The Greater Game

Dan Sullivan and John Bowen

What if you’ve already won in business but are playing the wrong game? Dan Sullivan, co-founder of Strategic Coach®, and John Bowen, founder of CEG Insights, explore how the most successful entrepreneurs move beyond incremental growth to achieve exponential results. Introducing the 10 Greater Measurements Framework™, they reveal how to shift from “operator” to “architect” through better decisions and the latest technology. Built on decades of coaching and research with thousands of entrepreneurs, each episode delivers practical frameworks to expand your freedom, impact, and growth.

Episodes

  1. May 27

    The Greater Game: Chapter 3 – Greater Motivation

    You already know what you’re doing as an entrepreneur, but with The Greater Game, you’re ready to go 100x. In this episode, Dan Sullivan and John Bowen dive into “greater motivation,” the third of the 10 Multipliers, and show you how to turn your unique skills into a self‑generating engine that multiplies your impact in life.   Show Notes:   You have motivation when you’re more excited about what you’re heading toward than what you’re leaving behind.   A central Strategic Coach® concept is Unique Ability®—a set of activities you’re naturally fascinated and motivated by for your whole life.   Being an entrepreneur means you’ve made a bet that you can take on the marketplace head on without anyone else guaranteeing your security.   The number one thing people buy is other people’s motivation, because we’re inspired by it more than any product or service.   Experiencing multiplication in your results might be the greatest long-term motivation humans can have.   You always want your future to be bigger than your past, regardless of your age or stage.   Being excited about a bigger future naturally attracts stronger collaborative partners and better team members.   Entrepreneurs aren’t just about making more money; they’re actually driven by creating a greater impact and getting an emotional paycheck.   You can be intentional about designing your business so you’ll want to keep playing and contributing for the rest of your life.   Resources:   The Greater Game by Dan Sullivan and John Bowen   The Greater Game Dashboard

    21 min
  2. May 13

    The Greater Game: Chapter 2 – Greater Security

    Greater security is the foundation that makes 100x possible. In this episode, Dan Sullivan and John Bowen unpack the second Greater Game multiplier and show how cash confidence, succession planning, and a virtual family office approach protect your wins so you can keep playing and winning the entrepreneurial game indefinitely.   Show Notes:   When you enter the 100x game, it’s almost like you become a new entrepreneur with a new set of rules.   In today’s high-regulation world, any area you haven’t properly protected is where governments and predators go after your unprotected money.   Tough economic cycles aren’t just survivable for prepared entrepreneurs; they’re often when you can make your greatest strategic gains.   The true scorecard for entrepreneurism is not just revenues, but your net worth and the valuation of your company.   Most successful entrepreneurs need a succession plan, but only a small minority have actually created one.   Entrepreneurs tend to see themselves striving at their current level instead of designing protections for their much bigger future self.   Over the next two years, most successful entrepreneurs plan to switch advisors because they’ve outgrown them and want greater confidence.     Tens of thousands of entrepreneurs are deeply invested in Strategic Coach® thinking tools to protect and multiply the value they’ve created.   Many entrepreneurs assume there’s a “proper” time to retire, but once you stop being useful, you stop being happy.   Resources:   The Greater Game by Dan Sullivan and John Bowen   The Greater Game Dashboard   First 100 Days

    18 min
  3. Apr 27

    Trailer: The Greater Game

    You’ve already won the traditional game of business. You’ve built significant value, created real wealth, and achieved what most entrepreneurs only dream of. Now it’s time to play The Greater Game. In this new limited series, Dan Sullivan and John Bowen reveal how to move beyond conventional success into exponential growth and lasting impact. They introduce their 10 Multipliers Framework, a powerful system designed to dramatically amplify your company’s value, freedom, and legacy. Over the course of the series, they’ll break down each multiplier with practical insight and real-world application. For entrepreneurs who refuse to coast on past victories, this is your playbook for what comes next.   Show Notes:   Entrepreneurism has moved from the sidelines of the economy to the center of the culture.   The microchip and personal computing made it possible for small entrepreneurial teams to outperform big bureaucratic organizations.   Entrepreneurs who create new ideas and combine them with AI can become major players not just in business, but in the broader culture.   Most highly successful entrepreneurs have already won the game, but they’re still spending their days optimizing the game they’ve outgrown.   Right now, entrepreneurs have a rare opportunity to refocus, reposition, and design a much bigger future for themselves and their companies.   Every entrepreneur needs a strong foundation of freedom, ambition, and security before they can confidently expand.   The deepest reason entrepreneurs build businesses is to create greater freedom in four areas: time, money, relationships, and purpose.   Resources:   The Greater Game by Dan Sullivan and John Bowen   The Greater Game Dashboard   Blue Ocean Strategy by Renée Mauborgne and W. Chan Kim   The 4 Freedoms That Motivate Successful Entrepreneurs

    13 min

Trailer

About

What if you’ve already won in business but are playing the wrong game? Dan Sullivan, co-founder of Strategic Coach®, and John Bowen, founder of CEG Insights, explore how the most successful entrepreneurs move beyond incremental growth to achieve exponential results. Introducing the 10 Greater Measurements Framework™, they reveal how to shift from “operator” to “architect” through better decisions and the latest technology. Built on decades of coaching and research with thousands of entrepreneurs, each episode delivers practical frameworks to expand your freedom, impact, and growth.