The Growth Equation

Tristan Wright
  • 5.0 (1)
  • Management
  • Updated Semiweekly

The Growth Equation is a podcast dedicated to helping Australian marketing agencies thrive in the ever-evolving world of digital marketing. We go beyond the surface level and dive deep into the "messy middle" of scaling a business – the challenges, the triumphs, and the lessons learned along the way. Each episode features candid conversations with agency founders and leaders who share their experiences, strategies, and insights on topics such as: - Navigating the Messy Middle: Overcoming common challenges in scaling operations, managing teams, and acquiring clients. - Strategic Frameworks & Systems: Implementing effective processes for project management, client onboarding, and talent acquisition. - AI & the Australian Market: Leveraging artificial intelligence and adapting to the unique opportunities and challenges in Australia. - Growth Mindset & Well-being: Maintaining a healthy work-life balance and cultivating a resilient mindset for entrepreneurial success. Whether you're a seasoned agency owner or just starting out, The Growth Equation provides valuable takeaways and inspiration to help you unlock sustainable growth and build a thriving business.

  1. 5d ago

    Success at What Cost? George Rivera on Building a Business Without Losing Your Family

    What if the biggest threat to your family isn't the long hours you're working—but the business you've built to provide for them? In this episode of The Growth Equation, I sit down with George Rivera, entrepreneur, business strategist, and founder of Founder Dad Tables, for a powerful conversation about redefining success. George shares the life-changing advice his father gave him just weeks before he passed away: "Don't miss Leo's games. I missed too many of yours." That single sentence reshaped George's priorities and ultimately changed the way he built his businesses. Together, we explore why so many founders become trapped in businesses that depend entirely on them, how that pressure quietly follows them home, and why systems, delegation, and AI aren't just business tools: they're ways to reclaim time with the people who matter most. George also shares how scaling a business to nearly $50 million taught him that true success isn't measured by revenue alone, but by being present for life's most important moments. If you're building a business while trying to build a meaningful life, this episode will challenge you to rethink what success really looks like, and what it's costing you. What You'll Learn In This EpisodeWhy most founders don't have a time problem—they have a dependency problem.How to build systems that create freedom instead of scaling chaos.The life-changing lesson George learned from his father about being present.Why your family often gets what's left when your business gets your best.How delegation, documentation, and AI can help reclaim your time.The importance of designing a business that doesn't depend on you.Why seeking approval through your business can quietly damage your relationships.How to redefine success before it's too late. Chapter Notes00:00 – Meet George Rivera 01:45 – When Business Starts Costing Your Family 05:55 – From Teenage Entrepreneur to Multi-Million-Dollar Founder 06:35 – Why He Wanted to Burn It All Down 07:20 – The Dependency Problem 09:20 – Redesigning the Business for Freedom 10:30 – The Legacy Beyond Revenue 12:10 – Founder Prison and Breaking the Cycle 17:30 – Seeking Approval Through Work 19:20 – Scaling Freedom Instead of Chaos 24:10 – The Time Liberation Trifecta 27:10 – AI, SOPs, and Smarter Delegation 29:45 – One Final Reminder for Every Founder 30:40 – Connect with George Rivera and Founder Dad Tables Resources & LinksGuest: George Rivera, Founder, Founder Dad Tables Website: https://founderdadtables.com If this episode resonated with you, subscribe to The Growth Equation, leave a review, and share it with another business owner who needs the reminder that the greatest measure of success isn't just the business you build—it's the life and relationships you build alongside it.

    Success at What Cost? George Rivera on Building a Business Without Losing Your Family

