The Giant Builders

Lois Wyant

Welcome to The Giant Builders Podcast, where growth and transformation come to life through meaningful conversations, expert insights, and real-life stories. We are dedicated to helping individuals build their lives in ways that matter most—through personal growth, relationships, health, and spiritual journey. At The Giant Builders, we believe that everyone has the potential to be a builder—someone who is constantly learning, evolving, and creating a life aligned with their values and purpose. Sharing subjects to enrich your life: Faith & Spiritual Growth: Spiritual nourishment through inspiring stories that bring clarity to your walk with faith. Health & Wellness: Experts on health practices, mental wellness, and fitness strategies to support your journey toward a balanced lifestyle. Personal Development: Guidance on self-awareness, and overcoming challenges. Business & Finance: Learn from entrepreneurs, and professional growth with advice from business owners.

  1. Why Amazon Reviews Matter More Than You Think

    3D AGO

    Why Amazon Reviews Matter More Than You Think

    Reviews can make or break your business—and most business owners are handling them the wrong way. In this episode of The Giant Builders, Lois Wyant sits down with Shane Barker, a digital marketing expert and founder of Tracefuse, to talk about how reviews impact your visibility, credibility, and sales—especially on platforms like Amazon. Shane shares what most business owners don’t realize about negative reviews, why being proactive is critical, and how even a single bad review can hurt your momentum if you don’t have a strong foundation of positive feedback. Whether you run an Amazon store, a local service business, or any type of company that depends on online trust, this episode will help you understand how to protect your reputation and turn reviews into a growth advantage. You’ll learn: Why negative reviews aren’t always badHow to ethically handle harmful reviewsWhy proactive review strategies matter more than reactive onesHow reviews directly impact sales and trustWhat to do if your business gets hit with a bad review If you want more visibility, more trust, and more leads, this episode is for you. Subscribe for more episodes that help you grow your business through smarter marketing, systems, and strategy. shane@tracefuse.ai https://tracefuse.ai/ 00:00 Introduction to reviews and Amazon impact 00:39 Meet Shane Barker 01:03 Shane’s background and business journey 01:44 What Tracefuse does for Amazon sellers 02:18 The truth about negative reviews 03:06 What reviews can actually be removed 03:44 Why Amazon is different from other platforms 05:36 How to handle negative reviews as a business owner 06:45 Why reviews impact rankings and sales 07:10 Be proactive, not reactive with reviews 08:28 Why ignoring reviews hurts your business 10:38 Systems for generating reviews 11:29 Tools and strategies for getting more reviews 12:14 Amazon’s growth and influence 14:36 Understanding Amazon sellers and competition 15:10 Adapting to platform changes 16:10 Future plans for Tracefuse 17:47 Tips for digital marketers selling on Amazon 18:45 The power of mentors and delegation 19:48 Teaching influencer marketing at UCLA 21:44 Future projects and business growth 23:00 Final thoughts on reviews and business success Check out other episodes Business: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF9pnIL1foYJ3uVP8z1fCVmZ Health: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF9QEQ1q2e05K28IjUvLPGJy Spiritual: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF96jBzfz6QHUegeULd7YEsY Family: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF_SaLQxs8op1CPSDg_wG8vL Connect with The Giant Builders: Facebook: https://www.facebook.com/TheGiantBuilders Instagram: https://www.instagram.com/thegiantbuilders/ YouTube: youtube.com/channel/UCdhZSrC57PyP-QSWIaTeldg?sub_confirmation=1

