The GrowthPro Edge

The GrowthPro Group
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Are you ready to GROW? Welcome to The GrowthPro Edge, the podcast dedicated to helping leaders, sales professionals, and service teams sharpen their competitive advantage. Whether you're looking to scale your business, develop a high-performing team, or level up your personal leadership, we bring you the real-world stories and proven strategies you need to succeed. Hosted by The GrowthPro Group, each episode delivers the actionable tools required to grow smarter and lead better. Stop settling for average. Find your edge and accelerate your growth.

  1. What Gen Z Really Wants at Work | The GrowthPro Edge

    3D AGO

    What Gen Z Really Wants at Work | The GrowthPro Edge

    Watch on YouTube Is Gen Z really lazy, or are we missing the point? In this episode of The GrowthPro Edge, Denise Killian sits down with Amber Lambert of Betson and her daughter Rila for an honest conversation about generational needs in the workplace. From recognition and flexibility to growth opportunities and brand reputation, this discussion breaks down what younger team members are really looking for and why it matters for operators, managers, and leaders. This episode is a good reminder that many workplace needs are not actually generational. People want to be respected, recognized, developed, and given a reason to care. In this episode, we talk about: • Why the "Gen Z is lazy" label misses the bigger picture • How recognition can motivate younger employees to stay engaged • Why flexibility matters when hiring students and young team members • The importance of giving employees a clear growth path • How your brand, reviews, photos, and guest experience influence where people spend money • Why leaders need to stop discounting younger employees and start developing them Find your next edge at TheGrowthProGroup.com. Connect with Us: Visit our website: thegrowthprogroup.com. Book a Free Call: Ready to start your own growth journey? Set up a free growth call with one of our coaches today. Get in Touch: Have an idea for the show or want to be a guest? Email Denise at denise@thegrowthprogroup.com

    29 min
  2. Taking Over the Family Business | The GrowthPro Edge

    MAY 7

    Taking Over the Family Business | The GrowthPro Edge

    🎥 Watch on YouTube:  What's it really like taking over a family business? In this episode of The GrowthPro Edge, Denise Killian sits down with Luke Adams to talk about the realities of stepping into leadership inside a multi-generational company. From earning respect and navigating expectations to creating your own leadership style, Luke shares the challenges and opportunities that come with carrying on a family legacy while still pushing the business forward. This conversation dives into leadership, growth, succession, and the lessons learned along the way. 🎯 In this episode: • The pressure of stepping into a family business • Why gaining outside experience matters • How to balance tradition with innovation • The realities of leadership when family is involved • Building your own identity inside an established company Find your next edge at The GrowthPro Group Connect with Us: Visit our website: thegrowthprogroup.com. Book a Free Call: Ready to start your own growth journey? Set up a free growth call with one of our coaches today. Get in Touch: Have an idea for the show or want to be a guest? Email Denise at denise@thegrowthprogroup.com

    30 min
  3. The Membership Myth | The GrowthPro Edge

    APR 30

    The Membership Myth | The GrowthPro Edge

    Watch the full episode on YouTube:  Are memberships quietly hurting your business instead of helping it? In this episode of The GrowthPro Edge, Denise Killian sits down with Lasertron founder Jim Kessler to talk about why memberships often fail to increase revenue—and what actually drives guests to come back. Drawing from decades of real-world testing, Jim shares what many operators get wrong about frequency, loyalty, discounts, and customer behavior. In this episode, you'll hear: • Why memberships may attract your best customers but lower what they spend • Why repeat visits are driven by experience, not discounts • How social gaming and human connection can compete with in-home entertainment • Why becoming the "must-visit" place matters more than selling another offer Find your next edge at TheGrowthProGroup.com. Connect with Us: Visit our website: thegrowthprogroup.com. Book a Free Call: Ready to start your own growth journey? Set up a free growth call with one of our coaches today. Get in Touch: Have an idea for the show or want to be a guest? Email Denise at denise@thegrowthprogroup.com

    30 min
  4. Fractional CMO: The Smarter Way to Grow Your FEC | The GrowthPro Edge

    APR 23

    Fractional CMO: The Smarter Way to Grow Your FEC | The GrowthPro Edge

    Watch on YouTube: What if you could have top-level marketing leadership—without the full-time cost? In this episode of The GrowthPro Edge, we break down the real role of a Fractional CMO and why more Family Entertainment Centers are turning to this model to drive smarter growth. If your marketing feels inconsistent, reactive, or disconnected from sales… this is the conversation you need to hear. We're talking about: What a Fractional CMO actually does (and what they don't) The biggest marketing gaps FECs don't realize they have How to align marketing, sales, and operations for real results Why strategy—not just more posts or ads—is the missing piece Stop guessing. Start leading your marketing with intention. Find your next edge at GrowthProGroup.com Show Notes Episode Overview: Marketing isn't just social media posts and promotions—it's the engine that drives revenue. But most FECs don't have the structure, strategy, or leadership to make it work consistently. That's where a Fractional CMO comes in. This episode breaks down how this role helps operators move from scattered efforts to a clear, focused growth plan. Key Takeaways: 1. Marketing Without Strategy Is Just Activity Posting more won't fix a broken system. Without direction, you're just staying busy—not growing. 2. Most FECs Are Missing Leadership, Not Effort Teams are working hard, but without someone steering the ship, results stay inconsistent. 3. Alignment Changes Everything When marketing, sales, and operations work together, revenue becomes predictable—not random. 4. Fractional Doesn't Mean Part-Time Thinking You're getting executive-level strategy—just without the full-time overhead. Who This Is For: FEC Owners General Managers Marketing Teams feeling stuck or reactive Operators ready to scale smarter, not harder Connect with Us: Visit our website: thegrowthprogroup.com. Book a Free Call: Ready to start your own growth journey? Set up a free growth call with one of our coaches today. Get in Touch: Have an idea for the show or want to be a guest? Email Denise at denise@thegrowthprogroup.com

