The GenXpert Show

Laura Zavelson

The go-to show for smart solopreneurs who want to be the go-to in their niche. On this show we talk about how to grow your business by building know/like/trust, actively managing your referral network and leveraging AI so you don't get stuck spending nights and weekends glued to your laptop.

  1. JAN 15

    Use AI to Enhance Your Brand (not replace it) | Ep. 46

    Download the "Go-To" Content Grid. A year's worth of writing prompts for authentic personal branding. Can AI help you build your personal brand or is it just getting in the way? In this video we'll talk about the 4 levels of brand effectiveness, how you can use AI to make yours stronger (beyond just using it for content), and absolutely where you should not let AI take over. AI Prompts for the Brand Audit Prep step: Grab the URLs to the home pages of 5 or 6 consultants who do the same thing you do - so fractional CMO or AI consultant or GTM for startups. Paste them in the chat window. Prompt 1: Reverse Engineer Your ICPAct as if you are a brand stratagist. I’m giving you a list of websites of my competitors. Please identify the ideal client profile for each based on their home page copy. Prompt 2: Messaging Detective (put this prompt in the same conversation)Identify the key messaging phrases each site uses. Pay special attention to section headlines and subheads. Also incorporate frustrations, fears, wants and aspirations. Prompt 3: Gap Analysis (put this prompt in the same conversation)This is the link to my home page [insert link]. Please compare my site to my competitors. 1. Highlight similarities and differences. 2. Identify gaps and opportunities for me to differentiate.HIGHLIGHTS00:00 Building Your Personal Brand00:10 The Role of AI in Personal Branding01:53 The Four Levels of Brand Effectiveness02:05 Level 1: I Help Everybody02:13 Level 2: Defining Your Niche03:28 Level 3: Why Your Work Matters04:38 Level 4: Differentiation06:06 Conducting a Brand Effectiveness Audit with AI06:19 Using AI Prompts for Brand Analysis07:25 Analyzing Competitors and Messaging09:54 Identifying Differentiation Opportunities11:25 Next Steps for Brand Improvement CONNECT WITH ME:  🌐 ⁠LauraZavelson.com⁠  📲⁠ LinkedIn⁠ 🎥 ⁠YouTube⁠ 😍⁠Instagram

    14 min
  2. 12/11/2025

    Funnels Are Broken: Use the Pathway Strategy Instead | Ep. 43

    Download The Go-To Content Grid - 12 topics and templates that take you from invisible to invincible. Are marketing funnels outdated? In today’s episode, I break down why the traditional marketing funnel no longer reflects how modern B2B buyers actually make decisions—and what to do instead if you want your content to generate qualified inbound leads.If your consulting or coaching business isn’t getting clients from your content (even though you’re posting constantly), the problem may be your mental model of the customer journey. Funnels were built for the Mad Men era. Your buyers live in a world of device switching, algorithm chaos, endless content options, and internal buying committees.In this video, you’ll learn a modern alternative: Pathway Thinking—a buyer journey framework that aligns with how people actually discover, evaluate, and hire experts today.What You’ll Learn• Why marketing funnels don’t work for B2B service businesses anymore• The six realities of today’s buyer journey—and how they affect your content strategy• How to create multiple customer pathways that lead to more inbound inquiries• What to measure instead of funnel conversions if you want more consulting clients onlineIf you're a consultant, coach, or expert struggling with visibility or lead generation, this episode explains why your content may not be converting—and how to shift to a pathway-based content strategy that increases trust, accelerates decision-making, and helps you stand out in a crowded market.This is not another “post more, try harder” marketing video. It’s a strategic reframing of how people buy—and how experts can create content that matches today’s nonlinear, multi-platform customer journey.HIGHLIGHTS00:00 Introduction to Funnel Thinking00:10 The Shift to Pathway Thinking01:02 Why Funnel Thinking is Outdated01:44 Six Realities of Modern B2B Buying04:00 Introducing Pathway Thinking04:59 Comparing Funnel and Pathway Thinking06:31 Creating Effective Pathways07:21 Final Tips and ConclusionDownload The Go-To Content Grid (with AI prompts)

    9 min

About

The go-to show for smart solopreneurs who want to be the go-to in their niche. On this show we talk about how to grow your business by building know/like/trust, actively managing your referral network and leveraging AI so you don't get stuck spending nights and weekends glued to your laptop.