ⁠LauraZavelson.com⁠  📲⁠ LinkedIn⁠ 🎥 ⁠YouTube⁠ 😍⁠Instagram

    9 min

  5. JAN 15

    Use AI to Enhance Your Brand (not replace it) | Ep. 46

    Download the "Go-To" Content Grid. A year's worth of writing prompts for authentic personal branding. Can AI help you build your personal brand or is it just getting in the way? In this video we'll talk about the 4 levels of brand effectiveness, how you can use AI to make yours stronger (beyond just using it for content), and absolutely where you should not let AI take over. AI Prompts for the Brand Audit Prep step: Grab the URLs to the home pages of 5 or 6 consultants who do the same thing you do - so fractional CMO or AI consultant or GTM for startups. Paste them in the chat window. Prompt 1: Reverse Engineer Your ICPAct as if you are a brand stratagist. I’m giving you a list of websites of my competitors. Please identify the ideal client profile for each based on their home page copy. Prompt 2: Messaging Detective (put this prompt in the same conversation)Identify the key messaging phrases each site uses. Pay special attention to section headlines and subheads. Also incorporate frustrations, fears, wants and aspirations. Prompt 3: Gap Analysis (put this prompt in the same conversation)This is the link to my home page [insert link]. Please compare my site to my competitors. 1. Highlight similarities and differences. 2. Identify gaps and opportunities for me to differentiate.HIGHLIGHTS00:00 Building Your Personal Brand00:10 The Role of AI in Personal Branding01:53 The Four Levels of Brand Effectiveness02:05 Level 1: I Help Everybody02:13 Level 2: Defining Your Niche03:28 Level 3: Why Your Work Matters04:38 Level 4: Differentiation06:06 Conducting a Brand Effectiveness Audit with AI06:19 Using AI Prompts for Brand Analysis07:25 Analyzing Competitors and Messaging09:54 Identifying Differentiation Opportunities11:25 Next Steps for Brand Improvement CONNECT WITH ME:  🌐 ⁠LauraZavelson.com⁠  📲⁠ LinkedIn⁠ 🎥 ⁠YouTube⁠ 😍⁠Instagram

    14 min

  6. JAN 10

    How to Stand Out as a Consultant: The Framework Strategy | Ep. 45

    Not sure what to post to build trust? Download The Go-To Content Grid for topics, templates and prompts. Frameworks are the hidden business asset you already have but just aren't using. If you have experience, you have an approach and framework you can monitize. You're just not using it. This isn't just another marketing strategy. This is a business strategy that helps you attract more clients, shorten the sales cycle and signal premium fees. HIGHLIGHTS 00:00 The Key to Credibility and Premium Rates 01:27 The Trust Recession and Content Consumption 02:17 Why Frameworks Make a Difference for Consultants 03:30 Creating and Using Your Framework I’m Laura Zavelson, MBA - the go-to strategist for experts who want to be the go-to in their niche.Serial entrepreneur & professor of entrepreneurship - everything you hear from me I've tried and taught. My mission is to deliver only proven, practical strategies and tactics that simply work. I'm here to help you skip the black holes and rabbit holes, and fast-track your path to your own definition of success. CONNECT WITH ME:  🌐 ⁠LauraZavelson.com⁠  📲⁠ LinkedIn⁠ 🎥 ⁠YouTube⁠ 😍⁠Instagram

    5 min

  7. 12/18/2025

    Get More Client Referrals - 5 Minute Wake Up System | Ep. 44

    ✨ Download The Go-To Content Grid If you want to get more client referrals, here’s the truth: your network isn’t ignoring you—they just aren't exactly sure what you do.In this episode, I show you the simple three-step system my clients use to wake up their referral network and create real opportunities in about five minutes a week. No awkward outreach. No “just checking in.”One client used this exact approach and landed six inbound inquiries and three new clients in three weeks.If you want a low-effort, high-return way to get more client referrals, start here.And if coming up with content each month feels like too much, grab my 12-topic content grid—that’s a full year of belief-shifting content already mapped out. If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.HIGHLIGHTS00:00 Introduction: Why Your Referral Network is Dry00:14 The Three-Step System to Revive Your Referrals01:08 Step 101:43 Step 202:56 Step 304:09 Maximizing ROI and Productivity Tips05:14 Next Steps CONNECT WITH ME:  🌐 ⁠LauraZavelson.com⁠  📲⁠ LinkedIn⁠ 🎥 ⁠YouTube⁠ 😍⁠Instagram

    5 min

  8. 12/11/2025

    Funnels Are Broken: Use the Pathway Strategy Instead | Ep. 43

    Download The Go-To Content Grid - 12 topics and templates that take you from invisible to invincible. Are marketing funnels outdated? In today’s episode, I break down why the traditional marketing funnel no longer reflects how modern B2B buyers actually make decisions—and what to do instead if you want your content to generate qualified inbound leads.If your consulting or coaching business isn’t getting clients from your content (even though you’re posting constantly), the problem may be your mental model of the customer journey. Funnels were built for the Mad Men era. Your buyers live in a world of device switching, algorithm chaos, endless content options, and internal buying committees.In this video, you’ll learn a modern alternative: Pathway Thinking—a buyer journey framework that aligns with how people actually discover, evaluate, and hire experts today.What You’ll Learn• Why marketing funnels don’t work for B2B service businesses anymore• The six realities of today’s buyer journey—and how they affect your content strategy• How to create multiple customer pathways that lead to more inbound inquiries• What to measure instead of funnel conversions if you want more consulting clients onlineIf you're a consultant, coach, or expert struggling with visibility or lead generation, this episode explains why your content may not be converting—and how to shift to a pathway-based content strategy that increases trust, accelerates decision-making, and helps you stand out in a crowded market.This is not another “post more, try harder” marketing video. It’s a strategic reframing of how people buy—and how experts can create content that matches today’s nonlinear, multi-platform customer journey.HIGHLIGHTS00:00 Introduction to Funnel Thinking00:10 The Shift to Pathway Thinking01:02 Why Funnel Thinking is Outdated01:44 Six Realities of Modern B2B Buying04:00 Introducing Pathway Thinking04:59 Comparing Funnel and Pathway Thinking06:31 Creating Effective Pathways07:21 Final Tips and ConclusionDownload The Go-To Content Grid (with AI prompts)

    9 min
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About

The go-to show for smart solopreneurs who want to be the go-to in their niche. On this show we talk about how to grow your business by building know/like/trust, actively managing your referral network and leveraging AI so you don't get stuck spending nights and weekends glued to your laptop.

Information

  • Creator
    Laura Zavelson
  • Years Active
    2025 - 2026
  • Episodes
    51
  • Rating
    Clean
  • Copyright
    © Laura Zavelson
  • Show Website
    The GenXpert Show