The GRAPHICS PRO Files GRAPHICS PRO Magazine

Staying ahead of the game with data-driven pricing and process evaluation for a more efficient and profitable graphics business. The second part of our discussion with John Tarn, president of Xtreme Marketing, Pilot Mountain, North Carolina.

How to grow a full-service graphics business from the ground up with John Tarn, president of Xtreme Marketing, Pilot Mountain, North Carolina. Tarn provides advice on how to add products and services while maintaining a healthy profit margin to ensure both short- and long-term success.

Meet artist, experiential graphic designer, and children’s book author Lauren Stern. Stern shares her journey from being downsized during the pandemic to opening her own successful studio almost two years ago. Find out how she overcame diversity, the keys to starting her studio, her approach to experiential graphic design, and more.

This episode is sponsored by Hix Corporation. Growing a business from scratch with a targeted niche, intelligent outsourcing, continuous quality improvement, tapping into a unique employee pool, social media interaction, and customer service with a personal touch with Christy Rossi, owner of Snatch & Run Screen Printing in Fort Mill, South Carolina.

This episode is sponsored by Epson. Download Epson's eBook about DTG pod printing at gpro.link/epson.

Pinpointing the key elements that make for a successful graphics business, finding the right customers, pricing for profit, teaching and nurturing employees, mapping the wraps market, and more with Tim Evans, owner of Pro Signs & Graphics and wrappermapper.com, Columbus, Ohio.

This episode is sponsored by Epson. The practical use of mission statements and core values, pricing and profit margin, and branding yourself and your customers effectively with Sean Tomlin, CEO of Designer Wraps, Pitman, New Jersey.