    25 min
  2. Get More Clients with YouTube Even If You Hate Being on Camera

    MAR 31

    Get More Clients with YouTube Even If You Hate Being on Camera

    If you're a local business owner tired of chasing leads, this episode will completely change how you see YouTube. In this episode of The Giant Builders, I break down a simple system to help you attract high-quality clients using YouTube—without fancy equipment, without going viral, and without becoming a full-time content creator. You’ll learn how to create videos that actually bring in leads, how to build trust before someone ever calls you, and how to turn your knowledge into a consistent stream of opportunities. This is not about becoming an influencer. It’s about becoming visible, trusted, and chosen. If you’ve ever felt like your competitors are winning just because they show up better online, this episode will show you how to change that. You don’t need more time. You need a smarter system. 👉 Ready to build predictable leads with AI, video, and automation info@JFTwebmarketing.com JFTwebmarketing.com Check out the Profitable Leads System here https://profitableleadssystem.com/ 👉 Subscribe to The Giant Builders https://www.youtube.com/@thegiantbuilders00 00:00 Introduction and why YouTube matters 01:12 The real opportunity with YouTube for business 03:18 Why you don’t need to be the top expert 04:33 The problem with visibility for local businesses 05:31 Why YouTube builds trust before the call 07:00 Secret 1 how clients actually find you on YouTube 09:34 Educational vs entertainment content 10:53 Secret 2 using YouTube without it taking over your life 11:47 Using AI the right way for content 12:08 Batching videos to save time 12:58 Secret 3 simple setup no fancy equipment needed 14:08 Secret 4 why trust matters more than influence 15:05 Secret 5 why YouTube is less competitive than you think 15:56 Simple YouTube script formula that works 17:10 Common fears about starting YouTube 19:06 Building a full system for visibility and leads 20:31 The three types of business owners this helps most 21:01 Invitation to Profitable Leads System Check out other episodes Business: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF9pnIL1foYJ3uVP8z1fCVmZ Health: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF9QEQ1q2e05K28IjUvLPGJy Spiritual: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF96jBzfz6QHUegeULd7YEsY Family: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF_SaLQxs8op1CPSDg_wG8vL Connect with The Giant Builders: Facebook: https://www.facebook.com/TheGiantBuilders Instagram: https://www.instagram.com/thegiantbuilders/ YouTube: youtube.com/channel/UCdhZSrC57PyP-QSWIaTeldg?sub_confirmation=1

    22 min
  3. How to Build a Business That Feels Aligned and Actually Works

    MAR 24

    How to Build a Business That Feels Aligned and Actually Works

    Are you building your business the way everyone told you to… but something still feels off? In this episode of The Giant Builders, Lois Wyant sits down with Andrea Austin to talk about a different approach to business—one that focuses on alignment, clarity, and building something that actually feels right instead of forcing it into a template. If you’ve ever felt stuck trying to follow marketing formulas, pricing strategies, or business “rules” that don’t fit you, this conversation will challenge the way you think about growth. You’ll discover: Why templating your business can actually slow your growthHow to recognize when something is out of alignmentThe role of intuition in better decision-makingWhy forcing strategies often leads to burnout or failureA different way to build a business that grows naturally This is especially important for local business owners and entrepreneurs who want sustainable growth without constantly chasing the next tactic. Watch the full episode here: https://youtu.be/fPxa_4wxorM andrealeighaustin@istm.com https://www.mycw.ca/ https://www.mycw.ca/love-evolution/ Subscribe for more practical strategies to grow your business: https://www.youtube.com/@thegiantbuilders00 Learn more about building a predictable lead system: https://profitableleadssystem.com/0:00 Why building a business from love matters 0:37 Meet Andrea Austin and her background 1:17 From CPA to conscious business creator 2:43 What “building a business from love” really means 4:20 Why most businesses lose alignment as they grow 5:04 Stop forcing your business into templates 6:03 Profit vs purpose and why both matter 7:30 Why “easy” business models often fail 8:05 The danger of ignoring your natural rhythm 9:06 How to trust your internal decision-making 10:22 Leading by example instead of coaching 11:05 Small changes that shift how your business grows 12:05 Can you shift an existing business into alignment 13:02 The role of spirituality in business decisions 14:00 What you’ll find on Andrea’s website 15:02 The most important advice for business owners 17:47 Why self-awareness is the foundation of growth 19:02 Why conversations matter more than templates 19:36 Final thoughts on business and the unknown Check out other episodes Business: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF9pnIL1foYJ3uVP8z1fCVmZ Health: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF9QEQ1q2e05K28IjUvLPGJy Spiritual: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF96jBzfz6QHUegeULd7YEsY Family: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF_SaLQxs8op1CPSDg_wG8vL Connect with The Giant Builders: Facebook: https://www.facebook.com/TheGiantBuilders Instagram: https://www.instagram.com/thegiantbuilders/ YouTube: youtube.com/channel/UCdhZSrC57PyP-QSWIaTeldg?sub_confirmation=1

