The Green Note Show

Evergreen Media
  • 4.3 (3)
  • MARKETING
  • UPDATED SEMIMONTHLY
The Green Note Show

The Green Note Show is the audio version of our irregularly published marketing newsletter of the same name. We like to give people options for how they consume our nonsense. Typically the episode content is going to mirror what’s in the newsletter. We may occasionally post some special content to the feed like interviews with special guests from the marketing and advertising worlds, or our own rants about topics which might not fit the newsletter format. Hosted by Thomas Roberts of Evergreen Media.

Episodes

  1. 03/09/2022

    Episode 10: Presentation is everything

    Tips on raising the baseline quality of your presentation skills to "decent, not a trainwreck."

    8 min
  2. Episode 9: The Importance of Mentoring

    12/21/2021

    Episode 9: The Importance of Mentoring

    Everyone needs a shoulder to cry on, especially podcast hosts.

    7 min

  3. 06/23/2021

    Episode 8: Measuring Success

    After a year that introduced massive changes to how we do business, how can we know which aspects of our marketing are the most effective in this new normal?

    8 min

  4. 05/04/2021

    Episode 7: 3 Tips for Writing Effective Copy

    As we churn out copy for every conceivable channel and audience, what used to be art is now a commodity. We chase clicks and engagements rather than hearts and minds. There are three things to keep in mind when writing your marketing copy.

    6 min

  5. 02/17/2021

    Episode 6: No Love For Politics

    New restrictions from Facebook, Google, and others, are making it very difficult for political campaigns to reach voters or raise money online. How should campaigns adapt? Citations: http://www.dolekemp96.org/main.htm https://www.washingtonpost.com/outlook/2020/02/06/small-dollars-big-changes https://www.politico.com/news/2021/01/27/facebook-google-political-ad-ban-462948 https://morningconsult.com/2021/01/20/political-ads-bans-alternatives-transparency/ https://about.fb.com/news/2021/02/reducing-political-content-in-news-feed https://www.politico.com/news/2021/02/10/online-politics-buying-email-address-468229 https://www.campaignsandelections.com/campaign-insider/two-early-takeaways-from-biden-s-digital-program

    11 min

  6. 02/08/2021

    Episode 5: Planning a Plan

    If you're asking, "what should I do differently in 2021," my response is this: be ready to do everything the same. And also different. Don't be rigid with your planning, because everything could (and probably will...) be upended tomorrow.  Do you have a question for the host, or want to work with us? Shoot us an email at podcast@evergreenmediallc.com.

    5 min

  7. 12/14/2020

    Episode 4: Funnel of Love

    Understanding the marketing funnel concept is fundamental to how we as marketers plan campaigns and measure success. It's a flawed abstraction to be sure, but it's still one of the better tools we have for understanding and optimizing the customer journey. If you grasp the basics of the funnel, you're halfway to being able to plan an effective campaign.  Show notes: Funnel Illustration Digital Funnel Illustration

    7 min

  8. 11/09/2020

    Episode 3: The Black Widow In The Room

    Disney sucks at streaming. Facebook sucks at customer service. We're here to meld all of the suckiness into one really sucky podcast episode.  Links: https://www.cnbc.com/2020/10/12/disney-reorganizes-to-focus-on-streaming-direct-to-consumer.html https://lightshedtmt.com/2020/10/13/disneys-restructuring-is-less-transformative-than-we-thought/ https://www.cbsnews.com/news/disney-earnings-report-q3-4-billion-loss/ https://techcrunch.com/2020/08/04/disney-grows-to-more-than-60-5m-subscribers/ https://www.bloomberg.com/news/articles/2020-09-09/disney-very-pleased-with-mulan-but-doesn-t-release-numbers https://www.facebook.com/policies/ads/ https://facebook.com/id

    7 min

  9. 10/07/2020

    Episode 2: 3 Disciplines for Marketing (During These Unpleasant Times)

    It’s said that no battle plan survives first contact with the enemy, and certainly no marketing plan survived the first week of the pandemic. Every day since has presented a new crisis or new (usually regulatory) challenge to conducting business.  Supply chains have been disrupted, and brick-and-mortar shopping has taken a hit. Your customers are consuming more and more hours of content on streaming services and only want to shop via a mobile app. These are permanent changes to how marketers plan their campaigns, but they don’t have to be permanent obstacles. To help adjust, here are three interconnected disciplines that every marketer needs to adopt. Links: Our post on pandemic marketing Understanding statistical significance

    4 min

  10. 09/15/2020

    Episode 1

    Our first episode. Show notes:https://www.youtube.com/watch?v=tjEyJhSUO_g https://news.nike.com/news/nike-pro-hijab https://www.youtube.com/watch?v=kW46iX_2tFo https://www.bbc.com/news/business-50011279 See https://evergreenmediallc.com/privacy-policy/ for privacy and opt-out information.

    8 min

  11. 09/07/2020

    Episode 0

    Every journey starts with a single step. Sometimes that step is dumb.

    1 min
  • 11 Episodes

Ratings & Reviews

4.3
out of 5
3 Ratings

About

The Green Note Show is the audio version of our irregularly published marketing newsletter of the same name. We like to give people options for how they consume our nonsense. Typically the episode content is going to mirror what’s in the newsletter. We may occasionally post some special content to the feed like interviews with special guests from the marketing and advertising worlds, or our own rants about topics which might not fit the newsletter format. Hosted by Thomas Roberts of Evergreen Media.

Information

  • Creator
    Evergreen Media
  • Years Active
    2020 - 2022
  • Episodes
    11
  • Rating
    Explicit
  • Copyright
    © Copyright 2021 Evergreen Media Strategies, LLC
  • Show Website
    The Green Note Show

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