11 episodes
The Green Note Show Evergreen Media
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- Business
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4.3 • 3 Ratings
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The Green Note Show is the audio version of our irregularly published marketing newsletter of the same name. We like to give people options for how they consume our nonsense.
Typically the episode content is going to mirror what’s in the newsletter. We may occasionally post some special content to the feed like interviews with special guests from the marketing and advertising worlds, or our own rants about topics which might not fit the newsletter format.
Hosted by Thomas Roberts of Evergreen Media.
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Episode 10: Presentation is everything
Tips on raising the baseline quality of your presentation skills to "decent, not a trainwreck."
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Episode 9: The Importance of Mentoring
Everyone needs a shoulder to cry on, especially podcast hosts.
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Episode 8: Measuring Success
After a year that introduced massive changes to how we do business, how can we know which aspects of our marketing are the most effective in this new normal?
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Episode 7: 3 Tips for Writing Effective Copy
As we churn out copy for every conceivable channel and audience, what used to be art is now a commodity. We chase clicks and engagements rather than hearts and minds. There are three things to keep in mind when writing your marketing copy.
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Episode 6: No Love For Politics
New restrictions from Facebook, Google, and others, are making it very difficult for political campaigns to reach voters or raise money online. How should campaigns adapt?
Citations:
http://www.dolekemp96.org/main.htm
https://www.washingtonpost.com/outlook/2020/02/06/small-dollars-big-changes
https://www.politico.com/news/2021/01/27/facebook-google-political-ad-ban-462948
https://morningconsult.com/2021/01/20/political-ads-bans-alternatives-transparency/
https://about.fb.com/news/2021/02/reducing-political-content-in-news-feed
https://www.politico.com/news/2021/02/10/online-politics-buying-email-address-468229
https://www.campaignsandelections.com/campaign-insider/two-early-takeaways-from-biden-s-digital-program -
Episode 5: Planning a Plan
If you're asking, "what should I do differently in 2021," my response is this: be ready to do everything the same. And also different. Don't be rigid with your planning, because everything could (and probably will...) be upended tomorrow.
Do you have a question for the host, or want to work with us? Shoot us an email at podcast@evergreenmediallc.com.