    20 min
  4. Life Changes by Choice Not Chance – How to Stop Feeling Stuck

    MAR 17

    Life Changes by Choice Not Chance – How to Stop Feeling Stuck

    What does it take to rise from a small village in South Africa to becoming a global life coach, NLP practitioner, and speaker impacting lives around the world? In this powerful episode of The Giant Builders, Lois Wyant interviews Jabu Msomi, known as “Mom Coach” and the “Queen of Queens.” Jabu shares her journey of growing up in a Zulu village, navigating cultural expectations, overcoming adversity, and discovering her purpose through transformation and intentional growth. If you’ve ever felt stuck, unseen, or unsure of your next step, this conversation will encourage you to go inward, clarify your values, and choose growth over fear. Jabu explains how challenges are not setbacks but anchors for growth—and how purpose becomes your compass for life. You’ll learn: How to move from feeling stuck to intentional actionWhy imposter syndrome often shows up after successWhat a purpose statement is and why it mattersHow to balance leadership, business, and personal lifeWhy life changes by choice, not chance Watch the full episode here: https://youtu.be/QpnDd8-LS1Q If this conversation inspired you, like, comment, and share with someone who needs encouragement today. info@jfmcoaching.co.za www.linkedin.com/in/jabu-msomi-m-inst-d-4a1b38140 https://jfmcoaching.co.za/ ⏱ Timestamp Overview0:00 Introduction to Jabu Msomi 1:02 Jabu’s background and coaching mission 2:29 Growing up in a Zulu village 3:19 Marriage, culture, and adversity 5:39 The role of family belief and self-belief 7:18 Advice for people feeling stuck 8:44 Mom Coach and Queen of Queens 11:50 Purpose Retreat explained 14:54 Balancing leadership and life 17:55 Common patterns when people seek purpose 19:02 What a first coaching session looks like 21:27 Final thoughts on intentional growth

    24 min
  5. When Burnout Breaks You God Can Restore You

    MAR 10

    When Burnout Breaks You God Can Restore You

    Burnout doesn’t mean you failed—it may be the very place where God begins restoring you. In this episode of The Giant Builders, Lois Wyant sits down with author and former federal employee Vivian Cumins to talk about burnout, breakdown, and the faith-filled journey toward restoration. After decades of service in the U.S. Air Force and USDA Forest Service, Vivian faced anxiety, depression, cancer, and a complete emotional breakdown that forced her to surrender everything to God. From that wilderness season came her book Breakdown Better: 52 Restoring Devotionals for Burned-Out Women, a powerful reminder that breakdown is not something to avoid—but something God can redeem. Vivian shares: Why burnout is not a matter of if, but whenHow faith sustains us through emotional, spiritual, and physical collapseThree biblical principles for restoring balanceWhy women struggle to ask for helpHow God rebuilds weary souls one step at a time If you’re overwhelmed, exhausted, or quietly struggling, this episode will meet you right where you are. 👉 Leave a comment on YouTube for a chance to win both of Vivian’s books. vivian.cumins@gmail.comWebsite: https://viviancumins.comFacebook: https://facebook.com/viviancumins2Instagram: https://instagram.com/viviancuminsTikTok: https://tiktok.com/@viviancumins YouTube: https://youtube.com/@JugglingLifeFindingBalanceApple and Spotify: https://lnk.to/JugglingLife 🔹 Timestamp Overview00:00 Why God brings the right guests at the right time 01:05 Vivian’s career and early retirement journey 03:24 The breakdown that changed everything 04:36 Surrendering to God in the wilderness season 06:28 What “Breakdown Better” really means 07:43 Why women hide burnout and overwhelm 08:35 Why 52 devotionals matters biblically 10:27 Using the book for small groups and studies 10:48 Three principles for a balanced life 12:26 The first step toward restoration 15:24 What’s next for Vivian’s calling 16:41 Final encouragement for burned-out women