  2. Jul 15

    Freedom by Design: Dave Lawson on Choosing Simplicity Over Scale

    What if building a successful business wasn't about hiring more people or chasing endless growth—but about creating a business that gives you the freedom to live life on your terms? In this episode of The Growth Equation, I sit down with Dave Lawson, Founder and Creative Director of Design People, to explore his journey from award-winning advertising agencies to intentionally building a simpler, more sustainable business. Dave shares how years of long hours, burnout, and the pressure of managing teams led him to rethink what success really means. We discuss the lessons he learned from working in London, building and rebranding his own agency, navigating business partnerships, surviving COVID, and making the bold decision to step away from managing employees in favour of a solo business model supported by trusted freelancers. If you're a business owner questioning whether bigger is always better, this episode offers a refreshing perspective on designing a business around your strengths, protecting your wellbeing, and creating the freedom to do your best work—without sacrificing the life you're working so hard to build. What You'll Learn In This EpisodeWhy bigger isn't always better when it comes to building a successful business.How burnout became the catalyst for redesigning Dave's business and life.The lessons Dave learned from leading teams, partnerships, and agency life.Why simplifying your business can increase creativity, flexibility, and fulfilment.How trusting your instincts can help you make better business decisions.The impact ADHD had on Dave's work and how a diagnosis changed his approach to business.Why choosing the right clients is just as important as winning new ones.How to build a business that supports your lifestyle instead of consuming it. Chapter Notes00:00 – Meet Dave Lawson 00:50 – Working in London 04:20 – Chasing Awards and Burning Out 06:00 – Leaving Agency Life 08:00 – Business Partnerships and Hard Lessons 11:20 – Starting Design People 12:50 – When Growth Creates More Stress 14:30 – Choosing Simplicity Over Scale 16:30 – Freedom, Flexibility, and Loving the Work Again 20:30 – ADHD and Entrepreneurial Focus 22:15 – Lessons He'd Do Differently 26:15 – Passion Before Profit 28:30 – Working with the Right Clients 31:00 – Advice for Small Business Owners 37:05 – Connect with Dave Lawson and Design People Connect with Dave Lawson Whether you're launching a new brand, refreshing an existing identity, or looking for a creative partner who values quality over quantity, Design People offers a highly personalised approach built on collaboration, trust, and craftsmanship. Learn more about Dave and his work by visiting designpeople.com.au, or connect with him on Instagram (@designpeople) to explore his latest branding, hospitality, and creative projects. For more insights on entrepreneurship, burnout, business simplicity, and designing a business that gives you more freedom, listen to the full episode of The Growth Equation with Dave Lawson.

    Freedom by Design: Dave Lawson on Choosing Simplicity Over Scale

  3. Jul 8

    Building from Within: Joseph Benjamin on Healing, Identity, and Entrepreneurship

    What if the biggest obstacle to growing your business isn't your strategy but your relationship with yourself? In this episode of The Growth Equation, I sit down with Joseph Benjamin, Founder of Prophecy Brand, for one of the most honest and thought-provoking conversations we've had on the podcast. Joseph shares his remarkable entrepreneurial journey—from building a million-dollar PR agency in his first year, to losing everything, spending a year in jail after being caught in a fraudulent cheque scam, and ultimately rebuilding both his business and his identity. Together, we explore the difference between who you are and what you do, why healing and self-awareness matter in entrepreneurship, and how Joseph transformed his agency into a reflection of his personal values. We also discuss thought leadership, authentic branding, choosing the right clients, and why some of the most important lessons in business come from life's greatest setbacks. If you're building a business while navigating personal growth, this episode will challenge the way you think about success, identity, and what it really means to build something meaningful. What You'll Learn In This EpisodeWhy your business should never become your identity.Joseph's journey from early success to rebuilding after losing everything.What "proximity to wealth isn't wealth" really means for entrepreneurs.How personal healing shaped the vision behind Prophecy Brand.Why authentic thought leadership attracts the right clients.The importance of creating boundaries between your personal identity and your business.Why mistakes often become your greatest source of wisdom.How to build a business that's aligned with your values instead of your ego. Chapter Notes00:00 – Meet Joseph Benjamin 01:15 – Breaking Into Fashion and Public Relations 02:30 – Building a Million-Dollar Agency 03:50 – Losing Everything 05:20 – Rebuilding After Rock Bottom 07:25 – Creating Prophecy Brand 08:50 – The Power of Authentic Storytelling 12:15 – A Different Vision for Business Growth 15:20 – Rethinking Agency Pricing 17:45 – Proximity to Wealth Isn't Wealth 19:05 – Separating Identity from Business 21:00 – Thought Leadership That Builds Trust 22:40 – Learning From the Past 24:05 – Final Advice for Entrepreneurs 27:45 – Connect with Joseph Benjamin and Prophecy Brand Connect with Joseph BenjaminIf you're looking to build a brand that's rooted in authenticity, purpose, and meaningful storytelling, connect with Joseph Benjamin, Founder of Prophecy Brand. To learn more about Joseph's work, visit prophecybrand.com, where you'll also find articles exploring branding, leadership, luxury, and conscious entrepreneurship. You can also connect with him on Instagram (@theprophecybrand) or read his personal reflections on Medium, where he writes about healing, self-development, creativity, and the experiences that have shaped his journey. For more insights on entrepreneurship, identity, resilience, and building a business that reflects your values, listen to the full episode of The Growth Equation with Joseph Benjamin.

