The GenXpert Show

Laura Zavelson

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The GenXpert Show

If you're a GenXer that's laid off, pissed off, pushed out, or burned out by corporate life, or you're looking for something more, consider capitalizing on your expertise and experience to build a business as a coach, consultant or independent expert. In this podcast I'll be sharing practical advice and proven success tips that will help you create the impact, flexibility and financial opportunity you've been craving.

9 HR. AGO

Finding Your Coaching Niche: What you NEED to know | Ep. 7

Finding your coaching niche (or consulting niche) can feel like a frustrating process. But it’s the secret to building a business that supports you financially as well as creates opportunities for doing meaningful work and enjoying a flexible schedule. This episode of The GenXpert Show reveals the how to, the tradeoffs and a step by step exercise you can do right now. So grab a notebook or open your notes app and join me as I break down the step-by-step process of figuring out what you want to do, how you want to do it, who you want to help and what problem you want to solve. And I’m also going to tell you my story about how I intentionally designed my business to fit my definition of success. Whenever you're ready, here are 3 ways I can help you build your business: 1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business 2. 📩⁠Join my free weekly newsletter⁠ that coaches and consultants call "super practical" and "incredibly helpful and inspirational". 3. 🚀 ⁠Book a strategy call⁠ → Let's make a plan so you can move forward with confidence. No strings and I'm really nice. I promise. CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠ 🎥 ⁠YouTube⁠ If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

17 min
FEB 12

How to Avoid Niching down Too Far | Ep. 6

🎙️ Episode Summary: If you’re worried that niching down will push clients away, this episode is for you. Spoiler: You’re probably not too niche—you just haven’t hit on a problem that’s urgent enough to get people to buy. 🔹 Why a niche that feels “too small” is often just a niche without an urgent problem 🔹 How one career coach overcame FOMO and doubled down on her true superpower 🔹 Three essential questions to evaluate your niche for size, revenue potential, and long-term enjoyment 🔹 I answer 5 of the most frequent FAQs about niching starting @11:00. 📌 Links & Resources: Whenever you're ready, here are 3 ways I can help you build your business: 1. 📥 Download ⁠The GenX Escape Plan⁠ → Your 3-step roadmap to starting a profitable coaching or consulting business 2. 📩⁠Join my free weekly newsletter⁠ that coaches and consultants call "super practical" and "incredibly helpful and inspirational". 3. 🚀 ⁠Book a strategy call⁠ → Let's make a plan so you can move forward with confidence. No strings and I'm really nice. I promise. CONNECT WITH ME: 🌐 ⁠LauraZavelson.com⁠ 📲⁠ LinkedIn⁠ 🎥 ⁠YouTube⁠ If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

14 min
FEB 5

Do You NEED a Niche? | Ep. 5

The Truth About Niching—What They Get Right, What They Get Wrong, and How to Find Your Focus If you’ve been thinking about starting a coaching or consulting business, you’ve probably heard that you must pick a niche. But is that really true? And how do you even know if you’ve picked the right one? In today’s episode, we’re breaking down:✔️ Why “everyone” is NOT your audience—and how to get specific in a way that attracts clients instead of repelling them✔️ The biggest myth about niching that could be keeping you stuck✔️ How to make sure your niche is profitable—before you waste time building the wrong thing✔️ Why “niching down” doesn’t mean locking yourself into one thing forever✔️ My favorite way to rethink niching RESOURCES & LINKS: 1. 📥 Download The GenX Escape Plan → Your 3-step roadmap to starting a profitable coaching or consulting business 2. 📩Join my free weekly newsletter that coaches and consultants call "super practical" and "incredibly helpful and inspirational". 3. 🚀 Book a strategy call → Let's make a plan so you can move forward with confidence. No strings and I'm really nice. I promise. CONNECT WITH ME:🌐 LauraZavelson.com📲 LinkedIn 🎥 If this episode was helpful, I’d love it if you could leave a review and share it with a friend! See you next time.

9 min
JAN 29

Coach vs. Consultant? Which one are you? (and why it matters!) | Ep. 4

Episode Title: Coach or Consultant? Which one are you? (And why it matters!) Episode Summary:Are you a coach or a consultant? And why does it even matter? The way you position yourself impacts your branding, pricing, and the types of clients you attract. In this episode, we explore the key differences between coaching and consulting, common misconceptions, and practical ways to decide which path is right for you. What You’ll Learn in This Episode:✅ The fundamental differences between coaching and consulting✅ How your service model affects your pricing and revenue potential✅ Why the right title can make it easier to attract clients✅ A self-assessment to determine whether you’re a coach, a consultant, or a hybrid Resources & Links:📥 Download The GenX Escape Plan – A free guide to help you build your coaching or consulting business📅 Book a Success Plan Call – Confidence comes with having a plan. Let's talk about it. Let’s Connect!🌐 Website: LauraZavelson.com 📲 Instagram: @laurazavelson 👉 If you enjoyed this episode, please rate and review The GenXpert Show—it helps more GenXers like you create businesses that give them freedom and financial success!