    18 min
  6. The 12 Journeys That Help You Break Old Patterns

    MAR 3

    The 12 Journeys That Help You Break Old Patterns

    What if you were never meant to live small? In this episode of The Giant Builders, Lois Wyant sits down with Nick Smith—known as the Gentle Giant—to explore how people get trapped in unconscious patterns and how they can rewrite the internal stories that shape their lives. Nick shares his powerful 12 Journeys framework, a practical, human-centered approach to growth that blends neuroscience, emotional awareness, identity, and purpose. From understanding how the brain conserves energy to learning why resistance keeps us stuck, this conversation offers clarity for anyone feeling caught in loops of anxiety, striving, or quiet dissatisfaction. You’ll hear how awareness, acceptance, gratitude, empowerment, and vision work together to create lasting change—without shame, pressure, or perfection. This episode is especially meaningful for anyone entering a new season of life, redefining success, or rebuilding after loss, burnout, or disruption. Listen in and discover how to move from small to giant—at any age. Watch the full episode here: https://youtu.be/yFOFsmEiMQE Connect with Nick Smith: mandelbrotllc@gmail.com https://www.facebook.com/nickthegentlegiant https://www.facebook.com/groups/tribeofgiants https://www.my12journeys.com/ https://www.youtube.com/@WakeUpWithGiantsTV Timestamp Overview00:00 The Gentle Giant meets the Giant Builders 01:12 The story behind The Giants and the Smalls 03:01 Why people get stuck in unconscious patterns 03:49 How the brain prioritizes safety and efficiency 05:00 Overview of the 12 Journeys framework 06:43 Compass over map and navigating uncertainty 07:39 How personal crisis shaped the work 08:47 Building the Tribe of Giants community 10:00 Using AI and automation for identity change 11:33 Brain Candy and learning in small doses 13:27 Where to start if you feel stuck 15:24 What we miss as kids and why it matters now 16:22 The power and plasticity of the human brain 18:00 Final reminder to stop playing small Check out other episodes Business: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF9pnIL1foYJ3uVP8z1fCVmZ Health: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF9QEQ1q2e05K28IjUvLPGJy Spiritual: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF96jBzfz6QHUegeULd7YEsY Family: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF_SaLQxs8op1CPSDg_wG8vL Connect with The Giant Builders: Facebook: https://www.facebook.com/TheGiantBuilders Instagram: https://www.instagram.com/thegiantbuilders/ YouTube: youtube.com/channel/UCdhZSrC57PyP-QSWIaTeldg?sub_confirmation=1

    20 min
  7. 4 Ways Every Business Owner Should Use AI Without Burning Out

    FEB 24

    4 Ways Every Business Owner Should Use AI Without Burning Out

    If you’re a business owner who feels like marketing only happens when you’re already behind, this episode is for you. In this solo episode of The Giant Builders, Lois Wyant breaks down how artificial intelligence can actually help small and local businesses — not as a shiny shortcut, but as leverage inside a real visibility system. Lois explains why most business owners feel invisible online, even when they’re great at what they do, and introduces the concept of the Invisible Loop — the cycle of inconsistent marketing, inconsistent leads, and constant stress. From there, she walks through the four essential ways every business should be using AI to create clarity, consistency, trust, and predictable visibility. This is not a technical training. There are no tools to memorize or buttons to click. Instead, you’ll learn how to think about AI strategically so it supports your business instead of overwhelming it. In this episode, you’ll learn: Why urgency creates bad marketing decisionsHow message confusion silently kills leadsWhy being “open” when buyers are ready matters more than office hoursHow AI can help build trust before the phone ever ringsWhat Google and AI search engines actually rewardHow to break the marketing roller coaster once and for all 🎁 Start here (takes under 10 minutes): https://gift.profitableleadsystem.com 📌 Watch the full episode here: https://youtu.be/nsPQG7_ONnA Timestamp Overview00:00 Are you ready for AI in your business 01:28 Why this is not another tool training 02:30 The Invisible Loop explained 04:10 Early business lessons about visibility 06:23 Adapting to technology shifts 08:27 Why AI is different than past tech changes 10:24 The four essential ways to use AI 10:40 Essential #1 Message clarity 13:40 Essential #2 Staying open when buyers are ready 16:02 AI voice chat example 19:21 Essential #3 Building trust before they call 21:29 Essential #4 Getting found in search 23:35 Breaking the marketing roller coaster 24:13 Your next simple step