    Building from Within: Joseph Benjamin on Healing, Identity, and Entrepreneurship

  4. Jul 1

    Building Better, Not Bigger: Katy Boos on Boutique Agency Growth

    What if growing your business didn't mean hiring more people or offering more services? In this episode of The Growth Equation, I sit down with Katy Boos, Founder and CEO of Remix Communications, to explore why building a boutique agency has been the key to long-term success. Katy shares her journey from working in PR at Apple during the Steve Jobs era to co-founding a successful agency before launching Remix Communications, a specialist thought leadership agency helping executives land speaking opportunities and podcast interviews. We dive into the realities of agency ownership, from surviving the disruption of COVID when live events disappeared overnight to making tough decisions around profitability, client selection, and staying true to your niche. Katy also shares why building a small, high-performing team has allowed her agency to deliver exceptional results without chasing endless growth. If you're building a service-based business, this conversation is packed with practical lessons on niching down, creating a premium client experience, trusting your instincts, and designing a business around the life you want—not just the biggest revenue number What You'll Learn In This EpisodeWhy building a better business is often more valuable than building a bigger one.How niching down helped Remix Communications become a leader in thought leadership marketing.The lessons Katy learned working at Apple during one of its most innovative eras.How staying focused helped her business survive COVID despite the events industry shutting down.Why not every client is the right client—and how to spot red flags early.The importance of knowing your numbers and making decisions based on profit, not just revenue.How to build a small, high-performing team that delivers exceptional client results.Why trusting your instincts is one of the most valuable skills a business owner can develop. Chapter Notes00:00 – Meet Katy Boos 01:00 – Inside Apple During the Steve Jobs Era 04:25 – Launching Remix Communications 06:35 – What Remix Communications Actually Does 09:20 – COVID and the Biggest Challenge the Agency Faced 11:40 – Why Niching Down Beats Doing Everything 13:15 – Running a Boutique Agency 16:10 – Is Bigger Always Better? 19:40 – The Importance of Knowing Your Numbers 21:15 – Trust Your Instincts About Clients 24:00 – Building a High-Performing Team 26:15 – One Piece of Advice for Business Owners 26:30 – Connect with Katy Boos and Remix Communications Connect with Katy Boos and Remix CommunicationsIf you're looking to establish yourself or your leadership team as thought leaders through speaking engagements, podcast guest appearances, and strategic communications, visit Remix Communications to learn more about Katy Boos and her team. For more practical lessons on building a boutique business, niching down, and creating sustainable growth, be sure to listen to the full episode of The Growth Equation with Katy Boos. Website: https://remixcommunications.com LinkedIn: Katy Boos

    Building Better, Not Bigger: Katy Boos on Boutique Agency Growth

  5. Jun 24

    Don't Wait: Susan Thomas on Scaling Through Setbacks, Systems, and Smarter Leadership

