76 episodes
The GTM Pack Show Assetmule
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- Business
A podcast about all things go-to-market. Hosted by Jorge Soto, Co-Founder at AssetMule, on this show, we interview top business leaders from CEOs to product marketing professionals in an effort to learn how the best go-to-market! Jorge is a long-time startup entrepreneur who has worked at top technology companies in Silicon Valley and New York such as Twitter (now X), MoPub (sold to Twitter), and more.
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Episode 77: How to effectively enable your sales rep to perform at their best
In this episode of #TheGTMPack podcast, we interview Cesar Viana Teague, Growth Advisor at NextLevel Consulting based in the San Francisco Bay Area.
In this conversation, we dig into:
💡 Key strategies for optimizing B2B sales teams performance via enablement
💡 The role technology plays in modern B2B sales enablement
💡 Metrics for B2B organizations to measure sales enablement programs
& more!
#salesenablement #b2b #gtm #sales #salestraining -
Episode 76: Expert advice on building & leading product marketing teams
In this episode of The GTM Pack podcast, we interview Al Sargent, Head Of Product Marketing at ArangoDB based in the San Francisco Bay Area.
In this conversation, we dig into:
💡 Best approach to take over an existing team as a new PMM leader
💡 What does your first 90-day plan look like at a high level
💡 How to determine product marketing effectiveness
& more!
#b2b #sales #pmm #productmarketing -
Episode 75: B2B company building, AI’s impact, PLG, & more with the legendary Mark Roberge
In this episode of #TheGTMPack podcast, we interview Mark Roberge, Co-Founder at Stage 2 Capital, Professor at HarvardHBS, Founding CRO at HubSpot, Author of Best Seller "The Sales Acceleration Formula" based in Marblehead, Massachusetts.
In this conversation, we dig into:
💡 Building a B2B SaaS startup within today’s market
💡 AI's current impact & what the future may hold
💡 Why the continued excitement around PLG (product-led growth)
& more!
#b2b #gtm #saas #venturecapital -
Episode 74: This SaaS CEO teaches us how to win in B2B sales
In this episode of The GTM Pack podcast, we interview Guy Rubin, CEO at EBSTA based in London, England.
In this conversation, we dig into:
💡 The new world of B2B sales powered by AI
💡 Key findings from EBSTA's 2024 B2B Benchmarks Report
💡 What it takes to be a top performer in B2B sales
& more!
#b2b #ceo #revenueintelligence #sales -
Episode 73: Why your B2B sales team must adopt a nearbound strategy NOW!
In this episode of #TheGTMPack podcast, we interview Scott Leese, CEO & Founder at Scott Leese Consulting & Surf and Sales based in Austin, TX.
In this conversation, we dig into:
💡 What a nearbound strategy is
💡 How to make an immediate impact on sales reps' performance
💡 OKRs for the modern sales motion
& more!
#b2b #gtm #nearbound #sales -
Episode 72: This B2B SaaS executive talks GTM, customer experience, & demo automation strategies
In this episode of #TheGTMPack podcast, we interview James Kaikis, Head of Go-To-Market at TestBox based in Chicago, IL.
In this conversation, we dig into:
💡 His learnings from being the successful founder of the now exited PreSales Collective
💡 How GTM professionals should approach pipeline creation in 2024
💡 How has the presales function has evolved & where it's trending towards
& more!
#b2b #gtm #demoautomation #sales