    25 min
  8. How to Know When It’s Time to Change Your Career

    FEB 17

    How to Know When It’s Time to Change Your Career

    Have you ever felt that quiet but persistent itch that something in your career just isn’t aligned anymore? In this episode of The Giant Builders, Lois Wyant sits down with career ownership coach Stacy Heisey-Terrell to unpack how to recognize when a career shift may be necessary—and how to approach that decision with clarity instead of fear. Stacy brings years of experience from both corporate human resources and individual coaching, helping professionals move from feeling stuck in the “passenger seat” of their careers into the driver’s seat. Together, they explore the difference between a difficult season at work and a deeper misalignment that’s been quietly building for years. This conversation goes beyond job titles. Stacy shares how transferable skills like leadership, strategy, mentoring, and problem-solving often open doors far beyond what people expect. They also discuss why many professionals feel trapped by income, status, or expectations they set earlier in life—and how redefining success for your current season can unlock freedom, purpose, and peace. You’ll also hear why career changes don’t have an age limit, why fear often masks opportunity, and how intentional self-reflection can reveal what’s missing—and what’s possible. If you’ve ever wondered whether your career is supporting your family goals, personal values, or long-term vision, this episode will help you pause, reflect, and think strategically. Watch the full episode to learn how to reassess your goals, reconnect with what energizes you, and take thoughtful steps toward a career that grows with you instead of pulling you away from the life you want. www.mylifemybiz.com; www.linkedin.com/in/stacyheiseyterrellsheisey-terrell@esourcecoach.com 🔹 Timestamp Overview0:00 Why career change thoughts often surface at the start of a new year1:08 Stacy’s journey from HR to career ownership coaching3:02 How 2020 reshaped how people view work and purpose4:11 Common fears that stop people from changing careers5:51 Rough season or real misalignment how to tell the difference7:16 The importance of intentional self-reflection8:31 Transferable skills and breaking out of career niches10:31 What a first coaching session looks like12:24 Redefining success in different life seasons15:14 Finding your “You 2.0” and overcoming fear17:20 Final encouragement for those feeling the career itch Business: https://www.youtube.com/playlistlist=PLf7Uc6zi2pF9pnIL1foYJ3uVP8z1fCVmZ Health: https://www.youtube.com/playlistlist=PLf7Uc6zi2pF9QEQ1q2e05K28IjUvLPGJy Spiritual: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF96jBzfz6QHUegeULd7YEsY Family: https://www.youtube.com/playlist?list=PLf7Uc6zi2pF_SaLQxs8op1CPSDg_wG8vL Connect with The Giant Builders: Facebook: https://www.facebook.com/TheGiantBuilders Instagram: https://www.instagram.com/thegiantbuilders/ YouTube: youtube.com/channel/UCdhZSrC57PyP-QSWIaTeldg?sub_confirmation=1

    19 min
5
out of 5
2 Ratings

About

Welcome to The Giant Builders Podcast, where growth and transformation come to life through meaningful conversations, expert insights, and real-life stories. We are dedicated to helping individuals build their lives in ways that matter most—through personal growth, relationships, health, and spiritual journey. At The Giant Builders, we believe that everyone has the potential to be a builder—someone who is constantly learning, evolving, and creating a life aligned with their values and purpose. Sharing subjects to enrich your life: Faith & Spiritual Growth: Spiritual nourishment through inspiring stories that bring clarity to your walk with faith. Health & Wellness: Experts on health practices, mental wellness, and fitness strategies to support your journey toward a balanced lifestyle. Personal Development: Guidance on self-awareness, and overcoming challenges. Business & Finance: Learn from entrepreneurs, and professional growth with advice from business owners.