    What does it take to build a multi-million-dollar agency while navigating career pivots, raising four children, overcoming personal setbacks, and leading through constant change? In this episode of The Growth Equation, Tristan Wright sits down with Susan Thomas, Founder and CEO of 10fold, to discuss her incredible 30-year entrepreneurial journey. From earning her master's degree at just 20 years old to accidentally launching an agency that has grown into an industry leader, Susan shares the lessons that shaped her approach to leadership and business growth. The conversation explores the realities of scaling a service business, breaking through revenue plateaus, surrounding yourself with smarter people, implementing the right systems, and embracing AI without losing the human element. Susan also opens up about leading a business while navigating divorce, raising a family, caring for her mother, and battling breast cancer—proving that resilience and great leadership often go hand in hand. Whether you're building your first team or leading an established business, this episode is packed with practical insights on delegation, hiring, leadership, and making decisions before they become problems. What You'll Learn In This EpisodeWhy every growing business eventually hits a plateau—and how to break through it.How peer advisory groups, coaches, and mentors accelerated Susan's business growth.The importance of hiring subject matter experts instead of trying to do everything yourself.How AI is changing marketing teams without replacing great people.Why business owners need industry benchmarks and metrics to make better decisions.The biggest leadership mistakes Susan made and what she'd do differently today.How systems, delegation, and infrastructure create freedom for business owners.Susan's powerful philosophy: Don't wait. Chapter Notes00:00 – Meet Susan Thomas 02:20 – From Psychology to Technology Marketing 04:20 – The Agency That Started by Accident 07:20 – Scaling Through Life's Biggest Challenges 08:50 – Growing to Millions in Revenue 11:00 – Breaking Through Business Plateaus 14:30 – Finding Better Coaches and Smarter Rooms 15:10 – Building a $9 Millio n Agency 17:15 – The AI Opportunity (and the Internship Challenge) 19:45 – Learning to Delegate and Build Infrastructure 23:30 – Evolving the Business and Rebranding to Tenfold 26:00 – Metrics That Every Business Owner Should Know 28:15 – Leading Through Breast Cancer and Burnout 31:00 – Hiring Slow, Firing Faster, and Building Strong Teams 34:00 – From Doing the Work to Coaching Leaders 35:20 – One Piece of Advice: Don't Wait 36:00 – Connect with Susan Thomas and Tenfold Connect with Susan Thomas and TenfoldIf you're looking to elevate your B2B marketing strategy, strengthen your PR efforts, or learn how data-driven communications can accelerate business growth, Tenfold is a team worth exploring. Visit 10fold.com to learn more about Susan Thomas, her award-winning agency, and the innovative work they're doing for technology companies. Then, listen to the full episode of The Growth Equation for even more insights on scaling through setbacks, systems, and smarter leadership.

    Don't Wait: Susan Thomas on Scaling Through Setbacks, Systems, and Smarter Leadership

  6. Jun 17

    Photography, Pruning, and Growing a Statewide Network with Michael Preece

    In this episode of The Growth Equation, I sit down with Michael Preece, owner of BNAA Tasmania, to explore a different perspective on business networking, referrals, and long term business growth. Michael's journey spans more than four decades in business, beginning as a professional photographer before moving into sales and eventually building BNAA into one of Tasmania's leading relationship focused networking organisations. We discuss why many networking groups get referrals wrong, how genuine relationships create stronger business opportunities, and why forcing referrals often leads to wasted time and poor outcomes. Michael also shares how BNAA contracted during COVID before experiencing significant growth as business owners rediscovered the value of face to face connection. If you're a small business owner looking to generate better referrals, build stronger business relationships, and create sustainable growth, this episode is packed with practical insights. What You'll Learn In This Episode Why the best referrals come from strong relationships, not pressure or obligation.How Michael Preece built BNAA into a thriving networking community by focusing on trust, education, and genuine connection.The surprising lesson a wedding photography business taught Michael about sales, communication, and understanding people.How COVID became an unexpected catalyst for growth and created new opportunities for businesses willing to adapt.The difference between transactional networking and relationship based networking—and why one consistently delivers better results. Chapters 00:00 Introduction to Networking in Tasmania 02:08 Michael Preece's Journey in Business 11:09 Growth and Development of BNAA 14:52 The Future of Networking in Tasmania 17:46 Building a Digital Platform for Networking 24:59 Challenges and Rewards of Networking 28:49 Advice for Business Owners

