The Global Podscape

Genuina Media
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From Genuina Media, The Global Podscape brings together the voices shaping podcasting across markets, from the U.S. to Latin America, Europe, and beyond. Through sharp conversations and real insights, we break down what’s driving growth, monetization, and influence in audio worldwide. Made for anyone who wants to explore how the international podcast industry works, this show explores the strategies, challenges, and opportunities defining the future of podcasting across borders. If you care about where audio is going next, you’re in the right place.

Выпуски

  1. -4 ДН.

    What's going on in Argentina? - with Luciano Banchero from Posta

    Argentina has one of the strongest audio cultures in the world, but podcasting has followed a very different path compared to markets like the U.S. or even Mexico and Brazil. In this episode of The Global Podscape, we sit down with Luciano Banchero, co-founder and CEO of Posta, one of the leading podcast production companies in Latin America and one of the first in the region to be acquired by PodX. We talk about how podcasting in Argentina evolved from a radio-first culture into a creator-driven ecosystem, why branded content became the dominant business model, and why traditional advertising still hasn’t fully developed. Luciano also shares his perspective on the role of YouTube and Spotify, why video might be overestimated, and what it really takes to build a sustainable podcast business in Latin America today. If you're looking to understand the Argentine market, or thinking about expanding into Spanish-speaking audiences, this episode is a must-listen. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    36 мин.

  2. 21 АПР.

    What's going on in Chile? - with Juan Ignacio Lara from Emisor (Episode in Spanish)

    We sit down with Juan Ignacio Lara to unpack the current state of the podcast industry in Chile. From how audiences are actually consuming content, to the role of YouTube versus audio platforms, and the opportunities (and limitations) for monetization, this conversation dives into what makes Chile a unique and evolving market. We also explore the types of content that are resonating locally, how creators are building audiences, and what brands should understand before entering the Chilean podcast space. Find the English transcript here: https://www.genuinamedia.com/blog/whats-going-on-in-chile---transcript-from-our-conversation-with-juan-ignacio-lara Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    32 мин.

  3. 14 АПР.

    What’s going on in Puerto Rico? - with Julio Axel Ponce

    In this episode of Global Podscape, we sit down with Julio Axel Ponce, a podcast operator, producer, and the voice behind the Tropical Podcasting newsletter, to unpack one of the most unique markets in the global audio ecosystem. Puerto Rico sits at the intersection of the U.S. and Latin America, and that creates a fascinating dynamic for podcasting. Julio shares his perspective on how the industry has evolved locally, why video-first thinking is shaping creator behavior, and where monetization is still lagging behind. We also dive into the challenges around measurement and advertiser education, the role of culture and identity in reaching Puerto Rican audiences, and why the island represents both a mature listener base and an underdeveloped ad market. If you’re thinking about podcasting in emerging markets, or trying to understand how cross-border audiences behave, this is a conversation worth listening to. You can follow Julio’s work and subscribe to his newsletter Tropical Podcasting for deeper insights into podcasting across Latin America and the Caribbean. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    29 мин.

  4. 7 АПР.

    What's going in Spain? - with Javier Celaya from Dosdoce (Episode in Spanish)

    Episode in Spanish. Spain is one of the most structured podcast markets in the Spanish-speaking world, but it plays by its own rules. In this episode, we sit down with Javier Celaya from Dosdoce to break down how the Spanish podcast ecosystem works, from monetization challenges to platform dynamics and audience behavior. We explore why Spain differs from Latin America, what formats are winning today, and what brands need to know before entering the market. Find the English transcript here:  https://www.genuinamedia.com/blog/whats-going-on-in-spain---transcript-from-our-conversation-with-javier-celaya Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    32 мин.

  5. 31 МАР.

    What's going on in Brazil? - with Rodrigo Tigre from Ozen

    In this episode, we sit down with Rodrigo Tigre from Ozen to break down one of the fastest-growing podcast markets in the world, Brazil. We explore how the Brazilian audio ecosystem is evolving, what’s driving rapid audience growth, and why monetization still lags behind scale. Rodrigo shares his perspective on programmatic audio, local advertiser behavior, and the structural challenges that make Brazil both complex and full of opportunity. From CPM realities to global demand, this conversation is a deep dive into what it takes to build, sell, and scale podcasting in Brazil, and what the rest of the world can learn from it. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    33 мин.

  6. 23 МАР.

    What's going on in Portugal? - with Rita Cabrita from Bruá Podcasts

    In this first episode, we sit down with Rita Cabrita, founder of Bruá Podcasts, to explore how podcasting is evolving in Portugal and across Europe. Rita shares how Bruá was built from the ground up, what makes the Portuguese market unique, and why Europe remains one of the most underestimated opportunities in global audio. We dive into monetization challenges, brand adoption, and how cultural nuance shapes content and growth in emerging podcast ecosystems. From local insights to global strategy, this conversation sets the stage for understanding where international podcasting is headed next. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

    23 мин.
  • Выпусков: 6

Об этом подкасте

From Genuina Media, The Global Podscape brings together the voices shaping podcasting across markets, from the U.S. to Latin America, Europe, and beyond. Through sharp conversations and real insights, we break down what’s driving growth, monetization, and influence in audio worldwide. Made for anyone who wants to explore how the international podcast industry works, this show explores the strategies, challenges, and opportunities defining the future of podcasting across borders. If you care about where audio is going next, you’re in the right place.

Информация

  • Автор
    Genuina Media
  • Годы выхода
    2 тыс.
  • Выпуски
    6
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Genuina Media
  • Сайт подкаста
    The Global Podscape