The Guide to LIVE Streaming

Ben Baldwin and Tara Stevens
  • 5.0 (2)
  • ENTREPRENEURSHIP
The Guide to LIVE Streaming

"The Guide to LIVE" is your go-to weekly gathering for discussions on live streaming, guided by individuals who truly understand the essence of the craft. Let's be honest—mention you're a live creator, and you might as well be speaking another language to most people! Hosts Tara and Ben, a dynamic duo dedicated to the art and science of live streaming, bring you a lively session each week filled with humor and insights. With a roster of expert guests, including industry insiders and seasoned live streaming professionals, the show explores the ever-evolving world of live broadcasting. Whether it's a detailed analysis of Tap Through rates and microphone tech or a broader conversation on the live streaming industry's business side, "The Guide to LIVE" promises engaging content for anyone keen on mastering live creation.

  1. 3 DAYS AGO

    #42 Secrets to Winning at Live Streaming

    In this episode of The Guide to Live, Tara and Ben share insights on balancing preparation and spontaneity in live streaming, emphasizing the importance of planning a "run of show" to reduce stress and create engaging content. They recount the thrill of winning TikTok's Outstanding Content Award, explore the evolution of live streaming from its raw beginnings to a professional medium, and highlight the role of community in fostering authentic connections. With real-life examples, including working with hosts at the New York Comedy Festival event, they demonstrate how preparation elevates live content while leaving room for magic.

    28 min

  2. NOV 8

    #41 Grow Your Stream: Should You Chase More Viewers or Longer Engagement?

    In this episode of The Guide to Live Streaming, hosts Tara and Ben dive into the balance between nurturing a dedicated community and growing a broader audience, exploring why striking this balance can be one of the biggest challenges in live streaming. They examine creative ways for streamers to diversify their content while staying authentic and discuss how building a multi-faceted audience can bring new opportunities. They also answer a listener’s question on whether it's better to aim for high concurrent viewership or longer watch times, weighing the benefits for both engagement and monetization. To wrap up, Tara and Ben share tips on leveraging community-building tactics, reminding creators that growth doesn’t mean losing their core fans but rather expanding on what already works.

    25 min

  3. NOV 2

    #40 Is LIVE entertainment what we're built to consume?

    Welcome to The Guide to Live Streaming, where hosts Tara and Ben explore the latest insights and trends shaping the world of live content. This week, they’re diving into the evolution of live entertainment and how it’s paving the way for today’s streaming landscape. In today’s episode, Tara and Ben examine the power of real-time interaction, featuring examples like the reimagined Ringling Brothers Circus and the growing preference for live content. They ask the big question: Are people hardwired for immediate, in-the-moment entertainment? And could live streaming soon become the dominant form of entertainment? They’ll also share updates on Live Fest, now in full swing, and respond to a listener question from the UK. Join Tara and Ben as they break down what makes live content so engaging and why it just might be the future of entertainment.

    39 min

  4. OCT 18

    #39 Could Brand Money Could Break LIVE Streaming?

    In this conversation, Ben and Tara explore the evolving landscape of live streaming, discussing the shift from traditional mass media to individualized content and the rise of niche communities. They delve into the impact of brand sponsorship on LIVE content creation, the balance between viewer funding and advertising, and the future of monetization strategies in the live streaming industry. The discussion highlights the importance of community engagement and the unique challenges faced by creators transitioning to this new format. Takeaways The balance between advertising and viewer funding is crucial for sustainability. The future of live streaming may lean towards viewer-funded models. The entertainment industry is at a crossroads, with potential for significant change. Live streaming is a unique form of entertainment that allows for individualized content. Chapters: 00:00The Evolution of Education 06:48The Rise of Individualized Entertainment 09:22The Impact of Live Streaming on Content Consumption 11:49Community Building in Live Streaming 14:56The Shift from Advertising to Viewer Funding 17:35The Power of Niche Content 20:12The Future of Live Streaming and Brand Partnerships 23:22The Role of Creators in Shaping Content

    42 min

  5. OCT 15

    #38 If it says LIVE it should be LIVE!

    In this conversation, Ben and Tara discuss the evolution of podcasting and live streaming, highlighting the transition from live broadcasts to studio recordings. They explore the features of Streamlabs, a cloud-based software for live streaming, and how technology has made streaming more accessible. The discussion also touches on the cultural shift towards live streaming in mainstream media, the confusion surrounding the term 'live' in streaming contexts, and the importance of defining it clearly. They conclude with a light-hearted conversation about Halloween costumes, inviting community engagement.

    29 min

  6. AUG 22 · VIDEO

    #37 Guest: Professional comedy LIVE streamer @thefronk shares insider secrets

    The Guide to LIVE Streaming

    57 min

  7. AUG 17 · VIDEO

    #36 Getting more viewers with the viewer funnel

    The Guide to LIVE Streaming

    34 min

  8. AUG 11 · VIDEO

    #35 Is it all about battles, Viral or constancy on LIVE plus feature or fake

    In this week's episode of The Guide to Live, Tara and Ben dive into the nuances of live streaming, exploring how to build a sustainable schedule and maintain engagement over time. They discuss the importance of consistency, frequency, and community connection in growing your live audience. The episode also features a fun "Feature or Fake" segment, where Tara tries to identify the real TikTok Live effects from the fakes. Tune in to hear insights on the art of self-promotion as a live creator, the unique challenges of the live streaming world, and why battling on TikTok can be a powerful tool for growth. Whether you're new to live streaming or a seasoned pro, this episode offers valuable tips and a lot of laughs. Don’t miss out—join the community conversation!

    41 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

"The Guide to LIVE" is your go-to weekly gathering for discussions on live streaming, guided by individuals who truly understand the essence of the craft. Let's be honest—mention you're a live creator, and you might as well be speaking another language to most people! Hosts Tara and Ben, a dynamic duo dedicated to the art and science of live streaming, bring you a lively session each week filled with humor and insights. With a roster of expert guests, including industry insiders and seasoned live streaming professionals, the show explores the ever-evolving world of live broadcasting. Whether it's a detailed analysis of Tap Through rates and microphone tech or a broader conversation on the live streaming industry's business side, "The Guide to LIVE" promises engaging content for anyone keen on mastering live creation.

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