    16 min
  5. Your KPI Problem Isn't the Numbers—It's the Action Plan | The GrowthPro Edge

    APR 16

    Your KPI Problem Isn't the Numbers—It's the Action Plan | The GrowthPro Edge

    Watch on YouTube: Most operators track numbers. Very few actually use them. In this episode of The GrowthPro Edge, we break down one of the biggest issues holding teams back right now: KPIs that exist on paper but don't drive action. If your team is: Tracking numbers but not improving them Reviewing reports with no clear next step Setting goals that never turn into behavior You don't have a KPI system. You have a reporting problem. We walk through: The real reason KPIs fail (it's not the numbers) How to spot the disconnect between tracking and execution What a simple, usable KPI action plan actually looks like How to get your team to take ownership instead of just "checking stats" This is about turning data into direction—and direction into results. If your KPIs aren't changing behavior, they're not doing their job. Connect with Us: Visit our website: thegrowthprogroup.com. Book a Free Call: Ready to start your own growth journey? Set up a free growth call with one of our coaches today. Get in Touch: Have an idea for the show or want to be a guest? Email Denise at denise@thegrowthprogroup.com

    8 min
  6. Build an FEC That Actually Works | The GrowthPro Edge

    APR 2

    Build an FEC That Actually Works | The GrowthPro Edge

    Watch on YouTube: What does it really take to build a successful entertainment center from the ground up? In this episode, Denise Killian sits down with Amber Lambert to break down what actually works when launching a new concept and what quietly kills it before it ever gains traction. This isn't theory. It's what operators get wrong every day and how to fix it early. In this episode: Why trying to be everything to everyone slows growth The mistakes that cost you money in games, staffing, and layout How to build an experience people come back to again and again If you're building, expanding, or reworking your model, this one matters. Connect with Us: Visit our website: thegrowthprogroup.com. Book a Free Call: Ready to start your own growth journey? Set up a free growth call with one of our coaches today. Get in Touch: Have an idea for the show or want to be a guest? Email Denise at denise@thegrowthprogroup.com

    27 min
  7. Coaching Creates Clarity and Momentum | The GrowthPro Edge

    MAR 26

    Coaching Creates Clarity and Momentum | The GrowthPro Edge

    Watch on YouTube: What if the thing holding you back isn't effort—but lack of clarity? In this episode of The GrowthPro Edge, Denise Killian sits down with Chris Moyer to unpack how mentorship and coaching unlock growth, create structure, and help leaders find the right path faster. From real estate to running multi-location entertainment centers, Chris shares how coaching changed everything. You'll walk away with clear, practical insights on how to lead with more direction and less guesswork. • Why coaching isn't about answers—but asking better questions • How structure and metrics create clarity across your team • The power of "grace to fail" in building stronger leaders Find your next edge at: https://www.growthprogroup.com About The GrowthPro Edge The GrowthPro Edge delivers real conversations with industry leaders focused on sales, leadership, and growth. Each episode is designed to give you practical tools and perspective you can apply immediately in your business. New episodes drop every Thursday at 1:00 PM CST.

    25 min
  8. Consumer Spending Is Tight—Now What? | The GrowthPro Edge

    MAR 19

    Consumer Spending Is Tight—Now What? | The GrowthPro Edge

    Watch on YouTube: Consumers are pulling back—and operators everywhere are feeling it. In this episode of The GrowthPro Edge, Denise Killian shares a real conversation from a recent GrowthPro Peer Talk with operators across the FEC industry. The topic is simple but urgent: what do you do when guests are spending less? This isn't theory. It's what operators are seeing right now—and how they're responding. In this episode: • What's actually happening with consumer spending right now • Where operators are seeing the biggest slowdowns • Practical ways to adjust without cutting your value • How to stay relevant when guests become more selective If your numbers feel tighter than they should, this is the conversation you need to hear. About The GrowthPro Edge The GrowthPro Edge delivers real-world strategies for sales, leadership, and operations in the Family Entertainment industry. Each episode focuses on practical actions that help you grow your business, develop your team, and improve performance where it matters most.

    55 min
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About

Are you ready to GROW? Welcome to The GrowthPro Edge, the podcast dedicated to helping leaders, sales professionals, and service teams sharpen their competitive advantage. Whether you're looking to scale your business, develop a high-performing team, or level up your personal leadership, we bring you the real-world stories and proven strategies you need to succeed. Hosted by The GrowthPro Group, each episode delivers the actionable tools required to grow smarter and lead better. Stop settling for average. Find your edge and accelerate your growth.

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  • Creator
    The GrowthPro Group
  • Years Active
    2K
  • Episodes
    16
  • Rating
    Clean
  • Copyright
    © 2026 The GrowthPro Group
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    The GrowthPro Edge