    Photography, Pruning, and Growing a Statewide Network with Michael Preece

  7. Jun 10

    From Tradie to Tech: Jeremy Yang’s High-Stakes Career Pivot

    I’ve seen many career pivots, but my chat with Jeremy Yang from Digital Goliath was a masterclass in "starting from zero." After thirteen years as a Jim’s Antennas franchisee, Jeremy walked away from a six-figure income at age 33 to become an unpaid intern in digital marketing. In this episode, we explore that humbling transition and how he turned those lessons into a high-growth agency, Digital Goliath. We dive into Jeremy’s unique "Engineer Edge"—his philosophy of hiring math masters over traditional marketers for his offshore team. Jeremy explains why analytical minds are the secret to scaling paid ads and how he manages the "Death Chasm" of growth, where overhead risks often collide with profitability. We also tackle the AI shift, discussing why staying competitive now requires a relentless focus on deep strategy rather than just pushing buttons. Whether you're looking to pivot your career or optimize your offshore operations, Jeremy’s "in-the-trenches" perspective is a must-listen. What you’ll learn in this episode: ✅ The 33-Year-Old Intern: Why Jeremy hit the "reset" button on a successful career. ✅ The Math Advantage: Why engineers make the best media buyers for paid ads. ✅ Scaling the "Death Chasm": Navigating the risky transition from a small team to a 10+ person agency. ✅ AI vs. Creative: How to maintain cut-through as AI-generated content floods the market. ✅ Relentless Value: Why "scope creep" can be a survival strategy in a competitive landscape. Connect with Jeremy: ● Website: digitalgoliath.com.au ● LinkedIn: Jeremy Yang Chapters 00:00 Introduction and Background 05:50 Transitioning from Franchise to Agency 11:53 The Journey of Building a Business 17:37 Navigating Team Dynamics and Growth 23:48 Leveraging AI in Business 29:44 Challenges and Lessons Learned 35:35 Future Directions and Advice for Business Owners

    From Tradie to Tech: Jeremy Yang’s High-Stakes Career Pivot

  8. Apr 22

    The Hidden Power of "Collaborators" - Why They Outperform Employees in the Gig Economy with Ren Capasso

    In this episode of The Growth Equation, we sit down with Renato Capasso, founder of Online Monkeys, to deconstruct a business model designed for the modern gig economy. Over 13 years, Renato has evolved from a solo freelancer into a strategic leader managing a global network of elite collaborators across the U.S., Australia, and Europe. He shares his unconventional "35% Rule"—paying significantly above market rates to ensure subcontractors operate with a founder’s mindset—and explains how he manages diverse ventures in telehealth and property development without becoming the ultimate bottleneck. The conversation dives deep into the high-stakes world of performance marketing and the discipline required to maintain a high-performing culture. Renato pulls no punches on the importance of "firing fast" and the strategic necessity of saying "no" to toxic clients to protect team morale. From talent scouting in South America to the seamless implementation of AI and SEO, this episode is a masterclass for any founder looking to scale a lean, data-driven, and truly international business. 🚀

    The Hidden Power of "Collaborators" - Why They Outperform Employees in the Gig Economy with Ren Capasso
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About

The Growth Equation is a podcast dedicated to helping Australian marketing agencies thrive in the ever-evolving world of digital marketing. We go beyond the surface level and dive deep into the "messy middle" of scaling a business – the challenges, the triumphs, and the lessons learned along the way. Each episode features candid conversations with agency founders and leaders who share their experiences, strategies, and insights on topics such as: - Navigating the Messy Middle: Overcoming common challenges in scaling operations, managing teams, and acquiring clients. - Strategic Frameworks & Systems: Implementing effective processes for project management, client onboarding, and talent acquisition. - AI & the Australian Market: Leveraging artificial intelligence and adapting to the unique opportunities and challenges in Australia. - Growth Mindset & Well-being: Maintaining a healthy work-life balance and cultivating a resilient mindset for entrepreneurial success. Whether you're a seasoned agency owner or just starting out, The Growth Equation provides valuable takeaways and inspiration to help you unlock sustainable growth and build a thriving business.

Information

  • Creator
    Tristan Wright
  • Years Active
    2024 - 2026
  • Episodes
    75
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Tristan Wright
  • Show Website
    The Growth Equation

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