11 episodes

The Green Note Show is the audio version of our irregularly published marketing newsletter of the same name. We like to give people options for how they consume our nonsense.

Typically the episode content is going to mirror what’s in the newsletter. We may occasionally post some special content to the feed like interviews with special guests from the marketing and advertising worlds, or our own rants about topics which might not fit the newsletter format.

Hosted by Thomas Roberts of Evergreen Media.

The Green Note Show Evergreen Media

    • Business
    • 4.3 • 3 Ratings

The Green Note Show is the audio version of our irregularly published marketing newsletter of the same name. We like to give people options for how they consume our nonsense.

Typically the episode content is going to mirror what’s in the newsletter. We may occasionally post some special content to the feed like interviews with special guests from the marketing and advertising worlds, or our own rants about topics which might not fit the newsletter format.

Hosted by Thomas Roberts of Evergreen Media.

    Episode 10: Presentation is everything

    Episode 10: Presentation is everything

    Tips on raising the baseline quality of your presentation skills to "decent, not a trainwreck."

    • 8 min
    Episode 9: The Importance of Mentoring

    Episode 9: The Importance of Mentoring

    Everyone needs a shoulder to cry on, especially podcast hosts.

    • 7 min
    Episode 8: Measuring Success

    Episode 8: Measuring Success

    After a year that introduced massive changes to how we do business, how can we know which aspects of our marketing are the most effective in this new normal?

    • 7 min
    Episode 7: 3 Tips for Writing Effective Copy

    Episode 7: 3 Tips for Writing Effective Copy

    As we churn out copy for every conceivable channel and audience, what used to be art is now a commodity. We chase clicks and engagements rather than hearts and minds. There are three things to keep in mind when writing your marketing copy.

    • 6 min
    Episode 6: No Love For Politics

    Episode 6: No Love For Politics

    New restrictions from Facebook, Google, and others, are making it very difficult for political campaigns to reach voters or raise money online. How should campaigns adapt?
    Citations:
    http://www.dolekemp96.org/main.htm
    https://www.washingtonpost.com/outlook/2020/02/06/small-dollars-big-changes
    https://www.politico.com/news/2021/01/27/facebook-google-political-ad-ban-462948
    https://morningconsult.com/2021/01/20/political-ads-bans-alternatives-transparency/
    https://about.fb.com/news/2021/02/reducing-political-content-in-news-feed
    https://www.politico.com/news/2021/02/10/online-politics-buying-email-address-468229
    https://www.campaignsandelections.com/campaign-insider/two-early-takeaways-from-biden-s-digital-program

    • 11 min
    Episode 5: Planning a Plan

    Episode 5: Planning a Plan

    If you're asking, "what should I do differently in 2021," my response is this: be ready to do everything the same. And also different. Don't be rigid with your planning, because everything could (and probably will...) be upended tomorrow.
    Do you have a question for the host, or want to work with us? Shoot us an email at podcast@evergreenmediallc.com.

    • 5 min

Customer Reviews

4.3 out of 5
3 Ratings

3 Ratings

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