10 min
JAN 22

5 Things to Avoid When Starting Out As a Coach or Consultant | Ep. 3

Podcast Show Notes Episode Title: 5 Mistakes to Avoid When Starting Your Coaching or Consulting Business Episode Description: Starting a coaching or consulting business can feel like jumping into the deep end without a life jacket—but you don’t have to make it harder than it needs to be. In this episode of The GenXpert Show, we’re breaking down the 5 most common mistakes new coaches and consultants make—and how to avoid them. If you’ve ever thought you needed another certification, struggled to name your business, or wondered when to start charging, this episode is for you. I’ll share practical tips to help you get out of your own way and build a business that feels clear, focused, and profitable. What You’ll Learn in This Episode: Why you don’t need another certification to start helping clients. How a clear business name builds instant trust with your audience. Why trying to serve everyone ends up serving no one (and what to do instead). The benefits of engaging customers early—even if your offer isn’t perfect yet. How to set boundaries and stop giving away too much for free. Action Step: After you listen, take a moment to reflect: Are you falling into any of these traps? If so, what’s one action you can take today to get back on track? Whenever you're ready, here are 3 FREE ways I can help you launch and grow your business: 1. Download the The GenX Escape Plan: Your 3-Step Roadmap to Becoming a Coach, Consultant or Independent Expert 2. Get strategies and tips to grow your business and keep you accountable straight to your inbox 3.Book an Escape Plan call where I'll help you figure out the best next steps to building a business that gets you more meaning, financial opportunity and freedom. Links & Resources: Get a URL - Go Daddy or Bluehost Books - Tara Mohr - Playing Big Rachel Rodgers - We Should All Be Millionaires Connect with Me: Instagram LinkedIn YouTube Subscribe & Review: Love what you’re hearing? Don’t forget to subscribe to The GenXpert Show so you never miss an episode. If you found this helpful, leave a review—it helps more GenXers like you find the show! #GenXpertShow #GenX #entrepreneur #coach #consultant #coursecreator

13 min
JAN 16

How to get your first coaching or consulting clients | Ep. 2

In this episode of the GenXpert Show, I'll reveal the most effective strategies for getting your first coaching or consulting clients without relying on social media. We'll talk about why social media isn't your best bet in this instance and then get to 3 practical strategies you can put into action right now to get your very first paying clients. And whenever you're ready, here are 3 ways I can help you build your business as a coach, consultant or independent expert: 1. Download The GenX Escape Plan: A 3 step roadmap to your new career 2. Subscribe to my YouTube channel, the podcast or my newsletter for free, weekly actionable and practical advice on growing your business 3. Hop on a free call and let's figure out your best next steps together. 00:29 The Limitations of Social Media 03:47 The Power of Personal Networks 04:05 Strategy 1: Warm Introductions 05:22 Strategy 2: Skill Swapping 06:59 Strategy 3: Showcasing What You Know 08:52 Final Tips and Homework

10 min
JAN 12

How to Start a Coaching or Consulting Business | Ep. 1

Are you ready take the plunge and start your own coaching or consulting business? You know how to do a lot of things, but how do you figure out what's marketable? Who do you want to work with? And what is the one thing you absolutely MUST do before you decide to go all in? We'll talk about it all in this week's episode. Laura's GenX Escape Plan: Your 3 step roadmap to your new career as a coach, consultant or independent expert Would you rather WATCH The GenXpert Show?

9 min
JAN 10

The GenXpert Show Trailer

Welcome to the GenXpert Show where we talk about how you can use what you already know to stop the job search, ditch corporate and build a business as a coach, consultant or independent expert.

1 min

TRAILER

The GenXpert Show Trailer

Welcome to the GenXpert Show where we talk about how you can use what you already know to stop the job search, ditch corporate and build a business as a coach, consultant or independent expert.

Jan 10

•

1 min

If you're a GenXer that's laid off, pissed off, pushed out, or burned out by corporate life, or you're looking for something more, consider capitalizing on your expertise and experience to build a business as a coach, consultant or independent expert. In this podcast I'll be sharing practical advice and proven success tips that will help you create the impact, flexibility and financial opportunity you've been craving.

Creator

Laura Zavelson
Years Active

2K
Episodes

8
Rating

Clean
Copyright

© Laura Zavelson
Show Website

The GenXpert Show